Response: Certainly, Avi. To measure the success of our SEO and PPC campaigns, we focused on several key metrics and KPIs that provided a comprehensive view of performance.

For PPC, we closely monitored metrics such as Click-Through Rate (CTR) to gauge the effectiveness of our ad copy and targeting. Cost Per Acquisition (CPA) was another critical metric, as it helped us evaluate the efficiency of our ad spend in acquiring new customers. We also tracked Return on Ad Spend (ROAS) to ensure that the campaign was delivering a positive return on investment.

On the SEO side, we focused on organic traffic growth, bounce rate, and average session duration to assess the quality of the traffic we were attracting. Conversion rate was a key metric to understand how well the traffic was translating into actual sales. Additionally, we monitored keyword rankings to ensure that our targeted keywords were improving in search engine results, which directly impacted visibility and traffic.

Customer engagement metrics, such as time spent on the site and pages per session, were also important in understanding how users were interacting with the platform. These insights helped us refine our acquisition and consideration strategies, ensuring that we were not only driving traffic but also converting that traffic into meaningful business outcomes.

By continuously tracking and optimizing based on these KPIs, we were able to achieve significant improvements in both traffic and sales.