Response: Absolutely, Avi! When leading a project that involves implementing Agile and Scrum methodologies for developing a new software application, my approach would begin with clearly understanding the client's vision and objectives. This foundational step is crucial for aligning the project with their business goals.

Once we have a clear vision, the next step is to identify the digital touchpoints—whether the application will be used on mobile, desktop, or both. From there, we would define the required capabilities, both functional and technical, and drill down into the specific specifications needed for the project.

With this information, we would create a prioritized backlog of features. This backlog serves as the basis for managing and defining our sprints. We would assess the timeline and determine how much of the backlog can realistically be delivered within each sprint cycle. 

Typically, we would set up two to three-week sprints, during which a Business Analyst would be responsible for writing user stories that capture the requirements for each sprint. At the end of each sprint, we would conduct demos for the client to showcase the progress and gather feedback.

Additionally, we would hold retrospective meetings with all stakeholders to reflect on what went well and identify areas for improvement. This iterative process ensures that we remain adaptable and responsive to any changes or new insights that arise during development.

Ultimately, by delivering a working product increment every few weeks, we can ensure that the final application aligns closely with the client's expectations and needs, while also fostering a collaborative environment throughout the project lifecycle.