Response: Certainly, Avi. In my IT consulting roles, I’ve consistently focused on aligning technology strategies with overall business objectives to drive measurable outcomes. One of the key areas I’ve worked on is improving operational efficiency through digital transformation initiatives. For example, at Wipro, I led a strategic initiative to optimize the e-commerce operations for a large retail client by implementing a cloud-based infrastructure and automating several backend processes. This not only reduced operational costs but also improved system uptime and scalability, which directly contributed to increased revenue during peak sales periods.

Another example is my work in enhancing customer experience metrics. By leveraging data analytics and CRM integrations, we were able to personalize customer journeys, which led to higher customer retention rates and an increase in average order value. These initiatives were always backed by clear KPIs, such as revenue growth, customer satisfaction scores, and operational cost reductions, ensuring that the technology solutions we implemented had a direct and positive impact on the business.