Response: Certainly, Avi. One of the most impactful campaigns I led involved a combination of SEO and PPC strategies to significantly boost e-commerce traffic and sales for a newly launched platform. 

For SEO, we started by conducting comprehensive keyword research to identify high-intent search terms relevant to the client’s products. We optimized the website’s content, meta tags, and product descriptions using these keywords, ensuring that the site was fully optimized for search engines. Additionally, we leveraged Magento’s SEO-friendly features, such as customizable URLs, sitemaps, and structured data, to improve product visibility and search rankings.

On the PPC side, we launched a data-driven campaign targeting high-conversion keywords. We used tools like Google Ads and Bing Ads to create highly targeted ads that appeared for specific search queries. By continuously monitoring and optimizing the campaign, we were able to maximize ROI and drive qualified traffic to the site.

The result was a 35% increase in organic traffic over six months and a 20% increase in sales from the PPC campaign. This combination of SEO and PPC not only improved the platform’s visibility but also significantly enhanced overall e-commerce performance.