so yes client wanted all data management in-house for privacy purposes and that's why we had to manage everything in-house so all those third-party and customization were done to maintain first-party data of customer within our system of records and we never used to store any data in external application so that was the primary objective because it was in financial sector and other objectives were that you know many chance that are wherein retails were involved therein the objective was that customer improving customer experience and engagement for example if I'm buying in his online and collecting in a store then that would help me in upselling the product when a user or customer comes in a store they can engage with other products can buy based on personalized needs thus increasing our average order value or increasing our upsell and capability to e-commerce and fulfilling the revenue metrics of client so that's those were the objective that we were trying to achieve
