1. Job Title: Marketing Specialist
2. Introduction/Overview: The Marketing Specialist will play a pivotal role in our Digital Marketing department, leveraging over 5-8 years of experience to drive strategic initiatives within the Artificial Intelligence domain. This role is designed for a seasoned professional who can harness the power of AI to enhance marketing efforts, analyze data, and optimize digital campaigns. Reporting to the Director, the Marketing Specialist will be instrumental in shaping the digital presence and marketing strategies, ensuring alignment with the company's growth objectives and technological advancements.
3. Roles & Responsibilities: Develop and execute a comprehensive content marketing strategy, design and manage email marketing campaigns, analyze data using tools such as Google Analytics and Adobe Analytics, execute SEM initiatives on platforms like Google Ads and Bing Ads, manage online advertising efforts, implement marketing automation strategies, optimize conversion rates, maintain CRM systems, coordinate affiliate and influencer marketing efforts, execute mobile marketing campaigns, develop video marketing strategies, craft e-commerce marketing strategies, produce and promote webinars, manage digital branding and reputation management efforts.
4. Years of Experience: 5-8 years of experience in digital marketing, with a focus on leveraging AI within the marketing domain.
5. Education Qualification: Master of Business Administration (MBA) or equivalent advanced degree in marketing or a related field.
6. Skills/Knowledge: Expertise in content marketing strategy development, proficiency in email marketing campaign creation, advanced knowledge of data analytics and reporting, skilled in SEM, experience in managing online advertising, proficiency in marketing automation, demonstrated ability in CRO, in-depth knowledge of CRM systems, experience in coordinating affiliate and influencer marketing campaigns, competence in mobile marketing strategies, proficiency in video marketing, expertise in e-commerce marketing strategies, ability to produce and promote webinars, strong skills in digital branding and reputation management. Good to have skills include knowledge of social media marketing, experience in blog creation, proficiency in lead generation techniques, familiarity with social media advertising and analytics tools, skills in blog platform management and content promotion, understanding of lead nurturing campaigns and marketing automation.
7. Key Competencies: Content marketing strategy development, email marketing campaign creation, data analytics and reporting, SEM, online advertising management, marketing automation, CRO, CRM systems, affiliate and influencer marketing coordination, mobile marketing strategies, video marketing, e-commerce marketing strategies, webinar production and promotion, digital branding and reputation management.
8. Domain/Industry: Artificial Intelligence industry (nice-to-have).
9. Employment Type: Full-time.
10. Company Overview: No Details Found.
11. Benefits & Opportunities: No Details Found.
12. Location & Travel: Willingness to travel up to 25% of the time to meet business needs. Working shift aligned with INDIA time zone. Flexibility to work in a hybrid model, balancing between remote and on-site work environments.