**Job Title:** Marketing Specialist

**Introduction/Overview:**
We are seeking a highly skilled and experienced Marketing Specialist to join our dynamic team within the automotive industry. The ideal candidate will be responsible for developing and executing innovative marketing strategies to enhance our brand's presence and drive business growth. This role requires a blend of creativity, analytical prowess, and leadership to effectively manage various marketing initiatives.

**Roles & Responsibilities:**
- Develop and implement comprehensive marketing strategies to create awareness of the company's business activities.
- Conduct market research to identify marketing opportunities and negotiate media coverage.
- Collaborate with the creative team to produce high-quality content for marketing campaigns.
- Manage social media platforms, including planning, scheduling, and analyzing social media content.
- Utilize social media analytics tools to measure campaign performance and adjust strategies as needed.
- Optimize website content for search engines (SEO) and execute search engine marketing (SEM) campaigns.
- Create engaging content for various platforms to attract and retain customers.
- Analyze market trends and competitors' activities to identify opportunities for brand campaigns.
- Build and maintain relationships with influencers and partners to enhance brand visibility.
- Utilize strong communication skills to effectively convey marketing messages.
- Demonstrate leadership by guiding the marketing team and collaborating with other departments.

**Years of Experience:**
- A minimum of 5-8 years of experience in marketing, with a focus on brand management within the automotive industry.

**Education Qualification:**
- MBA or an advanced degree in marketing or a related field.

**Skills/Knowledge:**
- Proficiency in content creation and curation.
- Expertise in social media analytics and advertising.
- Experience in community management and influencer marketing.
- Strong understanding of social media strategy and brand advocacy.
- Knowledge of social listening and monitoring tools.
- Ability to craft compelling visual storytelling narratives.
- Familiarity with social media policy and governance.
- Skilled in cross-platform marketing, SEO, SEM, and content marketing.
- In-depth knowledge of market research, brand positioning, and sales collaboration.
- Proven track record in lead generation, event management, and CRM.
- Expertise in optimizing the customer journey.

**Key Competencies:**
- Creativity and the ability to generate innovative ideas.
- Strong analytical skills to interpret market data and campaign results.
- In-depth knowledge of the automotive industry.
- Leadership qualities to manage and inspire a team.
- Ability to collaborate effectively with various stakeholders.
- Strong influence and negotiation skills.
- Excellent communication skills, both written and verbal.

**Domain/Industry:**
- Automotive industry.

**Employment Type:**
- Full-time position.

**Company Overview:**
- N/A

**Benefits & Opportunities:**
- N/A

**Location & Travel:**
- Position based in Bangalore Urban District with up to 25% travel required.
- Remote work flexibility is available, subject to company policies.

**How to Apply:**
Interested candidates should submit a resume detailing their qualifications and experience, along with a cover letter explaining why they are the best fit for the role. Applications should be sent to the designated email address or through the company's careers portal by the specified deadline.