I appreciate your honesty, Varun. Let's shift our focus slightly. Given your extensive background in digital commerce, particularly at Verticurl, I'm curious about your experience with marketing automation platforms. Have you worked with tools like HubSpot and Marketo to streamline processes and personalize customer interactions? Could you discuss how you implemented these technologies in your projects, perhaps in a manufacturing context? This would help us understand your approach to integrating these platforms into business strategies.