Varun's response is completely off-topic and focuses on cloud service providers rather than addressing the question about creating a social media marketing plan for a new automotive product. He fails to provide any relevant insights or strategies related to social media marketing, which are crucial for the role of Marketing Specialist. The benchmark response effectively outlines a structured approach to developing a social media marketing plan, including audience identification, content creation, and performance monitoring. Varun should have discussed how he would identify the target audience, set campaign objectives, create engaging content, and leverage analytics to optimize the campaign. For improvement, he could say, "To launch a new automotive product, I would start by identifying the target audience and their preferences. I would then create engaging content tailored for each social media platform and develop a content calendar to ensure consistent posting. Collaborating with influencers and utilizing analytics tools would also be key to maximizing reach and engagement."