Response: Certainly! In my role at Verticurl, I had the opportunity to work with marketing automation platforms, particularly HubSpot. One project involved a manufacturing client looking to enhance their lead generation and nurturing processes. 

We implemented HubSpot to automate email campaigns and segment our audience based on their interactions with the brand. By creating targeted workflows, we were able to send personalized content to leads at different stages of the buyer's journey. This approach not only streamlined our marketing efforts but also improved engagement rates significantly. 

As a result, we saw a 35% increase in qualified leads and a notable improvement in conversion rates. This experience highlighted the value of integrating marketing automation into our overall strategy to enhance customer interactions and drive business growth. I'm eager to share more about how these tools can be leveraged effectively!