Yoda Response: To launch a new automotive product, a comprehensive social media marketing plan I would create. First, identify the target audience and their preferences, essential this is. 

Next, set clear objectives for the campaign, such as increasing brand awareness and driving engagement. Develop engaging content tailored to each platform—videos, infographics, and interactive posts that showcase the product's features and benefits. 

Then, create a content calendar to ensure consistent posting and engagement. Utilize social media analytics tools to monitor performance and adjust strategies in real-time based on audience feedback and engagement metrics. 

Finally, collaborate with influencers in the automotive space to amplify our reach and credibility. By fostering community engagement and responding to inquiries promptly, we can build a loyal customer base and ensure maximum reach and impact for the product launch.