Response: Absolutely! In one of my previous roles, we were tasked with developing a product focused on generative AI, and comprehensive market research was crucial in shaping our product strategy. We aimed to identify various use cases across different industries, particularly in life sciences.

To achieve this, we conducted both primary and secondary research. For our secondary research, we analyzed industry reports and trends available in the public domain, which provided valuable insights into emerging opportunities and challenges within the sector. This helped us understand the broader market landscape.

For the primary research, we conducted interviews with key stakeholders, including HR professionals and industry experts. This allowed us to delve deeper into the specific pain points they were facing and explore how generative AI could address those challenges. Additionally, we performed competitive analysis to identify existing solutions in the market and pinpoint any gaps that our product could fill.

We also organized workshops and observational studies across different geographies, which enriched our understanding of user needs and preferences. The insights we gathered from this comprehensive market research directly informed our product development strategy, leading to a more targeted and effective solution. As a result, we were able to launch a product that not only met market demands but also positioned us favorably against competitors, ultimately driving significant adoption within the industry.