1. Job Title – Marketing Specialist

2. Role Overview-
The Marketing Specialist within the Brand Management department plays a pivotal role in shaping the brand's presence in the automotive domain. With 5-8 years of experience, the individual will be responsible for developing and executing marketing strategies that resonate with our target audience, ensuring our brand's message is consistent and engaging across all platforms. Reporting to the Marketing Manager, the Marketing Specialist will leverage their expertise to drive brand awareness, foster customer loyalty, and contribute to the overall growth of the company. This strategic role requires a blend of creativity, analytical skills, and a deep understanding of the automotive industry's market dynamics.

3. Job responsibilities-
- Develop and implement comprehensive marketing strategies to create awareness of the company's automotive products.
- Conduct market research to identify opportunities for promotion and growth within the automotive sector.
- Collaborate with the creative team to produce high-quality content for various marketing channels.
- Manage social media platforms, ensuring active engagement with the community and alignment with brand voice.
- Utilize social media analytics tools to track campaign performance and adjust strategies accordingly.
- Oversee SEO efforts, including keyword research, content optimization, and technical SEO improvements.
- Execute SEM campaigns, monitor performance, and optimize for conversions and ROI.
- Create compelling content marketing materials, such as blog posts, videos, and infographics, to attract and retain customers.
- Analyze market trends and competitors' activities to offer recommendations for brand positioning.
- Plan and manage brand campaigns, ensuring they meet the set objectives and budget.
- Foster relationships with influencers and partners to enhance brand advocacy programs.
- Demonstrate excellent communication skills, both written and verbal, to effectively convey the brand message.
- Exhibit strong leadership qualities, with the ability to work collaboratively and influence cross-functional teams.

4. Skills/Knowledge –
Mandatory Skills-
- Proficient in content creation and curation, with a knack for crafting engaging and relevant automotive-related content.
- Expertise in social media analytics, utilizing tools like Facebook Insights and Twitter Analytics to gauge campaign success.
- Skilled in social media advertising, with experience managing Facebook Ads, LinkedIn Ads, and other platforms.
- Adept at community management and engagement, fostering a positive brand image and customer loyalty.
- Experience in influencer marketing and outreach, identifying and collaborating with key influencers in the automotive space.
- Ability to develop and implement a cohesive social media strategy that aligns with the company's goals.
- Knowledgeable in brand advocacy programs and how to leverage them to amplify brand reach.
- Proficient in social listening and monitoring tools such as Hootsuite and Sprout Social.
- Skilled in visual storytelling, utilizing platforms like Instagram and Pinterest to showcase the brand's narrative.
- Understanding of social media policy and governance to maintain brand integrity.
- Experience in executing cross-platform marketing campaigns and analyzing their impact on brand growth.
- Proficient in SEO, including keyword research, on-page and off-page optimization, and technical SEO.
- Familiar with SEM tactics, including PPC campaign management, ad copywriting, and conversion rate optimization.
- Strong background in content marketing, with the ability to plan editorial calendars and produce various types of content.
- Knowledgeable in market research techniques, including data analysis and consumer behavior analysis.
- Experienced in brand positioning, including brand audit, messaging, and storytelling.

Good to have skills-
- Experience in sales collaboration, working closely with sales teams to align marketing and sales strategies.
- Proficient in lead generation, employing tactics to capture and nurture leads through the sales funnel.
- Familiar with event management, from planning to execution, including marketing and promotion.
- Knowledge of customer relationship management, utilizing CRM systems to enhance customer interactions and loyalty.
- Experience in managing and optimizing customer journeys, ensuring a seamless experience across touchpoints.

5. Experience-
- A minimum of 5 to 8 years of experience in marketing, with a focus on brand management within the automotive industry.
- Master of Business Administration (MBA) or equivalent advanced degree in marketing or a related field.
- Experience in the automotive industry is highly desirable, with a strong understanding of market dynamics and customer preferences.

6. Working Details-
- Willingness to travel up to 25% of the time to meet marketing objectives and attend industry events.
- The position is based in Bangalore Urban District, with the flexibility to work fully remotely.
- This is a full-time employment opportunity, requiring dedication and commitment to the brand's success.

7. How to apply-
Send your CV to akshu.s@royalenfield.com

[Equal Opportunity Employer Statement]
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.