Varun's response acknowledges his limited exposure to SEO and SEM, which is honest but does not demonstrate confidence or depth in the subject matter. While he mentions conducting competitive analysis and keyword research, the response lacks detail and fails to illustrate how these strategies were effectively integrated into a broader marketing plan. The benchmark response, however, provides a comprehensive overview of how SEO and SEM strategies were utilized to enhance market reach and product visibility, emphasizing collaboration with digital marketing teams and specific actions taken. Varun should aim to provide more detailed examples and demonstrate a stronger understanding of how SEO and SEM can impact product success, even if he has limited direct experience.