16. Social Media Marketing:
Score: 3
Qualitative Assessment: Needs Improvement
Description: Varun did not discuss his specific experiences with social media marketing during the interview, which is crucial for the role. He should highlight relevant experiences and strategies he has employed in past roles.

17. SEO:
Score: 3
Qualitative Assessment: Needs Improvement
Description: There was no mention of SEO in his responses. Varun should discuss his experience with SEO tactics and how he has successfully implemented them in past projects.

18. SEM:
Score: 3
Qualitative Assessment: Needs Improvement
Description: SEM expertise was not discussed. Varun needs to provide examples of his SEM campaign experiences and their outcomes.

19. Content Marketing:
Score: 3
Qualitative Assessment: Needs Improvement
Description: Content marketing skills were not evident in Varun's responses. He should detail his approach to content marketing and how it has driven results in his previous roles.

20. Market Research:
Score: 3
Qualitative Assessment: Needs Improvement
Description: Varun did not provide insights into his market research skills. Discussing specific methodologies and outcomes from his research could improve his responses.