Yoda Response: An experience where I influenced a cross-functional team to adopt a new marketing strategy, I recall. The challenge was to integrate a digital-first approach into our traditional marketing efforts.

To ensure buy-in, I began by organizing a workshop to present the benefits of the new strategy, using data and case studies to illustrate its potential impact on our brand's reach and engagement. I encouraged open dialogue, allowing team members from different functions to express their concerns and ideas.

Next, I collaborated with key stakeholders to develop a pilot project that demonstrated the effectiveness of the digital approach. By showcasing early successes, I was able to build confidence and enthusiasm among the team.

Regular check-ins and updates kept everyone informed and engaged throughout the process. As a result, the cross-functional team embraced the new strategy, leading to improved collaboration and a successful implementation that significantly enhanced our marketing efforts.