Varun's response provides a basic overview of a campaign utilizing SEO and PPC strategies, mentioning some relevant actions taken, such as optimizing content with targeted keywords and running a data-driven PPC campaign. However, the response lacks depth and specific details about the strategies employed and the measurable outcomes achieved. The benchmark response is more comprehensive, clearly outlining the specific SEO techniques used, the tools employed, and the results of the campaign. It provides a structured narrative that highlights the effectiveness of the integrated approach, including quantifiable metrics that demonstrate success. To improve, Varun should aim to provide more detailed examples of the strategies implemented and their direct impact on e-commerce traffic and sales.