So we used to let clients know that we had to wait for some time to understand the results. There were a lot of data analytics involved that we used to churn and assess, analyze that if engagement is not building the expected increase in user engagement, then we used to brainstorm on the next step. So brainstorming was done at three or four level. What campaigns are bringing results? What data issues team is facing? What other details, problems team is facing? Are there any process gaps? So based on as-is analysis, to-be analysis, we used to identify gaps, diagnose issues. Based on the tools like Adobe Target, we used to understand that which campaign is working, which not. That helped us in diagnosing the issue and taking corrective action.
