So, in terms of analytics, I have worked in predictive analytics area wherein using CDP's customer data, we had cleansed those data, categorized them into proper segmentation and then using that customer data and using BI power analytics for that customer for example, what is average order value for a customer, where churns are happening, where dropouts are happening, if a customer is coming out of a session, at what point they came out, what was the bounce rate, how much time was spent on that page, what is the age of that customer versus the product that we are showcasing. So this analytics had went into analyzing the prediction of customers. So all these customers who depict same behavior, we used that analysis to do automated autonomous marketing campaigns. So the content of marketing campaigns were designed on the fly and possibly they can be showcased right there when users are there. So that's how we have used these tools.
