So, integrating customer feedback was pivotal in my role. Particularly at Vertical, we utilized various tools including CRM systems like Salesforce and HubSpot to gather and analyze customer insights. This feedback was then integrated into our continuous improvement cycles for ecommerce platforms, particularly focusing on user interface enhancements and personalization features in Magento. For example, based on customer feedback, we optimized the checkout processes, reducing cart abandonment rate significantly. This approach not only improved the user experience but also increased customer loyalty and revenue.
