So in those upgraded projects, the enhancing user engagement was dependent on how users are interacting with different products. Is it B2B, B2C? Are we sharing personalized campaigns to them? Those were some of the strategies. And with a limited budget, so we had thought that it should go organically in campaigns. We also try to minimize friction from offline to online journeys, wherein customers who are in retail, they can engage with VR activities. That's how we were able to increase user engagement. And the prioritization was based on the impact on conversion that enhanced user engagement will lead to increase in CLTV customer lifetime value or average order value. Those were some of the metrics that we were assessing as daily operations were going on. We used to do alpha beta testing, and that's how we were measuring the impact of those changes.
