**Job Title:** Marketing Specialist

**Introduction/Overview:**
We are seeking a highly skilled and experienced Marketing Specialist to join our dynamic team. The ideal candidate will be responsible for developing and executing a comprehensive marketing strategy that encompasses a wide range of digital marketing tactics within the Artificial Intelligence industry. This role requires a creative and analytical mindset, with a strong understanding of the latest marketing technologies and trends.

**Roles & Responsibilities:**
- Develop and implement a cohesive content marketing strategy to enhance brand visibility and engagement.
- Design and execute targeted email marketing campaigns using platforms such as Mailchimp and Constant Contact.
- Conduct thorough data analysis to measure campaign effectiveness using tools like Google Analytics and Adobe Analytics.
- Manage and optimize SEM initiatives, including Google Ads and Bing Ads, to increase brand awareness and lead generation.
- Oversee online advertising efforts, including social media advertising and management of Facebook Ads Manager.
- Implement marketing automation processes using systems like HubSpot and Marketo to streamline marketing efforts.
- Drive conversion rate optimization (CRO) strategies to improve website performance and customer acquisition.
- Manage CRM systems, including Salesforce and HubSpot CRM, to enhance customer relationships and retention.
- Coordinate affiliate marketing and influencer marketing programs to expand reach and drive sales.
- Execute mobile marketing campaigns and video marketing strategies on platforms like YouTube and Vimeo.
- Lead e-commerce marketing efforts for platforms such as Shopify and Magento.
- Organize and host webinars to educate and engage with the target audience.
- Establish and maintain digital branding and reputation management across all online channels.
- Stay abreast of the latest trends in AI and digital marketing to ensure innovative and effective marketing practices.

**Years of Experience:**
- 5-8 years of experience in digital marketing, with a specific focus on the Artificial Intelligence industry.

**Education Qualification:**
- MBA or an advanced degree in marketing or a related field.

**Skills/Knowledge:**
- Expertise in content marketing, AI applications in marketing, and email marketing.
- Proficiency in data analytics and SEM tools.
- Experience with online advertising and marketing automation platforms.
- Knowledge of CRO techniques and CRM systems.
- Familiarity with affiliate and influencer marketing strategies.
- Ability to manage mobile marketing campaigns and video marketing content.
- Strong understanding of e-commerce marketing and webinar coordination.
- Skills in digital branding and reputation management.
- Comprehensive knowledge of social media marketing, blog creation, lead generation, and lead nurturing campaigns.

**Key Competencies:**
- Not applicable

**Domain/Industry:**
- Artificial Intelligence

**Employment Type:**
- Full-time

**Company Overview:**
- Not applicable

**Benefits & Opportunities:**
- Equal Opportunity Employer committed to diversity and non-discrimination in the workplace.
- Opportunities for professional growth and development within a cutting-edge industry.

**Location & Travel:**
- The position is based in the INDIA time zone and offers a hybrid work model.
- The role requires travel up to 25% to meet with clients, attend conferences, and participate in industry events.

**How to Apply:**
Interested candidates should submit their resume along with a cover letter outlining their qualifications and experience relevant to the role. Please include any previous work samples or case studies that demonstrate your expertise in digital marketing within the AI industry.