11. Social Media Marketing:
Score: 3
Qualitative Assessment: Needs Improvement
Description: Varun did not effectively demonstrate knowledge or strategies related to social media marketing, which is crucial for the role.

12. SEO:
Score: 3
Qualitative Assessment: Needs Improvement
Description: Varun's understanding of SEO was not evident from his responses, which did not align with the strategies needed for effective SEO in marketing.

13. SEM:
Score: 3
Qualitative Assessment: Needs Improvement
Description: There was no clear demonstration of knowledge or experience in SEM, which is essential for the marketing specialist role.

14. Content Marketing:
Score: 3
Qualitative Assessment: Needs Improvement
Description: Varun did not discuss any relevant content marketing strategies or experiences, which are critical for the role.

15. Market Research:
Score: 4
Qualitative Assessment: Needs Improvement
Description: Varun mentioned data processes but did not connect these to market research applications in marketing.