Job Title: Director Consumer Experience & Commerce

Introduction/Overview:
- Responsible for overseeing digital commerce and end-to-end consumer experience
- Act as a consultant to develop experience strategies and UX designs
- Collaborate with creative teams and web platforms to deliver integrated solutions
- Provide marketing technology consulting for eCommerce, CRM, and analytics

Roles & Responsibilities:
- Lead consultant for CX roadmap initiatives aligned with business objectives
- Identify customer needs and address industry challenges and market trends
- Stay updated on growth opportunities and in-market leaders
- Collaborate with sales and pre-sales teams to provide thought leadership
- Conduct solution and vendor assessments
- Develop personas and user journeys
- Work with solution architects, UI/UX designers, and development teams
- Ensure omnichannel consumer experience across platforms
- Manage projects from requirement gathering to UAT and go-live
- Utilize consumer data for personalization and upsell opportunities
- Conduct workshops, stakeholder interviews, and customer interviews
- Analyze data and provide insights for business improvement

Years of Experience:
- Minimum of 10 years of experience in consumer engagement and experience platforms
- Experience in industries such as CPG, telecom, retail, automotive, beauty, fashion, and lifestyle
- Consulting experience in customer experience strategy and digital marketing strategy
- Proficient in experience design

Education Qualification:
- MBA from a Tier 1/2 institute

Skills/Knowledge:
- Experience in web and mobile app launches
- Knowledge of D2C/commerce initiatives
- Proficient in digital marketing and brand/category management
- Familiarity with mar-tech/commerce/CRM tech platforms such as Adobe Campaign, Marketo, SFMC, and ad tech platforms
- Experience with CMS tools like Sitecore, AEM, and Magnolia
- Familiarity with commerce technology platforms like Adobe Commerce Cloud and Salesforce Commerce Cloud
- Strong understanding of consumer retention and insights platforms
- Ability to shape and drive engagements
- Proficient in program management, written communication, verbal communication, and presentation skills

Key Competencies:
- Strong understanding of consumer experience strategy and digital marketing strategy
- Proficient in web platforms, marketing technology consulting, eCommerce, CRM, and analytics
- Knowledge of solution architecture and UI/UX design
- Experience in project management and data analysis
- Strong relationship management skills
- Ability to identify upselling opportunities

Domain/Industry:
- Experience in CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry

Employment Type:
- Full Time

Company Overview:
- Verticurl is a WPP company specializing in marketing technology services
- Works with multinational organizations and utilizes MarTech platforms
- Focuses on customer experience technologies and lead management processes
- Emphasizes operational excellence and has a global presence
- Collaborative team environment with opportunities for growth

Benefits & Opportunities:
- Engage in transformative projects with domestic and global clients
- Gain experience in consumer experience, commerce, and technology
- Co-create strategies with industry experts, enterprise function practitioners, and business intelligence professionals
- Access to innovative solutions and leverage WPP's strategy and consulting acumen

Location & Travel:
- No details found