Varun's response indicates a lack of understanding or recall regarding the question, which is concerning in an interview context. This inability to engage with the question suggests a lack of preparation or reflection on relevant experiences. In contrast, the benchmark response is detailed and provides a clear example of how data visualization tools were applied in a specific project, emphasizing the impact of insights gained on decision-making and project outcomes. To improve, Varun should focus on actively listening and clarifying questions if needed, while also preparing for behavioral questions by reflecting on relevant past experiences. He could say, "In a digital marketing project, I used Google Analytics to analyze user behavior and created visual dashboards in Excel, which led to a 20% increase in conversion rates after we identified and addressed a drop-off point in the checkout process."