Varun's response begins with a request for clarification, which suggests a lack of confidence and preparedness to address the question. This detracts from his credibility, especially for a senior role. In contrast, the benchmark response effectively outlines a specific omnichannel retailing project, detailing the challenges faced and the strategies employed to overcome them. Varun should have proactively shared a relevant project experience, focusing on the challenges encountered and the outcomes achieved. A more confident and direct answer would have showcased his expertise better and demonstrated his ability to handle complex projects in the e-commerce domain.