Job Title: Marketing Specialist

Introduction/Overview:
- The Marketing Specialist will be responsible for digital marketing initiatives and leveraging artificial intelligence to drive strategic marketing efforts.
- The role will involve experience in data analysis, digital campaigns, and collaborating with the Director of Marketing to enhance the company's digital presence.
- The Marketing Specialist will develop and execute marketing strategies to achieve growth objectives and stay updated with technological advancements in the industry.

Roles & Responsibilities:
- Develop and implement content marketing strategies to drive brand awareness and engagement.
- Plan and execute email marketing campaigns to nurture leads and drive conversions.
- Conduct data analysis using tools such as Google Analytics and Adobe Analytics to measure campaign performance and optimize marketing efforts.
- Manage SEM (Search Engine Marketing) campaigns, including Google Ads and Bing Ads, to increase online visibility and drive website traffic.
- Coordinate online advertising initiatives across various platforms to reach target audiences effectively.
- Utilize marketing automation tools to streamline processes and improve efficiency.
- Optimize conversion rates through continuous testing and refinement of landing pages and user journeys.
- Manage CRM systems to track customer interactions and support lead generation and nurturing campaigns.
- Collaborate with the team to develop and execute affiliate marketing and influencer marketing strategies.
- Implement mobile marketing campaigns to engage users on mobile devices.
- Develop and execute video marketing strategies to enhance brand visibility and engagement.
- Create and implement e-commerce marketing strategies to drive sales and customer retention.
- Plan and host webinars to educate and engage target audiences.
- Manage digital branding initiatives to maintain a strong online presence.
- Monitor and respond to online reviews and comments to ensure positive reputation management.

Years of Experience: 5-8 years

Education Qualification: Master of Business Administration (MBA) in marketing or a related field.

Skills/Knowledge:
- Strong knowledge and experience in content marketing, email marketing, and data analytics.
- Proficiency in SEM, online advertising, and marketing automation.
- Experience in conversion rate optimization (CRO) and CRM systems.
- Familiarity with affiliate marketing, influencer marketing, mobile marketing, and video marketing.
- Knowledge of e-commerce marketing strategies and webinars.
- Understanding of digital branding and reputation management.
- Proficient in social media marketing, blog creation, and lead generation.
- Experience with social media advertising and analytics tools.
- Ability to manage blog platforms and lead nurturing campaigns.
- Familiarity with marketing automation tools.

Key Competencies:
- Strong expertise in content marketing, email marketing, and data analytics.
- Proficiency in SEM, online advertising, and marketing automation.
- Knowledge of conversion rate optimization (CRO) and CRM systems.
- Familiarity with affiliate marketing, influencer marketing, mobile marketing, and video marketing.
- Understanding of e-commerce marketing strategies and webinars.
- Ability to manage digital branding and reputation management.

Domain/Industry: Artificial Intelligence

Employment Type: Full-time

Company Overview: No Details Found

Benefits & Opportunities: No Details Found

Location & Travel: The role may require occasional travel and will be based in the India time zone. The company follows a hybrid work model.