Response: Certainly, Avi. In a recent project, I conducted a gap analysis for a client looking to enhance their digital marketing capabilities. To identify the gaps, I started with comprehensive market research and competitive analysis to understand industry standards and best practices. 

I gathered data on the client's current processes and compared them against the desired outcomes and competitor benchmarks. This helped me define clear problem statements regarding where the client was falling short. 

From there, I created a backlog that outlined both the current state (as-is) and the desired future state (to-be) features. By mapping these out, I was able to pinpoint specific gaps in functionality and performance. 

To address these gaps, I proposed several solutions, including the implementation of advanced analytics tools for better customer insights and automation of marketing workflows to improve efficiency. These recommendations not only aligned with the client’s strategic goals but also positioned them to compete more effectively in the market.