Job Title: Marketing Specialist

Introduction/Overview:
- The Marketing Specialist will be responsible for digital marketing initiatives, leveraging artificial intelligence and strategic approaches to enhance marketing efforts.
- The role will involve data analysis and the execution of digital campaigns to support the Director in achieving the company's growth objectives.
- The Marketing Specialist will stay updated on technological advancements and industry trends to optimize the company's digital presence and marketing strategies.

Roles & Responsibilities:
- Develop and implement content marketing strategies to drive brand awareness and engagement.
- Execute email marketing campaigns and analyze their effectiveness using tools such as Google Analytics and Adobe Analytics.
- Manage SEM initiatives, including Google Ads and Bing Ads, to increase online visibility and drive targeted traffic.
- Coordinate online advertising efforts across various platforms to reach the target audience effectively.
- Utilize marketing automation tools to streamline processes and improve conversion rates.
- Maintain and optimize CRM systems to support lead generation and customer relationship management.
- Collaborate with the team to execute affiliate marketing and influencer marketing campaigns.
- Develop and implement mobile marketing campaigns to reach users on mobile devices.
- Create and execute video marketing strategies to enhance brand visibility and engagement.
- Implement e-commerce marketing strategies to drive sales and enhance the customer experience.
- Organize and host webinars to educate and engage the target audience.
- Manage digital branding efforts to ensure a consistent and impactful brand presence.
- Monitor and manage online reputation through effective reputation management strategies.

Years of Experience: 
- The ideal candidate should have 5-8 years of experience in digital marketing, with a focus on leveraging artificial intelligence.

Education Qualification: 
- A Master of Business Administration (MBA) degree in marketing or a related field is required.

Skills/Knowledge:
- Proficiency in content marketing, email marketing, and data analytics.
- Strong knowledge of SEM, online advertising, and marketing automation.
- Familiarity with conversion rate optimization (CRO) techniques.
- Experience with CRM systems and their integration into marketing strategies.
- Understanding of affiliate marketing and influencer marketing best practices.
- Knowledge of mobile marketing strategies and platforms.
- Proficiency in video marketing strategies and execution.
- Familiarity with e-commerce marketing strategies and tactics.
- Experience in organizing and hosting webinars.
- Understanding of digital branding principles and strategies.
- Ability to manage online reputation effectively.
- Proficiency in social media marketing and blog creation.
- Experience in lead generation and lead nurturing.
- Familiarity with marketing automation platforms.
- Strong organizational and project management skills.

Key Competencies:
- Strong skills in content marketing, email marketing, and data analytics.
- Proficiency in SEM, online advertising, and marketing automation.
- Ability to optimize conversion rates and utilize CRM systems effectively.
- Experience in affiliate marketing and influencer marketing.
- Knowledge of mobile marketing and video marketing strategies.
- Understanding of e-commerce marketing tactics and strategies.
- Proficiency in organizing and hosting webinars.
- Ability to manage digital branding and online reputation effectively.

Domain/Industry: 
- Artificial Intelligence.

Employment Type: 
- Full-time.

Company Overview: 
- No Details Found.

Benefits & Opportunities: 
- No Details Found.

Location & Travel: 
- The role may require occasional travel.
- The candidate should be available to work in the INDIA time zone.
- The position offers a hybrid model, allowing for remote work opportunities.