Absolutely, Varun. Let's begin. I'm here to discuss the role of Marketing Specialist at Adzip Technologies, focusing on leveraging AI in digital marketing. This position involves developing and executing marketing strategies that utilize AI to optimize campaigns and enhance customer engagement. Your extensive experience in digital commerce and strategy consulting, particularly in AI and digital transformations, aligns well with our needs. Are you comfortable with the responsibilities such as managing SEM initiatives, optimizing conversion rates, and developing content marketing strategies using AI insights as outlined in the job description?