21. IT consulting:
Score: 6
Qualitative Assessment: Average
Description: Varun's background in IT consulting was apparent, but more examples of his consulting projects would have been beneficial.

22. Omnichannel retailing:
Score: 5
Qualitative Assessment: Average
Description: Varun mentioned omnichannel strategies but did not provide insight into how he has implemented or improved such strategies in past roles.

23. Supply chain optimization:
Score: 4
Qualitative Assessment: Needs Improvement
Description: There was no mention of Varun's experience with supply chain optimization, which is crucial for the IT Director role in an e-commerce setting.

24. Digital marketing (SEO, PPC):
Score: 5
Qualitative Assessment: Average
Description: Varun's experience in digital marketing was noted, but specifics on his SEO and PPC strategies were missing.

25. Project management (PMP, Agile):
Score: 6
Qualitative Assessment: Average
Description: Varun's project management skills were implied in his leadership roles, but explicit examples of managing projects using PMP or Agile methodologies were lacking.

Recommendation:
Based on the evaluation, Varun shows potential but would benefit from further development in specific areas crucial for the IT Director role. It is recommended that Varun be considered for a role with less responsibility initially, or that he undergoes specific training and mentoring to prepare him for this senior position.