Response: Absolutely, Avi! I began my career as a business analyst nearly 18 years ago, starting with Excel Technologies, where I spent about 13 years. Over time, I transitioned into product management, which allowed me to develop a comprehensive understanding of the product lifecycle. 

Throughout my career, I’ve honed key competencies essential for effective business analysis, particularly in the e-commerce and custom application development sectors. My approach has always been centered around customer needs, focusing on the entire value chain—from customer acquisition to awareness, conversion, and retention. I pride myself on staying updated with market trends, which helps me anticipate where products should be headed.

Outside of my professional life, I’m passionate about cricket and enjoy spending quality time with my kids. I believe in maintaining a healthy work-life balance, which keeps me energized and motivated. Thank you for the opportunity to share my journey!