Response: Certainly, Avi. I have over 18 years of experience in the IT industry, with a strong focus on digital commerce and strategic consulting. I began my career as a Business Analyst and gradually transitioned into roles such as Product Owner, Product Manager, and eventually into Project and Program Management. Over the years, I’ve had the opportunity to lead large-scale digital transformations, particularly in the E-commerce domain. 

In my recent roles, I’ve been deeply involved in E-commerce consulting, working with global clients to drive digital commerce strategies, optimize customer experiences, and lead cross-functional teams. At Wipro, I headed the E-commerce consulting practice, where I acted as a subject matter expert, driving pre-sales activities and overseeing large-scale implementations.

As for something not on my CV or LinkedIn, I would say that I’ve always been passionate about mentoring and developing teams. I believe in fostering a culture of continuous learning and innovation, which has been a key part of my leadership approach. Additionally, I’m always keen on staying updated with the latest technological trends, especially in areas like AI and digital transformation, which I actively explore outside of my professional responsibilities.