**Job Title**: Marketing Specialist

---

**Introduction/Overview**:  
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will play a pivotal role in shaping our digital marketing strategies, leveraging AI insights to enhance our marketing efforts. You will be responsible for executing strategic initiatives that align with our growth objectives while utilizing data analysis to optimize digital campaigns. As a key player in our marketing team, you will stay ahead of technological advancements to drive our brand's success in the digital landscape.

---

**Roles & Responsibilities**:  
- Develop and implement a comprehensive content marketing strategy that resonates with our target audience.
- Utilize AI insights to personalize marketing efforts and enhance customer engagement.
- Design and execute effective email marketing campaigns using platforms such as Mailchimp and Constant Contact.
- Analyze website performance and user behavior using Google Analytics and Adobe Analytics to inform marketing strategies.
- Manage SEM initiatives, including Google Ads and Bing Ads, to maximize online visibility and drive traffic.
- Oversee online advertising and PPC campaigns to achieve optimal ROI.
- Implement marketing automation tools such as HubSpot and Marketo to streamline processes and improve conversion rates.
- Collaborate with CRM systems like Salesforce to enhance customer relationship management and lead generation.
- Explore and manage affiliate marketing and influencer marketing opportunities to expand brand reach.
- Develop and execute mobile marketing and video marketing strategies to engage users across various platforms.
- Drive e-commerce marketing initiatives, including managing Shopify and Magento platforms.
- Organize and promote webinars to educate and engage potential customers.
- Enhance digital branding efforts and manage the company’s online reputation.
- Stay updated on industry trends and best practices to continuously improve marketing strategies.

---

**Years of Experience**:  
- 5 to 8 years of experience in digital marketing, with a strong focus on AI applications in marketing.

---

**Education Qualification**:  
- Master of Business Administration (MBA) or an advanced degree in marketing or a related field.

---

**Skills/Knowledge**:  
- Proven expertise in content marketing strategy and AI personalization techniques.
- Proficient in email marketing platforms such as Mailchimp and Constant Contact.
- Strong data analytics skills with experience in Google Analytics and Adobe Analytics.
- Knowledge of SEM, including Google Ads, Bing Ads, and Facebook Ads Manager.
- Experience with online advertising and PPC campaign management.
- Familiarity with marketing automation tools such as HubSpot and Marketo.
- Understanding of conversion rate optimization and CRM systems, particularly Salesforce.
- Experience in affiliate marketing, mobile marketing, and video marketing.
- Knowledge of e-commerce strategies and platforms like Shopify and Magento.
- Ability to manage webinars and digital branding initiatives.
- Proficient in reputation management and social media marketing.
- Strong SEO optimization skills and lead generation strategies.
- Experience in blog management and social media advertising.

---

**Key Competencies**:  
- Strong analytical skills to interpret data and drive decision-making.
- Strategic thinking to develop and implement effective marketing strategies.
- Excellent communication skills for collaboration and stakeholder engagement.
- Creative mindset to generate innovative marketing ideas.
- Ability to work effectively in a team environment and adapt to changing priorities.
- Strong project management skills to oversee multiple initiatives simultaneously.
- Customer-focused approach to understand and meet client needs.
- Results-oriented mindset to achieve and exceed marketing goals.

---

**Domain/Industry**:  
- Artificial Intelligence

---

**Employment Type**:  
- Full-time

---

**Company Overview**:  
Join a company that values innovation and is driven by technology. We foster a growth-oriented culture that encourages creativity and collaboration among our team members. Our commitment to excellence and continuous improvement makes us a leader in the AI industry.

---

**Benefits & Opportunities**:  
- Opportunities for career development and professional growth.
- A supportive work environment that promotes work-life balance.
- Competitive salary and comprehensive health benefits.

---

**Location & Travel**:  
- This position may require up to 25% travel.
- Candidates must be available to work within the INDIA time zone.
- We offer a hybrid work model, allowing for both remote and on-site work options.

---

If you are passionate about digital marketing and eager to leverage AI to drive impactful marketing strategies, we invite you to apply for this exciting opportunity!