1. Job Title: Marketing Specialist  
2. Introduction/Overview: The Marketing Specialist will play a pivotal role in our Digital Marketing department, leveraging over 5-8 years of experience to drive strategic initiatives within the Artificial Intelligence domain. This role is designed for a seasoned professional who can harness the power of AI to enhance marketing efforts, analyze data, and optimize digital campaigns. Reporting to the Director, the Marketing Specialist will be instrumental in shaping the digital presence and marketing strategies, ensuring alignment with the company's growth objectives and technological advancements.  
3. Roles & Responsibilities: Develop and execute a comprehensive content marketing strategy that aligns with business goals and leverages AI insights for targeted outreach, Design and manage email marketing campaigns, utilizing platforms like Mailchimp and Constant Contact, Analyze data using tools such as Google Analytics and Adobe Analytics to inform marketing decisions and report on campaign performance, Execute SEM initiatives on platforms like Google Ads and Bing Ads to increase visibility and drive traffic, Manage online advertising efforts, including display and PPC campaigns, through platforms like Google Ads and Facebook Ads Manager, Implement marketing automation strategies using platforms such as HubSpot and Marketo to streamline processes and personalize customer interactions, Optimize conversion rates through rigorous testing and data analysis to improve campaign effectiveness, Maintain CRM systems like Salesforce and HubSpot CRM to enhance customer relationships and drive sales, Coordinate affiliate and influencer marketing efforts to expand brand reach and credibility, Execute mobile marketing campaigns, including SMS and app-based marketing, to capture the mobile audience effectively, Develop video marketing strategies on platforms like YouTube and Vimeo to engage customers through dynamic content, Craft e-commerce marketing strategies for platforms like Shopify and Magento to drive online sales and customer retention, Produce and promote webinars as part of the digital marketing mix to educate and convert prospects, Manage digital branding and reputation management efforts to maintain a positive brand image online.  
4. Years of Experience: 5 to 8 years of experience in digital marketing, with a focus on leveraging AI within the marketing domain.  
5. Education Qualification: Master of Business Administration (MBA) or equivalent advanced degree in marketing or a related field.  
6. Skills/Knowledge: Expertise in content marketing strategy development, with a focus on leveraging AI for personalized content delivery, Proficient in email marketing campaign creation, with experience in platforms like Mailchimp and Constant Contact, Advanced knowledge of data analytics and reporting, with proficiency in Google Analytics and Adobe Analytics, Skilled in SEM, with hands-on experience in Google Ads and Bing Ads to drive targeted traffic, Experience in managing online advertising, including display and PPC campaigns, using Google Ads and Facebook Ads Manager, Proficient in marketing automation, with experience in platforms like HubSpot and Marketo to enhance marketing efficiency, Demonstrated ability in CRO, utilizing data-driven approaches to improve campaign performance, In-depth knowledge of CRM systems, such as Salesforce and HubSpot CRM, to foster customer relationships and drive sales, Experience in coordinating affiliate and influencer marketing campaigns to extend brand reach, Competence in mobile marketing strategies, including SMS and app-based marketing, to engage the mobile-centric audience, Proficiency in video marketing on platforms like YouTube and Vimeo to create compelling visual content, Expertise in e-commerce marketing strategies for platforms like Shopify and Magento, with a focus on driving online sales, Ability to produce and promote webinars as a tool for education and conversion in the digital space, Strong skills in digital branding and reputation management to maintain and enhance brand perception online, Knowledge of social media marketing, including strategy, planning, and execution across various platforms, Experience in blog creation, with a focus on SEO optimization and content strategy, Proficiency in lead generation techniques, including the creation of lead magnets and development of conversion funnels, Familiarity with social media advertising and analytics tools for effective campaign management, Skills in blog platform management and content promotion to increase reach and engagement, Understanding of lead nurturing campaigns and marketing automation for efficient lead management.  
7. Key Competencies: Strong analytical skills, Strategic thinking, Excellent communication skills, Creativity in marketing strategies, Ability to work collaboratively in a team, Adaptability to changing market conditions, Proficiency in project management, Customer-focused mindset, Results-oriented approach.  
8. Domain/Industry: Artificial Intelligence.  
9. Employment Type: Full-time.  
10. Company Overview: NO DETAILS FOUND.  
11. Benefits & Opportunities: NO DETAILS FOUND.  
12. Location & Travel: Willingness to travel up to 25% of the time to meet business needs, Working shift aligned with INDIA time zone, Flexibility to work in a hybrid model, balancing between remote and on-site work environments.