Yes, so we were developing a product which was into generative AI and we wanted to understand that what all different use cases can be used across industry. So we did extensive research, we did interviews of many HR people and in life science also we did lot of industry research. So there were two types of research we did, secondary as well as primary. And secondary, we were specifically focusing on internet public domain wherein reading analyst report, identifying trends that are there upcoming in future for those industry. In primary we went for interviewing some of the key people, understanding the pain area that they are facing in the industry, can it be helped by AI. Apart from that, we also did competitive analysis in market research wherein we identified that which all brands are already acquiring solution, what are the gaps still existing in industry and how we can leverage those insights into building the product. So that was market research we did. We went across different geographies, conducted observations, conducted workshops and conducted end user interview. So that helped us in understanding what we are market is about.
