Response: Certainly, Abhi. While my primary focus has been on product management and digital transformation, I have had the opportunity to collaborate closely with digital marketing teams to integrate SEO and SEM strategies into our overall product strategy, particularly in the digital commerce space.

At Verticurl, we recognized the importance of SEO and SEM in driving market reach and product visibility. We began by conducting a thorough competitive analysis to understand the keywords and strategies being used by our competitors. This analysis helped us identify gaps and opportunities in the market.

We then worked on optimizing our product content, ensuring that it was aligned with the most relevant and high-impact keywords. This included optimizing product descriptions, meta tags, and other on-page elements to improve our search engine rankings. Additionally, we leveraged SEM strategies, such as targeted ad campaigns, to increase our product visibility in search engine results and drive more qualified traffic to our platforms.

By integrating these SEO and SEM strategies into our broader digital marketing efforts, we were able to enhance our market reach, improve product visibility, and ultimately drive higher engagement and conversions. While I may not be an SEO-SEM specialist, my experience in collaborating with experts in this field has given me a solid understanding of how these strategies can be effectively utilized to support product success.