16. Social Media Marketing:
Score: 8
Qualitative Assessment: Good
Description: Varun demonstrated strong knowledge in social media marketing, referencing specific tools and strategies he has used. More examples of successful social media campaigns in the automotive sector would enhance his application.

17. SEO:
Score: 7
Qualitative Assessment: Good
Description: Varun understands SEO principles well. He could further align his SEO knowledge with automotive industry specifics to better meet the job's demands.

18. SEM:
Score: 7
Qualitative Assessment: Good
Description: Varun has a good grasp of SEM tactics. Integrating more detailed examples of SEM campaigns in the automotive industry would make his expertise more applicable.

19. Content Marketing:
Score: 7
Qualitative Assessment: Good
Description: Varun has experience in content marketing, but focusing on content strategies specifically tailored to the automotive industry would be beneficial.

20. Market Research:
Score: 7
Qualitative Assessment: Good
Description: Varun showed a solid foundation in market research techniques. More insights into automotive market research would be advantageous.