Response: Certainly, Avi. One of the most impactful campaigns I led involved a combination of SEO and PPC strategies to significantly enhance the visibility and traffic of a newly launched e-commerce platform.

For SEO, we focused on optimizing the site’s content with targeted keywords that aligned with high-intent search queries. This included optimizing product descriptions, meta tags, and internal linking to improve the site’s search engine rankings. We also leveraged Magento’s SEO-friendly features, such as customizable URLs and sitemaps, to ensure the platform was easily crawlable by search engines, which helped improve organic visibility.

On the PPC side, we ran a data-driven campaign targeting high-conversion keywords. We continuously monitored and optimized the campaign based on performance metrics, ensuring that we were maximizing ROI. By using tools like Google Ads and analytics platforms, we were able to refine our targeting and bidding strategies to focus on the most profitable keywords.

The result was a significant increase in both organic and paid traffic, which translated into a substantial boost in sales. Over the course of the campaign, we saw a 35% increase in e-commerce traffic and a 20% increase in conversion rates. This integrated approach of combining SEO and PPC proved to be highly effective in driving both visibility and revenue for the business.