Varun's response provides a general overview of his experience in IT consulting and mentions some relevant initiatives, but it lacks specific details on how these initiatives directly impacted key business metrics such as customer acquisition costs, conversion rates, and customer lifetime value. While he references improvements in operational efficiencies and sales, he does not quantify these impacts or clearly connect them to the metrics mentioned in the question. The benchmark response, on the other hand, effectively outlines specific strategies and their measurable outcomes, demonstrating a clear understanding of how technology solutions can drive business results. Varun could enhance his response by providing more concrete examples with quantifiable results related to the key metrics discussed.