**Job Title:** Marketing Specialist

**Introduction/Overview:**  
We are seeking a highly skilled and experienced Marketing Specialist to join our dynamic team within the automotive industry. The ideal candidate will be a creative and analytical professional who thrives in a fast-paced environment and is passionate about developing innovative marketing strategies that drive brand growth and customer engagement.

**Roles & Responsibilities:**  
- Develop and execute comprehensive marketing strategies to enhance brand visibility and market share.  
- Conduct in-depth market research to identify trends and customer insights to inform marketing decisions.  
- Collaborate with creative teams to produce compelling content and campaigns that resonate with target audiences.  
- Manage and optimize social media presence across various platforms, ensuring consistent brand messaging.  
- Analyze social media analytics to gauge the success of campaigns and adjust strategies accordingly.  
- Implement and monitor SEO and SEM campaigns to maximize online visibility and lead generation.  
- Create high-quality content for various channels, including blogs, emails, and advertising materials.  
- Stay abreast of market trends and competitor activities to identify opportunities and challenges.  
- Plan and execute brand campaigns that effectively communicate the company's value proposition.  
- Foster relationships with influencers and develop partnerships to amplify brand reach.  
- Utilize strong communication skills to influence and lead cross-functional teams towards common goals.

**Years of Experience:**  
- A minimum of 5-8 years of experience in marketing and brand management, preferably within the automotive industry.

**Education Qualification:**  
- MBA or an advanced degree in marketing or a related field.

**Skills/Knowledge:**  
- Expertise in content creation and curation, with a knack for visual storytelling.  
- Proficient in social media analytics, advertising, and community management.  
- Skilled in influencer marketing, outreach, and strategy development.  
- Ability to advocate for the brand and engage in social listening using monitoring tools.  
- Knowledge of policy and governance related to marketing and brand campaigns.  
- Experience with cross-platform campaigns, SEO, SEM, and content marketing.  
- Strong market research capabilities and understanding of brand positioning.  
- Collaborative approach to sales and lead generation activities.  
- Proficient in event management, CRM systems, and optimizing the customer journey.

**Key Competencies:**  
- Exceptional creativity and analytical skills.  
- In-depth knowledge of the automotive industry.  
- Excellent communication skills, both written and verbal.  
- Proven leadership abilities and experience influencing cross-functional teams.

**Domain/Industry:**  
- Automotive industry

**Employment Type:**  
- Full-time

**Location & Travel:**  
- The position is based in Bangalore Urban District with the flexibility for remote work.  
- The role requires travel up to 25% to meet with partners, attend events, and conduct market research.

**Benefits & Opportunities:**  
- Competitive salary and performance bonuses.  
- Health, dental, and vision insurance.  
- Retirement plan options.  
- Generous vacation and leave policies.  
- Opportunities for professional development and career advancement.  
- Dynamic and supportive work environment.

**Company Overview:**  
[Insert Company Overview]

**Additional Information:**  
- Candidates must be legally authorized to work in the specified location.  
- Please provide a portfolio of previous marketing campaigns or related work.  
- The company is an equal opportunity employer and values diversity at our company.

Interested candidates should submit their resume, cover letter, and any relevant work samples/portfolio to [Insert Application Process].