Varun's response provides a brief overview of the technologies implemented, but it lacks depth and specificity regarding the integration process and the measurable impact on the business. The benchmark response effectively details the implementation of augmented reality (AR) and social commerce, clearly outlining the technology used and its positive effects on conversion rates, engagement, and revenue. Varun could improve by elaborating on the specific steps taken during implementation, the challenges faced, and how those technologies directly contributed to business objectives. A more comprehensive response could include, "We integrated social commerce and AR solutions for a fashion retailer, allowing customers to virtually try on apparel. This led to a significant increase in conversion rates and customer engagement, ultimately driving higher revenue."