So, for a declining retail business, I would start by conducting a thorough market and internal capability assessment to identify the gaps and opportunities using Magento. I would focus on revamping the online store's design to enhance usability and customer engagement. This includes integrating advanced Magento features like AI-driven persuasion and an improved search engine. I would also enhance mobile responsiveness and streamline the checkout process to reduce friction. Additionally, leveraging Magento's robust analytics feature, I would implement a data-driven marketing strategy to attract and retain customers, focusing on targeted promotions and loyalty programs to boost customer engagement sales.
