Sure, Ravi. So, I started as a business analyst almost 18 years back. I then worked in Excel Technologies for 13 years and I evolved as product manager beyond that. So, over the period of time, I have gained key competencies that are required for effective business analysis. Gradually, now I call myself as a core product consultant in e-commerce as well as general custom application development. So, my strengths have been mostly around identifying how product can be developed through various value chain, starting with customer acquisition, then consideration of product, then awareness, conversions, retention and so on. So, that has been my approach. I always focus on customer centricity. I have a knack of understanding where market may be going for a particular product. I keep myself abreast with the market needs. So, that's how I do it. Apart from my professional journey of business analysis, I love cricket. I mostly enjoy my time with my kids. So, I try to maintain a work-life balance. Thanks.
