Response: Certainly! In a previous role, I worked on an e-commerce platform where we aimed to enhance product visibility and market reach through effective SEO and SEM strategies. 

To start, we conducted a comprehensive keyword analysis to identify high-traffic search terms relevant to our product offerings. This informed our content strategy, allowing us to optimize product descriptions, blog posts, and landing pages with targeted keywords. We also focused on improving on-page SEO elements, such as meta tags, alt text for images, and internal linking structures, to enhance our organic search rankings.

In parallel, we implemented a paid search campaign using Google Ads. We created targeted ad groups based on our keyword research and set up remarketing campaigns to re-engage users who had previously visited our site but did not convert. 

The outcomes of these strategies were significant. Within three months, we saw a 50% increase in organic traffic to the site, and our paid search campaigns generated a 30% increase in sales. Additionally, our conversion rate improved as users found our product pages more relevant and engaging. This experience underscored the importance of integrating SEO and SEM strategies to drive visibility and ultimately enhance sales performance.