Response: Thank you for the question. When managing a product backlog, my approach has always been to prioritize items based on both business value and urgency, ensuring that the most critical aspects are addressed first.

I typically use a combination of factors to prioritize the backlog. First, I assess the **business impact** of each item—how much value it will bring to the stakeholders or end-users. High-impact items, such as features that directly contribute to key business goals or solve major pain points, are given top priority. 

Next, I consider the **urgency** of the item. This includes any time-sensitive requirements or dependencies that could affect the project timeline. I also factor in **technical feasibility** and **effort required**, collaborating closely with the development team to understand the complexity of each item.

Once these factors are assessed, I use prioritization techniques like **MoSCoW (Must have, Should have, Could have, Won’t have)** or **Weighted Shortest Job First (WSJF)** to ensure that we are focusing on the most valuable and feasible items first. This structured approach helps in maintaining a well-organized backlog and ensures that we deliver the highest value to the business in each sprint.

Additionally, I regularly review and refine the backlog with stakeholders to ensure that priorities remain aligned with evolving business needs. This continuous feedback loop helps in keeping the team focused on what matters most.