Job Description: Director, Consumer Experience & Commerce

1. Position: Director, Consumer Experience & Commerce
2. Responsibilities:
   - Lead and oversee digital commerce and end-to-end consumer experience initiatives
   - Act as a consultant to guide CX roadmap initiatives aligned with business objectives, customer needs, industry challenges, market trends, and growth opportunities
   - Conduct experience assessments, marketing and technology assessments, and solution and vendor assessments
   - Develop personas and user journeys to inform solution architects, UI/UX designers, and development teams
   - Ensure seamless omnichannel consumer experience across all touchpoints
   - Manage projects from requirement gathering to UAT and go-live
   - Utilize consumer data to drive personalization and enhance consumer experiences
   - Conduct workshops, stakeholder interviews, and customer interviews to gather insights
   - Leverage data and analytics to inform decision-making and optimize consumer experiences
   - Build and maintain strong client relationships, identifying upsell opportunities

3. Qualifications:
   - Minimum of 10 years of experience in consumer engagement, experience platforms, e-commerce, and consulting
   - Experience in CPG, telecom, retail, automotive, beauty, fashion, or lifestyle industry
   - Strong background in customer experience strategy and digital marketing strategy
   - Proficiency in experience design and implementing digital solutions
   - MBA from a tier 1 or tier 2 institute

4. Skills:
   - Proven track record in successfully managing web and mobile app launches, D2C/commerce initiatives, and digital marketing campaigns
   - Familiarity with brand/category management and mar-tech/commerce/crm tech platforms (e.g., Adobe campaign, Marketo, SFMC)
   - Knowledge of ad tech platforms and CMS tools (e.g., Sitecore, AEM, Magnolia)
   - Experience with commerce technology platforms such as Adobe Commerce Cloud and Salesforce Commerce Cloud
   - Strong understanding of consumer retention strategies and insights platforms
   - Excellent program management skills
   - Exceptional written and verbal communication skills
   - Strong presentation skills

5. Company Details:
   - Verticurl is a marketing technology services agency and a WPP company
   - The company has over 1,200 team members
   - Verticurl works with multinational organizations and provides expertise in MarTech platforms, customer experience technologies, and lead management processes
   - The company focuses on operational excellence and delivering innovative solutions

6. Additional Information:
   - The role involves working on transformative projects for domestic and global clients
   - The position requires expertise at the intersection of Experience, Commerce, and Technology
   - Collaborate with industry experts, enterprise function practitioners, and business intelligence professionals to co-create strategies and implement emerging technologies
   - Utilize industry knowledge and capabilities within the WPP network to drive success in consumer experience and commerce initiatives.