Archana Kumari	 	
Enrollment Number: 	23BSP	2515	 	
 
Educational Qualification:	  	
 	
Degree	 	College/School	 	Board/University	 	Year of 
passing	 	
CGPA/Per
centage	 	
Pursuing PGPM	 	IBS Gurgaon	 	ICFAI Business School, 
Gurgaon	 	
202	5 	 	
BBA	 	Rukmini Devi 
Institute of 
advanced studies	 	
Guru Gobind Singh 
Indraprastha University, New 
Delhi	 	
2020	 	7.81/10	 	
XII	 	SBAN	 College 	 	Magadh University, Bodh Gaya	 	2015	 	69.8%	 	
X 	Bal Vidya Niketan	 	CBSE, New Delhi	 	2013	 	9.0/10	 	
 
Work Experience	 / Internships	:  	
 
November 2020	 - August	 20	23	: Data Researcher and Analyst at 	Default, New Delhi	  	 	 	
 	 	
• 	Defined data requirements, gathered and validated multi	-source data, and applied 	judgmental	 as 	
well as statistical tests for accuracy	. 	 	
• 	Analyzed market and competitor trends, as well as client 	feedback data, to enhance marketing 	
campaigns and refine the overall strategy.	 	
• 	Part of the founding team and helped to boost the outbound rates by around 46%.	 	
• 	Launched email marketing campaign and increased lead generation by 21%.	 	
• 	Reduced 50% of 	cross	-departmental manual workload by successfully implementing automation 	
of previously manual processes	. 	
• 	Developed product documentation to communicate and align key components of upcoming 
features and products.	 	
 	
June 2019 	- August 2019:	 Marketing 	Summer in	tern at	 Work Studio Coworking, Patna	 	
• 	Conducted in	-depth market analysis, including 	market	 research, competitor analysis, and 	
customer segmentation.	 	
• 	Drove social media campaigns, considering our clients’ industry specific needs.	 	
• 	Generated	 interactive website content to represent the company in the best digital way possible	. 	
 
Additional 	Projects Undertaken:	 	
 	
• 	September	 – December 	201	9: Conducted an in	-depth study on the effectiveness of social media 	
marketing on Indian consumers	. 	
• 	January	 – June	 2020	: Analyzed the impact of 	Goods and 	Service 	Tax	 (GST)	 on Indian consumers.

Certifications:	 	
 	
• 	Fundamental of Digital Marketing 	 	
 	
Professional Skills	 	
 	
• 	Microsoft 	Suite	 	
• 	G Suite	 	
• 	Data collection 	 	
• 	Primary Research	 	
• 	Secondary Research 	 	
• 	Email marketing	 	
• 	Trello	 	
• 	Airtable	 	
• 	Marketing Strategy Development	 	
• 	Notion Productivity software	 	
• 	Strategic thinking 	 	
• 	Report making & 	Presentation skills.	 	
 
Awards/Achievements:	 	
 	
• 	Secured second rank in the department during third semester of BBA, 	Scored	 8.6/10 SGPA.	 	
• 	Achieved 	a cash prize for successfully converting 11 % prospects into clients	 and received 	
recognition as the top performer during my internship in 2019.	 	
• 	Received 	CEO’s	 recognition and commendation 	for task ownership and successfully mentoring 	
and guiding interns during my tenure with Default.	 	
 
Extra	-Curricular	 Activities	 & Hobbies	 	
 	
• 	Ted	xBankipur Chapter, Patna, Bihar 	- 2018 	 	
Coordinator, Succe	ssfully	 organized a TEDx event, being a lead member of the organizing team. 	
Worked closely with the sponsors to get adequate funding for the event. Generated social media 
advertising campaign to promote the event and increased 21% of event’s pass selling by the 
online campaigns.	 	
• 	Coordinator of the organizing Annual festival ‘Razzmatazz ’ for the year 2019. 	 	
• 	Helped spread awareness and build engagement for women cell, a women empowerment and 
women safety society of RDIAS.	 	
 	
Personal Details	 	
 	
• 	Date of Birth:	 	 	 	04/07/1998	 	
• 	Gender:	  	 	             	Female	 	
• 	Mobile Number:	 	 	7279927825	 	
• 	Email ID:	 	 	 	Archana.rdias@gmail.com	 	
• 	Father’s name:	  	 	Sunil Kumar	 	
• 	Residential Contact Number: 	 	7277236592	 	
• 	Permanent Address:	 	 	Satsang Nagar	, Jehanabad, Bihar