Job Title: Director Consumer Experience & Commerce

Introduction/Overview:
- Responsible for overseeing digital commerce and end-to-end consumer experience
- Act as a consultant to develop experience strategies and UX designs
- Manage web platforms and provide marketing technology consulting
- Drive eCommerce, CRM, and analytics initiatives
- Develop integrated solutions to enhance consumer experience

Roles & Responsibilities:
- Lead consultant for CX roadmap initiatives aligned with business objectives
- Identify customer needs and address industry challenges
- Stay updated on market trends and growth opportunities
- Collaborate with in-market leaders, sales, and pre-sales regional leaders
- Provide thought leadership in consumer experience assessment
- Conduct marketing technology assessment and evaluate KPIs
- Assess solutions and vendors for optimal performance
- Collaborate with solution architects, UI/UX designers, and development team
- Ensure omnichannel consumer experience across platforms
- Manage project timelines, requirement gathering, UAT, and go-live
- Utilize consumer data for personalization and targeted marketing
- Conduct workshops, stakeholder interviews, and customer interviews
- Analyze data and generate insights for continuous improvement
- Maintain relationships with stakeholders and identify upsell opportunities

Years of Experience:
- Minimum of 10 years of experience in consumer engagement and experience platforms
- Experience in industries such as CPG, telecom, retail, automotive, beauty, fashion, and lifestyle
- Consulting experience in customer experience strategy and digital marketing strategy
- Proficiency in experience design and implementation

Education Qualification:
- MBA from a Tier 1/2 institute

Skills/Knowledge:
- Experience in web and mobile app launches
- Proficient in D2C/commerce initiatives and digital marketing
- Strong background in brand/category management and mar-tech
- Familiarity with commerce and CRM tech platforms such as Adobe Campaign, Marketo, SFMC
- Knowledge of ad tech platforms and CMS tools like Sitecore, AEM, Magnolia
- Expertise in commerce technology platforms such as Adobe Commerce Cloud, Salesforce Commerce Cloud
- Ability to drive consumer retention strategies and utilize insights platforms
- Proficient in program management and excellent written, verbal, and presentation skills

Key Competencies:
- Ability to assess consumer experience, marketing technology, and solutions
- Strong project management skills
- Proficient in data analysis and insights generation
- Excellent relationship management skills
- Identify upsell opportunities and develop strategies
- Consulting acumen and strategic thinking

Domain/Industry:
- No Details Found

Employment Type:
- No Details Found

Company Overview:
- Verticurl, a WPP company specializing in marketing technology services
- Works with multinational organizations and marTech platforms
- Expertise in customer experience technologies and lead management processes
- Focus on operational excellence and collaboration among team members
- Global presence and opportunities for growth

Benefits & Opportunities:
- Engage in transformative projects with domestic and global clients
- Gain experience in consumer experience, commerce, and technology
- Co-create strategies with industry experts and enterprise function practitioners
- Collaborate with business intelligence professionals
- Access to innovative solutions and opportunities to showcase strategy and consulting acumen
- Part of the WPP network with various benefits and opportunities

Location & Travel:
- No Details Found