Scoring Format:
1. Roles & Responsibilities: 2/10
2. Years of Experience: 0/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 0/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
The candidate's resume does not align well with the job requirements. There are several areas where the candidate falls short or lacks relevant experience and qualifications.

- Roles & Responsibilities: The resume does not provide any information or evidence of the candidate's experience in serving as a lead consultant on CX roadmap initiatives, understanding and translating business objectives, or supporting business development activities. There is no mention of working with clients, conducting assessments, or managing relationships with stakeholders. The candidate lacks relevant experience in this area.

- Years of Experience: The resume indicates that the candidate has only been working for a few years, which falls significantly short of the required 10+ years of experience in designing and executing consumer engagement and experience platforms. The candidate's experience as a lecturer and assistant professor is not directly relevant to the job requirements.

- Education Qualification: The candidate's educational qualifications do not meet the requirement of an MBA from a tier 1/2 institute. The resume only mentions an MBA from Bharathiyar University, without specifying the tier of the institute.

- Skills/Knowledge: The resume does not provide any evidence of the candidate's skills and knowledge in areas such as web and mobile app launches, D2C/commerce initiatives, digital marketing, or brand/category management. There is no mention of experience with specific mar-tech, commerce, or CRM tech platforms. The candidate lacks the necessary skills and knowledge for the job.

- Domain/Industry: The resume does not provide any information about the candidate's knowledge of the specific domain/industry mentioned in the job requirements. There is no evidence of experience or expertise in the relevant industries.

- Key Competencies: The resume does not provide any details or evidence of the candidate's key competencies. There is no mention of relevant skills or abilities that align with the job requirements.

Overall, the candidate's resume does not demonstrate a strong fit with the job requirements. The candidate lacks the necessary experience, qualifications, skills, and knowledge for the role.