Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
The candidate's resume shows a good fitment for the roles and responsibilities of the job. They have experience in serving as a lead consultant on CX roadmap initiatives, understanding and translating business objectives, and working closely with clients. They also have experience in project management, consumer experience assessment, and developing relationships with key stakeholders. However, the resume lacks information about the candidate's years of experience, education qualification, domain/industry knowledge, and key competencies.

Detailed Analysis:
- Roles & Responsibilities: The candidate's resume demonstrates experience in serving as a lead consultant on CX roadmap initiatives, working closely with clients, and supporting business development activities. They have experience in consumer experience assessment, project management, and developing relationships with key stakeholders. This aligns well with the job requirements and shows their ability to understand and translate business objectives into solutions. (Score: 8/10)
- Years of Experience: The resume does not provide clear information about the candidate's years of experience. This makes it difficult to assess their fitment based on this requirement. (Score: 6/10)
- Education Qualification: The resume does not mention the candidate's education qualification or provide any information about their MBA from a tier 1/2 institute. This is a significant gap in the resume and indicates a lack of fitment for this requirement. (Score: 0/10)
- Skills/Knowledge: The resume mentions skills such as marketing and strategy, profit center operations, business growth, and brand/category management. However, it does not provide specific information about the candidate's knowledge of mar-tech/commerce/crm tech platforms or their experience in web/mobile app launches and D2C initiatives. This indicates a partial fitment for this requirement. (Score: 4/10)
- Domain/Industry: The resume does not provide any information about the candidate's knowledge of the domain/industry. This is a significant gap and indicates a lack of fitment for this requirement. (Score: 0/10)
- Key Competencies: The resume does not provide any information about the candidate's key competencies. This is a significant gap and indicates a lack of fitment for this requirement. (Score: 0/10)

In summary, the candidate's resume aligns well with the roles and responsibilities of the job, but lacks information about their years of experience, education qualification, domain/industry knowledge, and key competencies. They have experience in serving as a lead consultant on CX roadmap initiatives, understanding and translating business objectives, and working closely with clients. However, their fitment for the job is limited by the lack of information in other areas.