SENIOR  MANAGEMENT    PROFESSIONAL: 	Marketing  and 	 Strategy	 Profit  Centre  Operations	 Progressive 	
Business Growth	  	   
&bull; 	Growth  expert  who  formulates  and  executes  revenue	-generating  strategies  that  set  co mpanies  apart  in  competitive  markets. 	
Builds empowered, metrics	-focused teams and harnesses talent to overcome challenges 	 	
&bull; 	Hits  the  ground  running  in  new  industries  and  cult	ural  contexts  and  adapts  quickly  to  shifting  priorities.  Instrumental  in 	
streamlining  business  divisions  around  a  coherent  business  strategy,  restoring  profitability,  producing  revenue  gains,  winnin	g 	
market share in strategic and  emerging regions 	 	
&bull; 	Instrume	ntal  in  setting  up  business  grounds  up  on  the  path  to  success.  Led  sev eral  transformational  projects  personally  and 	
continue to advise clients on the adoption of new age technologies, explo ring new markets.	 	
&bull; 	Have  overcome  complex  business  challenges  and  del	ivered  on  high	-impact  decisions.  A  &lsquo;problem	-solver&rsquo; 	- being  able  to  hit  the 	
ground  running  when  critical  business  situations  arise;  with  ability  to  take  planned  risks  when  li mited  information  is  availa	ble, 	
while also creating robust mitigation 	plans.	 	
Consi	stency	 	Been a consistent performer, established a foothold 	in Battle Ground States for Different companies.	 	
Relationship Mgmt.	 	Based on previous work was recognized 	In Sony, 	P&amp;G, 	USHA &amp; Relaxo	 	
Strategizing Offerings	 	Leverages commercial &amp; 	tactical acumen for providing the initial analysis &amp; recommendations for expansions	 	
Execution Specialist	 	Experienced in managing diverse teams. Pivotal in establishing new business locations.	 	
Value Selling	 	Highly skilled in Deal 	Structuring	 &amp; Large Contract Negotiations	 	   
SIGNATURE 	SKILLS	 	
 
Strategic	 	
Strategy Ideation	 	
Process Excellence	 	
Best Practices Implementation 	 	  	
P&amp;L Accountability	 	
Stakeholder Management 	 	
Business Turnaround	 	
Goal Setting &amp; Performance Metric 	 	
Risk Analysis &amp; Mitigation	 	
Business Continuity Planning	 	
 
Business 	 	
Business Operations &amp; 	Development	 	
New Market &amp; Business Develo pment  	 	
Market Research &amp; Trend Analysis	 	
Portfolio/ Key Account Management	 	
Emerging Business Opportunities 	 	
Enterprise Sales	 	
   
LEADERSHIP 	EXPERIENCE	 	 	
CAREER PROGRESSION	 	
Since 	Oct	&rsquo;21 : LSAC Global Gurgaon 	as 	 Head	- Marketing, Branding and Outreach 	  	
Key Result Areas: 	 	
&bull; 	Business Development	 	
o 	Developing business plan	, leading, and executing assigned go	-to-market initiatives	. 	
o 	Creating and managing strategic partnerships to enhance business and brand value by networking with an array of external 
stakeholders,  including  secondary  schools,  law  colleges,  government  organizat	ions,  professional  associations, 	coaching 	
institutes	 and vendors.	 	
o 	Partnering with the university activation group and the marketing team to develop effective ways of messaging our products 
to engage consumers, drive conversion and meet business goals 	while reinforcing our brand position	. 	
 	
&bull; 	Marketing	 	
o 	Agency  Management	- manage  the  activities  and  processes of  a  company&#039;s  digital  ecosystem  including  websites,  social 	
media, e	-commerce, and marketing campaigns. 	 	
o 	Design and implement digital marketing 	strategies, analyze data traffic and user metrics, and ensure the consistency of a 	
brand&#039;s digital tone and presence	. 	
o 	Leading  the  execution  of  marketing  programs  to  ensure  marketing  activities  advance  to  stated  objectives  regarding 
revenue, profitability, 	and market share	 	
o 	Initiating and maintaining relationships with law school administrators, vice	-chancellors of law colleges, and admissions 	
staff to promote the long	-term viability of LSAC Global and its Affiliates	. 	
 	
Vikas Dutt 	                                                                                                   	 	
Senior M anagement 	&ndash; M arketing &amp; 	Sales Strategy |Profit Centre Operations |	 	
 Business Growth |	 	
Proven	 car eer	 in conceiving	 &amp; im plem enting	 effective	 ideas	 / str ategies	 that	 can	 add	 value	 to  	
organization through	 inspiring	 leadership, rich experience &amp; innovation	 	
Mobile: 	+91 9818434107  	Email: 	dutt.vikas@gmail.com	, 	
: https://www.linkedin.com/in/vikas	-dutt

&bull; 	Community Building	 	
o 	Securing 	public/virtual  speaking  opportunities  with  stakeholders  and  select  partner/prospect  groups 	- identifying  and 	
speaking at key conferences	. 	
o 	Organizing  and  executing  networking  events 	by 	leveraging  LSAC  Global&rsquo;s  existing  partner  community  and  helping  develop 	
content for sector	-specific gatherings	. 	
o 	Assisting in the execution of partner	-only events, bringing together internal and external stakeholders from across the globe	 	
o 	Working closely with the communications team to create marketing materials that 	attract new audiences	. 	
 	
o 	Previous Experience	 	
 	
Jul&rsquo;20	- Oct	&rsquo;21	 : Strategic &amp; Sales Consultant  in Indian MNC &amp; also Consultant to American AI Company 	 	
&bull; 	Responsible for  working on GTM Strategy and execution for Omni channel approach	 	
&bull; 	Responsible for 	determining business needs and identifying weaknesses of an organization and recommend solutions	 	
&bull; 	Responsible for analyzing and interpreting data to unearth weaknesses and problems, and comprehend the causes	 	
&bull; 	Responsible for formulating recommendations and s	olutions with attention to a client&rsquo;s wishes, capabilities and limitations 	
forming concise reports	 	
&bull; 	Responsible for presenting findings and suggestions to clients with ample justification and practical advice	 	
&bull; 	In  charge  of  developing  detailed  business  plans	 to  drive  small  or  radical  changes  in  an  organization  (Work  with  marketing  and 	
business analytics to design a business	 	
&bull; 	In charge of developing detailed business plans	 to drive small or radical changes in an organization (Work with marketing and 	
business analytics to design a business plan)	 	
Jul&rsquo;19	-May&rsquo;20: Anand &amp; Anand, Noida as Brand &amp; Strategic Head (Consultant)	 	
Key Result Areas: 	 	
&bull; 	Managing  the 	strategic 	&amp;  brand 	consulting  functions	 including  business  strategy  formulation  &amp;  strategy  execution; 	assisting 	
clients in 	defining, developing and delivering the strategy	 through all stages of consulting or staffing process 	 	
&bull; 	Supporting the 	overall process of management and corporate decision	-making	 to ensure maximum short, medium &amp; long	-term 	
profitability and shareholder returns 	 	
&bull; 	Supervising 	P&amp;L	;  evaluating  and 	preforming  financial  modelling	 of  potential  merger,  acquisition,  divestment,  partnership  and 	
joint venture opportunities 	 	
&bull; 	Delivering 	proactive  consulting  to  clients 	for  defining  a  comprehensive  go	-to-market  strategy  that  includes  data  driven 	
recommendations &amp; best practices benchmarking for better market penetration/ transition	 	
&bull; 	Identifying &amp; implementing measures to 	continuously improve clients business	 	
&bull; 	Supervising  teams  by  providing  clear  business  direction,	 setting  personal  and  area  objective  with  regular  coaching  and 	
performance feedback	 	
&bull; 	Reinvigorating  the  company  and  revampin	g  the  business  model  &amp;  strategy	 to  build  a  more  responsive  &amp;  market	-driven 	
organization	 	
&bull; 	Developing 	project  baselines	;  monitoring  &amp;  controlling  projects  with  respect  to  cost,  resource  deployment,  time  overruns  and 	
quality compliance to ensure satisfactory e	xecution/ delivery of the same 	 	
&bull; 	Analysing &amp; establishing the processes	 resulting in 	revenue generation	 within the defined timelines with interfaces with multiple 	
workstreams	 	
&bull; 	Evolving 	strategic vision, driving change, infusing new ideas	 and 	taking 	business	 performance	 to the next level	 	
&bull; 	Defining 	product roadmap 	including product life cycle, product line strategy, product launch &amp; product positioning, new product 	
development, go	-to-market strategy	 	
&bull; 	Developing 	consumer insights architecture; 	ensuring healthy	 relationship with CXOs	 within target market &amp; accounts	 	
Feb&rsquo;18 to Jul&rsquo;19: Relaxo India Ltd.,Delhi as Deputy General Manager 	 	
Highlights:	 	
&bull; 	Responsible for managing the entire business for Flite Category and 	for ensuring growth and profitability of the product line. 	
Translating business strategy/ plans into financial/ bottom	-line impact through effective overseeing and supervision of Sales 	
in coordination with the Plant Heads	 	
&bull; 	Ensure growth of Fresh Products 	&ndash; Market Share; Penetration; Distribution Channel, Geographies as well as profits	 	
&bull; 	Ensure  product  quality  and  cost  effectiveness  of  the  entire  product  line  of  Fresh  Products.  Indirect  responsibility  to 
strengthen brand recall of all products, keeping in	-sync 	with Customer Satisfaction at all levels	 	
&bull; 	Tread  the  terrain  to  understand  customer  requirements,  segment  markets  and  assist  the  Management  in  customizing 
offerings.	 	
&bull; 	Ensure  accurate  and  periodic  demand  and  production  planning  by  involving  the  necessary  teams	.  Support  New  Product 	
Development Initiatives in the organization	 	
&bull; 	Ensure  attraction  and  retention  of critical  skill  sets  required  to  achieve  current  and  future  business  objectives,  Retain  and

engage the talent employed and build a collaborative and high	-pe	rformance team	 	
&bull; 	Revenue growth and profitability 	&ndash; for each product category, Market share, penetration and development of distribution 	
network for target geographies 	 	
&bull; 	Strategizing  planning  and  launch  of  new  products  with  GTM.  Keeping  in  mind  the  effectiven	ess  of  marketing/branding 	
campaigns.	 	
&bull; 	Ensure that the business unit has the requisite people capability to support business growth plans including for recall Drive	 	
excellence in existing processes and support new process initiatives.	  	
Feb&rsquo;14 to Jan&rsquo;18: Usha	 International Limited, Gurgaon as Assistant General Manager 	&ndash; Marketing 	&ndash; Fans 	 	
Highlights:	Scope of work ranges across diversifies channels, including Category/	 GTM	 across Consumer and B2B 	
verticals	 	
&bull; 	Headed 	re-alignment  of  the  entire  product 	portfolio	 in  coordination  with  Sales, 	Brand	 Management,  Product  Management, 	
Trade Marketing, Mar	-com, R&amp;D and Manufacturing teams	 	
&bull; 	Managed 	multiple product launches through GTM	 with value centric messages and pre	-launch market conditioning	 	
&bull; 	Spearheading vert	icals of Brand, Marketing, Digital and Social media, Public and Corporate communications, Consumer Insights, 	 	
&bull; 	Successfully 	developed 	40+	 SKUs within 3 years	 and 	enhanced the companys&rsquo; turnover by more than 20%	 through new product 	
development	 	
&bull; 	Designed &amp; dev	eloped Striker &amp; Kids Fan	 that effectively positioned the company as a market leader	 	
&bull; 	Attained 	recurring revenue and reduced costs	 by crafting new products &amp; solutions, adjusting the pricing models and providing 	
exceptional customer service	 	
&bull; 	Contributed  in 	post	-launch  success  of  new  products	 such  as  Striker  Series  &amp;  ESeries  by  tracking  KPIs  like  units,  average  order 	
value, geographical and industry vertical penetration	 	
Apr&rsquo;05 to Jan&rsquo;14: Sony India Pvt. Ltd., Delhi     	 	
Category Head 	&ndash; HDD, Optical Media, Fla	sh Memory &amp; Key Accounts 	 	
Highlights:	 	
&bull; 	Created and executed Channel/ Sub Channel Development strategies in line with the overall sales plan. Identify new channels 
(digital, brand flagship outlet, shared outlet, etc.) to increase the reach. Ensuring product 	visibility &amp; display related objectives 	
through leveraging the available resources &amp; Infrastructure in the planned territory. 	 	
&bull; 	Spearheading  entire  gamut  of  distribution  expansion  &amp;  coordinating  with  multi	-brand  outlets  to  achieve  sales  targets  in 	
assigned 	territory / zone, people development, channel management and retailer education for increasing customer base. 	 	
&bull; 	Enhancing the partner business readiness process, developed business requirements, designed and delivered partner training 	 	
&bull; 	Driving innovation an	d optimization across channels expanding company offerings and customer experiences. 	 	
&bull; 	Allocating  budgets  to  support  channel  partner  programs,  identifying  and  nurturing  key  solution  providers  for  leveraging 
channel strategy 	 	
&bull; 	Managing  the  sales  turnover of  3	00  crores;  taking  strategic  initiatives  by  institutionalizing  process  improvements,  infusing 	
new ideas and taking region	-wide approach to unlock maximum synergy to attain larger incremental scale impacting top and 	
bottom	-line 	 	
&bull; 	Leading the RME with a team o	f 50 and administering the, buying &amp; merchandising operations	 	
&bull; 	Rolling out pricing strategy for the specific category as Category Heads	 	
&bull; 	Scrutinizing and selecting appropriate vendor mix in order to drive sales &amp; increase market share of the company	 	
&bull; 	Revitalizing  branding  efforts  &amp;  sales/marketing  approaches  like  ATL  &amp;  BTL  initiatives  (outdoor  events,  campaigns,  trade 
seminars &amp; exhibitions) to enhance customer base and triggering growth	 	
 
Dec&rsquo;03 to Apr&rsquo;05: Gillette India Ltd. Group, as Executive (C2	-Ma	nager North India)	- Male Grooming, Personal Care, 	
Oral Care &amp; Duracell     	 	
Jul&rsquo;03 to Dec&rsquo;03: RC&amp;M 	- part of WPP Plc., as Marketing Manager	-Pan India	 	
Jun&rsquo;02 to Jun&rsquo;03: PepsiCo, as Key Accounts Executive	-North India    	 	
Feb&rsquo;99 to Jun&rsquo;02:  Cadbury&rsquo;s India Pv	t. Ltd. 	(Now Mondolez	- Kraft Foods)	 as Business Development Officer	-North India  	    	
Notable Accomplishments Across the Career in Communication, Category  and Research

Headed 	brand architecture planning and implementation	 using rigorous project management 	 	
 Managed complete launch	 &amp; communication 	 of 	E- Series and Kids Category	 	
 Handled licensing business with Mattel, Green Gold &amp; AI Animation	 	
 Introduced 	15+ new products in 	4 years	 and increased the contribution to 20% of th	e NPDs	 	
 Planned and executed of campaigns with creation of Micro	-site	 	
 Was involved in creation of making of TVC&rsquo;s &amp; 	360&deg; campaign for brand &amp; product launch.	 	
 Was involved in researches like Brand Equity U&amp;A STUDY, Post lost Adv Evaluation , Post 	launch campaign evaluation, CMF 	
Study, creation of Brand Manual, Brand Architecture, Agency evaluation, Brand Awareness Study, concept evaluation, 
creation of Shopper marketing deck	 	
 Digital transformation road	-map	 	
 Celebrity Efficacy Research	 	
 	
 	
Paper Presented 	 	
 Conferred with 	Best Paper Award	 &ldquo;Tapping the Rural Market: The Importance of Role of Communication and Pricing&rdquo; at 	
AGBA Conference held at IIT Delhi from 2nd to 4th July, 2019	 	
 Authored two research papers titled 	&ldquo;Leveraging Predictive Ana	lytics and Opinion Mining in E	-commerce&rdquo; and &ldquo;Content 	
Analysis in Social Media Marketing : Added by SPIN Framework&rdquo;	 published in 	http://giftsociety.org/ejournal/	 	
 Successfully represented DMS, IIT	- Delhi at A	GBA Conference held at Bangkok from 2nd to 4th July, 2018 by presenting two 	
research papers titled 	&ldquo;Blue Ocean Strategy in Advertising: Reflection on the Indian Perspective&rdquo; 	(Paper published in the 	
conference preceding)	 	
Notable Accomplishments Across The Career 	 	
At Sony India Pvt. Ltd.:	 	
 Received appreciation from Director of Sony Electronics Asia &amp; Pacific Ltd. for 	outstanding contribution in Retail, MS &amp; 	 	
Energy Business	 	
 Maintained  market  share  in  Optical  Biz at  60%	 with  gross profit  of over  15% for  5  years and  in  other  categories  maintained 	
gross profit of over 12%	 	
 Recognized for launching 	3 new categories (HDD, Micro Vault &amp; EN) in Sony India	 and increasing the market share	 	
 Set benchmark at APAC level	 among sales c	ompanies in revenue and profitability	 	
 Successfully made Sony India No	-1 in: 	Optical Biz, SMAP	 (No	-2 in world in HDD Biz) and 	SMAP	 (No	-2 in world in USB Biz)	 	
 Ranked No	-1 in	 Chargers 	and No	-2 in	 SMA	 	
 
At Gillette India Ltd.:	 	
 Successfully launched 	new Mach3 Turbo Razor	 in North India specially designed for the rural Indian market in Oct&rsquo;04	 	
 Conceptualized 	growth  strategy  for  Duracell  alkaline  batteries	 and  enhanced 	unit  market  share  by  over  60%	 in  the  Indian 	
Alkaline Batteries M	arket	 	
 felicitated by 	Management for Saloon Project	 	
 
At PepsiCo.: 	 	
 Received 	MD&rsquo;s felicitation for crossing 800 tons	 for North Region 	 	
 
At Cadbury&rsquo;s India Ltd.:	 	
 Received 	MD&rsquo;s recognition for &ldquo;internalizing &amp; implementing&rdquo;	 the 3A&rsquo;s principle of Aggression, Accountability &amp; Adaptability 	
for 1999	 	
 Recognized as 	Cadbury&rsquo;s Champion in 2001	 for implementing Microwave	 	
 Bagged 	Gold Medal from MD	 for Beat 3000 Tons Contest in all India sales target	 	
 
At USHA International	 	
 Headed 	brand	 architecture planning and implementation	 using rigorous project management 	 	
 Managed complete launch of 	E- Series and Kids Category	 	
 Maintained 	gross profit of 20% for Ceiling Category	 	
 Introduced 	40	+ new products in 3 years	 and increased the contribution to	 20% of the NPDs

EDUCATION &amp; CREDENTIALS	 	
 	
 2018: 	Executive Management Programme in Strategic Innovations, Digital Marketing, &amp; Business Analytics	 from IIT 	
Delhi	 	
 2016: 	Executive  Programme  in  Marketing  and  Advertising  Strategies	 in  &ldquo;Supercharge  Creativity  to  Invent 	
Breakthrough Strategies for Marketing and Advertising&rdquo; by MICA, Ahmedabad 	 	
 2017: 	International Business Environment and Global Strategy	 from IIMB	- edX 	 	
 2017: 	Digital Unlocked	 from Google 	 	
 2017: 	Human Rights for Open So	cieties	 by Utrecht University on Coursera 	 	
 1999: 	Post Graduate Diploma in Business Management	 (Marketing)	 from EMPI Business School, New Delhi 	 	
 1996: 	Bachelor of Science in Life Science	 from GNDU, Amritsar 	 	
 
Conference Sessions and workshop attended 	 	
 	
❖ Guest Fac	ulty 	at PML SD Business School 	on 	Marketing Research and Product Management	 from July&rsquo;21	- Dec&rsquo;21	 	
 Guest Speaker at &#039;	Global Business Forum	&#039; in AGBA Conference 2019	  on 4th July	 in IIT Delhi 	 	
 Workshop on &quot;	Data Science for Everyone	&quot; at Product Leaders Forum 2019 Delhi Conference at Radisson Gurugram Udyog Vihar 	
(15th June 2019)	 	
 Workshop on &quot;	The Science behind Data Visualization and the art of Visual Storytelling	&quot; at Product Leaders Forum 2019 De	lhi 	
Conference at Radisson Gurugram Udyog Vihar (15th June 2019)	 	
 AGBA 15th Annual world congress	 at NIDA in Bangkok Thailand on July 2	-4, 2018. 	 	
 Guest	 lecture	 on &#039;	Current and Emerging Trends in Strategic Management	&#039; for  PhD. Scholars	 and MBA Students at D	MS, IIT Delhi  	
on Sept 14th , 2018.	 	
 Judge a 	Case Study Competition 	by ShARE, IIT Delhi on  4th	 Nov, 2018.	 	
 Speaker  at Panel  Discussion on	 Management 	Development  Program  on  &quot;	Leveraging Digital  &amp;  Social Media for  Organizational 	
Growth&rdquo;	  conducted at GGS Indra	prastha University on Sept 26	-27, 2014.	 	
 	
 Chief Guest for Annual Day function  at PMCC, Management and Computer College &quot;Periyar Centre&quot; Jasola,  Delhi   on Mar 6th  
2020.	 	
 
 
 
 	
Personal Details	 	
Date of Birth	: 17	th September 1975/ 	Languages Known:	 English, Hindi &amp; Punjabi	 	
Address:	 25D/P8, SRS City, Sector	-87, Faridabad	-121002