Scoring Format:
1. Roles & Responsibilities: 4/10
2. Years of Experience: 2/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 2/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
The candidate's resume does not align well with the job requirements. There are several areas where the candidate falls short or lacks relevant experience and qualifications.

- Roles & Responsibilities: The candidate's resume does not provide clear evidence of serving as a lead consultant on CX roadmap initiatives or working closely with clients to understand and translate their business objectives. The resume also lacks mention of supporting business development and pre-sales activities. Therefore, the score is low at 4/10.

- Years of Experience: The candidate's resume mentions 11+ years of experience, which exceeds the required 10+ years. However, the resume does not provide specific experience in designing and executing consumer engagement and experience platforms within the specified industries. Therefore, the score is low at 2/10.

- Education Qualification: The candidate's resume mentions a BSC-IT degree from Kuvempu University and GNIIT from NIIT Ltd. There is no mention of an MBA from a tier 1/2 institute, which is the required qualification. Therefore, the score is 0/10.

- Skills/Knowledge: The candidate's resume mentions experience in business analysis, project management, and operations. However, there is no mention of specific skills or knowledge related to web, mobile app launches, D2C/commerce initiatives, digital marketing, or brand/category management. The resume also does not mention any experience with mar-tech/commerce/crm tech platforms or CMS tools. Therefore, the score is low at 2/10.

- Domain/Industry: The candidate's resume does not provide any information about their knowledge of the specified domain/industry. Therefore, the score is 0/10.

- Key Competencies: The candidate's resume does not provide any details about their key competencies. Therefore, the score is 0/10.

Overall, the candidate's resume falls short in terms of relevant experience, education qualification, skills/knowledge, domain/industry knowledge, and key competencies. The candidate lacks specific experience in designing and executing consumer engagement and experience platforms within the specified industries. Additionally, the resume does not mention any experience with mar-tech/commerce/crm tech platforms or CMS tools. The candidate's education qualification does not meet the requirement of an MBA from a tier 1/2 institute. Therefore, it is unlikely that the candidate would be a strong fit for the job requirements.