Challenging conventional wisdom or industry standards is crucial for achieving innovative and effective outcomes. My approach to these situations involves several key steps:

First, I conduct thorough research on existing standards to understand their rationale, which helps me identify limitations and areas for improvement. Next, I clearly define the problem or limitation that the current standard does not address effectively, gathering data, user feedback, and performance metrics to support the need for change.

I then develop alternative solutions that address the identified problem, ensuring they are well-researched and evidence-based. Often, I create prototypes or proof-of-concept implementations to demonstrate the potential benefits. 

Once I have my solutions, I present them to stakeholders, including upper management and team members, clearly communicating the potential benefits and explaining how the new approach can lead to improved outcomes. This involves creating detailed presentations, reports, and visual aids to make a compelling case.

I encourage open and collaborative discussions with stakeholders, welcoming feedback and addressing any concerns or questions they may have. This process helps refine the proposal and gain buy-in from all parties involved.

If the proposal is approved, I implement it on a small scale initially to test its effectiveness. Based on the results, I make necessary adjustments before a full-scale rollout. 

Finally, after implementation, I continuously monitor the outcomes and gather feedback to ensure the new approach delivers the expected benefits. This ongoing evaluation allows for further improvements and ensures long-term success.

By following this structured approach, I can effectively challenge conventional wisdom and industry standards to achieve better outcomes while ensuring that all stakeholders are aligned and supportive of the change.