Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 8/10
3. Education Qualification: 6/10
4. Skills/Knowledge: 8/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
The candidate's resume demonstrates a strong fitment for the job requirements. They have extensive experience in designing and executing consumer engagement and experience platforms, particularly within the e-commerce, CPG, retail, and lifestyle industries. They have a proven track record in roles related to digital marketing, brand/category management, and program management. The candidate has over 18 years of experience in the IT industry, with a focus on digital product innovations and enterprise-level e-commerce transformations.

Roles & Responsibilities:
The candidate's resume showcases their experience in serving as a lead consultant on CX roadmap initiatives, working closely with clients to understand their business objectives and translate them into solutions. They have experience in supporting business development and pre-sales activities, as well as thought leadership in commerce, experience, and technology. The resume also highlights the candidate's ability to lead consumer experience assessments, marketing and technology assessments, and solution and vendor assessments. They have experience in developing personas, user journeys, and working closely with solution architects, UI/UX designers, and development teams.

Years of Experience:
The candidate's resume indicates that they have over 18 years of experience in delivering digital product innovations and enterprise-level e-commerce transformations. This aligns well with the requirement of having 10+ years of experience in designing and executing consumer engagement and experience platforms.

Education Qualification:
The candidate holds an MBA from ICFAI Business School, which is a tier 1/2 institute. This meets the requirement of having an MBA from a tier 1/2 institute.

Skills/Knowledge:
The candidate's resume demonstrates their expertise in areas such as web and mobile app launches, D2C/commerce initiatives, digital marketing, and brand/category management. They have knowledge of mar-tech/commerce/CRM tech platforms such as Adobe Campaign, Marketo, SFMC, ad tech platforms, CMS tools such as Sitecore, AEM, Magnolia, and commerce technology platforms such as Adobe Commerce Cloud and Salesforce Commerce Cloud. The resume also highlights their experience in shaping and driving engagements and their excellent written, verbal communication, and presentation skills.

Domain/Industry:
Unfortunately, the resume does not provide any information about the candidate's knowledge of the domain/industry. Therefore, a score of 0/10 is assigned.

Key Competencies:
The resume does not provide any details about the candidate's key competencies. Therefore, a score of 0/10 is assigned.

Overall, the candidate's resume aligns well with the job requirements. They have relevant experience, a strong educational background, and the necessary skills and knowledge. However, there is a lack of information regarding their knowledge of the specific domain/industry and key competencies.