Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 6/10
6. Key Competencies: 6/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume aligns well with the roles and responsibilities of the job, scoring 8/10.
- The candidate has 10+ years of experience, scoring 6/10.
- The candidate does not have an MBA from a tier 1/2 institute, scoring 0/10.
- The candidate has some relevant skills and knowledge, scoring 4/10.
- The candidate has knowledge of the CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry, scoring 6/10.
- The candidate possesses key competencies related to consumer experience strategy, digital marketing strategy, experience design, web platforms, marketing technology consulting, eCommerce, CRM, analytics, solution architecture, UI/UX design, project management, data analysis, relationship management, and upselling, scoring 6/10.

Detailed Analysis:
- The candidate's roles and responsibilities align well with the job requirements. They have experience serving as a lead consultant on CX roadmap initiatives, working closely with clients to understand and translate their business objectives, and leading consumer experience assessments. They also have experience in project management and relationship management, which are important for the role. However, there is no mention of thought leadership in commerce, experience, and technology, which could be a potential gap. Overall, the candidate's resume demonstrates a strong alignment with the roles and responsibilities, scoring 8/10.
- The candidate has 10+ years of experience, which meets the job requirement. However, the resume does not explicitly mention experience in designing and executing consumer engagement and experience platforms within specific industries. This lack of specificity may indicate a weaker alignment with the years of experience requirement, scoring 6/10.
- The candidate does not have an MBA from a tier 1/2 institute, which does not meet the education qualification requirement, scoring 0/10.
- The candidate's resume mentions some relevant skills and knowledge, such as web and mobile app launches, digital marketing, and understanding of mar-tech/commerce/crm tech platforms. However, there is no mention of specific platforms like Adobe campaign, Marketo, SFMC, CMS tools, or commerce technology platforms. This lack of specificity may indicate a weaker alignment with the skills/knowledge requirement, scoring 4/10.
- The candidate's resume mentions experience in the CPG, telecom, and retail industries, which aligns with the domain/industry requirement. However, there is no mention of experience in the automotive, beauty, fashion, and lifestyle industries. This partial alignment scores 6/10.
- The candidate possesses key competencies related to consumer experience strategy, digital marketing strategy, experience design, and project management. However, there is no explicit mention of skills in solution architecture, UI/UX design, data analysis, or upselling. This lack of specificity may indicate a weaker alignment with the key competencies requirement, scoring 6/10.

Overall, the candidate's resume demonstrates strengths in roles and responsibilities alignment, domain/industry knowledge, and key competencies. However, there are weaknesses and potential gaps in years of experience, education qualification, and skills/knowledge. The candidate may need to provide more specific information and evidence to strengthen their fitment to the job requirements.