Scoring Format:
1. Roles & Responsibilities: 4/10
2. Years of Experience: 2/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 2/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume does not align well with the job requirements. There are several areas where the candidate falls short or lacks relevant experience and qualifications.

Detailed Analysis:
- Roles & Responsibilities: The candidate's resume does not provide evidence of serving as a lead consultant on CX roadmap initiatives or working closely with clients to understand and translate their business objectives. The resume also does not mention experience in project management or developing consumer journeys. Therefore, the score is 4/10.
- Years of Experience: The candidate's resume does not mention the required 10+ years of experience in designing and executing consumer engagement and experience platforms. The resume only provides information about the candidate's experience in business development, marketing, and communication. Therefore, the score is 2/10.
- Education Qualification: The candidate's resume mentions an MBA degree, but it does not specify if it is from a tier 1/2 institute. Therefore, the score is 0/10.
- Skills/Knowledge: The candidate's resume does not provide evidence of the primary skills required for the job, such as experience in web/mobile app launches, D2C/commerce initiatives, and digital marketing. The resume also does not mention any specific knowledge of mar-tech/commerce/crm tech platforms or CMS tools. Therefore, the score is 2/10.
- Domain/Industry: The candidate's resume does not provide any information about their knowledge of the specific domain/industry mentioned in the job requirements. Therefore, the score is 0/10.
- Key Competencies: The candidate's resume does not provide any details about their key competencies. Therefore, the score is 0/10.

Based on the analysis, it is clear that the candidate's resume does not align well with the job requirements. The candidate lacks relevant experience in designing and executing consumer engagement and experience platforms, as well as specific knowledge of mar-tech/commerce/crm tech platforms and CMS tools. The resume also does not provide evidence of the candidate's ability to fulfill the roles and responsibilities mentioned in the job requirements. Therefore, it is recommended to consider other candidates who have a stronger fitment to the job requirements.