Scoring Format:
1. Roles & Responsibilities: 4/10
2. Years of Experience: 6/10
3. Education Qualification: 2/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 0/10
6. Key Competencies: 6/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows some alignment with the job requirements, but there are also areas where they fall short.

Detailed Analysis:
- Roles & Responsibilities: The candidate's resume mentions experience in marketing communication, product/solution marketing, and digital marketing. However, there is no specific mention of working closely with clients, leading consumer experience assessment, or managing relationships with key stakeholders. The resume aligns somewhat with the job requirements but lacks some key responsibilities. 
- Years of Experience: The resume states that the candidate has over 13 years of experience, which aligns with the requirement of 10+ years of experience. However, the resume does not provide specific details about the industries they have worked in, so it is unclear if they have experience in the specified industries.
- Education Qualification: The resume mentions an MBA degree, but it does not specify if it is from a tier 1/2 institute. Therefore, it is difficult to determine if the candidate meets the education qualification requirement.
- Skills/Knowledge: The resume mentions skills such as marketing strategies, campaign management, and digital marketing. However, there is no specific mention of experience with mar-tech/commerce/CRM tech platforms or CMS tools. The resume aligns somewhat with the skills/knowledge requirement but lacks specific experience with the mentioned platforms.
- Domain/Industry: The resume does not provide any information about the candidate's knowledge of the domain/industry, so it is not possible to assess their alignment with this requirement.
- Key Competencies: The resume mentions experience in marketing strategy, campaign management, and relationship management. However, there is no specific mention of consumer experience assessment, solution and vendor assessment, or upsell identification. The resume aligns somewhat with the key competencies requirement but lacks some specific experiences.

Overall, the candidate's resume shows some alignment with the job requirements, particularly in terms of years of experience and key competencies. However, there are also areas where the candidate falls short or lacks specific experiences, such as roles & responsibilities, education qualification, skills/knowledge, and domain/industry knowledge. Further clarification and information would be needed to fully assess the candidate's fitment for the job.