Job Description: Digital Marketing Specialist, Digital Strategist

Position Overview:
We are seeking a highly skilled and experienced Digital Marketing Specialist, Digital Strategist to join our team. The ideal candidate will have a strong background in digital analytics and strategy, with the ability to engage and inspire senior client executives and stakeholders. They will lead and drive cross-functional teams, utilizing their exceptional communication and decision-making skills to deliver customer value and achieve business objectives.

Key Responsibilities:
1. Engage and inspire senior client executives and stakeholders to drive digital strategies and initiatives.
2. Lead cross-functional teams to ensure successful implementation of digital marketing strategies.
3. Conduct research and analysis to identify business objectives, goals, and key performance indicators (KPIs).
4. Develop use cases and problem-solving approaches to address business challenges.
5. Utilize analytical skills to conduct data analysis, develop hypotheses, synthesize insights, and make strategic recommendations.
6. Facilitate strategy workshops, digital benchmarking, and industry trend analysis to inform decision-making.
7. Collaborate with teams to map customer journeys and assess value readiness within the organization.
8. Develop organizational assessments and visions, design roadmaps, and implement component programs to drive digital performance.
9. Utilize methodologies and cross-training to mentor team members and enhance their digital marketing skills.
10. Apply digital analytics background and expertise in GA4, Adobe Analytics, and Target to optimize marketing strategies and tactics.
11. Utilize Adobe Experience Cloud and web analytics tracking to monitor performance and make data-driven decisions.
12. Demonstrate a strong understanding of web analytics terms and tag management to ensure accurate data collection and reporting.

Qualifications:
1. MBA or equivalent degree in a related field.
2. Strong background in digital analytics, with expertise in GA4, Adobe Analytics, and Target.
3. Proven experience in executive presence, communication skills, and the ability to engage and inspire senior client executives and stakeholders.
4. Excellent research and analysis skills, with the ability to develop hypotheses, synthesize insights, and make strategic recommendations.
5. Proficient in quantitative and qualitative analysis, with the ability to develop value frameworks and revenue-driving insights.
6. Experience facilitating strategy workshops, conducting digital benchmarking, and staying updated on industry trends.
7. Strong understanding of customer-journey mapping, value readiness assessments, and organizational visions.
8. Familiarity with design thinking methodologies, roadmaps, and component programs.
9. Cross-training and mentoring experience to enhance team members' digital marketing skills.
10. Strong problem-solving skills, with the ability to think strategically and drive customer success.
11. Excellent presentation, organizational, and leadership skills.
12. Adaptability and a value-driven mindset to thrive in a fast-paced and dynamic environment.

This job description serves as a benchmark for companies seeking a Digital Marketing Specialist, Digital Strategist.