Swati 	Salvi (Kamble)	 	
swatikamble56@gmail.com	  	
7709821898	/8668973808	 	
 
Career	 Objective	 	 	
 
To work in an organization offering challenges, responsibilities, decision making opportunity and 
motivation.	 	
 
Professional Summary	 	 	
 	Over	 all	 9 Years of Experience in Web analytics, 	Digital Marketing	, Internet Marketing	 	
 	1+ Yrs Exp in Adobe Analytics,	 Adobe Launch,	 GA4 and Google Tag Manager	 	
 	Sound knowledge of 	website architecture, online marketing, javascript, 	Sea	rch Engine Optimization, 	
Google Analytics, Google Webmaster,	content Marketing,	 content admin and retail daily	 operations on 	
website.	 	
 	Expertise in site audits, website and report data analysis, analyzing analytics data, 	 competitor 	
analysis, Client reportin	g, resolving technical issues, creating content roadmaps, intent 	
analysis,keyword research, backlink analysis	 and SEO content writing	 	
 	Excellent knowledge of finding website	 & business	 issues and work accordingly	 	
 	Ability to achieve strategic business goals 	and identify business or tactical opportunities	 	
 	Excellent business problem solving and project management skills	 	
 	Solid understanding of digital and web technologies	 	
 	Effective analytical skills with the ability to see granular as well as big picture issues	 	
 	Proven track record of executing growth strategies and delivering results in excess of company 
expectations.	 	
 
Work	 Experience	 	 	
 
Capita India	 	
Team Manager (	Adobe	 and GA4	 reporting	 & Adobe Launch  implementation	, GTM, SEO)	 	
Pune	 	
2020	-till Present	 	
 	Working for 	 British high	-street retail chain which sells homeware and household goods	 	
 	Collect and analyze data to develop insights and recommendations for business decisions.	 	
 	Utilize Adobe's analytics tools to help clients gather insights from data and make data	-driv	en 	
decisions.	 	
 	Monitor data streams to ensure accurate and complete collection of user interactions and events.	 	
 	Perform routine data validation checks to identify and rectify any discrepancies or anomalies.	 	
 	Generate daily, weekly, or monthly reports using A	dobe 	Analytic	 tools to provide insights on website 	
performance, user behavior, and campaign effectiveness.	 	
 	Create and manage user segments to enable targeted marketing efforts.	 	
 	Track and analyze user journeys to understand the paths users take through a we	bsite.	 	
 	Identify drop	-off points and areas for improvement in the customer experience.	 	
 	Clearly articulate findings and recommendations to non	-technical audiences.	 	
 	Create visually appealing presentations or reports to communicate data	-driven insights to 	
stak	eholders.	 	
Giantview Pvt. Ltd	 	
SEO Manager	 (SEO and Content Team)	 	
Pune	 	
2019 	- 2020	 	
Consulted with diverse clients on Online Marketing strategies, SEO (Search Engine Optimization), content 
strategy, Reporting.

 	Handling content writer, SMO and SEO executive 	team	 	
 	Planning and implementing on	-page and off	-page optimization strategy as per the project 	
requirement	 	
 	Work towards organic search optimization and ROI maximization	 	
 	Identify problems and deficiency and implement solutions in a timely manner	 	
 	Suggest impro	vements in process and productivity optimization	 	
 	Regularly perform thorough keywords research, Identify key SEO KPIs	 	
 	Handled website technical issue	 	
 	Client weekly, monthly GA reporting	 	
Everest Web Solutions Pvt. Ltd	 	
Senior Search Engine Optimizer Analyst	 	
Pune	 	
July 	201	8– Dec 	201	8 	
Consulted with diverse clients on Online Marketing strategies, SEO (Search Engine Optimization), Social 
Media, Reporting.	 	
 	Planning and implementing on	-page and off	-page optimization strategy as per the project 	
requirement	 	
 	Client rep	orting	 	
 	Worked on local SEO for Canadian projects	 	
Everest Web Solutions Pvt. Ltd	 	
Senior Search Engine Optimizer Analyst	 	
Pune	 	
Jan 	2015	– May 	2016	 	
Consulted with diverse clients on Online Marketing strategies, SEO (Search Engine Optimization), Social 
Media, 	Reporting.	 	
 	Planning and implementing on	-page and off	-page optimization strategy as per the project 	
requirement	 	
 	Client reporting	 	
 	Worked on local SEO for Canadian projects	 	
 
Futurism Technologies Pvt. Ltd	 	
Internet Marketing and Brand Consulting	 	
Pune	 	
April 	2013	– Jan 	2015	 	
Consulted with diverse clients on Online Marketing strategies, SEO (Search Engine Optimization), Social	 	
 	Media, Reporting.	 	
 	Achieved top search rankings	  	
 	Built the Local Organic Search Strategy	 	
 	70% organic traffic increase year over year.	 	
 	Achi	eved top search rankings	  	
 	Achieved top search rankings	  	
 	Achieved top search rankings	 	
 	Worked on Ebay product listing	  	
 	Worked on GoogleAdwords	 	
Ayush Software Pvt Ltd.	 	
Search Engine Optimizer	 	
Pune	 	
Nov 	2011	– Feb 	2013

 Optimizing the websites to increase the	 traffic.	 	
 Analysis of client’s web site, competitor analysis and top keywords	 analysis	 	
 Keyword Researching	 	
 On	- Page and Off	- Page	 Optimization	 	
 Content optimization: 	- Search engine friendly content	 development.	 	
 Monitoring the Website Traffic with Google	 Analytics	 	
 Social Book Marking, Article Submission, Blogs	 Posting	 	
 Quality Link	 Building	 	
 
 
Key	 Skills	 	 	
 
Knowledge	 	
	
 	Adobe Analytic		
 	Adobe Launch		
 	GA4		
 	Google Tag Manager		
 	Google Search Console		
 	Adobe Launch		
 	Keyword Research and	 Analysis		
 	Online	 Marketing		
 	SEO		
 	Data 	Analysis and interpretation		
 	Competitive	 Research	 and analysis		

	
Software	 	
 	
Adobe analytics	 	
Google analytics	 	
Google tag manager	 	
Ahref Tool	 	
SEMRUSH	 	
Screaming Frog	 	
Google Webmaster Tools	 	
Helium 10	 	
Google AdWords	 	
Bing Webmaster	 	
Word Press	 	
Shopify	 	
Hybris	 	
 
Languages	  	
 	HTML		
 	CSS		
 	Java script		
 
Educational	 Details	 	 	
 	
Exam	 	College/University	 	Year	 	Marks (%)	 	
B.E(Information Technology)	 	Cummins College Of Engg Pune	 	2011	 	59.13%	 	
HSC	 	Maharashtra	 	2007	 	71.83%	 	
SSC	 	Maharashtra	 	2005	 	69.20%

Personal	 Profile	 	 	
 	
 	Present 	Address	: Aundh, Pune	 411007		
 	
 	Date of Birth	: 19	th March	 1989		
 	
 	Nationality	 	: Indian		
 
 
 
Place:	 PUNE	 	Swati	 Salvi