Scoring Format:
1. Roles & Responsibilities: 4/10
2. Years of Experience: 2/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 2/10
5. Domain/Industry: 4/10
6. Key Competencies: 2/10

Descriptive Analysis:
Overall Summary:
The candidate's resume shows some alignment with the job requirements, but there are several areas where the candidate falls short or lacks relevant experience.

- Roles & Responsibilities: The candidate's resume mentions experience in business analysis, project management, and operations, but there is no specific mention of serving as a lead consultant on CX roadmap initiatives or working closely with clients to understand their business objectives. The resume does not provide evidence of experience in solution and vendor assessment or driving omnichannel consumer experience. Therefore, the score is 4/10.

- Years of Experience: The resume mentions 11+ years of overall experience, but it does not explicitly state 10+ years of experience in designing and executing consumer engagement and experience platforms. Therefore, the score is 2/10.

- Education Qualification: The resume mentions a BSC-IT degree and GNIIT from NIIT Ltd., but there is no mention of an MBA from a tier 1/2 institute. Therefore, the score is 0/10.

- Skills/Knowledge: The resume mentions experience in business analysis, requirements gathering, and project management, but there is no specific mention of skills in web/mobile app launches, D2C/commerce initiatives, or working with mar-tech/commerce/crm tech platforms. Therefore, the score is 2/10.

- Domain/Industry: The resume mentions experience in the industrial air condition software product and clinical trial management domains, but there is no specific mention of knowledge in CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry. Therefore, the score is 4/10.

- Key Competencies: The resume mentions experience in business analysis, project management, and operations, but there is no specific mention of experience in consumer experience strategy, digital marketing strategy, or experience design. Therefore, the score is 2/10.

Overall, the candidate's resume falls short in several key areas such as relevant experience, education qualification, and specific skills/knowledge required for the job. The candidate does have some alignment with the domain/industry requirement, but overall, the fitment is not strong.