Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 2/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows a strong fitment for the roles and responsibilities of the job, scoring 8/10.
- The candidate has 14 years of experience, which is slightly lower than the required 10+ years, scoring 6/10.
- The candidate has an MBA qualification, but it is not from a tier 1/2 institute, scoring 2/10.
- The candidate possesses skills and knowledge in areas such as digital marketing, project management, and business analysis, scoring 6/10.
- There is no information provided about the candidate's knowledge of the specific domain/industry, scoring 0/10.
- There is no information provided about the candidate's key competencies, scoring 0/10.

Detailed Analysis:
- The candidate's resume showcases 14 years of experience in business transformation, operations excellence, process improvement, and digital marketing. This aligns well with the requirement for designing and executing consumer engagement and experience platforms, scoring 6/10.
- The candidate's experience as an Associate Director at GMI Interactive involves leading strategic transformational functions, new product development, business strategy, technology/innovation management, and client management. This demonstrates the ability to serve as the lead consultant on CX roadmap initiatives and work closely with clients to understand and translate their business objectives, scoring 8/10.
- The candidate's experience in digital marketing, project management, and client relationship management aligns with the requirement for consulting in customer experience strategy, digital marketing strategy, or experience design, scoring 6/10.
- The candidate's MBA qualification in Lean Operations & Systems is not from a tier 1/2 institute, which is a slight deviation from the requirement, scoring 2/10.
- The candidate's skills in business analysis, strategic digital marketing planning, project management, and team management align with the primary skills required, scoring 6/10.
- There is no information provided about the candidate's knowledge of the specific domain/industry, resulting in a score of 0/10.
- There is no information provided about the candidate's key competencies, resulting in a score of 0/10.

Overall, the candidate's resume demonstrates a strong fitment for the roles and responsibilities of the job, with relevant experience and skills in areas such as digital marketing, project management, and business analysis. However, there are some areas of deviation, such as the candidate's years of experience being slightly lower than the requirement and the lack of information about domain/industry knowledge and key competencies.