Scoring Format:
1. Roles & Responsibilities: 2/10
2. Years of Experience: 6/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 2/10
5. Domain/Industry: 2/10
6. Key Competencies: 2/10
7. Certifications: 0/10

Detailed Analysis Format: 
Overall Summary- Resume Fitment Analysis for Software Product Management Role in Retail Industry<br>
- The candidate's experience primarily revolves around marketing and business development, with a focus on managing vendor relationships, campaign ROI, and stakeholder communication, which aligns partially with the stakeholder management aspect of the job requirements but lacks a direct connection to software product management.<br>
- Richard has around 10 years of experience post his last educational qualification, which is somewhat close to the required 11-14 years, but the nature of the experience does not align well with the specific leadership and technical demands of the role.<br>
- The educational background in Design Innovation (Interactive) does not meet the requirement for an MBA, which is critical for understanding and executing the strategic and business management aspects of the role.<br>
- Skills such as Agile methodologies, product lifecycle management, and user experience design are not evident in the resume. The skills listed are more aligned with marketing and less with the technical and strategic management of software products.<br>
- While Richard has worked in environments that might have exposed him to retail (e.g., Phoenix Market City), there is no clear evidence of in-depth knowledge or direct involvement in the retail industry that would be beneficial for a product management role focused on software products.<br>
- Key competencies required for the role such as cross-functional team leadership, budget management, and risk management are only indirectly touched upon in his roles, with no evidence of deep expertise or consistent application in relevant contexts.<br>
- There are no certifications mentioned in the resume that would support the required skills in Agile methodologies or other specified areas.<br>