Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume aligns well with the roles and responsibilities of the job, scoring 8 out of 10.
- The candidate has 10+ years of experience, scoring 6 out of 10.
- The candidate does not have an MBA from a tier 1/2 institute, scoring 0 out of 10.
- The candidate possesses some of the required skills and knowledge, scoring 6 out of 10.
- There is no information provided about the candidate's knowledge of the domain/industry, scoring 0 out of 10.
- There is no information provided about the candidate's key competencies, scoring 0 out of 10.

Detailed Analysis:
- Roles & Responsibilities: The candidate's resume demonstrates experience in serving as a lead consultant, working closely with clients to understand their business objectives, and translating them into solutions. The resume also mentions experience in consumer experience assessment, project management, and relationship management. These align well with the job requirements, earning a score of 8 out of 10.
- Years of Experience: The resume indicates that the candidate has 10+ years of experience in marketing and sales strategy, which aligns with the job requirement. However, the resume does not provide specific experience in designing and executing consumer engagement and experience platforms within the specified industries. Therefore, a score of 6 out of 10 is given.
- Education Qualification: The resume does not mention an MBA from a tier 1/2 institute, which is a specific requirement for the job. Therefore, a score of 0 out of 10 is given.
- Skills/Knowledge: The resume mentions experience in marketing, brand/category management, and strategic planning, which align with the job requirements. However, there is no specific mention of experience with mar-tech/commerce/crm tech platforms or other required platforms. Therefore, a score of 6 out of 10 is given.
- Domain/Industry: The resume does not provide any information about the candidate's knowledge of the domain/industry specified in the job requirements. Therefore, a score of 0 out of 10 is given.
- Key Competencies: The resume does not provide any information about the candidate's key competencies. Therefore, a score of 0 out of 10 is given.

Overall, the candidate's resume aligns well with the roles and responsibilities of the job, but falls short in terms of education qualification, domain/industry knowledge, and key competencies. The candidate has relevant experience in marketing and sales strategy, but may lack specific experience in designing and executing consumer engagement and experience platforms within the specified industries. Further assessment and clarification may be required to determine the candidate's fit for the job.