Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 2/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume aligns well with the roles and responsibilities of the job, scoring 8/10.
- The candidate has 18 years of experience, which is more than the required 10+ years, scoring 6/10.
- The candidate has an MBA degree, which meets the educational qualification requirement, scoring 2/10.
- The candidate possesses skills and knowledge in areas such as marketing, brand management, and digital marketing, scoring 6/10.
- There is no information provided about the candidate's knowledge of the specific domain/industry, resulting in a score of 0/10.
- There is no information provided about the candidate's key competencies, resulting in a score of 0/10.

Detailed Analysis:
- The candidate's resume demonstrates experience in strategic marketing, P&L management, brand management, and marketing communications, which aligns well with the roles and responsibilities of the job. The candidate has experience in working with real estate and shopping mall industries, launching malls, and implementing marketing strategies. The resume also highlights the candidate's success in launching visually impaired-friendly malls and implementing innovative marketing campaigns. These experiences showcase the candidate's ability to understand and translate business objectives, drive consumer engagement, and manage projects, scoring 8/10.
- The candidate has 18 years of experience, which exceeds the required 10+ years. This indicates a strong level of expertise and knowledge in designing and executing consumer engagement and experience platforms. The candidate's experience in marketing strategy, brand management, and marketing communications further supports their fitment for the job, scoring 6/10.
- The candidate holds an MBA degree, which meets the educational qualification requirement of having an MBA from a tier 1/2 institute, scoring 2/10.
- The candidate possesses skills and knowledge in areas such as marketing strategy, digital marketing, brand management, and market research. Although the resume does not explicitly mention experience with specific mar-tech/commerce/crm tech platforms, the candidate's overall experience and achievements suggest proficiency in these areas. The resume also highlights the candidate's experience in executing marketing campaigns, managing budgets, and driving sales growth. These skills and experiences align with the required skills/knowledge, scoring 6/10.
- There is no information provided about the candidate's knowledge of the specific domain/industry mentioned in the job requirements, resulting in a score of 0/10.
- There is no information provided about the candidate's key competencies, resulting in a score of 0/10.

Overall, the candidate's resume aligns well with the roles and responsibilities of the job, demonstrating experience in strategic marketing, consumer engagement, and project management. The candidate also has more than the required years of experience and possesses skills in marketing strategy, digital marketing, and brand management. However, the resume lacks information about the candidate's knowledge of the specific domain/industry and key competencies.