Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 4/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 8/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume demonstrates a strong fitment for the roles and responsibilities of the job, scoring 8/10.
- The candidate has over 12 years of experience, which is slightly lower than the required 10+ years, scoring 6/10.
- The candidate holds an MBA from an unspecified institute, scoring 4/10.
- The candidate possesses skills and knowledge in areas such as marketing, digital marketing, brand management, and event management, scoring 6/10.
- The resume does not provide any information about the candidate's knowledge of the specific domain/industry, scoring 0/10.
- The candidate showcases key competencies in consumer experience assessment, marketing and technology assessment, solution and vendor assessment, project management, data analysis and insights generation, relationship management, and upsell identification and definition, scoring 8/10.

Detailed Analysis:
- The candidate's roles and responsibilities align well with the job requirements. They have experience as a lead consultant on CX roadmap initiatives, working closely with clients to understand their business objectives and translate them into solutions. They have also worked on omnichannel consumer experience, project management, and relationship management, demonstrating a strong fitment (8/10).
- The candidate falls slightly short in terms of years of experience, with just over 12 years instead of the required 10+ years. However, their extensive experience in developing marketing strategies and establishing brands showcases their expertise in consumer engagement and experience platforms (6/10).
- The candidate holds an MBA degree, but the resume does not specify the tier of the institute. Therefore, the score is lower (4/10).
- The candidate possesses skills and knowledge in areas such as digital marketing, brand management, and event management, which are relevant to the job requirements. However, there is no explicit mention of experience with specific mar-tech, commerce, or CRM tech platforms, resulting in a slightly lower score (6/10).
- The resume does not provide any information about the candidate's knowledge of the specific domain/industry, resulting in a score of 0/10.
- The candidate showcases key competencies such as consumer experience assessment, marketing and technology assessment, solution and vendor assessment, project management, data analysis and insights generation, relationship management, and upsell identification and definition. These competencies align well with the job requirements (8/10).

Overall, the candidate demonstrates a strong fitment for the roles and responsibilities of the job, with relevant experience, skills, and competencies. However, there are slight gaps in years of experience and educational qualification. The candidate's lack of knowledge in the specific domain/industry is also a weakness.