Scoring Format:
1. Roles & Responsibilities: 6/10
2. Years of Experience: 4/10
3. Education Qualification: 2/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume aligns moderately well with the job requirements, but there are some areas of weakness and potential gaps.

- Roles & Responsibilities: The candidate's resume demonstrates experience in serving as a consultant and leading CX roadmap initiatives. They have experience in understanding and translating business objectives, customer needs, and industry challenges into solutions. They also have experience in project management and developing consumer journeys. However, there is no mention of supporting business development and pre-sales activities or developing relationships with key client stakeholders. The resume aligns moderately well with this requirement.

- Years of Experience: The candidate's resume indicates over 15 years of consulting and business analysis experience. However, there is no specific mention of experience in designing and executing consumer engagement and experience platforms within the specified industries. The resume aligns less well with this requirement.

- Education Qualification: The candidate's resume mentions an MBA degree, but there is no mention of it being from a tier 1/2 institute. The resume aligns somewhat well with this requirement.

- Skills/Knowledge: The candidate's resume mentions experience in web and mobile app launches, D2C/commerce initiatives, digital marketing, and brand/category management. They also mention working knowledge of various mar-tech/commerce/crm tech platforms. However, there is no specific mention of the mentioned platforms such as Adobe campaign, Marketo, SFMC, Sitecore, AEM, Magnolia, Adobe Commerce Cloud, or Salesforce Commerce Cloud. The resume aligns somewhat well with this requirement.

- Domain/Industry: The candidate's resume does not provide any information about their knowledge of the domain/industry. The resume does not align with this requirement.

- Key Competencies: The candidate's resume does not provide any information about their key competencies. The resume does not align with this requirement.

Overall, the candidate's resume aligns moderately well with the job requirements. They have experience in some of the key areas mentioned, but there are also areas where they lack specific experience or information.