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(509, 119, 1, 4, NULL, '1_119_144710463166d82f42b1608_Varun_Marothia_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-07 10:06:39', '2024-09-04 10:06:39', 0, NULL, NULL, '2024-09-04 09:58:26', 0),
(510, 119, 1, 4, NULL, '1_119_89811801666d82f42b1f00_Varun_Marothia1_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia1 - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-07 10:07:35', '2024-09-04 10:07:35', 0, NULL, NULL, '2024-09-04 09:58:26', 0),
(511, 119, 1, 4, NULL, '1_119_170902630566d82f42b21a0_Varun_Marothia2_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia2 - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-07 10:08:02', '2024-09-04 10:08:02', 0, NULL, NULL, '2024-09-04 09:58:26', 0);
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(512, 120, 1, 4, NULL, '1_120_38354945866d833752a0eb_Varun_Marothia_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-14 18:08:00', '2024-09-11 18:08:00', 0, NULL, NULL, '2024-09-04 10:16:21', 0),
(513, 120, 1, NULL, NULL, '1_120_178801347266d833752a74a_Varun_Marothia1_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia1 - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-04 10:16:21', 0),
(514, 120, 1, NULL, NULL, '1_120_23499997866d833752a9a4_Varun_Marothia2_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia2 - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-04 10:16:21', 0);
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(515, 118, 1, NULL, NULL, '1_118_195670987566dc2296d44ee_Varun_Marothia_-_Agile_Product_Owner-_Ver_2_4.pdf', 'Varun Marothia - Agile Product Owner- Ver 2.4.pdf', 'PROFESSIONAL SUMMARY    \n \nHCL Technologies Ltd .  (April 2006  &ndash;   Till Date)    \n13  years of IT  experience in  products innovation and digital service excellence    \n \n   Experience  of  working   with  fortune  clients  like -   Johnson  Controls  Hitachi, \nUBS,  Lloyds  Bank - UK,  Elsevier -   US,  GE,  Quest  Diagnostics,  etc.   and \nM anaging  S takeholders   in  diverse geographies -   US, UK, APAC.  \n \n \n   Agile  Product  Owner &ndash;   Extensive  e xperience  in  managing  Product  Backlog \nfor  IOT products   via  D esign T hinking  A pproach   and   Digital Lean Principals.    \no   Managing  business  value s  and  prioritizations ,  EPIC&rsquo;s,  Features ,  U ser \nS tories ,  A cceptance  C riteria , release management.  \no   Stakeholder Management, Sprint Reviews, Product Backlog Refinement. , \nCI/ CD,   TDD.  \no   E xpertise  in  Requirements   M anagement   (BRDs,  PRDs,  FSDs,  SRS, \nNFRs),  Change Management , Cloud Strategy, Risk Managemen t.  \n \n \n   Product  Manager   &ndash;   Extensive  e xperience  in  managing   S AAS   &amp;  IOT  based \nWeb/ Mobile Apps Using  Azure DevOps /   C loud   based  software  platforms .   \no   Product  Roadmap ,  Market  Research,  Competitive  Benchmarking, \nTechnological Trend Assessment and  Go - To - Market (GTM) strategy .  \no   S trategic  planning  for   managing   P roduct  L ifecycle   (PLM) ,  product \nplatform selection &amp; its development ,  ability  to  develop  revenue   model .  \no   Product Release   &amp;  distribution   strategy ,  U ser  A cquisition /  E ngagement  \nstrategy ,  U ser  E ngagement  metrics,   m arketing &amp;  t raining Supports .  \n \n \n   Certified  scrum  master  and  SAFe  4.6  Practitioner ,  experience   in  managing \nscrums, distributed agile, scrum  events , CFD, Burn - Up &amp; Burn Down   Charts .  \n \n   Digital Transformation : Business  consultation   services to fortune  clients&rsquo;   area \nof  Digital technologies , IOT Apps,  DevOps  Cloud Platforms   and  BPM .  \n \n   Experience in  D igital  Marketing Automation   &ndash;   Integrate CRM &rsquo;s   with marketing \nautomation , Campaign Builder, Digital Advertising,  Marketo, Hub - spot.    \n \n   Member  of  &lsquo;Disruptive  and   Transformational  Technologies&rsquo;   Centre  of \nExcellence ( CoE ).  \n \n   Bid  Management/  Pre -   Sales   &ndash;   Rich  experience  in  managing  end  to  end  Bid \nresponse.  P rovide functional solutions in  RFP&rsquo;s/ RFI&rsquo;s   in digital technologies ,        \n \n   Leadership  Role :  Experience  in  managing  large  team  of  product  owners , \nmentoring younger talents, pres entations to senior management.  \n \nPROJECT TYPES    \n \n   SaaS  based platform   using  subscription   model over Cloud.  \n   IoT based Web/ Mobile Apps   on IOS &amp; Android.  \n   Digital Interactive Voice AI &ndash;   Amazon Alexa, Google Home Projects  \n   Azure DevOps , Azure  Cloud based App development/ Support  \n   Magento   E - Commerce Platform  \n \nTOOLS &amp; TECHNOLOGIES  \n \n   Azure DevOps ,   Azure Cloud,  Magento , Digital Analytics ( Power BI, \nTableau ), Hub -   Spot, Marketo,  MS Visio, BPMN 2.0   Process Modelling ,  \nPega 7.0, MS Project Plan,  JIRA and Confluence , Axure Prototype.  \n Master of Business Administration \n(Finance + Marketing)  \nICFAI Business School, Hyderabad  \n2004 to   2006,  \n \nBachelor of Engineering \n(Chemical)   \nPanjab Engg. College, Chandigarh   \n1999 to 2003  VARUN MAROTHIA  \n \nAGILE P RODUCT  OWNER   &ndash;   IOT/ SAAS  \nVarun.marothia@gmail.com  \n+91  9910091820  \nHCL Technologies , Noida  \nhttps:   //www.linkedin.com/in/varun -\nmarothia - 3410996/  \nSKILLS  \nEDUCATION  \n Product  Owner  &ndash;   Scrum/  Scaled Agile  \n \nProduct Manager  &ndash;   S AA S / IOT   Apps  \n \nAzure DevOps /   Cloud  \n \nDesign Thinking   Approach  \n \nDigital  Marketing Automation  \n \nDigital Analytics  &ndash;   Descriptive/  Predictive  \nDOMAINS/ METHODOLOGIES  \n   IoT, SAAS,  E - Commerce -  \n(Magento),   Digital   Marketing \nAutomation ,  Retail -   Order to \nCash ,  Industrial   Engineering -  \nHVAC   (VRF, RAC) ,  E mergency \nServices (UK Policing)\n \n   Azure  DevOps /  Cloud ,   CI/ CD , \nTDD, Pair Programming,  SAFe \nAgile, Scrum,   Kanban ,   Iterative, \nWaterfall\n\nP rojects   Summary  \nProduct/ Project Name   Domain   Client Name/ Geography   Period  \nRAC  Mobile App/ Alexa, Google \nHome App   IOT   &ndash;   Digital Transformation   Johnson Controls Hitachi, Japan   4 Months   \nVRF Product Selection    Industrial Engineering  &ndash;   VRF   Johnson Controls Hitachi, Japan   12 Months   \nFinancial  Application Transition \nUBS   BFSI   UBS, Switzerland   16 Months   \nOps Application  Development   BFSI   Lloyds Bank, UK   17 Months  \nCRM product Development   Compliance   Red Flag Group, Hong Kong   15 Months  \nAutomation of Order to Cash        Retail  &ndash;   Order to Cash;   \ne -   Commerce   Southern Graphics System &ndash;   US   15 Months   \nExam Assessment Product   Publishing   Elsevier Inc.   23 Months   \nIP Phone based application.   Healthcare   GE Healthcare, UK   3 Months   \nApplication Enhancement   Life Science   Quest Diagnostics, US   15 Months   \nMobile App Development   Emergency Services  &ndash;  \nPolicing   Wiltshire Police, UK   12 Months   \nMobile App Development   Emergency Services  &ndash;  \nPolicing   Hertfordshire Police, UK   12 Months   \n \n \nWork Experience    \nIoT based Mobile App for  VRF  Industrial  AC&rsquo;s/ Residential AC&rsquo;s         March 2019  &ndash;   Till Date  \n( Johnson Controls Hitachi ,  China )  \n \nProject Details -    \nUndertook an embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering  &ndash;   HVAC Domain&rdquo;. It involved \ndeveloping a IOT based mobile application for their  Residential  air - conditioners at global level. The project involved IOT \nMobile  App using Azure DevOps and Cloud platform, Hardware W i Fi Pairing with mobile app and ability to control full \noperations of AC units.   \n \nRole  &ndash;   Senior  Product  Owner  \n \nResponsibilities -  \n   Product  AS IS Assessment  to manage communication between hardware and remote app.    \n   Usability Study  &ndash;   Stakeholder Interviews, Affin ity mapping, Technology Trends assessment.  \n   Product Owner  &ndash;   Agile based  Product backlog management,  Develop &amp; Prioritize user stories, Using Design \nThinking approach &amp; DCO derived app requirements and documented the same, User story creations, Manage \nacceptance criteria&rsquo;s.   \n   Product  Manager   -   Managed  region specific   program backlog   at global level , create d   product roadmap, \ninvolvement in defining strategy for User engagement,  product release management , managed user engagement \nmetrics,  involvement in go - to - market plan, Product Launch  -   strategic planning to Tactical activities,  \n   Release Management  &ndash;   Managin g overall releases to market, product version management, plan for usability \ntesting, weekly status reporting to management.  \n   Resource Management  &ndash;   Manage t eam of product owners (Approx.  5)   and mentor them   \n \nKey Achievement&rsquo;s -  \n   Successfully managed  program   backlog for 5  scrum teams   along with  feature  priority  \n   Defined SAAS based revenue model.  \n \n \nHVAC Product Selection Software                            March 201 8   &ndash;   Feb 2019  \n( Johnson Controls Hitachi ,  Japan )  \n \nProject Details -\n\nProject targeted to develop Web , Desktop   &amp; Mobile  Software Product   for  HVAC  global  AC Equipment   selection that \ndirectly impact&rsquo;s their sales   Process .  Re - defining their customer&rsquo;s user experience, increase the bid win ratio and bring \nHitachi brand among top 3 players globally were key drivers of  project.  \n \nRole   &ndash; Product   Manager   cum Product Owner  \n \nResponsibilities -  \n   Senior Product  Owner   (Managing 5+ product  Owners )  \n   Market Assessment of HVAC Software&rsquo;s,   \n   P erform software&rsquo;s usability study across geographies,   \n   Product Management  &ndash;   Competitive benchmarking with top 5 brands globally,  Asses  technology trends and  study \nm arket requirements,  p ropose a suitable  product  roadmap , g o to  m arket  p lan,  u ser engagement metrics,   p roduct \nd istribution  s trategy  \n   Product  Owner   -   P roduct backlog management, Develop &amp; prioritize user stories,  acceptance criteria&rsquo;s, feature \nprioritization,  product release management,  Elicited  market requirements through primary research &amp; stakeholder \ninterviews, create product  roadmap, product feature   study.  \n   Release Management  &ndash;   Managing overall releases to market, product version management, plan for usability \ntesting, weekly status reporting to management.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed product backlog for  multiple   geographies along with region wise priority  \n   Requirement Coverage  &ndash;   100%, Completeness &gt; 98%,   Leakage &lt; 2 %,  \n \n \n \nFinancial  Application Transition                            Nov   2016  &ndash;   Feb 2018  \n( UBS Bank, Europe )  \n \nProject Details -    \nUBS had outsourced its apps transition projects to HCL. It involved managing application&rsquo;s transitions across geographies \nfrom either UBS intra - entity or external vendors. HCL took up whole transition project via apps risk management process \nand accordingl y validate the apps on - boarding to vendors or UBS  entity.    \n \nRole   &ndash;   Application  Transition Manager (Head ed   team of 30+ Size across geographies)\n \nResponsibilities -  \n \n   Transition Management  &ndash;   Delivery of around 50 large transition projects per year .  Manage high level business \nfunction transition across geographies.   \n   Application Analysis, perform risk assessment and get applications on - barded.  \n   Transition   Governance -   Escalation Management, Steering committee meetings, Status reporting  \n   Resource Managemen t  &ndash;   Business Analyst Resource   forecasting, Team handling, Rewards &amp; recognition, etc.  \n   Deliver additional Value ideas and lead generation.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed application transition projects of around 50 large transitions per year.  \n   Successfully delivered L1 application with 100% risk assessment and on - boarding.  \n   Generated value ideas of  scoping process   automation worth USD  28 K   \n \n \nApplication  Development                             June 2015   &ndash;   Oct   2016    \n( Lloyds Bank, UK )  \n \nProject Details -    \nHCL was involved in HR process automation for Lloyd&rsquo;s bank in UK.   \n \nRole   &ndash;   Product   Owner   cum Scrum Master  \n \nResponsibilities -  \n \n   Contribution in Agile Scrums in capacity of  Product Owner   cum  Scrum Master .  \n   Product Backlog management,  Involvement in  Sprint  planning, Define User stories   and prioritize it , acceptance \ncriteria  \n   Product backlog prioritization ,  User Stories creation and define acceptance  criteria&rsquo;s .\n\n   Manage scrum events, create burn down, burn up charts, CFD diagrams, facilitator for executing  scrums.  \n   Involvement in  release management  \n   Manage Stakeholder Escalations, product release.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed product backlog for Lloyds operation area  \n   Generated value ideas of process improvement worth USD 50K   \n \n \nDevelopment and  support of CRM product                         March 2014  &ndash;   May 2015  \n( Red Flag Group , Hong Kong )  \n \nProject Details -    \nThis project involved managing RFG&rsquo;s in - house CRM application from end to end. Team was responsible for managing \nproduct releases, enhancement and  support  \n \nRole   &ndash;   Product Owner / Business Analyst  \n \nResponsibilities -  \n \n   Product  Owner   &ndash;   Managed product backlog, involvement in product life - cycle vision, feature prioritization, \nmanage product releases.  \n   Business Analyst  &ndash;   Managed business requirement, BRD/ FR D creation, process mapping using BPMN, \nmanaged team of BA&rsquo;s to guide in Process Modelling &amp; Requirement gathering   \n   Along with above, also played role of engagement manager to help HCL deliver multiple projects smoothly and \nmaintain client relationship.  \n \nK ey Achievement&rsquo;s -  \n   Standardization of business processes using BPMN  \n   Automation of their risk assessment workflow  \n \n \nAutomation of Order to Cash                                        Nov   2012  &ndash;   Jan 2014  \n( Southern Graphics System &ndash;   US )  \n \nProject Details -    \nThis was a process re - engineering project involving integration &amp; automation of order to cash process at enterprise level. \nThis involved sun - setting of legacy system AS/400 and utilize next - gen technologies for  bringing product  scalability &amp; \nefficiency   in  their order to cash management application.  \n \nRole   &ndash;   Lead  Business Analyst   \n \nResponsibilities -  \n \n   Managed Business case deliverables   \n   Integrated Enterprise level Order to Cash business process via common component based business processes.  \nIntegration of  multiple web - based apps with Microsoft Dynamics ERP  \n   Requirement Management, gathering, documentation, use case modelling, Process modelling, Functional testing.  \n   UAT Coordination, Coordination of production release.  \n \nKey Achievement&rsquo;s -  \n   Helped client in Sun  setting legacy AS 400 App, providing savings of 400 FTE&rsquo;s.', 0, 0, NULL, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-07 09:53:26', 0),
(516, 121, 1, 4, NULL, '1_121_190780938466dc234dc1a77_Varun_Marothia_-_Agile_Product_Owner-_Ver_2_4.pdf', 'Varun Marothia - Agile Product Owner- Ver 2.4.pdf', 'PROFESSIONAL SUMMARY    \n \nHCL Technologies Ltd .  (April 2006  &ndash;   Till Date)    \n13  years of IT  experience in  products innovation and digital service excellence    \n \n   Experience  of  working   with  fortune  clients  like -   Johnson  Controls  Hitachi, \nUBS,  Lloyds  Bank - UK,  Elsevier -   US,  GE,  Quest  Diagnostics,  etc.   and \nM anaging  S takeholders   in  diverse geographies -   US, UK, APAC.  \n \n \n   Agile  Product  Owner &ndash;   Extensive  e xperience  in  managing  Product  Backlog \nfor  IOT products   via  D esign T hinking  A pproach   and   Digital Lean Principals.    \no   Managing  business  value s  and  prioritizations ,  EPIC&rsquo;s,  Features ,  U ser \nS tories ,  A cceptance  C riteria , release management.  \no   Stakeholder Management, Sprint Reviews, Product Backlog Refinement. , \nCI/ CD,   TDD.  \no   E xpertise  in  Requirements   M anagement   (BRDs,  PRDs,  FSDs,  SRS, \nNFRs),  Change Management , Cloud Strategy, Risk Managemen t.  \n \n \n   Product  Manager   &ndash;   Extensive  e xperience  in  managing   S AAS   &amp;  IOT  based \nWeb/ Mobile Apps Using  Azure DevOps /   C loud   based  software  platforms .   \no   Product  Roadmap ,  Market  Research,  Competitive  Benchmarking, \nTechnological Trend Assessment and  Go - To - Market (GTM) strategy .  \no   S trategic  planning  for   managing   P roduct  L ifecycle   (PLM) ,  product \nplatform selection &amp; its development ,  ability  to  develop  revenue   model .  \no   Product Release   &amp;  distribution   strategy ,  U ser  A cquisition /  E ngagement  \nstrategy ,  U ser  E ngagement  metrics,   m arketing &amp;  t raining Supports .  \n \n \n   Certified  scrum  master  and  SAFe  4.6  Practitioner ,  experience   in  managing \nscrums, distributed agile, scrum  events , CFD, Burn - Up &amp; Burn Down   Charts .  \n \n   Digital Transformation : Business  consultation   services to fortune  clients&rsquo;   area \nof  Digital technologies , IOT Apps,  DevOps  Cloud Platforms   and  BPM .  \n \n   Experience in  D igital  Marketing Automation   &ndash;   Integrate CRM &rsquo;s   with marketing \nautomation , Campaign Builder, Digital Advertising,  Marketo, Hub - spot.    \n \n   Member  of  &lsquo;Disruptive  and   Transformational  Technologies&rsquo;   Centre  of \nExcellence ( CoE ).  \n \n   Bid  Management/  Pre -   Sales   &ndash;   Rich  experience  in  managing  end  to  end  Bid \nresponse.  P rovide functional solutions in  RFP&rsquo;s/ RFI&rsquo;s   in digital technologies ,        \n \n   Leadership  Role :  Experience  in  managing  large  team  of  product  owners , \nmentoring younger talents, pres entations to senior management.  \n \nPROJECT TYPES    \n \n   SaaS  based platform   using  subscription   model over Cloud.  \n   IoT based Web/ Mobile Apps   on IOS &amp; Android.  \n   Digital Interactive Voice AI &ndash;   Amazon Alexa, Google Home Projects  \n   Azure DevOps , Azure  Cloud based App development/ Support  \n   Magento   E - Commerce Platform  \n \nTOOLS &amp; TECHNOLOGIES  \n \n   Azure DevOps ,   Azure Cloud,  Magento , Digital Analytics ( Power BI, \nTableau ), Hub -   Spot, Marketo,  MS Visio, BPMN 2.0   Process Modelling ,  \nPega 7.0, MS Project Plan,  JIRA and Confluence , Axure Prototype.  \n Master of Business Administration \n(Finance + Marketing)  \nICFAI Business School, Hyderabad  \n2004 to   2006,  \n \nBachelor of Engineering \n(Chemical)   \nPanjab Engg. College, Chandigarh   \n1999 to 2003  VARUN MAROTHIA  \n \nAGILE P RODUCT  OWNER   &ndash;   IOT/ SAAS  \nVarun.marothia@gmail.com  \n+91  9910091820  \nHCL Technologies , Noida  \nhttps:   //www.linkedin.com/in/varun -\nmarothia - 3410996/  \nSKILLS  \nEDUCATION  \n Product  Owner  &ndash;   Scrum/  Scaled Agile  \n \nProduct Manager  &ndash;   S AA S / IOT   Apps  \n \nAzure DevOps /   Cloud  \n \nDesign Thinking   Approach  \n \nDigital  Marketing Automation  \n \nDigital Analytics  &ndash;   Descriptive/  Predictive  \nDOMAINS/ METHODOLOGIES  \n   IoT, SAAS,  E - Commerce -  \n(Magento),   Digital   Marketing \nAutomation ,  Retail -   Order to \nCash ,  Industrial   Engineering -  \nHVAC   (VRF, RAC) ,  E mergency \nServices (UK Policing)\n \n   Azure  DevOps /  Cloud ,   CI/ CD , \nTDD, Pair Programming,  SAFe \nAgile, Scrum,   Kanban ,   Iterative, \nWaterfall\n\nP rojects   Summary  \nProduct/ Project Name   Domain   Client Name/ Geography   Period  \nRAC  Mobile App/ Alexa, Google \nHome App   IOT   &ndash;   Digital Transformation   Johnson Controls Hitachi, Japan   4 Months   \nVRF Product Selection    Industrial Engineering  &ndash;   VRF   Johnson Controls Hitachi, Japan   12 Months   \nFinancial  Application Transition \nUBS   BFSI   UBS, Switzerland   16 Months   \nOps Application  Development   BFSI   Lloyds Bank, UK   17 Months  \nCRM product Development   Compliance   Red Flag Group, Hong Kong   15 Months  \nAutomation of Order to Cash        Retail  &ndash;   Order to Cash;   \ne -   Commerce   Southern Graphics System &ndash;   US   15 Months   \nExam Assessment Product   Publishing   Elsevier Inc.   23 Months   \nIP Phone based application.   Healthcare   GE Healthcare, UK   3 Months   \nApplication Enhancement   Life Science   Quest Diagnostics, US   15 Months   \nMobile App Development   Emergency Services  &ndash;  \nPolicing   Wiltshire Police, UK   12 Months   \nMobile App Development   Emergency Services  &ndash;  \nPolicing   Hertfordshire Police, UK   12 Months   \n \n \nWork Experience    \nIoT based Mobile App for  VRF  Industrial  AC&rsquo;s/ Residential AC&rsquo;s         March 2019  &ndash;   Till Date  \n( Johnson Controls Hitachi ,  China )  \n \nProject Details -    \nUndertook an embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering  &ndash;   HVAC Domain&rdquo;. It involved \ndeveloping a IOT based mobile application for their  Residential  air - conditioners at global level. The project involved IOT \nMobile  App using Azure DevOps and Cloud platform, Hardware W i Fi Pairing with mobile app and ability to control full \noperations of AC units.   \n \nRole  &ndash;   Senior  Product  Owner  \n \nResponsibilities -  \n   Product  AS IS Assessment  to manage communication between hardware and remote app.    \n   Usability Study  &ndash;   Stakeholder Interviews, Affin ity mapping, Technology Trends assessment.  \n   Product Owner  &ndash;   Agile based  Product backlog management,  Develop &amp; Prioritize user stories, Using Design \nThinking approach &amp; DCO derived app requirements and documented the same, User story creations, Manage \nacceptance criteria&rsquo;s.   \n   Product  Manager   -   Managed  region specific   program backlog   at global level , create d   product roadmap, \ninvolvement in defining strategy for User engagement,  product release management , managed user engagement \nmetrics,  involvement in go - to - market plan, Product Launch  -   strategic planning to Tactical activities,  \n   Release Management  &ndash;   Managin g overall releases to market, product version management, plan for usability \ntesting, weekly status reporting to management.  \n   Resource Management  &ndash;   Manage t eam of product owners (Approx.  5)   and mentor them   \n \nKey Achievement&rsquo;s -  \n   Successfully managed  program   backlog for 5  scrum teams   along with  feature  priority  \n   Defined SAAS based revenue model.  \n \n \nHVAC Product Selection Software                            March 201 8   &ndash;   Feb 2019  \n( Johnson Controls Hitachi ,  Japan )  \n \nProject Details -\n\nProject targeted to develop Web , Desktop   &amp; Mobile  Software Product   for  HVAC  global  AC Equipment   selection that \ndirectly impact&rsquo;s their sales   Process .  Re - defining their customer&rsquo;s user experience, increase the bid win ratio and bring \nHitachi brand among top 3 players globally were key drivers of  project.  \n \nRole   &ndash; Product   Manager   cum Product Owner  \n \nResponsibilities -  \n   Senior Product  Owner   (Managing 5+ product  Owners )  \n   Market Assessment of HVAC Software&rsquo;s,   \n   P erform software&rsquo;s usability study across geographies,   \n   Product Management  &ndash;   Competitive benchmarking with top 5 brands globally,  Asses  technology trends and  study \nm arket requirements,  p ropose a suitable  product  roadmap , g o to  m arket  p lan,  u ser engagement metrics,   p roduct \nd istribution  s trategy  \n   Product  Owner   -   P roduct backlog management, Develop &amp; prioritize user stories,  acceptance criteria&rsquo;s, feature \nprioritization,  product release management,  Elicited  market requirements through primary research &amp; stakeholder \ninterviews, create product  roadmap, product feature   study.  \n   Release Management  &ndash;   Managing overall releases to market, product version management, plan for usability \ntesting, weekly status reporting to management.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed product backlog for  multiple   geographies along with region wise priority  \n   Requirement Coverage  &ndash;   100%, Completeness &gt; 98%,   Leakage &lt; 2 %,  \n \n \n \nFinancial  Application Transition                            Nov   2016  &ndash;   Feb 2018  \n( UBS Bank, Europe )  \n \nProject Details -    \nUBS had outsourced its apps transition projects to HCL. It involved managing application&rsquo;s transitions across geographies \nfrom either UBS intra - entity or external vendors. HCL took up whole transition project via apps risk management process \nand accordingl y validate the apps on - boarding to vendors or UBS  entity.    \n \nRole   &ndash;   Application  Transition Manager (Head ed   team of 30+ Size across geographies)\n \nResponsibilities -  \n \n   Transition Management  &ndash;   Delivery of around 50 large transition projects per year .  Manage high level business \nfunction transition across geographies.   \n   Application Analysis, perform risk assessment and get applications on - barded.  \n   Transition   Governance -   Escalation Management, Steering committee meetings, Status reporting  \n   Resource Managemen t  &ndash;   Business Analyst Resource   forecasting, Team handling, Rewards &amp; recognition, etc.  \n   Deliver additional Value ideas and lead generation.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed application transition projects of around 50 large transitions per year.  \n   Successfully delivered L1 application with 100% risk assessment and on - boarding.  \n   Generated value ideas of  scoping process   automation worth USD  28 K   \n \n \nApplication  Development                             June 2015   &ndash;   Oct   2016    \n( Lloyds Bank, UK )  \n \nProject Details -    \nHCL was involved in HR process automation for Lloyd&rsquo;s bank in UK.   \n \nRole   &ndash;   Product   Owner   cum Scrum Master  \n \nResponsibilities -  \n \n   Contribution in Agile Scrums in capacity of  Product Owner   cum  Scrum Master .  \n   Product Backlog management,  Involvement in  Sprint  planning, Define User stories   and prioritize it , acceptance \ncriteria  \n   Product backlog prioritization ,  User Stories creation and define acceptance  criteria&rsquo;s .\n\n   Manage scrum events, create burn down, burn up charts, CFD diagrams, facilitator for executing  scrums.  \n   Involvement in  release management  \n   Manage Stakeholder Escalations, product release.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed product backlog for Lloyds operation area  \n   Generated value ideas of process improvement worth USD 50K   \n \n \nDevelopment and  support of CRM product                         March 2014  &ndash;   May 2015  \n( Red Flag Group , Hong Kong )  \n \nProject Details -    \nThis project involved managing RFG&rsquo;s in - house CRM application from end to end. Team was responsible for managing \nproduct releases, enhancement and  support  \n \nRole   &ndash;   Product Owner / Business Analyst  \n \nResponsibilities -  \n \n   Product  Owner   &ndash;   Managed product backlog, involvement in product life - cycle vision, feature prioritization, \nmanage product releases.  \n   Business Analyst  &ndash;   Managed business requirement, BRD/ FR D creation, process mapping using BPMN, \nmanaged team of BA&rsquo;s to guide in Process Modelling &amp; Requirement gathering   \n   Along with above, also played role of engagement manager to help HCL deliver multiple projects smoothly and \nmaintain client relationship.  \n \nK ey Achievement&rsquo;s -  \n   Standardization of business processes using BPMN  \n   Automation of their risk assessment workflow  \n \n \nAutomation of Order to Cash                                        Nov   2012  &ndash;   Jan 2014  \n( Southern Graphics System &ndash;   US )  \n \nProject Details -    \nThis was a process re - engineering project involving integration &amp; automation of order to cash process at enterprise level. \nThis involved sun - setting of legacy system AS/400 and utilize next - gen technologies for  bringing product  scalability &amp; \nefficiency   in  their order to cash management application.  \n \nRole   &ndash;   Lead  Business Analyst   \n \nResponsibilities -  \n \n   Managed Business case deliverables   \n   Integrated Enterprise level Order to Cash business process via common component based business processes.  \nIntegration of  multiple web - based apps with Microsoft Dynamics ERP  \n   Requirement Management, gathering, documentation, use case modelling, Process modelling, Functional testing.  \n   UAT Coordination, Coordination of production release.  \n \nKey Achievement&rsquo;s -  \n   Helped client in Sun  setting legacy AS 400 App, providing savings of 400 FTE&rsquo;s.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-10 16:10:13', '2024-09-07 16:10:13', 0, NULL, NULL, '2024-09-07 09:56:29', 0),
(517, 122, 1, 4, NULL, '1_122_5096084966dc23a6a6353_Varun_Marothia_-_Agile_Product_Owner-_Ver_2_4.pdf', 'Varun Marothia - Agile Product Owner- Ver 2.4.pdf', 'PROFESSIONAL SUMMARY    \n \nHCL Technologies Ltd .  (April 2006  &ndash;   Till Date)    \n13  years of IT  experience in  products innovation and digital service excellence    \n \n   Experience  of  working   with  fortune  clients  like -   Johnson  Controls  Hitachi, \nUBS,  Lloyds  Bank - UK,  Elsevier -   US,  GE,  Quest  Diagnostics,  etc.   and \nM anaging  S takeholders   in  diverse geographies -   US, UK, APAC.  \n \n \n   Agile  Product  Owner &ndash;   Extensive  e xperience  in  managing  Product  Backlog \nfor  IOT products   via  D esign T hinking  A pproach   and   Digital Lean Principals.    \no   Managing  business  value s  and  prioritizations ,  EPIC&rsquo;s,  Features ,  U ser \nS tories ,  A cceptance  C riteria , release management.  \no   Stakeholder Management, Sprint Reviews, Product Backlog Refinement. , \nCI/ CD,   TDD.  \no   E xpertise  in  Requirements   M anagement   (BRDs,  PRDs,  FSDs,  SRS, \nNFRs),  Change Management , Cloud Strategy, Risk Managemen t.  \n \n \n   Product  Manager   &ndash;   Extensive  e xperience  in  managing   S AAS   &amp;  IOT  based \nWeb/ Mobile Apps Using  Azure DevOps /   C loud   based  software  platforms .   \no   Product  Roadmap ,  Market  Research,  Competitive  Benchmarking, \nTechnological Trend Assessment and  Go - To - Market (GTM) strategy .  \no   S trategic  planning  for   managing   P roduct  L ifecycle   (PLM) ,  product \nplatform selection &amp; its development ,  ability  to  develop  revenue   model .  \no   Product Release   &amp;  distribution   strategy ,  U ser  A cquisition /  E ngagement  \nstrategy ,  U ser  E ngagement  metrics,   m arketing &amp;  t raining Supports .  \n \n \n   Certified  scrum  master  and  SAFe  4.6  Practitioner ,  experience   in  managing \nscrums, distributed agile, scrum  events , CFD, Burn - Up &amp; Burn Down   Charts .  \n \n   Digital Transformation : Business  consultation   services to fortune  clients&rsquo;   area \nof  Digital technologies , IOT Apps,  DevOps  Cloud Platforms   and  BPM .  \n \n   Experience in  D igital  Marketing Automation   &ndash;   Integrate CRM &rsquo;s   with marketing \nautomation , Campaign Builder, Digital Advertising,  Marketo, Hub - spot.    \n \n   Member  of  &lsquo;Disruptive  and   Transformational  Technologies&rsquo;   Centre  of \nExcellence ( CoE ).  \n \n   Bid  Management/  Pre -   Sales   &ndash;   Rich  experience  in  managing  end  to  end  Bid \nresponse.  P rovide functional solutions in  RFP&rsquo;s/ RFI&rsquo;s   in digital technologies ,        \n \n   Leadership  Role :  Experience  in  managing  large  team  of  product  owners , \nmentoring younger talents, pres entations to senior management.  \n \nPROJECT TYPES    \n \n   SaaS  based platform   using  subscription   model over Cloud.  \n   IoT based Web/ Mobile Apps   on IOS &amp; Android.  \n   Digital Interactive Voice AI &ndash;   Amazon Alexa, Google Home Projects  \n   Azure DevOps , Azure  Cloud based App development/ Support  \n   Magento   E - Commerce Platform  \n \nTOOLS &amp; TECHNOLOGIES  \n \n   Azure DevOps ,   Azure Cloud,  Magento , Digital Analytics ( Power BI, \nTableau ), Hub -   Spot, Marketo,  MS Visio, BPMN 2.0   Process Modelling ,  \nPega 7.0, MS Project Plan,  JIRA and Confluence , Axure Prototype.  \n Master of Business Administration \n(Finance + Marketing)  \nICFAI Business School, Hyderabad  \n2004 to   2006,  \n \nBachelor of Engineering \n(Chemical)   \nPanjab Engg. College, Chandigarh   \n1999 to 2003  VARUN MAROTHIA  \n \nAGILE P RODUCT  OWNER   &ndash;   IOT/ SAAS  \nVarun.marothia@gmail.com  \n+91  9910091820  \nHCL Technologies , Noida  \nhttps:   //www.linkedin.com/in/varun -\nmarothia - 3410996/  \nSKILLS  \nEDUCATION  \n Product  Owner  &ndash;   Scrum/  Scaled Agile  \n \nProduct Manager  &ndash;   S AA S / IOT   Apps  \n \nAzure DevOps /   Cloud  \n \nDesign Thinking   Approach  \n \nDigital  Marketing Automation  \n \nDigital Analytics  &ndash;   Descriptive/  Predictive  \nDOMAINS/ METHODOLOGIES  \n   IoT, SAAS,  E - Commerce -  \n(Magento),   Digital   Marketing \nAutomation ,  Retail -   Order to \nCash ,  Industrial   Engineering -  \nHVAC   (VRF, RAC) ,  E mergency \nServices (UK Policing)\n \n   Azure  DevOps /  Cloud ,   CI/ CD , \nTDD, Pair Programming,  SAFe \nAgile, Scrum,   Kanban ,   Iterative, \nWaterfall\n\nP rojects   Summary  \nProduct/ Project Name   Domain   Client Name/ Geography   Period  \nRAC  Mobile App/ Alexa, Google \nHome App   IOT   &ndash;   Digital Transformation   Johnson Controls Hitachi, Japan   4 Months   \nVRF Product Selection    Industrial Engineering  &ndash;   VRF   Johnson Controls Hitachi, Japan   12 Months   \nFinancial  Application Transition \nUBS   BFSI   UBS, Switzerland   16 Months   \nOps Application  Development   BFSI   Lloyds Bank, UK   17 Months  \nCRM product Development   Compliance   Red Flag Group, Hong Kong   15 Months  \nAutomation of Order to Cash        Retail  &ndash;   Order to Cash;   \ne -   Commerce   Southern Graphics System &ndash;   US   15 Months   \nExam Assessment Product   Publishing   Elsevier Inc.   23 Months   \nIP Phone based application.   Healthcare   GE Healthcare, UK   3 Months   \nApplication Enhancement   Life Science   Quest Diagnostics, US   15 Months   \nMobile App Development   Emergency Services  &ndash;  \nPolicing   Wiltshire Police, UK   12 Months   \nMobile App Development   Emergency Services  &ndash;  \nPolicing   Hertfordshire Police, UK   12 Months   \n \n \nWork Experience    \nIoT based Mobile App for  VRF  Industrial  AC&rsquo;s/ Residential AC&rsquo;s         March 2019  &ndash;   Till Date  \n( Johnson Controls Hitachi ,  China )  \n \nProject Details -    \nUndertook an embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering  &ndash;   HVAC Domain&rdquo;. It involved \ndeveloping a IOT based mobile application for their  Residential  air - conditioners at global level. The project involved IOT \nMobile  App using Azure DevOps and Cloud platform, Hardware W i Fi Pairing with mobile app and ability to control full \noperations of AC units.   \n \nRole  &ndash;   Senior  Product  Owner  \n \nResponsibilities -  \n   Product  AS IS Assessment  to manage communication between hardware and remote app.    \n   Usability Study  &ndash;   Stakeholder Interviews, Affin ity mapping, Technology Trends assessment.  \n   Product Owner  &ndash;   Agile based  Product backlog management,  Develop &amp; Prioritize user stories, Using Design \nThinking approach &amp; DCO derived app requirements and documented the same, User story creations, Manage \nacceptance criteria&rsquo;s.   \n   Product  Manager   -   Managed  region specific   program backlog   at global level , create d   product roadmap, \ninvolvement in defining strategy for User engagement,  product release management , managed user engagement \nmetrics,  involvement in go - to - market plan, Product Launch  -   strategic planning to Tactical activities,  \n   Release Management  &ndash;   Managin g overall releases to market, product version management, plan for usability \ntesting, weekly status reporting to management.  \n   Resource Management  &ndash;   Manage t eam of product owners (Approx.  5)   and mentor them   \n \nKey Achievement&rsquo;s -  \n   Successfully managed  program   backlog for 5  scrum teams   along with  feature  priority  \n   Defined SAAS based revenue model.  \n \n \nHVAC Product Selection Software                            March 201 8   &ndash;   Feb 2019  \n( Johnson Controls Hitachi ,  Japan )  \n \nProject Details -\n\nProject targeted to develop Web , Desktop   &amp; Mobile  Software Product   for  HVAC  global  AC Equipment   selection that \ndirectly impact&rsquo;s their sales   Process .  Re - defining their customer&rsquo;s user experience, increase the bid win ratio and bring \nHitachi brand among top 3 players globally were key drivers of  project.  \n \nRole   &ndash; Product   Manager   cum Product Owner  \n \nResponsibilities -  \n   Senior Product  Owner   (Managing 5+ product  Owners )  \n   Market Assessment of HVAC Software&rsquo;s,   \n   P erform software&rsquo;s usability study across geographies,   \n   Product Management  &ndash;   Competitive benchmarking with top 5 brands globally,  Asses  technology trends and  study \nm arket requirements,  p ropose a suitable  product  roadmap , g o to  m arket  p lan,  u ser engagement metrics,   p roduct \nd istribution  s trategy  \n   Product  Owner   -   P roduct backlog management, Develop &amp; prioritize user stories,  acceptance criteria&rsquo;s, feature \nprioritization,  product release management,  Elicited  market requirements through primary research &amp; stakeholder \ninterviews, create product  roadmap, product feature   study.  \n   Release Management  &ndash;   Managing overall releases to market, product version management, plan for usability \ntesting, weekly status reporting to management.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed product backlog for  multiple   geographies along with region wise priority  \n   Requirement Coverage  &ndash;   100%, Completeness &gt; 98%,   Leakage &lt; 2 %,  \n \n \n \nFinancial  Application Transition                            Nov   2016  &ndash;   Feb 2018  \n( UBS Bank, Europe )  \n \nProject Details -    \nUBS had outsourced its apps transition projects to HCL. It involved managing application&rsquo;s transitions across geographies \nfrom either UBS intra - entity or external vendors. HCL took up whole transition project via apps risk management process \nand accordingl y validate the apps on - boarding to vendors or UBS  entity.    \n \nRole   &ndash;   Application  Transition Manager (Head ed   team of 30+ Size across geographies)\n \nResponsibilities -  \n \n   Transition Management  &ndash;   Delivery of around 50 large transition projects per year .  Manage high level business \nfunction transition across geographies.   \n   Application Analysis, perform risk assessment and get applications on - barded.  \n   Transition   Governance -   Escalation Management, Steering committee meetings, Status reporting  \n   Resource Managemen t  &ndash;   Business Analyst Resource   forecasting, Team handling, Rewards &amp; recognition, etc.  \n   Deliver additional Value ideas and lead generation.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed application transition projects of around 50 large transitions per year.  \n   Successfully delivered L1 application with 100% risk assessment and on - boarding.  \n   Generated value ideas of  scoping process   automation worth USD  28 K   \n \n \nApplication  Development                             June 2015   &ndash;   Oct   2016    \n( Lloyds Bank, UK )  \n \nProject Details -    \nHCL was involved in HR process automation for Lloyd&rsquo;s bank in UK.   \n \nRole   &ndash;   Product   Owner   cum Scrum Master  \n \nResponsibilities -  \n \n   Contribution in Agile Scrums in capacity of  Product Owner   cum  Scrum Master .  \n   Product Backlog management,  Involvement in  Sprint  planning, Define User stories   and prioritize it , acceptance \ncriteria  \n   Product backlog prioritization ,  User Stories creation and define acceptance  criteria&rsquo;s .\n\n   Manage scrum events, create burn down, burn up charts, CFD diagrams, facilitator for executing  scrums.  \n   Involvement in  release management  \n   Manage Stakeholder Escalations, product release.  \n \nKey Achievement&rsquo;s -  \n   Successfully managed product backlog for Lloyds operation area  \n   Generated value ideas of process improvement worth USD 50K   \n \n \nDevelopment and  support of CRM product                         March 2014  &ndash;   May 2015  \n( Red Flag Group , Hong Kong )  \n \nProject Details -    \nThis project involved managing RFG&rsquo;s in - house CRM application from end to end. Team was responsible for managing \nproduct releases, enhancement and  support  \n \nRole   &ndash;   Product Owner / Business Analyst  \n \nResponsibilities -  \n \n   Product  Owner   &ndash;   Managed product backlog, involvement in product life - cycle vision, feature prioritization, \nmanage product releases.  \n   Business Analyst  &ndash;   Managed business requirement, BRD/ FR D creation, process mapping using BPMN, \nmanaged team of BA&rsquo;s to guide in Process Modelling &amp; Requirement gathering   \n   Along with above, also played role of engagement manager to help HCL deliver multiple projects smoothly and \nmaintain client relationship.  \n \nK ey Achievement&rsquo;s -  \n   Standardization of business processes using BPMN  \n   Automation of their risk assessment workflow  \n \n \nAutomation of Order to Cash                                        Nov   2012  &ndash;   Jan 2014  \n( Southern Graphics System &ndash;   US )  \n \nProject Details -    \nThis was a process re - engineering project involving integration &amp; automation of order to cash process at enterprise level. \nThis involved sun - setting of legacy system AS/400 and utilize next - gen technologies for  bringing product  scalability &amp; \nefficiency   in  their order to cash management application.  \n \nRole   &ndash;   Lead  Business Analyst   \n \nResponsibilities -  \n \n   Managed Business case deliverables   \n   Integrated Enterprise level Order to Cash business process via common component based business processes.  \nIntegration of  multiple web - based apps with Microsoft Dynamics ERP  \n   Requirement Management, gathering, documentation, use case modelling, Process modelling, Functional testing.  \n   UAT Coordination, Coordination of production release.  \n \nKey Achievement&rsquo;s -  \n   Helped client in Sun  setting legacy AS 400 App, providing savings of 400 FTE&rsquo;s.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-10 15:36:09', '2024-09-07 15:36:09', 0, NULL, NULL, '2024-09-07 09:57:58', 0);
INSERT INTO `resume` (`id`, `screeningId`, `adminId`, `candidateId`, `candidateDetailsId`, `resumeName`, `resumeOriginalName`, `resumeContent`, `isSkillScreened`, `isResumeScreened`, `isCron`, `isCandidate`, `candidateShortlist`, `enableInterviewReport`, `gptLanguageId`, `isInterviewAssign`, `interviewValidity`, `interviewAssignDate`, `isPsychoAssign`, `psychoValidity`, `psychoAssignDate`, `created`, `createdBy`) VALUES
(518, 122, 1, 4, 18, '1_122_4_198475357866dc26ad3e74e_Varun_Marothia_-_Project_Manager_cum_Scrum_Master_-_Ver_0_3.pdf', 'Varun Marothia - Project Manager cum Scrum Master - Ver 0.3.pdf', 'PROFESSIONAL SUMMARY	  	\n \nNagarro Pvt Ltd	. (Sept 2018	 – Till Date)	  	\n~14+ years of IT 	leadership 	experience in 	delivering 	product innovation	s and 	\ndigital service excellence	  	\n 	\n• 	Experience of working	 with fortune 	500 	clients 	and 	Managing 	Stakeholders	 	\nin 	diverse geographies	- US, UK, APAC.	 	 	\n• 	Digital  Transformation	 Consult	ing	:  Business  consultation  services	,  conduct 	\ndiscovery  phase 	– define 	AS IS & TO BE strategy	, platform  assessment, 	\nimplementation roadmap	, advisory partner in RFP & 	vendor selection	 process	 	\n 	\n• 	Leading 	Salesforce  Commerce	 consulting  p	ractic	e, 	provide  B2C  Commerce 	\nconsulting  for 	SFRA/  Sitegenisis	, resourc	e  management	, Bid  management	, 	\ntraining, 	etc.	  	\n 	\n• 	Agile 	Scrum Master	– Certified	 Scrum 	Master 	and 	SAFe 4.6 Practitioner	 with 	\ngood experience in 	project/ program management	.  	\no 	Scrum  Master	, 	manage  scrum  events	- 	Sprint  planning  sprint 	\nretrospection	, manage 	distributed scrum	 teams. 	 	\no 	Participate  in 	scrum  of  scrum  meetings	,  ART  sync,  prepare  scrum 	\nmetrics	- CFD Diagram, Burn Down, Burn Up charts.	 	\no 	Stakeholder Management, Sprint Reviews, 	CI/ CD,	 TD	D.	 	  \n• 	Project 	Manager	 – Extensive 	Experience  in 	managing 	project  portfolio  of 	\napprox. $2+ Mn	 	\no 	IOT  Projects,  Interactive  Voice  Based  projects  (Amazon  Alexa,  Google \nHome), Mobile & Web Enterprise	 Applications, f	ixed 	Bid/ T&M 	projects	.  	\no 	SOW Management, 	Project Planning,	 Monitor SLA’s, Risk Management, 	\nBudgeting, Billing, Revenue Forecasting,	 Scope/ Change Management	 	\no 	Stakeholder  Management, 	Resource  Management	,  conducting 	\norganization quality processes for PCI audits and ISO certifications	. 	\n 	\n• 	Program  Management	- Experience  in  Account  Management,  Program 	\nGovernance,	 Multi	-Vendor Management	, Account Mining	 	\n 	\n• 	Rich  experience  in 	Transition  Management	,  complex  business  application 	\ntransitions, Risk Assessment, Vendor Management, 	Application On	-Boarding.	 	\n 	\n• 	Leadership  Role	: Experience  in  managing  large  team	 at  program  level	, 	\nmentoring younger talents, pres	entations to senior management.	 	\n 	\n• 	Certified 	scrum  master  and  SAFe  4.6  Practitioner	, experience	 in  managing 	\nscrums, 	distributed agile, scrum events	, CFD, Burn	-Up & Burn Down	 Charts	. 	\n 	\n \nPROJECT 	DELIVERY 	TYPES	 	\n 	\n• 	Salesforce Commerce/ 	Magento	 Commerce Platform	 	\n• 	SaaS based platform	 using 	subscription	 model over Cloud.	 	\n• 	IoT based Web/ Mobile Apps	 on IOS & Android.	 	\n• 	Digital Interactive Voice AI	– Amazon Alexa, Google Home Projects	 	\n• 	Azure DevOps	, Azure 	Cloud based App development/ Support	 	\n \nTOOLS & TECHNOLOGIES	 	\n 	\n• 	Salesforce, 	Azure DevOps	, Azure Cloud, 	Magento	, Digital Analytics 	\n(Power BI, Tableau	), MS 	Visio, BPMN 2.0	 Process Modelling	, Pega 7.0, 	\nMS Project Plan, 	JIRA and Confluence	, Axure Prototype.	 	\n 	\nMaster of Business Administration \n(Finance + Marketing)	 	\nICFAI Business School, Hyderabad	 	\n2004 to 2006,	 	\n \nBachelor of Engineering \n(Chemical) 	 	\nPanjab Engg. College, Chandigarh 	 	\n1999 to 2003	 	\nVARUN MAROTHIA	 	 \nSCRUM MASTER	 (SENIOR 	MANAGER	) 	\n 	\nVarun.marothia@gmail.com	 	\n+91 9910091820	 	\nNagarro Software Pvt Ltd	, Gurugram	 	\nhttps:	 //www.linkedin.com/in/varun	-	\nmarothia	-3410996/	 	\nSKILLS	 	\nEDUCATION	 	\n \nAgile SAFe 4.6/ Scrum Master 	 	\n \nProject Management	 	\n \nTransition Management	 	\n \nBid Management/ Pre	- Sales	 	\n \nProgram Management	 	\n \n \n \nDOMAINS/ METHODOLOGIES	 	\n• 	Salesforce, 	IoT, S	aa	S, Digital	 	\nMarketing Automation	, Retail	- 	\nOrder to 	Cash	, Industrial	 	\nEngineering	- HVAC	 (VRF, RAC)	, 	\nEmergency 	Services (UK Policing)	 	\n 	\n• 	Azure 	DevOps	/ Cloud	, CI/ CD	, 	\nTDD, Pair Programming, 	SAFe 	\nAgile, Scrum,	 Kanban	, Iterative, 	\nWaterfall\n\nProjects	 Summary	 	\nProduct/ Project Name	 	Domain	 	Client Name/ Geography	 	Period	 	\nSalesforce B2C Commerce	 	Ecommerce	 	Nagarro 	Practice	 	3 Months	  	\nRAC 	Mobile App/ Alexa, Google 	\nHome App	 	IOT 	– Digital Transformation	 	Johnson 	Controls Hitachi, Japan	 	4 Months 	 	\nVRF Product Selection 	 	Industrial Engineering 	– VRF	 	Johnson Controls Hitachi, Japan	 	12 Months 	 	\nFinancial 	Application Transition 	\nUBS	 	BFSI	 	UBS, Switzerland	 	16 Months 	 	\nOps Application Development	 	BFSI	 	Lloyds Bank, UK	 	17 	Months	 	\nCRM product Development	 	Compliance	 	Red Flag Group, Hong Kong	 	15 Months	 	\nAutomation of Order to Cash	 	   	Retail 	– Order to Cash; 	 	\ne- Commerce	 	Southern Graphics System	– US	 	15 Months 	 	\n \nWork Experience	 	\nNagarro Pvt Ltd. (Sept 2019 	– Till Date)	 	\nSalesforce Commerce 	Practice	 	 	 	 	 	 	 	Sept	 2019 	– Till Date	 	\nNagarro 	Pvt Ltd	 	\n \nRole 	– Salesforce Commerce 	Practice 	Lead	 	\n \nResponsibilities	- 	\n• 	Developing the maturity of Salesforce Commerce practice	 	\n• 	Providing product consulting service to client in their 	commerce digital transformation	 	\n• 	Performing the assessment of business processes and help in providing product roadmap.	 	\n• 	Act as product manager cum product owner for client	-side implementation.	 	\n• 	Responding to proposals and providing solution to client	 	\n• 	Help in	 mentoring internal resources for project allocation	 	\n• 	Account mining 	– help in generating leads for sales team	 	\n \n \nHCL Technologies (April 2006 	– Sept 2019)	 	\n \nIoT based Mobile App for 	VRF Industrial AC’s/ Residential AC’s	 	 	 	March 2019 	– Sept 2019	 	\n(Johnson Controls Hitachi, 	China	) 	\n \nProject Details	-  	\nUndertook an embedded IOT project for JCH, Japan within “Industrial Engineering 	– HVAC Domain”. It involved 	\ndeveloping a mobile application for their 	Residential 	air	-conditioners at global level. The pro	ject involved Mobile App, 	\nHardware Wi Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	– Program Manager	 	\n \nResponsibilities	- 	\n 	\n• 	Managing Hitachi portfolio for IOT based applications in HVAC domain (VRF, RAC, PAC, Heat 	Exchangers)	 	\n• 	Handling 4 projects in Web/ Mobile application development in Agile Methodology.	 	\n• 	Responsible  for  Program  Level  Plan,  Budgeting,  Profitability,  Resource  Utilization,  Revenue  Forecasting,  Risk  & \nMitigation.	 	\n• 	Program Governance, Escalation manageme	nt, Change Management, Program reporting, Account level CSAT.	 	\n• 	Account Mining, 	Bid management, 	Relationship building	. 	\n• 	Monitor 	program	 level metrics with help of project managers.	 	\n• 	Implementation of program level quality audits. 	 	\n \nKey Achievements	 	\n• 	Managing portfolio worth around $ 2 Mn.\n\n• 	Achieved approx. 92% Resource Utilization, Maintained overall program Gross margin at 55%	 	\n \n \nHVAC Product Selection Software	 	 	 	 	 	 	 	            	March 2	018 	– Feb 2019	 	\n(Johnson Controls Hitachi, Japan)	 	\n \nProject Details	-  	\nProject targeted to develop Web, Desktop & Mobile Software Product for 	HVAC 	global AC Equipment selection that 	\ndirectly impact’s their sales Process	. Re	-defining their customer’s user 	experience, increase the bid win ratio and bring 	\nHitachi brand among top 3 players globally were key drivers of project.	 	\n \nRole	 –Scrum Master cum Project Manager	 	\n 	\nResponsibilities	- 	\n• 	Delivery Management 	– Managing overall delivery with multiple 	development projects and maintenance track	.  	\n• 	Agile Scrum project execution, Project g	overnance, escalation, sco	pe management, project tracking	. 	\n• 	Scrum Master 	– Distributed Agile, coordinate all scrum events, prepare burn down charts, CFD’s.	 	\n• 	Projects Type 	– IoT 	Mobile Applications, web 	application, CI/ CD ap	proach, Test driven development.	 	\n• 	Resource management, 	Billing, 	Invoicing, P & L responsibility, Project Planning, Agile delivery execution	.  	\n• 	Team Management 	– Handling team of 30+ across 3 projects, resour	ce 	hiring, performance evaluation	, 	\n• 	Transition Management 	– Managing transition from existing VRF in	-house team to HCL support team.	 	\n \nKey Achievements	 	\n• 	Managing project of approx. $ 1.2 Mn.	 	\nProduction deliveries with 0% critical defects.	 	\n \n \nFinancial 	Application Transition	 	 	 	 	 	 	 	            	Nov	 2016 	– Feb 2018	 	\n(UBS Bank, Europe)	 	\n \nProject Details	-  	\nUBS had outsourced its apps transition projects to HCL. It involved managing application’s transitions across geographies \nfrom either UBS 	intra	-entity or external vendors. HCL took up whole transition project via apps risk management process 	\nand accordingly validate the apps on	-boarding to vendors or UBS entity.	  	\n \nRole	 –Transition Manager (Head	ed	 team of 30+ Size across geographies)	 	\n \nRespons	ibilities	- 	\n 	\n• 	Transition Management 	– Manage high level business function transition across geographies. 	 	\n• 	Delivery	 Management 	– Delivery of around 50 large transition projects per year.	 	\n• 	Program Governance	- Escalation Management, Steering committee meetings, 	Status reporting	 	\n• 	Resource Management 	- Resource forecasting, Team handling, Rewards & recognition, etc.	 	\n• 	Deliver additional Value ideas and lead generation	 	\n \nKey Achievement’s	- 	\n• 	Successfully managed application transition projects of around 50 large transitio	ns per year.	 	\n• 	Successfully delivered L1 application with 100% risk assessment and on	-boarding.	 	\n• 	Generated value ideas of 	scoping process	 automation worth USD 	28	K  	\n \n \nApplication 	Development	 	 	 	 	 	 	 	 	           	June 2015	 – Oct 2016	  	\n(Lloyds Bank, UK)	 	\n \nProject Details	-  	\nHCL was involved in HR process automation for Lloyd’s bank in UK. 	 	\n \nRole	 – Product	 Manager	 	\n \nResponsibilities	- 	\n 	\n• 	Contribution in Agile Scrums in capacity of Business Analyst cum project 	owner	. 	\n• 	Product Backlog management, Involvement in Sprint planning, Define User stories and prioritize it, acceptance \ncriteria\n\n• 	Product backlog prioritization, User Stories creation and	 define acceptance criteria’s.	 	\n• 	Involvement in release management	 	\n• 	Manage Stakeholder Escalations, product release.	 	\n \nKey Achievement’s	- 	\n• 	Successfully managed product backlog for Lloyds operation area	 	\n• 	Generated value ideas of process improvement worth USD 50K 	 	\n \n \nDevelopment and support of CRM product	 	 	 	 	 	 	          	March 2014 	– May 2015	 	\n(Red Flag Group	, Hong Kong)	 	\n \nProject Details	-  	\nThis project involved managing RFG’s in	-house CRM application from end to end. Team was responsible for managing 	\nproduct 	releases, enhancement and support	 	\n \nRole	 – Product Owner/ Business Analyst	 	\n \nResponsibilities	- 	\n 	\n• 	Product 	Owner	 – Managed product backlog, involvement in product life	-cycle vision, feature prioritization, 	\nmanage product releases.	 	\n• 	Business Analyst 	– Managed business requirement, BRD/ FRD creation, process mapping using BPMN, 	\nmanaged team of BA’s to guide in Process 	Modelling & Requirement gathering 	 	\n• 	Along with above, also played role of engagement manager to help HCL deliver multiple projects smoothly and \nmaintain client relationship.	 	\n \nKey Achievement’s	- 	\n• 	Standardization of business processes using BPMN	 	\n• 	Automation of 	their risk assessment workflow	 	\n \n \nAutomation of Order to Cash	  	 	 	 	 	         	 	 	       	 	 Nov	 2012 	– Jan 2014	 	\n(Southern Graphics System	– US	) 	\n \nProject Details	-  	\nThis was a process re	-engineering project involving integration & automation of order to cash process at enterprise level. 	\nThis involved sun	-setting of legacy system AS/400 and utilize next	-gen technologies for 	bringing product 	scalability & 	\nefficiency	 in 	their order to cash management application.	 	\n \nRole	 – Lead 	Business Analyst 	 	\n \nResponsibilities	- 	\n 	\n• 	Managed Business case deliverables 	 	\n• 	Integrated Enterprise level Order to Cash business process via common component based business processes.  \nIntegration of multiple web	-based apps with Microsoft Dynamics ERP	 	\n• 	Requirement Management, gathering, documentation, use case modelling, Process mode	lling, Functional testing.	 	\n• 	UAT Coordination, Coordination of production release.	 	\n \nKey Achievement’s	- 	\n• 	Helped client in Sun setting legacy AS 400 App, providing savings of 400 FTE’s.', 2, 2, 1, 'Candidate', 'SL', 'N', 14, 1, '2024-09-10 16:08:18', '2024-09-07 16:08:18', 0, NULL, NULL, '2024-09-07 10:10:53', 4),
(519, 123, 81, 4, NULL, '81_123_42357819766ded351e88c7_Varun_Marothia_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-12 16:35:05', '2024-09-09 16:35:05', 0, NULL, NULL, '2024-09-09 10:52:01', 0),
(520, 124, 1, NULL, NULL, '1_124_212164838266ded9b6eb7cf_Varun_Marothia_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-09 11:19:18', 0);
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(521, 125, 1, 4, NULL, '1_125_63388731066def28b2b650_Varun_Marothia_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-14 17:58:32', '2024-09-11 17:58:32', 0, NULL, NULL, '2024-09-09 13:05:15', 0),
(522, 126, 1, NULL, NULL, '1_126_119677397466def4f585c9c_Varun_Marothia_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-09 13:15:33', 0),
(523, 129, 1, 4, NULL, '1_129_62755057166e184bf6e436_Varun_Marothia_-_Director_Digital_Commerce_-_1_9.pdf', 'Varun Marothia - Director Digital Commerce - 1.9.pdf', 'EXECUTIVE	 SUMMARY	 	EXPERTISE	 	\neCommerce 	&amp; digital marketing	 	\nDigital Transformation Consulting 	 	\nPre	-Sales Solutioning	 	\nProduct Management	 	\nProgram 	Management	 	\nAround 1	8+ years of global IT industry experience in delivering digital product innovations 	\n&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	\nA  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	\ncommerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	\n  \nVerticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	\n&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	\npractice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	\nagnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	\nManaging 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	\ndelivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	\n&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	\ntransformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	\ncustomer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	\nroadmap strategy for CMO 	organizations for content &amp; commerce market activation 	\nacross multi	-brand, multi	-geography landscapes	  	\n&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	\nbusiness  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	\nspecific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	\nomnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	\n&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	\nSAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	\ndevelopment 	track 	and building partnerships with eCommerce product vendors. 	 	\n&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	\nomnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	\npersonalization maturity assessment, 	etc. 	  	\n&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	\n(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	\n&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	\nways of working	 and managing it	&rsquo;s PnL	 	\n&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	\nactivation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting \nwebinars. 	 	\n&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	\ntools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	\n \n \n \n 	\n 	VARUN MAROTHIA	 	\nDirector	- CX &amp; 	Digital Commerce	 	\n2004 	- 2006	 	\nMASTER OF 	BUSINESS 	\nADMINISTRATION	  	\nICFAI Business School, Hyderabad	 	\nCGPA: 8.22	 	\n \n1999 	- 2003	 	\nBACHELOR OF ENGINEERING 	(Chemical)	  	\nPanjab Engg. College, Chandigarh	 	\nCGPA: 70.2% (Honors)	 	\n 	\n 	\n 	\n \nPLATFORMS/ PRODUCTS	 	\nOVERVIEW	 	\nEDUCATION	 	\nOmnichannel Transformation \nStrategy	 	\nOmnichannel benefits for \ncustomers &amp; business	 	\n 	\nPUBLICATIONS	 	\nAdobe Commerce \n(Magento)	 	\nShopify	 	\nSAP Hybris Cloud	 	\nAdobe Target	 	\nVarun.marothia@gmail.com	       	     	     	+91 9910091820	 	\nhttps:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	\nC-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP\n\nVerticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	\nDirector	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	\n \nResponsibilities	 	\n&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	\n&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	\n&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	\na price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	\n&bull; 	Managing team of eCommerce consultants and business development 	 	\n&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	\n&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	\n&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	\nKey achievements	 	\n&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	\n&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	\n \nWipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	\nDigital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	\n \nResponsibilities	 	\n&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	\nfocus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	\ncapabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	\n&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	\nopportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	\n&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	\nrevenue opportunities	 	\n&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	\nsolutions to proposals, bid 	defense	. 	\n&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	\nmigration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	\n&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	\nmulti	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	\n&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	\nKey achievements	 	\n&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	\nCAREER TIMELINE	 	\nWORK EXPERIENCE	 	\nSep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	\nApr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	\nNov&rsquo; 22 	&ndash; Till Date\n\nroadmap	. 	\n&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	\n&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	\nof avg $ 200 K 	- $ 300 K value per 	assessment	.   	\n&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	\n 	\nDigital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	\n \nDetails	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	\nalong  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	\nconsulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	\n&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	\nassessment	- framework developed by myself)	 	\n&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	\nmaturity assessment	 	\n&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	17	 value chains evaluated across 	4 business imperatives	 	\n&bull; 	Score based maturity assessment	 	\n&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	\n&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	\n&bull; 	5 - Key strategic initiatives identification	 	\n&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	\n \neCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	\n \nDetails	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	\nnot able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	\ndriven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	\nRole 	&ndash; Program Transformation Head	 	\nTech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	\nResponsibilities	- 	\n&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	\n&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	\n&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	\n&bull; 	Value	-based backlog	 	\n&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	\nOutcome	- 	\n&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	\nideas/	solutions	 to improve the gap. 	 	\n&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	\nreduction by 	20%.	 	\n&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	\npersonalization strategy to improve.	 	\n&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	\n(current guest user checkouts were at 98%)	 	\n \nNagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	\nDigital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021\n\nProject Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	\ncommerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	\ndiligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	\nRole 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	\n \nResponsibilities	- 	\n&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	\nConsideration, Conversion, Retention &amp; Advocacy) and user journey	 	\n&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	\n&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	\n&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	\n&bull; 	Manage	 releases as per business priorities 	 	\n&bull; 	Manage proposals, SOW for multiple new opportunities	 	\n \neBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	\n \nDetails	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	\nlarge enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	\nlandscape and propose digital 	roadmap strategy. 	 	\nRole 	&ndash; Principal consultant	 	\n \nResponsibilities	- 	\n&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	\n&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	\n&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	\nassessment, B2B/ B2C commerce, integrations recommendation.	 	\n&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	\n&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	\n \n \nHCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	\nIoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	\n(Leading Air conditioning company, Japan)	 	\n \nProject Details	-  	\nAn embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	\nmobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	\nDevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	\n \nRole 	&ndash; Senior Product Owner	 	\n \nResponsibilities	- 	\n&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	\n&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	\n&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	\nThinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	\n&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	\ninvolvement in defining strategy for User eng	agement, product release management, managed user engagement 	\nmetrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	\n&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	\ntesting, weekly status reporting to management.	 	\n&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	\n \nKey Achievement&rsquo;s	- 	\n&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	\n&bull; 	Defin	ed SAAS based revenue model.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-14 17:26:05', '2024-09-11 17:26:05', 0, NULL, NULL, '2024-09-11 11:53:35', 0),
(524, 130, 1, NULL, NULL, '1_130_1287877766e81c0a83a7c_Avnishs+Resume+(1).pdf', 'Avnish\'s+Resume+(1).pdf', 'A vn is h  K arw a\nT o  p urs e  a  j o b o ppo rt u nit y  i n  a  c o m petit iv e  e nvir o nm en t t h at w il l c h alle n g e m e t o  p ush  m y b o un d arie s\na n d  e xp an d  m y k n o w le d ge i n  t h e ﬁ eld  o f c o m pute r t e ch n o lo gy w hil e  a llo w in g  m e t o  a d d v a lu e t o  t h e\nd yn am ic s o f t h e c o m pan y.	\n\na vik arw a0 001@ gm ail .c o m	\n9 303611001	\n\nH ouse  n o  1 1/1 132 B esid e o f A rih an t T ra d ers  G ud iy a ri\n\nP ad av, R aip ur, C hattis g arh , 4 92011, c h attis g arh , I n d ia	\n\nE D UCATIO N\n\nP U RSU IN G M AST ER  O F T EC H N O LO GY\nP R IY A D ARSH IN I C O LLE G E O F E N GIN EER IN G,\nN AG PU R\n1 1/2 022 -  P re se n t	\n,\n1  y e a r C ours e	\nD efe n se  T e ch n o lo gy	\n\nB A CH ELO R O F E N GIN EER IN G\n\nP R IY A D ARSH IN I C O LLE G E O F E N GIN EER IN G,\nN AG PU R\n0 7/2 021	\n,\n8 .5 3 C G PA  C ours e	\nC om pute r T e ch n o lo gy	\n\nH IG H ER  S E C O NDA RY  C ER TIF IC ATE	\nH O LY	\n\nC RO SS S E N IO R S E C O NDARY S C H O O L, K APA ,\nR A IP U R, C H ATTIS G ARH .\n0 2/2 016	\n,\n6 2.0 0%	\n\nS E C O NDA RY  S C H O OL C ER TIF IC ATE\n\nD ESH BA N DHU H IG H ER  S E C O NDARY E N GLIS H\nM ED IU M  S C H O OL, R A IP U R, C H ATTIS G ARH .\n0 3/2 014	\n,\n7 8.0 0%	\n\nW ORK  E X PER IE N CE A N D I N TER N SH IP	\n\n3 0 D ay s i n te rn sh ip  o n &quot; F ro nt-e n d  w eb\nd eve lo pm en t&quot;\nf ro m  W esig n T e ch n o lo gie s P vt. L td .\n0 1/2 021 -  0 2/2 021	\n,	\n\n3  M onth s i n te rn sh ip  o n &quot;  R  a n d  D  o n l a te st\n\nh ack in g  t e st&quot;\nf ro m  V ig il a n te  C yb er F o rc e s.\n0 2/2 021 -  0 5/2 021	\n,	\nl in ke d in .c o m /in /a vn is h -k arw a-9 630651b 5	\n\nS K IL L S\n\nM ic ro so ft  o ﬃ ce  B asic  o f C  B asic  o f C  + + B asic  o f\n\nJ A VA  F ro nt-e n d  w eb  d eve lo pm en t\nR  a n d  D  o n l a te st h ack in g  t e st\n\nP ER SO NAL P R O JE C TS\n\nM AJO R P R O JE C T: &quot;  D ece n tra liz e d  s to ra g e a n d  s h arin g\ns y ste m  u sin g  b lo ck ch ain &quot;. I n  t h is  w ork , i t  a im s t o  d eve lo p a\nw eb  a p plic a tio n w hic h  e n su re s t h e s e cu rit y , i n te g rit y  a n d\np riv a cy  o f t h e d ata .\n\nA CH IE V EM EN TS\n\n1 . A ctiv e  m em ber o f M ah esh w ari Y u va  S an g ath an  ( A\nC om munit y  G ro up  i n vo lv e d  i n  S o cia l a n d  C ult u ra l\nA ctiv it y ).\n\nC ER TIF IC ATES\n\n1 . P ub lis h ed  a  p ap er e n tit le d  &quot;  A  r e vie w  o f\nd ece n tra liz e d  s to ra g e a n d  s h arin g  u sin g  b lo ck ch ain &quot;.	\nI n ,	\nI n te rn atio nal J o urn al o f A dva n ce  R ese a rc h , I d ea s a n d I n nova tio ns i n\nT e ch no lo gy.\n\n2 . P ub lis h ed  m an usc rip t e n tit le d  &quot; D ece n tra liz e d  s to ra g e\n\na n d  s h arin g  s y ste m  u sin g  b lo ck ch ain &quot;.\nI n  t h e I n te rn atio nal J o urn al o f S cie n tiﬁ c R ese a rc h  i n  E ngin eerin g a n d\nM an ag em en t.\n\nL A N GUA G ES\n\nE n g lis h\nF u ll  P ro fe ssio nal P ro ﬁ cie n cy\n\nI N TER EST S\n\nF o otb all B ad m in to n C hess S w im min g  O n s ta g e d eb ate\n\np ain tin g', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-16 11:52:42', 0);
INSERT INTO `resume` (`id`, `screeningId`, `adminId`, `candidateId`, `candidateDetailsId`, `resumeName`, `resumeOriginalName`, `resumeContent`, `isSkillScreened`, `isResumeScreened`, `isCron`, `isCandidate`, `candidateShortlist`, `enableInterviewReport`, `gptLanguageId`, `isInterviewAssign`, `interviewValidity`, `interviewAssignDate`, `isPsychoAssign`, `psychoValidity`, `psychoAssignDate`, `created`, `createdBy`) VALUES
(525, 130, 1, NULL, NULL, '1_130_169989494066e81c0a84099_CV+Pardeep.pdf', 'CV+Pardeep.pdf', 'P A RD EEP	 	\n \nM obi le  N o .	  \n: +91 -9306835883	 	\n \nE-mail :	  \npardeepbaghel0311@gmail.com	 	\n \nCURRICULUM VIT AE	 	\n \nO bje ctiv e :	 	\n \nC are er O bje ct	 	 \n: 	\n \nI  \nw ou ld	  \nl ik e	  \na  \nc a re er	  \nt h at	  \ng iv e s	  \nme	  \nr ic h	  \ne xp osu re	  \nt h ro u gh	  \nd iv e rs e	  \na ssig n men t	  \na n d	 	 \nw ork in g	  \nw it h	  \np eop le	  \no f	  \nh ig h	  \nc a lib re .	  \nI  \nw ou ld	  \nc o n sta n tly	  \nl o ok	  \no u t	  \nf o r	  \nc h alle n ge s,	  \nw hic h	 	\n \nw ou ld  h elp  me t o a ch ie ve  my  p ers o n al  a n d  p ro fe ssio n al  g o al.	 	\n \nP e rs on al  In fo rm atio n :	 	\n \nN am e	 	 \n: 	 \nP A RD EEP	 	\n \nC o rre sp o ndin g A ddre ss	 	 \n: 	 \nS h iv  v ih ar,  P a lw al,  H ary a n a(1 21102)	 	\n \nP h on e N um ber	 	 \n: 	 \n+ 91-9 306835883	 	\n \nD ate  o f B irt h	 	 \n: 	 \n0 3-N ove mb er-2 000	 	\n \nS k ills	 	 \n: 	 \nW eb  D eve lo p men t,	  \nS o \0 w are  D eve lo per,	  \nP ro gra mmi ng	 	\n \nL an gu age  K now n	 	 \n: 	 \nE n glis h  a n d  H in d i	 	\n \nE d u ca tio n al  Q uali f ic a tio n :	 	\n \nD egre e	 	 \nI n stit u te /C olle ge	 	 \nB oard /U niv e rs it y	 	 \nY e ar of  P assin g	 	 \nD iv is io n	 	\n \nM atric u la tio n  ( 1 0th )	 	 \nB .K  S r.  S e c. S c h ool	 	 \nH BSE	 	 \n2 016	 	 \n1  \ns t 	\n \nI n te rmed ia te (N O N M ED ICA L)	 	 \nB .K  S r.  S e c. S c h ool	 	 \nH BSE	 	 \n2 018	 	 \n1  \ns t 	\n \nB .T e ch .(C. S.E )	 	\n \n( P urs u in g)	 	\n \nS a ty a  G ro u p  O f	 	\n \nI n stit u tio n	 	 \nJ C BO SE  Y M CA	 	 \n2 022	 	 \n- 	\n \nJ o b  E xp eri en ce :	 	\n \nS IX  M ONTH  E X PER IE N CE	 	\n \nC om pu te r P rofic ie n cy :	 	\n \nO pera tin g s y ste m s	 	 \n: 	 \nW in d ow s 9 8/2000/X P /7/8/8.1 /10	 	\n \n: 	 \nM S O ffic e  ( M s-W ord ,M s-P o w erP o in t)	 	\n \nP ro gra m min g L an gu age s	 	 \n: 	 \nC , C#.N ET, . N ET  M VC ,	  \nC SS	  \n,  H TM L,J Q UERY, S Q L	 	\n \nD ecla ra tio n :-	 	\n \n&ldquo; I	  \nh ere b y	  \nd ecla re	  \nt h at	  \nt h e	  \na b ove -men tio n ed	  \ni n fo rma tio n	  \ni s  \nc o rre ct	  \nu p	  \nt o	  \nmy	  \nk n ow le d ge	  \na n d	  \nI  \nb ear	  \nt h e	  \nr e sp on sib il it y	  \nf o r	 	\n \nt h e c o rre ctn ess o f t h e a b ove -men tio n ed  p art ic u la rs &rdquo;	 	\n \nP la ce : P a lw al,  H ary a n a	 	\n \nD ate :  0 3/03/2022	 	\n \n( P a rd eep )', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-16 11:52:42', 0),
(526, 130, 1, 4, NULL, '1_130_116373476766e81c0a8423e_RaghvendraResume.docx', 'RaghvendraResume.docx', '\r\nRaghvendra Mishra \r\n               Address: A-902, Maxbils Grand Wellington\r\n       Sector-75, Noida, U.P.\r\n\r\nE-mail: mishra.raghvendra22@gmail.com\r\nMobile No: +91-9811295873\r\n\r\nObjective:\r\nIntend to build a career with leading corporate of hi-tech environment with committed and dedicated people, who will help me to explore myself fully and realize my potential. Want to work as a key player in challenging and creative environment.\r\nExperience:\r\n8+ Years of progressive accomplishments in the fields of online IT Business management like web based online services for national and international clients.\r\nRoles and Responsibility:\r\nManaged all backend requirements for portals as well as admin panels. I have also managed interfaces / dashboard for operational team and client. API development is also part of my job. \r\nProfessional Qualification:\r\nCOURSE BOARD/UNIVERSITY YEAR PERCENTAGE\r\nM.C.A. GBTU LUCKNOW 2011 69%\r\nAcademic Qualification:\r\nCourse Year of passing Name Of Institute University/ Boards\r\nGraduation 2008 Ishwar Saran Degree Collage Allahabad University\r\nXII 2005 Colonelganj Inter College, Allahabad U.P.BoardX 2003 Colonelganj Inter College, Allahabad U.P.BoardWork Experience:\r\n. Working as a Senior Programmer in Collectcent Digital Media Private Limited. (From June&rsquo;20 to Till now).\r\n. Worked as a Senior Programmer in Tubelight Communication Pvt Ltd. (From April&rsquo;19 to May 20).\r\n. Worked as a Programmer in V3mobi Communication Pvt Ltd. (From Feb 2016 to Jan 2019).\r\n. Worked as a Programmer in E-visualizers Pvt Ltd. (From Oct 2014 to Aug 2015).\r\nSoftware Skills:\r\nAPI: - Rest API Development\r\nSoftware Languages: - Core PHP\r\nDatabase: - MySQL \r\nCMS: - Word Press Integration.\r\nMVC: - Cakephp, Codeigniter, Laravel.\r\nScripting Language: - JavaScript, JQuery, Ajax, NodeJs.\r\nDesigning Skill:- Html, CSS, Responsive Design.\r\nOperating Systems: - MS-Window, Linux\r\nTools &amp;amp; Packages:\r\n1. XAMPP, WAMP.\r\n2. MS Office, MS Excel.\r\nProject Undertaken Details\r\n1. Project: Affiliate Portal Management \r\nTeam Size: 3\r\nMy Role: Analysis, DB Design, Development.\r\nTechnologies Used: PHP 7.3, MySQL 5.6, Jquery, Java script, Ajax.\r\nFramework Used: Laravel 5.5\r\nDescription: This is portal to manage all ads both advertiser side as well as publisher side by operational team. By this portal he can easily handle the ads as well as reports.   (http://cpioffernewtheme.cccontrol.in/login)\r\n2. Project: Campaign Management Portal \r\nTeam Size: 3\r\nMy Role: Analysis, DB Design, Development.\r\nTechnologies Used: PHP 7.3, MySQL 5.6, Jquery, Java script, Ajax.\r\nFramework Used: Laravel 5.5\r\nDescription: This is portal to manage all campaign by end user. By this User can manage his portal as well as he can see his campaign status report. (https://vola.ad/)\r\n3. Project: SMS / WhatsApp management Portal\r\nTeam Size: 5\r\nMy Role: Analysis, DB Design, Development.\r\nTechnologies Used: PHP 7.3, MySQL 5.6, JQuery, Java script, Ajax.\r\nDescription: This portal facilitates to user manage her SMS or WhatsApp SMS. He can send multiple type of messages and see her report by self. (https://webpostservice.com/SMS/)\r\n4. Project: Admin SMS management Portal\r\nTeam Size: 5\r\nMy Role: Analysis, DB Design, Development.\r\nTechnologies Used: PHP 7.3, MySQL 5.6, JQuery, Java script, Ajax.\r\nDescription: This portal facilitates to admin manage user and user SMS or WhatsApp SMS. He can see user activity as well as user report. (http://136.243.176.144/domestic/support/)\r\n8. Project: Benlaudance(Book online dance class and shoe)\r\nTeam Size: 1\r\nMy Role: Analysis, DB Design,  Developement.\r\nTechnologies Used: PHP 5.3, Jquery, Java script, Ajax, and MySQL 5.3\r\nDescription: This is a dance institute based site. Also here any user can by a pair shoe. Here is available on line payment option. (http://benlaudance.com/)9. Project: Mygadgetworks(Online booking slot for service device and by device) \r\nTeam Size: 1\r\nMy Role: Analysis, DB Design, Developement.\r\nTechnologies Used: PHP 5.3, Jquery, Java script, Ajax, and MySQL 5.3\r\nDescription: With the help of this site any user can book the time slot for service own device like mobile and laptop. Any user can buy the device as well as part online by this website.  (http://mygadgetworks.com/)10. Project: Getfirstcut(Online purchase video for entertainment)\r\nTeam Size: 3\r\nMy Role: Analysis, DB Design, Backend Development, Api Development.\r\nTechnologies Used: PHP 5.3, Jquery, Java script, Ajax, and MySQL 5.3\r\nDescription: With the help of this site any user can buy the video by subscription or pay per click videos. There have multiple type of payment gateway integrated like VAS, Paytm(Coming). \r\n(http://getfirstcut.com/)11. Project: Firstcut App(Online purchase video for entertainment)\r\nTeam Size: 2\r\nMy Role: Analysis, DB Design, Backend Development, Api Development.\r\nTechnologies Used: PHP 5.3, Jquery, Java script, Ajax, and MySQL 5.3\r\nDescription: With the help of this app any user can buy the video by subscription or pay per click videos. There have multiple type of payment gateway integrated like VAS, IPay, CODA, Paytm(Coming). \r\n(https://play.google.com/store/apps/details?id=com.v3mobi.first.cut&amp;amp;hl=en)\r\n12. Project: VUHU(Admin Panel for content management and content sell)\r\nTeam Size: 3\r\nMy Role: Analysis, DB Design, Backend Development.\r\nTechnologies Used: PHP 5.3, Jquery, Java script, Ajax, and MySQL 5.3, Cakephp 2.0\r\nDescription: With the help of this site any user Upload her/his videos. Any user can buy videos. There are multiple type of users for video management.\r\n(http://vuhu.v3mobi.com/)13. Project: Vas Integration(Vodafone, Airtel, UAE Etisalat etc.)\r\nTeam Size: 2\r\nMy Role: Analysis, DB Design, Backend Development.\r\nTechnologies Used: PHP 5.3, Jquery, Java script, Ajax, and MySQL 5.3, Cakephp 2.0\r\nDescription: In this project user can subscribe value added services on his/her phone.\r\n14. Project: Watch &amp;amp; Earn App(Online watch an earn video portal)\r\nTeam Size: 2\r\nMy Role: Analysis, DB Design, Backend Development, Api Development.\r\nTechnologies Used: PHP 5.3, Jquery, Java script, Ajax, and MySQL 5.3\r\nDescription: Here user can see the video and gain the point and use it like recharge and coupons. (https://play.google.com/store/apps/details?id=com.prasanjeet.watch.earn&amp;amp;referrer=fcbanner)\r\n15. Guest House Booking(Government guest house booking)\r\nTeam Size: 1\r\nMy Role: Analysis, DB Design, Backend Development, Front Development.\r\nTechnologies Used: PHP 7.0, Jquery, Java script, Ajax, and MySQL 5.6\r\nDescription: Here government employee can book guest house. For payment he can use paytm payment gateway.( HYPERLINK &quot;https://pwdresthouse.com/&quot; https://pwdresthouse.com/)\r\n16. Project: Ring With Zing App(Online view ad and get points)\r\nTeam Size: 4\r\nMy Role: Analysis, DB Design, Backend Development, Api Development.\r\nTechnologies Used: PHP 5.6, Jquery, Java script, Ajax, and MySQL 5.6\r\nDescription: With the help of this app any user can view video ad on call and get some points. He can also earn points by update profile and share. (https://play.google.com/store/apps/details?id=com.v3mobi.onlyearn&amp;amp;hl=en)\r\nPersonal Skills:\r\n1. Ability to establish rapport and work in team.\r\n2. Strong willingness to learn new skills and abilities.\r\n3. Acumen for taking responsibility.\r\nExtra Curriculum Activity\r\n1. Active member cultural program in collage. \r\n2. Organized the blood donation camp at college level.\r\nPersonal Details:\r\nDate of Birth   : 10 July 1989\r\nFather&rsquo;s Name:   Sh. A.N. Mishra\r\nMarital Status  :  Married\r\nNationality      :   Indian\r\nGender            :   Male\r\nHobbies         :   Listening Music, Net Surfing\r\nI hereby declare that the above written particulars are true to the best of my knowledge and belief.\r\nDate:                                                                                                             Raghvendra Mishra\r\nPlace: Noida                                                                                     \r\n', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-19 17:56:02', '2024-09-16 17:56:02', 0, NULL, NULL, '2024-09-16 11:52:42', 0),
(527, 130, 1, NULL, NULL, '1_130_195419017266e81c0a844cc_Ravi+php.pdf', 'Ravi+##php.pdf', 'Travelling	 	Riding	 	Playing	 Games	 	\nRavi	 Dhiman	 	\nLooking for an organization with a unique	 	\ncombination	 of culture	 and	 opportunities	 	\nhelping	 me	 to unlock	 my	 potential	 and	 grow	 	\nconsistently.	 I aspire	 to have	 a challenging	 and	 	\nprogressive	 career.	 	\ndhimanravi003@gmail.com	 	\n 	\n+918439692674	 	 	\nHouse	 no.	 2037,	 Janakpuri	, Muzaffarnagar	    	 	\n251001	 	\n  \nEDUCATION	 	\nBACHELOR	 OF	 TECHNOLOGY	 	\n \nCOLLEGE	 OF	 ENGINEERING	 ROORKEE	 	\n2018	 -2022  	 , 	80%	 	\nCourses	 	\nB.TECH	 (INFORMATION	 	\nTECHNOLOGY)	 	\n \n12	TH	 	\nSKILLS	 	 	\n 	\n \nL.J.P.S.V.M.Inter	 College	 	\n2018	, 	\nCourses	 	\nPCM	 	 \n10	TH	 	\n \nL.J.P.S.V.M.Inter	 College	 	\n \n2016	, 	\n \nINTERNSHIP	 	\n \nSoftware	 Developer	 	\n \nTanvika	 Software	 	\n07/2021	 - 08/2021	 	\n \nSoftware	 	\nDeveloper	 intern	. 	\n \nGTT(Global	 Talent	 Track)	 	\n \n \nPERSONAL	 PROJECTS	 	\n \nMajor	 Project	:-  	\nOnline examination System 	\n \n   E-commerce	 Website	 	\nOnline	 Food Delivery	 Website	 	\n. 	\nStory	 reading	 Website.	 	\n \n65%	 	\n \n \n \n \n \n \n75%	 	\n   TRAINING	 AND	 WORKSHOP	 DETAILS	 	\nAttended  14  Days  :  Connect  W ith  Work	- Certiﬁcation	 	\nprogram  on  Corportate  Ethics  &amp;  Etiquettes  Sponsored	 	\nby	 &ldquo;Rubicon	 Berclays&rdquo;..	 	\n   Active	 participant	 in Workshops	 held	 in College,	 COER	 	\nACHIEVEMENTS	 	\nMembe	r of COER	 placement	 committee(CPC)	 	\nMember	 of OORJA	 - The Cultural	 committee.	 	\nSecured 3rd position in art &amp; sketching competition in	 	Annual	 Cultural	 fest.	 	\n 	\nLANGUAGES	 	\nENGLISH	 	HINDI	 	\n   Full	 Professional	 Proficiency	 	   Full	 Professional	 Proficiency	 	\n 	\nPUNJABI	 	\nOnly	 speak	 	\nINTERESTS	 	\n 	\nPHP	 	OOPS	      JAVA	         	 HTML	 &amp; CSS	 	\n \nLARAVEL	 	  PYTHON	 (BASICS)	  	   Data Structures	 	\nSEARCH	 ENGINE	 OPTIMIZATION	 	 My	SQL	 	\nMICROSOFT	  OFFICE	 	  TIME	 MANAGEMENT	 	 \nAdaptable.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-16 11:52:42', 0),
(528, 131, 75, 74, NULL, '75_131_41638148466eabbb5e53fe_Manoj_Koushik.pdf', 'Manoj_Koushik.pdf', 'Resu lt s -d riv e n  s a le s s tr a te g is t w it h  a  s tr o ng  b ackg ro un d  in  b usin ess a n aly s is . A s t h e y o un g est B usin ess\nD eve lo pm en t M an ag er a t B yju &#039;s ,  le d  a  t e a m  t o  e xc e ed  r e ve n ue t a rg ets  t h ro ug h d ata -d riv e n  s a le s s tr a te g ie s. A t\nG ya n ah am sa a C onsu lt in g  S erv ic e s,  s p ecia liz e d  in  b usin ess n eed s a sse ssm en ts  a n d  p ro po sa l  d eve lo pm en t,\nle a d in g  t o  im pactf u l  s a le s o utc o m es a n d  e a rn in g  a  s p o t a s t h e y o un g est I IB A  b o ard  m em ber. C urre n tly ,  a s a\nM ark e t R ese a rc h  A naly s t a t M ord o r I n te llig en ce ,  I  d eliv e r s tr a te g ic  in sig hts  a n d  d ata -d riv e n  r e co m men d atio ns\nto  e n han ce  s a le s e ffe ctiv e n ess a n d  s u p po rt c lie n t g ro w th .	\nP &amp;L M an ag em en t	 	\nB usin ess D eve lo pm en t	\nS tr a te g ic  P la n nin g\nF in an cia l  R ep o rtin g\nN eg o tia tio n S kills	\nC lie n t R ela tio nsh ip  M an ag em en t	\nT ea m  L ea d ers h ip	\nT ra d in g  &amp;  I n ve stm en ts\nO pera tio ns M an ag em en t	\nS T R A TEG IC  S A LE S  A N D B U SIN ES S A N ALY SIS  S P EC IA LIS T	+919 49339 1503	   	m an o jk o ush ik 9 9@ gm ail. c o m	\nLin ke d in  I d :	  h ttp s:/ /w ww.lin ke d in .c o m /in /m an o jk o ush ik s /	 	M AN O J K O USH IK	\nPRO FE S SIO N AL E X P ER IE N CEST R EN GTH S A N D E X P ER TIS E	Exe cu te d  d eta ile d  m ark e t r e se a rc h  a n d  a n aly s is ,  d eliv e rin g  in sig hts  t h at s u p po rte d  c lie n t d ecis io ns\nan d  b usin ess s tr a te g y.\nE ng ag ed  w it h  p o te n tia l  c lie n ts ,  c o nd uctin g  t h o ro ug h n eed s a sse ssm en ts  a n d  p ro vid in g  t a ilo re d\np ro duct d em onstr a tio ns t h at a lig ned  w it h  s tr a te g ic  o bje ctiv e s.\nP ro duce d  m ark e t t r e n d  r e p o rts  a n d  c o nd ucte d  c o m petit iv e  a n aly s is ,  e n ab lin g  c lie n ts  t o  id en tif y  k e y\ng ro w th  o ppo rtu n it ie s a n d  m ake  in fo rm ed  d ecis io ns.\nM ain ta in ed  a n d  m an ag ed  c lie n t r e la tio nsh ip s t h ro ug h C RM  s ys te m s,  e n su rin g  lo ng -t e rm\ne n g ag em en t a n d  f o ste rin g  o ng o in g  p artn ers h ip s.\nA pplie d  d ata  v is u aliz a tio n t o ols  t o  p re se n t in sig hts  in  a  c le a r a n d  a ctio nab le  f o rm at,  f a cilit a tin g\nb ett e r b usin ess d ecis io ns a n d  o utc o m es.	\nM ord o r I n te llig en ce	J u n  2 024- P re se n t	K ey A cco un t M an ag erG ya n ah am sa a C onsu lt in g  S erv ic e s ( P artn ere d  w it h  I IB A )Busin ess S tr a te g y a n d  B ra n d in g  A naly s t	O ct 2 022 -  J u n  2 024	C arri	e d  o ut c o m pre h en siv e  b usin ess n eed s a ss e ssm en ts  a n d  c ra fte d  c u sto m iz e d  p ro po sa ls  t o	\nm eet c lie n t o bje ctiv e s,  r e su lt in g  in  s u cce ssfu l  b id  o utc o m es.\nElic it e d ,  d o cu m en te d ,  a n d  a n aly z e d  r e q uir e m en ts ,  c re a tin g  u se r s to rie s a n d  p ro ce ss f lo w s t o\ns u p p o rt p ro duct d eve lo pm en t a n d  s ta ke h o ld er a lig nm en t.\nD eliv e re d  t	a ilo re d  B usin ess A naly s is  c o urs e s,  b ra n d ed  a s &quot; U nco nve n tio nal  B usin ess A naly s is &quot;,  t o	\nJ A G SoM  a n d  G N IT S c o lle g es,  a lig nin g  p ro gra m s w it h  in stit u tio nal  g o als  a n d  I IB A  s ta n d ard s.\n\nIC FA I B usin ess S ch o ol ( 2 017-2 020)B ach elo rs  o f B usin ess A dm in is tr a tio n	E D U CA TIO N	TO O LSCRM  -  F re sh sa le s,  H ub sp o t,  L ea d sq uare d ,  S ale sfo rc eL M S -  T ea ch ab le ,  C la ssp lu sP M  T ools  -  J IR A ,  R ally	 	D ata  A naly s is  -	  E xc e l,  S Q L	Conte n t -  C an va  P ro ,  W ord P re ssIN TER ES T STra d in g ,  S po rts ,  T ra ve l,  E ve n t M an ag em en t,\nV olu n te erin g  e tc .\nB usin ess D eve lo pm en t M an ag er	P erf o rm ed  in -d ep th  s a le s p erf o rm an ce  a n aly s is ,  id en tif y in g  k e y r e ve n ue d riv e rs  a n d  p atte rn s,\nc o ntr ib utin g  t o  ₹ 1  c ro re  in  in d iv id ual  r e ve n ue a n d  le a d in g  a  t e a m  t o  g en era te  o ve r ₹ 3 0  c ro re .\nH an d le d  a  t e a m  o f 1 0 m em bers ,  d riv in g  s te a d y a ch ie ve m en t o f t a rg ets .\nM an ag ed  t e a m  o pera tio ns,  u sin g  d ata  a n aly tic s t o  t r a ck p erf o rm an ce  m etr ic s a n d  o ptim iz e\nw ork flo w s,  c o nsis te n tly  a ch ie vin g  w eekly  r e ve n ue t a rg ets  o f ₹ 1 0 la kh s.\nU tiliz e d  C RM  t o ols  s u ch  a s L ea d sq uare d  t o  e xtr a ct a ctio nab le  in sig hts  f ro m  c a m paig n d ata ,\nim pro vin g  s a le s p ip elin e e ffic ie n cy a n d  d ecis io n-m akin g .\nD ro ve  s tr a te g ic  a lig nm en t b etw een  s a le s in it ia tiv e s a n d  b ro ad er b usin ess g o als ,  a d va n ce  t e a m\nco ll a b o ra tio n a n d  m ain ta in in g  a  h ig h-r a n kin g  p o sit io n a cro ss a ll  c a m paig ns.\nIm ple m en te d  d ata -d riv e n  d ecis io n f ra m ew ork s  t o  r e fin e s a le s s tr a te g ie s,  im pro vin g  o ve ra ll  t e a m\np erf o rm an ce  a n d  e n su rin g  t h e c e n te r&rsquo;s  c o nsis te n t r e co gnit io n a s a  t o p p erf o rm er.\nF acilit a te d  c ro ss-f u n ctio nal  c o lla b o ra tio n,  e n su rin g  t h at in te g rit y ,  t r a n sp are n cy,  a n d  c lie n t v a lu e\nw ere  p rio rit iz e d  t h ro ug ho ut t h e s a le s a n d  b usin ess d eve lo pm en t lif e cyc le .\nA pplie d  a d va n ce d  s e g m en ta tio n a n d  t a rg etin g  t e ch n iq ues w it h in  C RM  s ys te m s,  im pro vin g  c lie n t\no utr e a ch ,  in cre a sin g  c o nve rs io n r a te s,  a n d  id en tif y in g  u p se ll  o ppo rtu n it ie s.\nT urn ed  c h alle n g es in to  s tr a te g ic  le a rn in g  o ppo rtu n it ie s,  le ve ra g in g  d ata  a n d  f e ed back t o  c o ntin ually\no ptim iz e  p ro ce sse s,  d riv in g  lo ng -t e rm  s u cce ss a n d  im pro ve d  o utc o m es.	\nB yju s T he L earn in g  A pp	 	Ju ly  2 020- N ov 2 022	\nLed  t h e c o ord in atio n o f s ta ke h o ld er w ork s h o ps,  w eb in ars ,  a n d  g lo bal  e ve n ts ,  s ig nif ic a n tly\nc o ntr ib utin g  t o  c o m mun it y  e n g ag em en t a n d  p ro fe ssio nal  g ro w th .\nC ond ucte d  I IB A -e n d o rs e d  w ork s h o ps,  t e a ch in g  J IR A  A gile  m eth o ds a n d  R A CM  t o  s tu d en ts ,\ne n han cin g  p ra ctic a l  in d ustr y  k n o w le d ge.\nO ve rs a w  a ll  t e ch n ic a l  a sp ects  o f I IB A  e ve n ts ,  m an ag in g  p la tf o rm s s u ch  a s H ub ilo  a n d  W ord P re ss\nto  e n su re  s m ooth  e ve n t e xe cu tio n a n d  u se r e n g ag em en t.\nM an ag ed  f in an cia l  b ud getin g  a n d  c o nte n t c re a tio n,  im pro vin g  c o st-e ffic ie n cy a n d  d eliv e rin g\nco m pellin g  m ate ria ls  f o r e ve n ts  a n d  p ro po sa ls .\nW ork e d  c lo se ly  w it h  c ro ss-f u n ctio nal  t e a m s,  e n han cin g  in te rn al  p ro ce sse s a n d  s u p po rtin g  s tr a te g ic\np la n nin g  t o  a ch ie ve  o rg an iz a tio nal  o bje ctiv e s.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-21 17:13:15', '2024-09-18 17:13:15', 0, NULL, NULL, '2024-09-18 11:38:29', 0),
(529, 132, 1, 4, NULL, '1_132_61339627466eabd91707cd_Manoj_Koushik.pdf', 'Manoj_Koushik.pdf', 'Resu lt s -d riv e n  s a le s s tr a te g is t w it h  a  s tr o ng  b ackg ro un d  in  b usin ess a n aly s is . A s t h e y o un g est B usin ess\nD eve lo pm en t M an ag er a t B yju &#039;s ,  le d  a  t e a m  t o  e xc e ed  r e ve n ue t a rg ets  t h ro ug h d ata -d riv e n  s a le s s tr a te g ie s. A t\nG ya n ah am sa a C onsu lt in g  S erv ic e s,  s p ecia liz e d  in  b usin ess n eed s a sse ssm en ts  a n d  p ro po sa l  d eve lo pm en t,\nle a d in g  t o  im pactf u l  s a le s o utc o m es a n d  e a rn in g  a  s p o t a s t h e y o un g est I IB A  b o ard  m em ber. C urre n tly ,  a s a\nM ark e t R ese a rc h  A naly s t a t M ord o r I n te llig en ce ,  I  d eliv e r s tr a te g ic  in sig hts  a n d  d ata -d riv e n  r e co m men d atio ns\nto  e n han ce  s a le s e ffe ctiv e n ess a n d  s u p po rt c lie n t g ro w th .	\nP &amp;L M an ag em en t	 	\nB usin ess D eve lo pm en t	\nS tr a te g ic  P la n nin g\nF in an cia l  R ep o rtin g\nN eg o tia tio n S kills	\nC lie n t R ela tio nsh ip  M an ag em en t	\nT ea m  L ea d ers h ip	\nT ra d in g  &amp;  I n ve stm en ts\nO pera tio ns M an ag em en t	\nS T R A TEG IC  S A LE S  A N D B U SIN ES S A N ALY SIS  S P EC IA LIS T	+919 49339 1503	   	m an o jk o ush ik 9 9@ gm ail. c o m	\nLin ke d in  I d :	  h ttp s:/ /w ww.lin ke d in .c o m /in /m an o jk o ush ik s /	 	M AN O J K O USH IK	\nPRO FE S SIO N AL E X P ER IE N CEST R EN GTH S A N D E X P ER TIS E	Exe cu te d  d eta ile d  m ark e t r e se a rc h  a n d  a n aly s is ,  d eliv e rin g  in sig hts  t h at s u p po rte d  c lie n t d ecis io ns\nan d  b usin ess s tr a te g y.\nE ng ag ed  w it h  p o te n tia l  c lie n ts ,  c o nd uctin g  t h o ro ug h n eed s a sse ssm en ts  a n d  p ro vid in g  t a ilo re d\np ro duct d em onstr a tio ns t h at a lig ned  w it h  s tr a te g ic  o bje ctiv e s.\nP ro duce d  m ark e t t r e n d  r e p o rts  a n d  c o nd ucte d  c o m petit iv e  a n aly s is ,  e n ab lin g  c lie n ts  t o  id en tif y  k e y\ng ro w th  o ppo rtu n it ie s a n d  m ake  in fo rm ed  d ecis io ns.\nM ain ta in ed  a n d  m an ag ed  c lie n t r e la tio nsh ip s t h ro ug h C RM  s ys te m s,  e n su rin g  lo ng -t e rm\ne n g ag em en t a n d  f o ste rin g  o ng o in g  p artn ers h ip s.\nA pplie d  d ata  v is u aliz a tio n t o ols  t o  p re se n t in sig hts  in  a  c le a r a n d  a ctio nab le  f o rm at,  f a cilit a tin g\nb ett e r b usin ess d ecis io ns a n d  o utc o m es.	\nM ord o r I n te llig en ce	J u n  2 024- P re se n t	K ey A cco un t M an ag erG ya n ah am sa a C onsu lt in g  S erv ic e s ( P artn ere d  w it h  I IB A )Busin ess S tr a te g y a n d  B ra n d in g  A naly s t	O ct 2 022 -  J u n  2 024	C arri	e d  o ut c o m pre h en siv e  b usin ess n eed s a ss e ssm en ts  a n d  c ra fte d  c u sto m iz e d  p ro po sa ls  t o	\nm eet c lie n t o bje ctiv e s,  r e su lt in g  in  s u cce ssfu l  b id  o utc o m es.\nElic it e d ,  d o cu m en te d ,  a n d  a n aly z e d  r e q uir e m en ts ,  c re a tin g  u se r s to rie s a n d  p ro ce ss f lo w s t o\ns u p p o rt p ro duct d eve lo pm en t a n d  s ta ke h o ld er a lig nm en t.\nD eliv e re d  t	a ilo re d  B usin ess A naly s is  c o urs e s,  b ra n d ed  a s &quot; U nco nve n tio nal  B usin ess A naly s is &quot;,  t o	\nJ A G SoM  a n d  G N IT S c o lle g es,  a lig nin g  p ro gra m s w it h  in stit u tio nal  g o als  a n d  I IB A  s ta n d ard s.\n\nIC FA I B usin ess S ch o ol ( 2 017-2 020)B ach elo rs  o f B usin ess A dm in is tr a tio n	E D U CA TIO N	TO O LSCRM  -  F re sh sa le s,  H ub sp o t,  L ea d sq uare d ,  S ale sfo rc eL M S -  T ea ch ab le ,  C la ssp lu sP M  T ools  -  J IR A ,  R ally	 	D ata  A naly s is  -	  E xc e l,  S Q L	Conte n t -  C an va  P ro ,  W ord P re ssIN TER ES T STra d in g ,  S po rts ,  T ra ve l,  E ve n t M an ag em en t,\nV olu n te erin g  e tc .\nB usin ess D eve lo pm en t M an ag er	P erf o rm ed  in -d ep th  s a le s p erf o rm an ce  a n aly s is ,  id en tif y in g  k e y r e ve n ue d riv e rs  a n d  p atte rn s,\nc o ntr ib utin g  t o  ₹ 1  c ro re  in  in d iv id ual  r e ve n ue a n d  le a d in g  a  t e a m  t o  g en era te  o ve r ₹ 3 0  c ro re .\nH an d le d  a  t e a m  o f 1 0 m em bers ,  d riv in g  s te a d y a ch ie ve m en t o f t a rg ets .\nM an ag ed  t e a m  o pera tio ns,  u sin g  d ata  a n aly tic s t o  t r a ck p erf o rm an ce  m etr ic s a n d  o ptim iz e\nw ork flo w s,  c o nsis te n tly  a ch ie vin g  w eekly  r e ve n ue t a rg ets  o f ₹ 1 0 la kh s.\nU tiliz e d  C RM  t o ols  s u ch  a s L ea d sq uare d  t o  e xtr a ct a ctio nab le  in sig hts  f ro m  c a m paig n d ata ,\nim pro vin g  s a le s p ip elin e e ffic ie n cy a n d  d ecis io n-m akin g .\nD ro ve  s tr a te g ic  a lig nm en t b etw een  s a le s in it ia tiv e s a n d  b ro ad er b usin ess g o als ,  a d va n ce  t e a m\nco ll a b o ra tio n a n d  m ain ta in in g  a  h ig h-r a n kin g  p o sit io n a cro ss a ll  c a m paig ns.\nIm ple m en te d  d ata -d riv e n  d ecis io n f ra m ew ork s  t o  r e fin e s a le s s tr a te g ie s,  im pro vin g  o ve ra ll  t e a m\np erf o rm an ce  a n d  e n su rin g  t h e c e n te r&rsquo;s  c o nsis te n t r e co gnit io n a s a  t o p p erf o rm er.\nF acilit a te d  c ro ss-f u n ctio nal  c o lla b o ra tio n,  e n su rin g  t h at in te g rit y ,  t r a n sp are n cy,  a n d  c lie n t v a lu e\nw ere  p rio rit iz e d  t h ro ug ho ut t h e s a le s a n d  b usin ess d eve lo pm en t lif e cyc le .\nA pplie d  a d va n ce d  s e g m en ta tio n a n d  t a rg etin g  t e ch n iq ues w it h in  C RM  s ys te m s,  im pro vin g  c lie n t\no utr e a ch ,  in cre a sin g  c o nve rs io n r a te s,  a n d  id en tif y in g  u p se ll  o ppo rtu n it ie s.\nT urn ed  c h alle n g es in to  s tr a te g ic  le a rn in g  o ppo rtu n it ie s,  le ve ra g in g  d ata  a n d  f e ed back t o  c o ntin ually\no ptim iz e  p ro ce sse s,  d riv in g  lo ng -t e rm  s u cce ss a n d  im pro ve d  o utc o m es.	\nB yju s T he L earn in g  A pp	 	Ju ly  2 020- N ov 2 022	\nLed  t h e c o ord in atio n o f s ta ke h o ld er w ork s h o ps,  w eb in ars ,  a n d  g lo bal  e ve n ts ,  s ig nif ic a n tly\nc o ntr ib utin g  t o  c o m mun it y  e n g ag em en t a n d  p ro fe ssio nal  g ro w th .\nC ond ucte d  I IB A -e n d o rs e d  w ork s h o ps,  t e a ch in g  J IR A  A gile  m eth o ds a n d  R A CM  t o  s tu d en ts ,\ne n han cin g  p ra ctic a l  in d ustr y  k n o w le d ge.\nO ve rs a w  a ll  t e ch n ic a l  a sp ects  o f I IB A  e ve n ts ,  m an ag in g  p la tf o rm s s u ch  a s H ub ilo  a n d  W ord P re ss\nto  e n su re  s m ooth  e ve n t e xe cu tio n a n d  u se r e n g ag em en t.\nM an ag ed  f in an cia l  b ud getin g  a n d  c o nte n t c re a tio n,  im pro vin g  c o st-e ffic ie n cy a n d  d eliv e rin g\nco m pellin g  m ate ria ls  f o r e ve n ts  a n d  p ro po sa ls .\nW ork e d  c lo se ly  w it h  c ro ss-f u n ctio nal  t e a m s,  e n han cin g  in te rn al  p ro ce sse s a n d  s u p po rtin g  s tr a te g ic\np la n nin g  t o  a ch ie ve  o rg an iz a tio nal  o bje ctiv e s.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-21 17:18:46', '2024-09-18 17:18:46', 0, NULL, NULL, '2024-09-18 11:46:25', 0),
(530, 133, 1, NULL, NULL, '1_133_62664099266eafdc1a08a3_AB_BTG-29-05-2022.pdf', 'AB_BTG-29-05-2022.pdf', 'Ankit Bansal 	\nankban	1@	gmail	.com 	/ +919891585155 / 	Rajnagar Extension	, Ghaziabad	, Uttar Pradesh\n \n \n \n \n 	\nSummary\n 	\n 	I have	 experience	 of clocking	 `9 yrs	 into	 Digital	 Marketing	 from	 the	 day	 one	 since	 when	 I have	 had	 Embarked 	\nmy	 Journey.\n	\n 	I&#039;m	 a Full	 Stack	 Digital	 Marketer	 which	 implies	 have	 worked	 on	 Entire	 Gamut of Digital	 Marketing	 &amp; being	 as 	\naforesaid I have worked on App, Web and 	M-web	 too.\n	\n 	I&#039;m	 always	 Ardent	 to Play	 a Devoid	 of Bias	 Role	 as	 i do	 believe	 that nothing	 is arduous	 if you	 have	 zeal	 and	 	\nzest then you can do whatsoever you are asked 	to 	do so even you can 	make 	wonders	 too	.\n\n 	\nExperience\n 	\nVice President	- Digital Marketing	 	\nBa	nsal Group	 &bull; Bhopal, M.P	 	\n01	/2022	&ndash; Present	 	\n 	\n&bull; 	Laying the foundation of Integrated Marketing &amp; forging the pillars as well.	 	\n&bull; 	Liasioning with Cross Functional Teams to roll out the cutting edge product.	 	\n&bull; 	Formulating a stellar Team for Integrated Marketing and Customer Delight accompanied by to spearhead \nthem.	 	\n&bull; 	Have got coined Cloud Telephony etc.	 	\nVice President	- Digital Marketing	 	\nSafexpay 	&bull; Than	e, Maharashtra 	\n05/2021 	&ndash; 01/	2022\n \n 	\n&bull; 	Laying the Foundation of Integrated Marketing and Forging the Pillars as	 well.\n 	\n&bull; 	Devised and Inculcated the SOP of	 Marketing.\n 	\n&bull; 	Incorporated	 GTM,	 GWMT,	 GA,	 Google	 Ads,	 FB/IG,	 Affiliate	 Marketing,	 E-mail	 Marketing,	 Linkedin	 and	 Stack 	\nof other pertinent Facets of Digital	 Marketing.\n 	\n&bull; 	Formulating	 Brand	 Aura, Persona	 and	 Crafting	 the	 Brand	 Positioning	 that	 will	 leads	 to intact	 the	 brand	 Equity 	\nand Brand Recall as	 well.\n 	\n&bull; 	Devised and Spearheading a Team of 11 Turks and More are in	 Pipeline.\n 	\n&bull; 	Devised	 and	 Inculcating	 Growth	 Hacking Tactics	 which	 are	 leading	 to Drive	 SQL/MQL	 at a handful	 of CPL.\n 	\n&bull; 	Formulated	 and	 Incorporating	 Substantial	 Roadmap	 to Steer	 Potential	 Traction	 which	 will	 eventually	 leads	 to 	\nbecome a	 pioneer.\n 	\n&bull; 	Have done Co	-Marketing and Branding for Sponsorships &amp; 	Cricket 	Team Acquisition too.\n 	\n&bull; 	Formulated	 SWOT.\n \n \n \nVice President -   Digital Marketing  \nRetreatsforme  &bull;  De lhi, New Delhi \n12/2019  -   05 /2021  \n 	\n&bull; 	Formulated	 Startup	 from	 Nascent	 Stage	 until	 last	 lap	 either	 in terms	 of Formulation	 of Stellar	 Team,	 SOP	 etc.\n 	\n&bull; 	Have had Outranked the Preeminent keywords of Rivals within 3 months that were even not in	 SERP.\n 	\n&bull; 	Drove SQL at a handful of bucks even below the Slated	 CPL.\n 	\n&bull; 	Devised and Incorporated Compelling Digital Marketing Roadmap 	to 	Stand out of the	 Crowd.\n 	\n&bull; 	Spearheaded a team of 18	 Turks.\n 	\n&bull; 	Have had Outranked the preeminent keywords of Rivals within 3 	months 	that were even not in	 SERP.\n 	\n&bull; 	Drove SQL at a handful of bucks even below the Slated	 CPL.\n 	\n&bull; 	Tested	 the	 Fixes	 or any	 Enhancement	 to the	 Portal	 in UAT	 Environment	 and	 used	 to give	 the	 heads	 up	 to 	\nDeploy it on	 Production.\n 	\n&bull; 	Verified the changes in Production 	and 	Execute the backup plan in case of any adverse	 impact.\n\nGeneral Manager -   Digital Marketing  \nIchamp  &bull;  Gurgaon, Haryana \n07/2019  -   12/2019  \n &bull; 	Laid the Foundation of Inbound and Outbound Marketing &amp; Forged the Pillars as	 well.\n 	\n&bull; 	Steered CPI @ Pit of Iceberg accompanied by Hard	 KPIs.\n 	\n&bull; 	Inculcated T	-shaped Digital Marketing like SEM, SMM, Affiliate Marketing, RTB, Native	 etc.\n 	\n&bull; 	Tailored	 the	 App	 by	 Drivin	g In-App	 Traffic,Engagement	 that	 Led	 to Unprecedented	 Stickiness	 by 	\nincorporating Hard	 KPIs.\n 	\n&bull; 	Spearheaded a Plethora of Affiliates at one	 go.\n 	\n&bull; 	Looked	 After	 a Stack	 of Real	-Time	 Attribution	 Platforms/MMPs	 of Affiliate	 Marketing	 like	 Cake,	 Hasoffers, 	\nAffise, Vnative, Appsflyer, Singular, Offerslook, Offers18, Branch.io, Trackier	 etc.\n 	\n&bull; 	Looked After Firebase, Google Play and Appstore	 console.\n \n \nManager -   Digital Marketing  \nHitbullseye  &bull;  Chandigarh, Punjab \n06/2018  -   06/2019  \n 	\n&bull; 	Inculcated	 Affiliate	 Marketing	 and	 Spearheaded	 a herd	 of affiliates	 to drive	 SQL	 and	 GMV	 on	 Hard	 KPIs.\n 	\n&bull; 	Drove SQL for B2B and B2C @ pit of	 iceberg.\n 	\n&bull; 	Brought Category Rank 	to 	1 on Amazon within a month without infusing any single penny on	 AMS.\n 	\n&bull; 	Incorporated Pertinent Tools of Digital Marketing such as GTM, Heatmap	 etc.\n 	\n&bull; 	Integrated SMS Marketing by which drove phenominally well when it comes 	to Growth.\n 	\n&bull; 	Looked After Omnichannel Platform like Amazon, Snapdeal	 etc.\n 	\n&bull; 	Spearheaded	 Real	-Time	 Attribution	 Platforms/MMPs	 of Affiliate	 Marketing	 like	 Cake,	 Hasoffers,	 Affise, 	\nVnative, Appsflyer	 etc.\n \n \nSenior E - commerce Executive  \nVishal Mega Mart  &bull;  Gurgaon, Haryana \n11 / /2017  -   06/2018  \n 	\n&bull; 	Laid the Foundation of Digital Marketing and Forged the Pillars as	 well.\n 	\n&bull; 	Inculca	ted and Spearheaded Affiliate Marketing that led 	to 	unprecedented	 GMV.\n 	\n&bull; 	Looked After Omnichannel Platforms like Amazon, Flipkart, Paytmmall, Snapdeal,	 etc.\n 	\n&bull; 	Listing and Cataloging of products on myvishal.com and as well as across all Ominchannel	 Platforms.\n 	\n&bull; 	Worked as KAM for all online	 Marketplaces.\n 	\n&bull; 	Looked	 After	 Last	 Mile	 Delivery,	 Order	 Execution,	 Payments,	 Tracking	 and	 Scheduling	 of orders	 and	 dispatch 	\nthereof.\n 	\n&bull; 	Spearheaded Unicommerce to manage orders,payments,Inventory for all the	 marketplaces.\n 	\n&bull; 	Spearheaded	 the	 Inventory	 and	 Timely	 Execution	 of Orders	 vide	 SAP	 ERP	 application	 and	 Item	 Master is 	\nalso maintained in	 SAP.\n \n \n \nOnline Sales Executive  \nBjain Publishers Pvt Ltd  &bull;  N oida, Uttar Pradesh \n11/2015  -   11 /2017  	\n&bull; 	Inculcated and Spearheaded Digital Marketing Facets that eventually led 	to 	stand out of the	 crowd.\n 	\n&bull; 	Spearheaded Brandstore(Magento) for any anew Enhancement Integration, Listing and Cataloging	 etc.\n 	\n&bull; 	Looked	 After	 Omnichannel	 platforms	 like	 Amazon,	 Flipkart,	 FirstCry,	 Snapdeal,	 Rediff,	 Hopscotch	 etc.	 and 	\nran AMS(Amazon Marketing Services) as well that led 	to 	7x	 Growth.\n 	\n&bull; 	Looked After Order Execution, Tracking, Scheduling and dispatch	 thereof.\n 	\n&bull; 	Spearheaded the Inventory and timely Execution of Orders vide ERP Tool i.e. 	&ldquo;Microsoft Navision	 2016&quot;.\n 	\n&bull; 	Looked After Customers Grievances and Facilitated the pertinent	 Resolution.\n \n \nTeam Leader  \nNeedsthesupermarket  &bull;  Ghaziabad, Uttar Pradesh \n07/2013  -   11/2015  \n 	\n&bull; 	Incorporated Entire Gamut of Digital Marketing that Comprised of Inbound and Outbound	 Marketing\n 	\n&bull; 	Devised	 and	 Incorporated	 Comprehensive	 Digital	 Marketing	 Roadmap	 to stay 	\nahead of the	 Curve.\n 	\n&bull; 	Formulated Brand Aura and Persona that led to Brand	 Recall.\n 	\n&bull; 	Optim	ized	 campaigns	 on	 day	 to day	 basis	 across	 Digital	 Media	 Facets	 tostrive	 for	 maximum	 throughput	 and 	\nto intact slated	 Metrics/KPIs.\n 	\n&bull; 	Liaison with Cross	-Functional teams 	to 	get the work	 done.\n 	\n&bull; 	Overseeing Brandstore (Prestashop) for any anew Enhancement, Integration	 etc.\n 	\n&bull; 	Spearheaded	 Heap	 of Digital	 Marketing	 tools	 that	 Comprises	 of Google 	\nAnalytics, 	GWMT, 	GTM, Google Ads Editor	 etc.\n\nSkills  \n 	\nGoogle	 Ads	 	Facebook/IG	 Ads	 	Afﬁliate Marketing 	\nDV360, SSP	 and	 DSP	 	Programmatic	 Marketing	 	Native  Advertising 	\nProximity	 Marketing	 	SMS	 Marketing	 	E-mail	 Marketing\n 	\nLinkedin/Quora	 Ads	 	Google	 Ads	 Editor	 	Hyperlocal	 Marketing 	\nWhatsapp	 Automation	 Marketing	 	Real	-time	 Attribution	 Platforms	 	Google Optimize 	\nPush	 Notiﬁcations	 	Inﬂuencer	 Marketing	 	Go	-to-Market\n 	\nRTB,PMP	 &amp; 	DMP	 	Drip	 Marketing	 	Cross 	Channel	 Marketing\n 	\nApp	 Marketing	 	ATL	 and	 BTL	 	Google 	Play Store &amp;	 App Store 	\nConsole\n 	\nFirebase/GA	 	Google	 Data	 Studio	 	Hubspot and	 Zapier\n 	\nA/B Testing &amp; Multivariate \nExperiments\n 	\nClevertap 	and	 MoEngage	 etc	 	Heatmaps  \n 	\nGrowth	 Hacker	 	Disruptive	 Game	 Changer	 	Innovator and Path 	Breaker 	\nPivotal Decision	 Maker\n \n 	\nEducation\n \n 	\nB.Tech	(CSE	)\n 	\nUPTU 	&bull; Ghaziabad	, Uttar Pradesh\n 	\n07/2013	   \n \n \n \n                                                                                                           	\nLanguages  \n 	\nHindi	 	English\n \n \n 	\n         	Social Links\n \n 	\nLinkedin:\n \n \nhttps://	www.linkedin.com/in/ankit	-bansal	-btg/\n \n \n                                                                                   	\nCertification and Professional Affiliations  \n 	\nGoogle Analytics Platform Principle\n \n \nAdvanced Google Analytics	- May&#039;2020	-May&#039;2023 	\nGoogle	 Tag	 Manager	 Fundamentals	- May&#039;2020	-May&#039;2023 	\nBloomberg Assessment Test:	- Score	- 89%', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0),
(531, 133, 1, NULL, NULL, '1_133_71146518266eafdc1a0f4f_My+Resume.docx', 'My+Resume.docx', '\r\nOBJECTIVE\r\nSeeking a challenging position in the area which I expertise and to learn the new aspects from the environment.\r\nACADEMIC MERITS\r\nJanuary                 2021\r\nBharathiyar University\r\nMBA (Human Resource Management stream)\r\n\r\nM.com (Finance stream)\r\nSeth Ram Bahadur Singh Gujarati College, MattancheryJuly\r\n2016\r\n\r\nProject: A study on employee morale in Abad Plaza, Ernakulam \r\nThe project studies the different theoretical aspects of the subject employee morale using the company&rsquo;s employees view points to help understand the level of morale present among the employees in the organization. The data collected for the project was done by issuing questionnaires to the employees and the theoretical portion was collected from different reference books and websites. \r\nSeth Ram Bahadur Singh Gujarati College, MattancheryApril\r\n2014\r\nB.com\r\nTaxation\r\n\r\nProject: A study on challenges and constraints of export of spices in India with special reference to Kochi in Jayanthi Group Ltd.\r\nMarch\r\n2011\r\nThe Delta Study, \r\nFort Cochin\r\nHigher Secondary \r\nCourse\r\n\r\nMarch\r\n2009\r\nThe Delta Study, \r\nFort Cochin\r\n\r\nSecondary School \r\nCourse\r\n\r\nPERSONAL PROFILE\r\nFull Name: Michael Kenneth Goldsmith\r\nAge: 28yrs. Date of Birth: 21st July 1993.\r\nUnited States Citizen, OCI Card holder\r\nSpeak, Read and Write English and Malayalam.\r\nContact: +91 9072179172, +91 9846150212.\r\nEmail Contact: deltamike1993@gmail.com\r\nH/No: 11/725, Bishop&rsquo;s Garden, Fort Cochin, Pin Code-682001\r\nChristian; Single.\r\nEXTRACURRICULAR ACTIVITIES\r\nParticipated in chess tournaments at the state level.\r\nGot first place in story writing and third place in English elocution at college level.\r\nParticipation in drama club and quiz club in school level.\r\nParticipation in various quiz competition at college level.\r\nHOBBIES AND INTEREST\r\nReading, listening to music, playing chess, browsing and social networking, enjoy watching sports such as soccer and cricket.\r\nPERSONAL SKILL\r\nPossess good communication skill, willingness to adapt to any environment and to learn new aspects from it. \r\nEXPERIENCE\r\nAs lecturer in Aquinas Institute of Management (AIM) from 7th June2017 till 2nd February 2018. \r\nAs faculty in SCMS School of Technology and Management (SSTM) from 2nd February 2018 till 11th May 2018.\r\nAs Assistant Professor in Jain Deemed-to-be-university from 3rd February 2020 till 31st January 2022.\r\nAs Assistant director for university relations for SimplED Student Recruitment tours since 1st November 2021 and currently working here. ( Evening 4PM &ndash; 12AM IST) \r\nAlso currently doing part time PhD in Commerce and Management (Joining Date is August 2021). \r\nREFERENCE                             \r\n            Immediately upon request.\r\n', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0);
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(532, 133, 1, NULL, NULL, '1_133_192446668866eafdc1a1248_Resume-John+George.pdf', 'Resume-John+George.pdf', 'Profile Summary	 	\n 	\n&bull; 	Resourceful  and  Enterprising 	Professional	 offering  over 	14 years  of  rich 	\nexperience 	in 	Business  Transformation,  Operations  Excellence,  Process 	\nImprovement, and Digital Marketing 	(Strategies	, Planning	 &amp; Project Management	) 	\n&bull; 	Transformation  specialist  with 	an 	entrepreneurial  blend	;  incepted	 Azariah  Labz	 	\n(Founder  &amp;  Operations  Manager)	, a Product  Development  Start	-up	 by  leveraging 	\ntechnical knowledge from previous experiences 	 	\n&bull; 	Currently associated with 	GMI Interactive, Cochin	 as 	Associate Director	; managing 	\nmore than 	40 projects	 worth 	above 5 million Dollars	 	\n&bull; 	Customer	-centric 	Professional	 with  career  success  in  delivering  solutions  that 	\nremedy core business issues and position the organization to reach the next level of \nprofitability	 	\n&bull; 	Carrier  success  in  gathering  &amp; 	analyzing	 clients&rsquo;  requirements;  translating  the 	\nspecifications into the Digital Marketing technical roadmap for teams	 	\n&bull; 	Chairing the change management process for the customers&rsquo; products &amp; websites	 	\n&bull; 	Exposure	-led capabilities of managing different variables while atte	nding to the KPI 	\nmetrics	 while 	strategizing  overall  Digital  Marketing  planning	 and  chairing  its 	\nexecution	 	\n&bull; 	Proficient in working with multiple stakeholders (internal &amp; external) and providing \nactionable insights &amp; corrective courses of action to attain qual	ity deliverables that 	\nare in sync with organizational vision	 within the 	budget	ary parameters	  	\n&bull; 	Skilled  in  devising  cost	-effective  transition  plans  with  proficiency  in  managing 	\nprojects  and  new  systems  implementations  for  streamlining  operations	 that 	\nintrodu	ce ease of usability for the users	 	\n&bull; 	Excellence	 in team	 management,	 skill/performance	 management,	 training	 &amp; 	\ndevelopment,	 with	 a key	 focus	 on	 accomplishing	 organizational	 goals	 	\n 	\n 	 \n \nSince 	Feb	&rsquo;16	: GMI Interactive	, Cochin	, India as 	Associate Director	 - Digital Marketing	 | Team Size: 3	5 &ndash; 40 	Resources	 	\nKey Result Areas:	 	\n&bull; 	Leading  strategic 	game	-changer  transformational  functions 	and 	New  Product  Development 	Encompassing	 Business 	\nStrategy, Technology/ Innovation Management, Project Leadership, Product Lifecycle Management and Client Management	 	\n&bull; 	Interfacing with the clients and understanding the requirements; translating the specifications for the team to execute the \ndigital marketing initiatives (	Programmatic, Paid Media, SEO, and Analytics)	 	\n&bull; 	Identifying customer&rsquo;s	 current and future needs, and monitoring the competition 	while running projects 	for	 MNC	 clientele 	\nfrom UAE/ Gulf, US and Australia in the domains including 	FMCG,	 Cosmetics, Insurance, Retail, and so on; facilitating C	lient 	\nServicing and Account Management	; tracking &amp; evaluating the project progress; suggesting course	-corrective measures 	 	\n&bull; 	Strategizing, p	lan	ning, s	etting up &amp; optimizing	 DV360 (Display &amp; Video 3	60) and campaign manager projects	 	\n&bull; 	Managing	: 	\no 	Cross	-functional coordination &amp; stakeholder management / team management	 (Clients, Teams, Vendors, Management)	 	\no 	Workforce planning, hiring, T&amp;D, task delegation, performance management	 	\n&bull; 	Supervising 	the 	rate	 of business  conversion  by  implementing  policies 	for  business  growth  &amp;  development,  profit 	\naugmentation, and maximized ROI	 	\n&bull; 	Effectuating  new  busi	ness  units,  monitoring  various  operational  processes,  setting  up  new  digital  marketing  strategies	; 	\nchampioning thes	e initiatives in collaboration with various teams/stakeholders	 	\nWork Experience	 	\nJohn George	 	\nSTRATEGIC 	DIGITAL MARKETER	  	 \nHigh	-Impact leader with skills in diverse roles distinguished by commended performance in 	Business 	\nAnalysis &amp; Transformation	, Process Improvement, and Client Management across Digital Marketing; 	\ntargeting 	Senior Leadership Assignments with an organization of repute.	 	\n 	\nathenasious@gmail.com	  	91-8903330111	 	India	 	\nCore Competencies	 	 \n 	Business Analysis &amp; \nTransformation	 	 	\n 	Strategic 	Digital 	\nMarketing 	Planning, 	\nLeadership &amp; Roadmap	 	 	\n 	Project Management	 	 	\n 	Customer/Client \nRelationship Management	 	 	\n 	Requirement Gathering &amp; \nAnalysis	 	 	\n 	Team Structuring, \nBuilding and L&amp;D	 	 	\n 	SEO &amp; PPC	 	 	\n 	Cost Saving Initiatives	 	 	\n 	Quality Deliverables	 	\n 	Stakeholder/People \nManagement	 	\n 	Innovation &amp; Change \nManagement\n\n&bull; 	Establishing a 	roadmap for enhancing operations	 to achieve undisputed resolution of 	clients&rsquo; queries/concerns	 	\n&bull; 	Identifying &amp; 	replicating best practices	 across all functions for inculcating learning &amp; sharing approach among the team	 	\n&bull; 	Delivering 	process breakthrough	 improvements towards business excellence by adopting business process improveme	nt 	\ntechniques; streamlining the operational process &amp; workflow	 	\n&bull; 	Initiating &amp; 	managing complex, departmental	 work	; covering the aspects related to budgeting, proposal drafting, project 	\naudit, risk analysis, and so on	; steering 	statutory &amp; legal compliances	 related to 	HR 	matters	 	\n&bull; 	Estimating the manpower requirement (effort estimation &amp; business continuity planning) and on	-boarding the right talent	-pool; 	\nidentifying the need &amp; planning the T&amp;D sessions for performance excellence	 	\n 	 \nNov&rsquo;14	-Nov&rsquo;15: 	MOBYTZ, Ernakulam	 as 	Product Manager Consultant	 	\nKey	 Result	 Areas	:  	\n&bull; 	Incepted	 ideas for 	operational efficiency 	while spearheading the entire product portfolio	  	\n&bull; 	Steered	 cost	-outs, leading concept designing &amp; implementation	 	\n&bull; 	Mapped	 business requirements and translat	ed	 into techno	-functional specifications	 	\n&bull; 	Formulated	 annual 	budget	; substantially 	reduced the production time by 30% and cost by 35%	 	\n&bull; 	Effectuated  product 	development, 	feature  enhancement,  modifications,  updates,  and  customi	zations  to  meet  the  latest 	\nadvancements	 	\n&bull; 	Analysing	 potential partne	r relationships for the product; e	nsuring high customer satisfaction by	 providing them with 	the 	\ncomplete product support	 	\n&bull; 	Ensured the quality deliverables while planning the budget, 	vendor selections, and tasks delegation	 	\n 	\nJul&rsquo;05	-Aug&rsquo;08: 	Thinksoft Global Services, Chennai	 as Test Engineer	 	\nKey Result Areas:	 	\n&bull; 	Managed	 the entire gamut of	 software testing lifecycle:	 solution analysis, test design, test execution, 	and defect management, 	\nand 	test reporting	 	\n&bull; 	Garnered exposure in leading a team of clients during o	nsite experience in Emirates Bank UAE	 in in User Acceptance Testing	 	\n&bull; 	Mapped	 the test cases with the requirements for generating the Requirement Traceability Matrix (RTM) 	 	\n&bull; 	Coordinated	 with developers, discussing technical problems, reporting bugs, and supporting in rectifying issues 	 	\n&bull; 	Worked for the availability of the QA test envi	ronments and ensur	ed their compatibility	 	\n 	 	 	\n \n \nAug	&rsquo;11	-Oct&rsquo;14	: Azariah Labz	, Coimbatore as 	Founder &amp; Operations Manager	 	\nKey Result Areas:	 	\n&bull; 	Founded Azariah Labz, a product development start	-up 	with digital marketing services	 	\n&bull; 	Successfully completed the 5 external projects in promised 	time and budget for the clients	 	\n&bull; 	Reached Break Even in less than a year. Create	d a successful in	-house product	 	\n&bull; 	Brought	 in proj	ects to help with income flow; oversaw	 operations 	of the firm	 	\n&bull; 	Managed p	roject and 	conducted b	usiness analysis	; propelled product design activities	 	\n 	\n    	Education	 	\n&bull; 	MBA 	in 	Lean Operations &amp; Systems	 from 	Christ University, B	engaluru	 	\n&bull; 	BE 	(Mechanical	 Engineering	) from 	Anna University, Chennai	 	 	\n    	IT Skills	 	\n&bull; 	MS Office 	Product Suite	 	\nNotable Accomplishments	 	\n 	\n    	Personal Details	 	\n 	\nDate of Birth: 	19th April 1983 | 	Languages Known: 	English, Hindi (Basics), Tamil (Speak), and Malayalam (Speak)	 | 	\nAddress:	 Coimbatore, Tamil Nadu, India	 	  	\nManaged 30 resources	\nSteered 40+ projects above 	$5M	\nReduced 30% production time &amp; cost by 	35%	\nSaved over INR 54 Lakhs	\nAwarded the 	&quot;Star 	Employee&quot; thrice	\nCommunicator/ Collaborator	\nEntrepreneurial Venture', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0),
(533, 133, 1, NULL, NULL, '1_133_97409703366eafdc1a14a3_Rima.pdf', 'Rima.pdf', 'RIMA KIRTIKAR	 	\nMARKETING PROFESSIONAL	-Offering nearly	 18	 years of experience	 	\nStrategic &amp; proactive professional with proficiency in formulating, developing and implementing \nbusiness plans &amp; strategies to ensure attainment of 	revenue goals and profitable sell	-through; 	\nchronicled success &amp; an unmatched track record of	 effectively spearheading all aspects of	 	\nStrategic 	Marketing, 	P&amp;L Management, Brand Manageme	nt, Marketing &amp; Communications &amp; 	 	\nBusiness Expansion; 	targeting to 	express potential in challenging assignments with an esteemed 	\norganization	  	\n 	\nCONTACT	 DETAILS	 	\n 	\n&bull; 	Enterprising  Marketing  Professional	 with	 rich  and  extensive  experience  in	 Marketing  Strategy, 	\nCampaigns, PR &amp; CSR	 across Real Estate (Commercial &amp; Residential) &amp; Shopping Mall	; launched 	\n2 malls of the country 	Viviana and 	Oberoi mall	  	\n&bull; 	Merit	 in implementing  First  Flat  50%  sale  while  working  at  Oberoi  Mall  that  a  shopping  mall 	\nwould  host in  the country	 which	 became  a  national  trend  and  was  picked  up  by  every major 	\nshopping mal	l in the following years	 	\n&bull; 	Success in launching 	India	&rsquo;s First visually impaired 	friendly 	mall 	&ndash; Viviana 	Mall	 	\n&bull; 	Represented  the  company  as  spokesperson  at  various 	industry  events,  public  forums  &amp; 	\nmedia interactions	 	\n&bull; 	Combined  multi	-disciplinary  experience	 (across  Branding  &amp;  Marketing,  Strategy,  Growth 	\nOwnership)	 with hands	-on approach to nurture an organization with limited resources	 	\n&bull; 	Highly  experienced  in 	evaluating  market  and  competitive  conditions,  current  and  emerging 	\ntrends,  and geography  specific solutions	 to  ensure  optimal  product  position in  the marketplace 	\nand 	spreading product awareness	 	\n&bull; 	Able to walk the talk while building a team which 	emerges as a successful idea launchers, brain 	\nstorm to create new records	 	\n&bull; 	Innovation	-focused change agent with success in 	applying pioneering brand communication 	 	\n&bull; 	Spearheaded	 launch	 of the	 15  premium  residential  and  2  commercial  projects  in  last  7  years	; 	\nachieved	 sales	 gains	 compared	 to previous	 model	 while	 dramatically	 reducing	 incentives	 and	 	\nincreasing	 trans	action	 price	 and	 segment	 share	 	\n&bull; 	Expertise  in  administering  entire  gamut  of  operations  including 	P&amp;L  Management	 as  well  as 	\nupholding all brand standards &amp; core values	, while meeting or exceeding business objectives 	 	\n&bull; 	Recognized for	 achieving the targeted top line &amp; bottom line, turning	-aro	und the business of loss 	\nmaking regions and directing it towards growth by focus on distribution and sustained growth 	 	\n&bull; 	Wealth across	 multi	-functional roles	 like	 Product Lifecycle Management, Demand Planning, Depth &amp; 	\nWidth  of  Distribution,  Market  &amp;  Competit	or  Analysis  and  Market  Categorization  &amp;  all  aspects  of 	\nProduct Management (customer segmentation, positioning, p	ricing &amp; brand management)	 	\n&bull; 	Outstanding  communication  &amp;  leadership  skills	 that  have  been  put  to  excellent  use  in  resolving 	\nproblems as well as promoting a positive work environment	 	\n 	\n 	\n 	\n rimankirtikar@gmail.com	 	\n +91	-9833038314	 	\n 	 	\n 	 	\n \nCORE COMPETENCIES	 	\nMarketing Strategy Planning &amp; \nExecution 	 	\nBrand Management 	 	\nPortfolio Strategy	 	\nDomestic &amp; International Consumer \nAnd Market Research	 	\nBrand Development &amp; Positioning	 	\nConsumer Research &amp; Insights	 	\nCompetitive Analysis	 	\nMedia Planning &amp; 	Buying	 	\nBudget Administration &amp; Forecasting	 	\nRebranding	 	\nVision &amp; Mission Statement Creation	 	\nCorporate Communications	 	\nRevenue Maximization	 	\n 	\nEDUCATION &amp; \nCREDENTIALS	 	\n&bull; 	M.Com.	 from Mumbai University in 	\n2004	 	\n&bull; 	Masters  in  Management  Studies \n(MMS )	 from Mumbai University in 	\n2004	 	\n&bull; 	B.Com.  from  LS  Raheja  College, \nMumbai in 2001	 	\n&bull; 	John  T.  Riordan  Scholl  for  Retail \nReal Estate  Program 	&ndash; ICSC 	&ndash; Level 	\n2 &ndash; 2016 (Dubai)	 	\n&bull; 	Digital and Social Media Marketing \nStrategies  Program 	&ndash; 2018  (ISB 	\nHyderabad)	 	\n 	\n 	\n 	\nCAREER TIMELINE	 (Recent 5)	 	\nEXECUTIVE SUMMARY	 	\n2004	-2005	 	\n2005	-2006	 \n2006	-2007	 	Since 201	1 	\n2007	-2011	 	\nCITI FINANCIAL (CITI \nGROUP	) 	\nATOM TECHNOLOGIES \nLIMITED	 	\nViviana Mall &amp; Ashwin Sheth	 	\nReal Estate Division,	 Mumbai	 	\nMETLIFE \nINSURANCE	 	\nOBEROI MALL \nPRIVATE LIMITED\n\n&minus; 	Received  a	 scholarship  from  The  International  Council  of  Shopping  Centers  (ICSC)  to  further  being  1st  &amp;  only  to  bag  the  coveted  &lsquo;ICSC 	\nFoundation Schol	arship Award&rsquo; by (ICSC) in 2016	 	\n&minus; 	Appointed as the	Jury member from 2017 for (ICSC) Asia Pacific Awards	 	\n&minus; 	Felicitated wit	h the	 &lsquo;Women Leadership Excellence Award&rsquo; by CMO Asia Shopping Malls Excellence for excellence in leadership skills and 	\ncreating  consumer  connect  in  Year  2015  &amp;  2018	, Most  Influential  Shopping  Center  Professional 	Award  in  year  2019	 &amp; 	&lsquo;Woman  Brand 	\nManager o	f the Year&rsquo; by Adgully (&lsquo;Women Disruptors 2021 Awards&rsquo;)	 	\n 	\n 	\nJan&rsquo;11	-Till Date:	  	 	Viviana Mall &amp; Ashwin Sheth Real Estate Division,	 Mumbai	 as Chief Marketing Officer	 	\nKey Result Areas:	  	\n&minus; 	Spearheading 	marketing  and  communications  functions,  direct  brand  management,  PR,  media  relations,  corporate  positioning, 	\nprofitability to tenant retail, advertising, sales promotional, CRM and Loyalty initiatives which increased the	 Mall valuation of Rs 700 Cr in 	\nyear	 2013 to Rs 2000 Cr in year 2022	 for driving innovative and creative strategy	 	\n&minus; 	Administering the	 overall	 Digital Marketing strategy which	 includes web, SEO/SEM, email, social media and display advertising	  	\n&minus; 	Performing regular market search	 analysis which inc	ludes collecting and assimilating data and interpreting it in order to identify changes 	\nand forecast market trends	 	\n&minus; 	Steering efforts as the 	company spokesperson at various industry events, public forums &amp; media interactions	 	\n&minus; 	Supervising the	 ROI of all marketing campaigns done &amp; Increase profitability by devising study of sales trends.	  	\n&minus; 	Enhancing  the	 alternate  income  avenues  through  promotional  spaces  and  branding,  which  also  includes  brand  launches,  barter  deals	 	\nthrough different opportuniti	es 	\n&minus; 	Leveraging skills in CSR activity including driving	 marketing initiatives 	 	\n&minus; 	Analysing trends and forecasting sales to develop long	-term strategies, key objectives, and operations execution plans based on business 	\nbest practices as well as maximum growth 	and profitability	 	\n&minus; 	Managing the Real estate project marketing of 25 ,000 Cr (Project value)	 	\n&minus; 	Preparing integrated marketing communication plans and related budgets	 	\n&minus; 	Extending support to the	 marketing and support teams, supported sales teams by providing tools	 for successful sales growth	 	\n&minus; 	Executing	 marketing campaigns for driving Sales and higher	 ROI,	  	\n&minus; 	Conceptualizing‐  Strategizing‐  Planning‐  Executing  ATL  ‐  BTL,  Digital  Marketing,  Media  Relat	ion  and  CSR  activities,  Lead  Generation, 	\nMarketing Research, Stakeholder Dipstick, Competition study	  	\n&minus; 	Performing f	easibility study for new residential &amp; commercial projects	  	\n&minus; 	Devising	 Digital Marketing	 strategies in line with the real estate business&rsquo;s over	all goals and objectives in order to attract the national &amp; 	\ninternational  digital  leads  through  SEM,  Geo  targeting,  paid  collaborations,  Videos,  Regular  Tactical  communication,  SEO,  ema	il  &amp;  SMS 	\nmarketing.  Ensuring image management on digital platforms 	&ndash; ORM	  	\n&minus; 	Rendering support to the	 Presales team (Call center) for generation new walk	-ins and customer relation services (CRM)	 	\n&minus; 	Driving the Channel Partners team across Mumbai &amp; in international market to generate more conversions	  	\n&minus; 	Initiated, Lead and represente	d our residential projects in international market through various alliances, trade show in	 GCC, Singapore, 	\nAustralia, Africa	  	\n&minus; 	Creating corporate plan; ensured marketing goals support corporate goals and adhere to allocated 	 budget	 	\nAttained more than 	10 million footfalls in 	Viviana Mall&rsquo;s first year (date of launch \nJune 2013) followed by YOY positive growth from thereon in sales and footfalls to earning Viviana Mall a spot in top 3 malls in India has been an exciting journey in these past eight years	\nFelicitated with the 	2 prestigious	ICSC 	Viva Best of the Best Award \n(Honoree) for Marketing	atLas 	Vegas 2015 &amp; 2019	for its Marketing 	Initiative. Its only Indian Mall till date to bag awards thus carving a niche for India in the global retail space	\nLeveraged skills in CSR activities by performing 	pioneering campaign that 	\nsought to stop acid sale in the country #STOPACIDSALE in 2018 through Bombay Times Fashion week platform	\nDevised and executed a 	Brand 	Campaign #CelebrateEveryday to \nbuild Brand Positioning followed by another campaign after 2 years #BeSeen Celebrating. This created a new advertisement and communication benchmark in the Indian Shopping Center Industry	\nMerit in launching 	Viviana Mall 	Loyalty Club, currently have an active \nuser base of more than 1,00,000 unique shoppers in 2 years of program launch	\nEnabled Viviana Mall in getting recognized as the First Indian Mall in the \nhistory of Indian Shopping Center Industry	to win a 	4 Gold Award	at the 	International Council of Shopping Center ASIA PACIFIC SHOPPING CENTER AWARDS and 	2 Silver Awards	for its 	Marketing Initiative for consecutive 6 \ntimes.	\nWORK EXPERIENCE	 	\nAWARDS &amp; ACCOLADES	 	\nCAREER HIGHLIGHTS\n\n&minus; 	Monitor	ing	 execution of 	marketing strategy, tactics, and marketing mix to achieve, plan, goal and ensure success	 	\n&minus; 	Leading all the	 marketing plans/programs, sales strategies, partnership development, and customer service/retention	 	\n&minus; 	Devising	 business  strategy,  marketing  operations,  i	dentifying  new  market  opportunities,  market  research,  branding,  and  business 	\ndevelopment	 	\n&minus; 	Conduct	ing	 in-depth  market  and  customer  research,  devised  advertising  and  interactive  programs,  and  maintained  important  industry 	\nrelations	 	\n&minus; 	Conducting initial baseline	 brand assessment and ongoing assessments to ensure continued brand relevance with target market	 	\n&minus; 	Creat	ing	 and execu	ting	 PR strategy; fostered strong media / editorial relationships with editors, writers and reporters	 	\n&minus; 	Managing  the	 Net  Promoter  Score  strateg	y,  implementation,  quarterly  client  survey  distribution,  assessment  of  results  and  resulting 	\nactions	 	\n&minus; 	Amplifying revenue margins by multi	-folds by restructuring sales processes and improving operational efficiency	 	\n&minus; 	Determining potential for range of products	 in India, defining product portfolio for India specific market	 	\n&minus; 	Expanding business in the assigned region and consistently improving profitability of the organization	 	\n&minus; 	Supporting senior management in formulating goals, budgets and developing busin	ess 	plans for its accomplishment	 	\nDec&rsquo;07	-Jan&rsquo;11:	 	 	OBEROI MALL PRIVATE LIMITED 	&ndash; OBEROI REALTY, 	Mumbai	 as 	Sr. Marketing Manager Head of Marketing 	 	\n 	 	 	Department	 	\nHighlights:	 	\n&minus; 	Merit  in  launching	 &ldquo;Oberoi  Mall&rdquo;.  One 	of  India&rsquo;s  leading  malls  today  &amp;  Marketing 	Concept  &ldquo;Women&rsquo;s  Wednesday&rdquo;	- Women  Loyalty 	\nProgram	 	\n&minus; 	Devised  and  executed	 highly  unique  marketing 	campaigns  for  creating  a  better  experience  for  the	 customers  through  its  3  years  of 	\nexistence and hosted some of the mall&rsquo;s mega shopping extravaganza&rsquo;s	 	\n&minus; 	Conduct	ed various CSR campaign	- &ldquo;Building Tomorrow&rdquo;, which enabled Oberoi Mall 	to 	evolve into a conscious entity	 	\n&minus; 	Conceptualized  and 	executed  the	 First  Flat  50%  sale. This  successful  strategy  soon  became a  national  trend  and was  picked  up  by  every 	\nmajor shopping m	all in the following years	 	\nMay&rsquo;06	-Dec&rsquo;07:	  	ATOM TECHNOLOGIES LIMITED 	-Subsidiary of Financial Technologies	, Mumbai	 as Marketing Manager	 	\nHighlights:	 	\n&minus; 	Leveraged skills in devising	 marketing strategies	 &amp; programs to meet needs of both consumers and 	retail customers	 	\n&minus; 	Performe	d market segmentation, price points, trend analysis for efficient Brand Management	 	\nFeb&rsquo;05	-May&rsquo;06:	  	METLIFE INSURANCE, 	Mumbai	 as 	Sales Manager	 	\nHighlights:	 	\n&minus; 	Adhered	 to the financial needs of the 	individual	 by customizing	 MetLife life insurance solution 	 	\n&minus; 	Coached 	Financial Advisors [FA] to obtain competence and clearing mandatory IRDA exam	 	\n&minus; 	Recognized as the 	Best Sales Manager for Mumbai West Branch for 2005	-2006 	 	\nMay&rsquo;04	-Jan&rsquo;05:	  	CITI FINANCIAL (CITI GROUP), 	Mumbai	 as 	Personal Loan Officer	 	\nHighlights:	 	\n&minus; 	Conducted m	arketing activities like arranging seminars, putting up stall at fairs, malls	 	\n&minus; 	Managed	 3 DSA&rsquo;s	 and helped them in achieving	 sales target by conducting marketing activities	 	\nFeb&rsquo;01	-Sept&rsquo;02:	  	CAREER LAUNCHER (1) Limited (KITS)	, Mumbai	 as 	Center Head	 	\n 	\n 	\n 	\nAddress	 	: Mumbai	 	\nDate of Birth	 	: 6th October 1980	 	\nLanguages Known	 	: English, Hindi, 	Marathi	 	 \n 	\nPERSONAL DETAILS', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0),
(534, 133, 1, NULL, NULL, '1_133_5391512266eafdc1a173a_RP_CV_2020.pdf', 'RP_CV_2020.pdf', 'Richard B. Prabhakar	  	 	                       	                      	                     	  updated July 27th	, 2020 	\nrichard9969@gmail.com	      	                           	 	 	 	        	                              	 +91 98406 19103	 	\nEDUCATION	 	\nDe 	Montfort 	University	  	Leicester, 	United 	Kingdom	                      	September 2009 	&ndash; April 2011	 	\nMaster of	 Design Innovation (Interactive)	 	\nDesign Process | Business Plan 	for the	 Entrepreneur	 | Business Strategy	 | Marketing 	Communication	 	\n \nLoyola College	  	Chennai	, India	                                                           	 June 2004 	&ndash; April 2007	 	\nMaster of Design Innovation (Interactive)	 	\nDevelopment Communication | Visual Literacy | Media Culture &amp; Society | Principles of M	arketing	 	\n \nEXPERIENCE	 	\nAdroit Urban Developers 	&ndash; Marketing	  	Chennai	, India	                     	      	 March	 2020	 &ndash; Present	 	\n 	Provide luxury lifestyle experience	  	\n 	Manage all agency and vendor relationships including but not limited to creative, digital \nmarketin	g, digital development, PR and in	-house production team	 	\n 	Create and manage budget, purchase orders, billing process, campaign ROI and communicate \ntransparently with stakeholders	 	\nIEC Abroad 	&ndash; Manager	 - Business Development	    	Chennai	, India	        	   December 2018 	&ndash; January 2020	 	\n 	Extensive travel, Signing and developing new Channel partners (Introducers) that fit the \ncompanies channel strategy.	 	\n 	Manage healthy relationship with the Introducers to exceed revenue objectives.	 	\n 	Measure Introducer&#039;s performanc	e, including Student volumes, quality of applicants, and 	\nadherence to process flow, Introducer service levels and marketing capabilities.	 	\n 	Prepare marketing promotional plans and manage vendors for conducting Fairs across India \nBTL, ATL and media buying.	 	\nPhoenix Market City	 &ndash; Assistant Manager	 	Chennai	, India	           	         	March 2012	 &ndash;October 	201	8 	\n 	Review and approve sales and advertising contracts as needed	 	\n 	Act as day	-to-day contact for clients from project start to end	 	\n 	Persuading clients to buy 	advertising space or time	 	\n 	Content Management/ Creation on Wayfinder&rsquo;s placed inside the mall	 	\n 	Plan, manage and potentially execute all website updates	 	\n 	Monitor trends in Social Media tools, applications, channels, design and strategy	 	\n \nPROJECTS	 	 	 	 	 	 	 	LANGUAG	ES	 	\n 	Diva Fiesta 	&ndash; 2016 	&ndash; 2018, Phoenix Market City	           	 	English and Tamil	 	\n 	International Education Fair 	&ndash; 2018,	 IEC Abroad	         	 	\n 	The Magnifiq Launch	 &ndash; 2020, Adroit Urban Developers	  	\n \nINVOLVEMENT AND RECOGNITION	 	\n 	Tamilnadu state hockey U	-15, Runner 	- 2002	 	\n 	Represented Anglo Indian Meet U	-16 Level in 800m, 1500m and High Jump, Chennai 2002 	- 2004	 	\n 	Leicester Hockey League, Winners, United Kingdom 	- 2010	 	\n 	Winners Leicester League, United Kingdom 	&ndash; 2011	 	\nREFERENCE	 	\nMr Johan Das, Media Head, The Times Group	 	\nMr	 Dinesh Kumar, Head Operations, Mr 	Maintenance', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0),
(535, 133, 1, NULL, NULL, '1_133_3307732966eafdc1a19d8_Sourav+kanti+Das+Resume.pdf', 'Sourav+kanti+Das+Resume.pdf', 'CURRICULUM VITAE	 	\nSourav Kanti Das	 	\n 	 	\nPROFILE BRIEF	                                                         	 	\n \nI&rsquo;m a reliable and enthusiastic person who takes on the management and \ncoordinating  duties  of  any  leadership  role. 	Possesses	 	extensive 	\nexperience 	in	 supporting,  dev	eloping	, and  motivating  teams  to  do  better 	\nand  to  drive  continuous  improvements  across  a  ran	ge  of  work  activities. 	\nMy  vast  experience  in  business  development,  marketing,  and \ncommunication  has  helped  me  to  accomplish  the  goals  of  the \norganizations  I&#039;ve  serve	d.  I  love  to  take  challenges  for  my  work  and 	\nexplore more. I value commitment and time for 	my work and clients. It&#039;s 	\nbeen more than 12 years 	since 	I&#039;m working passionately in 	Bangladesh	&rsquo;s 	\nprivate 	sector	.  	\n \nAREA OF EXPER	TISE 	   	\n 	\n&bull; 	Market	-entry and expansion s	trategy	 for foreign and local investors 	\nacross macroeconomic sectors	 	\n&bull; 	Bang	ladesh  Media 	Industry:	 	Radio,  Television	 	and 	Magazine	 	\nbusiness, Marketing	 also Program inclusion. 	 	\n&bull; 	Even	t 	Management:	 Planning,	 funding,	 sourcing	, and  Execution	 	\nexpert for internal and	 externa	l any kinds of 	events.	 	\n&bull; 	Entrepreneurship:  Startups,  Digital  transformation,  and  Leadership \nin high	-growth 	organizations.	    	\n \nCONTACT:	 	\n           	Email:	 wesourav@gmail.com	 	\n           	Mobile:	 +8801922555444 an	d +91824	0223579	 	\n          	 WhatsApp&rsquo;s:	 +8801922555444	 	\n           	LinkedIn:	 www.linkedin.com/in/dasourav/	 	\n           	Facebook:	 www.facebook.com/dksourav	  	\n         	  Website:	 https://souravkantidasweb.wixsite.com/skd	as	  	\n \nEDUCATION 	 	\n➢ M	asters 	of  Business	 	Administration 	(MBA)	 	From	 	Southeast 	\nUniversity	. 	\n➢ Bachelor 	of  Business  Administration 	(BBA)	 	From 	South	east	 	\nUn	iversity.	 	\n➢ Higher Secondary Certificate (HSC)	 from 	Khulna	 public 	college.	 	\n➢ Secondary School Certificate (SSC) from St. Joseph High School	.\n\nCURRICULUM VITAE	 	\n \nJob Experience 	&ndash; 1 (	September 	201	8 to present)	 	\n \n \nEmployer: 	   	Dhaka FM 	Limited.	 	 \n                   	 Navan	a To	wer	 (15	th Floor) 45 Gulshan South C/A Circle 1, 	\nDhaka 1212, 	Bangladesh.	    	         	   	 	\n \nJob title:	      	Senior 	Manager 	(Business	 and Marketing)	 	\n \nJob Responsibilities: 	 	\n&bull; 	Planning  and  overs	eeing  new  marketing  initiatives	 	for 	a 	new 	\nopportunity. 	 	\n&bull; 	Contacting  po	tentia	l  c	lients  to  establish  rapport  and  arrange 	\nmeetings.	 	\n&bull; 	Researching organizations and individuals to find new opportunities.	 	\n&bull; 	Increasing the value of current 	clients	 while	 attracting new ones.	 	\n&bull; 	Finding  and  developing  new  markets  and  improving 	sales	 and 	\npr	ograms	. 	\n&bull; 	Developing goals for business growth and ensuring 	teams	 are 	me	et. 	\n&bull; 	Attending conferences, meetings	, and 	events	 also Developing quotes 	\nand proposals for clients.	 	\n          	 	\nHighlighted	 Projects:	 	\n&bull; 	Youth 	Confere	nce	 2019	 Project  lead  and  organized  radio 	shows, 	\nacti	vation	, and big Event at Banani, D	haka.	 	\n&bull; 	Sobai  Vinno  Ekshathe  On	onno  (SVEO	) 	USAID  funded	 project 	led	 by 	\nOUTBOX  agen	cy  where 	I coordinate  radio  part	 live 	show,  Five	 	\nuniversity 	activation	 within 	Dhaka and 	outside Dhaka.	 	\n&bull; 	Gain 	adolescents	-based	 campa	ign	 BHALO  K	HABO  BHALO  THAKBO 	\nsix	-month	 radio  a	ctivity	 jingle,  live 	show,  quiz	 and  r	adio  drama 	\ncoordinate	, and radio project 	lead.	 	\n&bull; 	GAIN 	Bangladesh 	Garment  worker 	target	 1  years 	Audio  Drama 	\nduring COVID	-19	 coordinate full media 	side 	included	 th	ree activation	 	\nevent 	coord	inates	.  	\n&bull; 	Feed The Future (Eat Safe 	Pro	ject	), Ambar	 IT 	al	l communication	 and 	\nRise  Up 	for	 Women 	16	th days  activity  all 	radio  communication 	\nplanning	, maintain and 	instrument	 properly.\n\nCURRICULUM VITAE	 	\nJob Experience 	&ndash; 2 (June 2014 to 	August 2018	) 	\n \n \nEmploye	r: 	 Radi	o Sh	adhin Private 	Limited.	 	 	\nAsi	atic	 Center	, House:	 63, Road	:7/B,	 Block H,	 Banan	i, 	\nBangladesh.	 	\nJob title: 	 Manager 	(Business	 and Marketing)	 	\n \nJob Responsibilities: 	 	 	\n&bull; 	Business and Marketing Department Flow up and S	earch 	\nfor new business scope.	 	\n&bull; 	Part	ner	ship 	Monitor 	on board and se	arch	 for 	a 	new 	\npartnership, collect coupons 	as gifts.	 	\n&bull; 	Maintain strong 	interpersonal	 relations	 among Media 	\nagencies	, PR 	agencies	 &amp; Clients.	 	\n&bull; 	Monitor: Reporting and Follow up of Scheduling.	 	\n&bull; 	Prepare business proposal and presentatio	n 	for b	usiness 	\nand management.	 	\n&bull; 	New	 Bus	iness 	ideas	 generate and 	Co	-ordinate wi	th 	the 	\nOthers Department.	 	\n&bull; 	Taking care 	of the Shadhin branding materials and 	\ncuratives	. 	\n     	Experience Project: 	 	\n&bull; 	Organized 	UNDP	-funded	 &ldquo;Shaking	 Thinks Up	&rdquo; Project.	 	\n&bull; 	CBA	 10 	Youth  Co	nf	erence  201	6 	Project 	coordinator	 with 	\nPlan Internation Bangladesh.	 	\n&bull; 	Proje	ct  Manager	 of 	Towards  Resilient  Dhaka  project 	\nshow with SEEP 	in	 October 2016.	 	\n&bull; 	Manager  for 	RiseUp  For  Women  2016  with  Plan 	\ninternational	 Bangladesh	. 	\n&bull; 	Team  Leader  f	or 	planning	 and 	execut	in	g Rise  Up 	For 	\nWomen  2017  Radio  Conference  and  Event  with  UN \nWomen	, BRAC,	 MJF	. 	\n&bull; 	Team  Lea	der  for  Internation 	Women	&rsquo;s Day  Celebration	: 	\nRadio Show and IWD Cricket 	Tournament	 with 	Manusher 	\nJonno  Foundation,  BRAC	, 	and  Bangladesh  Mahila 	\nParishad.	  	\n&bull; 	Coordinator  fo	r 	Early  Childho	od  D	evelopment 	13	th Radio 	\nShow with BRAC.	 	\n&bull; 	Psychodrama  on  radio  Sh	adhin  92.4FM  In	 Partnership 	\nwith	 The James P Grant School of Public Health (JPGSH)	 	\nproject coordinator.\n\nCURRICULUM VITAE	 	\n&bull; 	Rise  UP  2016  Events  and  Three  Shows  with  UNDP \nBangladesh. 	 	\n&bull; 	SDG  Youth  Ca	rn	ival  2017  with  UN	V 	and	 	UN	DP 	\nBangladesh.	 	\n&bull; 	Project 	Coordenator 	M	aya Apa ki bola w	ith BRAC and 	\nMaya Apps 2015.	 	\n&bull; 	Idea Creation and show managed for 	Amer	 Bangladesh 	\nPoribesh o Jolobaye	o wi	th ICCCAD and USAID	. 	\n&bull; 	Shomantaral radio show and activation with Mattra	 an	d 	\nManusher Jonno F	oundation. 	 	\n&bull; 	16	th Days Activation partnership with USAID 	2017	. 	\n&bull; 	Youth Day Celebration with Action Aid Bangladesh	. 	\n \nJob 	Experience 	&ndash; 3 (January 2013 to 	May	 2014)	 	\n \n \nEmployer: In	dependent Television Limited 	 	 	\n149	-150 Tejgaon I/	A,	 Dhaka	-1208,	 Ba	ngladesh.	 	\n \nJob	 title: 	Senior Executive (	Sales	 and Marketing)	 	\n \nJob Resp	onsibilities: 	 	 	\n&bull; 	Mon	th on month sales growth. 	 	\n&bull; 	Mon	th on month collection growth.	 	\n&bull; 	Zero customers complain. 	 	\n&bull; 	One show sale t	hroughout the year. 	 	\n&bull; 	Every  month  there  has  to  be 	one	 new  client	 with  no 	\nchange in	 the 	existing client portfolio. 	 	\n&bull; 	Having written agreements f	or all clients.	 	\n&bull; 	At least 2 marketing leads in every 	month.	 	\n   	 	\n    	Projects:	 	\n&bull; 	Working with World Vision as Violence project 	 	\n&bull; 	Working with 	UNICEF	 Child Project	 and Election 	Campaig	n 	\nlead.\n\nCURRICULUM VITAE	 	\n \nJob Expe	rience 	&ndash; 4 (from 	Se	ptember	 2011 to 	December 	2012)	 	\n  \n \nEmployer: CARNIVAL 	 	 	\nHouse # 4	7, Road # 6	, Nikaton, G	ulshan	-1, Dhaka.	 	\nJob title: 	Event	 Manager.	 	\n \nJob Re	sponsibilities: 	 	 	\n&bull; 	Maintain Banglalink 	All Events 	and	 Accounts. 	 	\n&bull; 	Manage 	Re	servations	, Planning	, and	 Welcome 	processes	 	\nof	 All Events.	 	\n&bull; 	Monitor 	All Releva	nt Teams 	and	 The Operat	ions 	of	 All 	\nAccountable Functions 	Ma	intain 	Close Liaison 	with	 	\nClients	. 	\n&bull; 	Manage 	All 	Thir	d-Party	 Supp	liers 	to	 Deliver 	an	 	\nOut	standin	g Service.	 	\n&bull; 	Develop 	Strateg	ies 	for	 Different Development 	\nCommunic	ation Initiatives 	and	 Maintains Everything. 	 	\n \n \nJob Experience	-5 (From 	January	; 200	9 to 31st Au	gust 2011):	 	\n \n \nEmployer: Radio Broadcasting FM (Bang	lades	h) Co	. Ltd. 	 	 	\n34, Kamal Atat	urk Ave	nue Banani, Dhaka	-1212.	 	\nJob titl	e: 	M	arketing Officer.	 	\n     	 	\nJob Respo	nsibilities: 	 	 	\n&bull; 	Branding Activation Indoor 	and	 Outdoor. 	 	\n&bull; 	Graphics 	Design	ing 	and	 Creativity Monit	oring.	 	\n&bull; 	Coordinate 	With 	Management 	Team. 	 	\n&bull; 	Intr	odu	ced  G	reen  Award 	in	 	The  Occasion 	&ldquo;Ekushe	 	\nBoimela	&rdquo; 	\n&bull; 	Bashundhara	 City 	on	 Air 	Stu	dio 	Maintain 	for	 Two Years.	 	\n&bull; 	Promote 	Our  Station  Via 	Billboard	, TVC	, News 	Paper	, and	 	\nMagazine 	Ads	. 	\n&bull; 	Partnershi	p 	With  Commercial 	and	 	No	n 	&ndash; 	Commercial 	\nGrou	p 	Events	. 	\n&bull; 	Promote 	And Pa	rticip	ant 	in 	All 	Government 	programs	.  	\n&bull; 	Arrange 	All  Events 	for	 Celebration	 and 	m	aintain 	Al	l 	PR 	\nActivity	  	\n 	 	.  	\n \nJob Experience	-7 (From 1	st January	 200	8 to 	30th	 December	 	\n2008.)\n\nCURRICULUM VITAE	 	\nEmployer: WE Mag	azine. 	 	\n               	  Delta Dahlia 36, Kemal Ataturk Ave, Dhaka, 	Ba	nglades	h.	 	 \n \nJob title: 	PR Officer (Media)	 	\n \nJob	 Responsib	ilities: 	 	\n  	\n&bull; 	Contac	t All 	Clients	 for Advertising. 	 	\n&bull; 	Coordinate With A	ll Media 	for	 Magazine 	and	 Events	. 	\n&bull; 	Coordinate With Manageme	nt Team.	 	\n&bull; 	PR	 Maintain 	with	 Corporate Person 	 	\n&bull; 	Make 	Relationships	 with All Age	ncies	 	\n&bull; 	Coordinate With Management Team 	and	 Su	bmission 	\nRegular 	reports	. 	\n&bull; 	Arra	nge N	ew Subscriber.	 	\n&bull; 	Selling 	and Promoting 	the Magazi	ne.	 	\n&bull; 	Magazine Web Promotion Maintains.	 	\n&bull; 	Branding And Promot	ion Organize 	at	 Every Pri	vate 	\nUniversity. 	 	\n \nComputer Skill:	 	\n 	\n&bull; 	Microsoft W	ord	: Pr	oficiency in word processing	 	\n&bull; 	Micros	oft  Excel	: 	Data  processing,  st	at	istic	al  analysis	, 	and 	\ngraphical illustration	 	\n&bull; 	Micr	osoft  PowerPoint	:  Slide  preparation  for  multimedia 	\npresent	ation	 	\n&bull; 	Hardware: 	Basic  know	ledge 	of	 computer  hardware  and  system 	\nassembling	 	\n&bull; 	Internet	: Proficiency in Browsing and Ma	iling.	 	\n \nSpecial Skill:	 	\n 	\n&bull; Abi	lity t	o wor	k independent of supervision, but also f	unctions 	\nwell with direct supervision in an office environmen	t. 	 	\n&bull; 	Exceptional organizati	on and time management skills.	 	\n&bull; 	Positive attitude, go	od ju	dg	ment	, and strong work ethic	. 	\n&bull; 	Ability to work under extreme pressu	re. 	 	\n \nReference	 	\n \nBanasree 	Mitra	                           	                 	     	         	Sara Zaker	 	\nGe	nder 	Advisor	,              	                  	   	  Vice Chairman, Asiatic 3sixty.	 	\nManusher Jonno Foundation	           	          	           	Contact Number	: 018	192199	09	 	\nContact 	Number:	 01	819385638	                       	E-mail:	 sara.zaker@gm	ail.c	om	 	\nE-mail:	 banasree@manusher.org', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0),
(536, 133, 1, NULL, NULL, '1_133_83849427066eafdc1a1c85_SURAJ+NIRANJAN.pdf', 'SURAJ+NIRANJAN.pdf', 'SURAJ NIRANJAN	 	\n 	\nFlat	: 014 C	-Block	, Pariwar 	Presidency	, Anugraha Layout	; BTM 4	th Stage	, Bangalore	- 560076.	 	\nMobile: 	+91	-9535103595	 	 	 	 	 	           	     	       	    E-mail: 	suraj.niranjan@gmail.com	 	\n \nProfile	: A  pr	oactive,  vibrant	, versatile	 Management  Graduate 	demonstrating 	strong  people  skills	, sound	 technical 	\nknowledge  with	 zeal to  perform  and  excel  within 	a competitive  environment	. Aspire	 to  obtain  a  management  position	 	\nwith  a  progressive 	company	 that  provides	 scope  to  apply  my  knowledge  and  skills,  in  the 	Marketing	 space	 and  to  be 	\npart of the team that dynamically works towards growth of the organization.	  	\n \nCAREER SUMMARY	 	\n 	An  energetic,  self	-motivated  and 	hard	-working	 professional  having 	over	 13	 years 	of 	experien	ce  in	 Building 	\nAccount  Based  Marketing  Strategies,	 Marketing  Communication, 	Product	/Solution 	Marketing	 along 	\nwith	 Digital 	Marketing	, Campaign Management, Market Research 	and	 also	 Business Development	. 	\n 	An  ambitious	,  fast  decision  maker	 with  a  proven  strengt	h  in 	problem  solving,  coordination 	&amp;  applying 	\nbusiness strategies	 with	 entrepreneurial and learning spirit	. 	\n 	Se	lf&ndash;motivated	, having	 ability to multi	-task	 efficiently	 under minimum supervision	. 	\n 	An Effectual communicator at all levels within an organization a	nd 	a proficient	 represent	ative of the company	 	\nexternally.	 	\n 	Proven leadership skills by 	managing and motivating other staff to achieve company objectives.	 	\n 	High  interest  in 	visualizing  and  presentation	s that  helps  to  excel  in  product  management  skills  and 	\nund	erstanding of 	business strategy on various domains and industries	  	\n 	\nM	ARKETING &amp; 	DEMAND GENERATION	 RESPONSIBILITIES UNDERTAKEN	: 	\n 	Understand  and 	articulate  the  business needs	 to deliver  feasible  Marketing  Strategies	 and  Demand  Generation 	\nprograms 	through inno	vative 	Multichannel 	Campaign	s by the method of 	requirement analysis, 	development of	 	\nbusiness case, 	functional documents, 	and 	estimation of effort, 	time	 &amp; resources	. 	\n 	Build  Omni  channel  engagement  experiences  for  the  customers  across  the  marketing  funnel  wit	h  appropriate 	\ntop,  middle  and  bottom  of  the  funnel  engagement  campaigns  for  demand 	generation,  lead  nurturing,  top	-of-	\nmind brand building as well as for cross	-sell/ upsell.  	 	\n 	Mapping  the  stakeholder&rsquo;s  requirement  &amp;  providing  tailor  made  solutions  to  the  cl	ients  which  involves 	\nstrategic ABM approach of 	designing &amp; implementing of campaign plans	 aligned to the ICP.	 	\n 	Adopt industry specific best practices to create the necessary lead tractions	 pipeline	 for	 the	 sales team.	 	\n 	Develop Product Marketing frameworks in	volving Feasibility Study, 	Market Research &amp; Competitor Analysis	. 	\n 	Designing 	all forms of 	Marketing Collaterals	 that communicate the value proposition needed	 	\n 	Establish	 Digital  Marketing 	channels 	by  managing  Website  Content,  all  forms  of  Social  Media  Presenc	e  and 	\nrunning digital campaigns based on the business goals. 	 	\n 	Formulate clear 	metrics	 that would enable	 constant evaluation and calibration 	of the	 programs 	syndicated.	 	\n 	Exposure	 on Web Analytics 	to get a real	 time 	understanding of the market	ing ROIs 	 	\n 	\nTECHN	ICAL SKILLS	 	\n SPSS | Google Analytics | Marketo | Salesforce CRM | Netsuite CRM | Sociab	ble | HTML | Wordpress | 	Adobe Illustrator	 	\n 	\nCERTIFICATIONS	 &amp; COURSES	 	\nGoogle  Analytics Certification | Inbound Marketing Certification | Content Marketing Certification |	 Growth Hacking with Digital 	\nMarketing Certification | ABM 	&ndash; B2	B Marketing	 Strategy Certification 	 	\n \nEDUCATION	 	\nMaster of Business Administration	 	 	 	 	 	 	                   	 	  	    	Merit	 	\nUniversity of Wales, Swansea	 (Wales, United Kingdom)	 	\nGraduated:	 Oct	 2011	 	\n \nBachelor of Engineering	- Mechanical	  	 	 	 	 	         	 	 	 	First Class	 	\nVisveswaraiah Technological University	 (Karnataka, INDIA) 	  	 	 	\nGraduated:	 May 2005\n\nEMPLOYMENT RECORD	 	\nDatahash	  	 	 	 	 	 	 	 	 	 	           	  April 2022 	&ndash;Till Date	 	\nMarketing Consultant 	 	\n 	Frame the M	arketing S	trategy to align it 	to the overall Business G	oals	 	\n 	Setup the M	arketing 	Team	 and the 	Functional O	peration	 Flow from scratch	 	\n 	Build	 the	 Business	-to-Business	 Product M	arketing 	Road	-Map and create the corresponding Marketing A	ssets	 	\n 	Estab	lish Go	-to-Market	 Strategies	 for the 	different 	Product O	fferings and 	Curate its 	Execution 	 	\n 	\nLectra 	 Technologies	 	 	 	 	 	 	 	 	 	     	       	    June 2019	- Oct 2020	  	\nHead of Marketing 	&ndash; India	 &amp; APAC	 	\n 	Manage the complete marketing function for Lectra India 	and responsible for all the a	ssociated 	deliverable	 	\n 	Conceptualize and Orchestrate 	Account Based 	Marketing Strategies with go	-to-market objectives for 	the 	product offerings	 	\n 	Develop  business	-to-business  Product  Marketing  road	-maps  including  Feasibility  Study, 	Budget  Planning, 	Product  Lau	nch  activities, 	\nCampaign Management and Product Lifecycle Management	 	\n 	Catalyze	 demand generation activities across the Marketing funnel to create the necessary lead pipeline for the sales team	 	\n 	Drive	 the vendors and channel partner ecosystem associated with 	the marketing function 	 	\n 	Regional 	power user	 for Salesforce, Sociabble, and	 Marketo	 platforms	 	\n \nRane 	Group o	f Companies (Rane t4u Pvt. Ltd.)	 	 	 	 	    	          	October	 2015	- May 2019	 	\nManager 	&ndash; Product 	Marketing and 	Strategic Marketing Communication	 	\n 	Responsible	 for Product Marketing and building the necessary marketing strategies for sales enablement	 	\n 	Design  and  syndicate  digital  marketing  campaigns  for  different  business  units  within  the  organization  while  also 	Curating	 the 	\ncompany&rsquo;s 	Social Media	 presence across	 all platforms	 	\n 	Develop all 	forms of Marketing Collaterals	 to articulate and communicate the value proposition 	from the solution	 	\n 	Managing all PR touch	-points for the business while ensuring relevant outreach and media coverage as needed	 	\n 	Managing 	the full sp	ectrum of vendors that collaborate with the marketing team	 	\n 	\nPros	pance,	 Inc. 	 	 	 	 	 	 	 	 	   	    	 May 201	3- September	 2015	 	\nMarketing Manager	 	\n 	Responsible for End	-to-End Product Management with Marketing and Communication Deliverables for the organization 	 	\n 	Create 	Business focused 	Marketing Collaterals, White Papers, Product Data Sheets, Catalogs, and User Guides. 	 	\n 	Plan and Manage Website Content, Digital Marketing, Social Media Communications, Press Releases, News Letter Contents, 	Webinars 	\nand Customer Success Stor	ies.	 	\n 	\nGlobalSoft, 	Inc.	 	 	 	 	 	 	 	 	     	      	                   	Feb 2012	- April 2013	 	\nMarketing Manager	 	 	\n 	Build	 Go	-to-Market strategies for the solution portfolio 	and	 execute them.	 	\n 	Deliver Marketing Communication activities for the company.	 	\n 	Design BTL Marketing 	Collaterals and Manage Campaign Initiatives.	 	\n 	          	 	\nTechUnified	 	 	 	 	 	 	 	           	   	        	            	     	     Jan	 2008 	- Sept	 2009	 	\nManager	- Business Development	 	 	 	 	\n 	Managed	 account	s of more than	 800 	Client	 Companies across 	multiple Indian	 location	s. 	\n 	KRA&rsquo;s 	involved	 Business  Development,  Brand  Bui	lding, 	Campaign  Management	, Generating 	Marketing 	Collaterals	,  Inside  Sales 	and	 	\nAcquiring 	New Venture Partner Accounts	. 	\n 	Liaison	 with  internal  and  external  stakeholders  on  defining  the  business  needs  and  trans	late  into  functional  requirements,  issue 	\nresolutions, tracking the project delivery and sign	-off processes.	 	\n 	Regularly  collect	ed &amp;  collate	d market  information  from  all  possible  sources  (Web,  print,  meetings,  and  colleagues)  and  generate	d 	\nreports to determin	e responses to competitive challenges	. 	\n 	\nManpower Se	rvices India Pvt Ltd	 	 	 	 	 	 	 	       	          	Feb 2006 	- Nov 2007	 	\nConsultant 	Resource Executive	  	 	 	 	          	             	 	        	    	\n 	Engaged in Business Development activities	 	\n 	New Client Acquisition	 throu	gh Lead Generation	, Client Relationship Management and	 Account Management 	 	\n 	Shared and implemented 	ideas on the development of the Manpower 	job 	portal	 	\n \nACHIEVEMENTS	 	\n 	Awarded best article for two 	Research W	hite 	Papers presented at European Conference of Infor	mation System	 (ECIS)	 	\n 	\nReferences Available on Request', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0);
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(537, 133, 1, NULL, NULL, '1_133_108335381766eafdc1a1ee3_Vaibhav+MS+Resume.pdf', 'Vaibhav+MS+Resume.pdf', 'Pag e 1  o f 3  \nKum ar V aib hav \nMark e tin g  &amp;  A dve rt is in g  S p ecia lis t \nku m arv a ib hav 1 518@ gm ail .c o m  \n7903582204 \nPune, I n d ia  \nlin ke d in .c o m /in /k u m arv a ib hav 1 810 \nAn a stu te  p ro fe ssio nal w it h  n early\n 1 2+ y e ars  o f e xp erie n ce  i n  d eve lo pin g  m ark e tin g  s tra te g ie s, e sta b lis h in g  b ra n d s a n d  e n ab lin g  l e ad\ngen era tio n f ro m  w ork in g  a s a  R ela tio nsh ip  M an ag er i n  B an kin g  d o m ain  t o  c o ntrib utin g  i n  a n  I T  ﬁ rm  a s a  B usin ess H ead  t o  i n nova tin g\nth e n ew  w ays o f w ork in g  a cro ss v a rio us I n d ustrie s a s M ark e tin g  a n d  A dve rt is in g  e xp ert .\n  Fro m  b ein g  a  p art  o f a  s e ve ra l c o m pan ie s t o\nsta rt in g  m y o w n a d ve rt is in g  ﬁ rm , I  i n te n d  t o  k e ep  e xp lo rin g  a n d  i n nova tin g  w it h  m y c re ativ it y  a n d  b usin ess a cu m en . \nFIE LD  O F E X PER TIS E  \nOUTD O OR A D VER TIS IN G \nBR A N D M AN AG EM EN T \nDIG IT A L M ARKETIN G \nPU BLIC  R ELA TIO NS \nEV EN T M AN AG EM EN T \nMED IA  P LA N NIN G \nTE A M  M AN AG EM EN T \nRESO URCE M AN AG EM EN T \nWORK  E X PER IE N CE \nChie f M ark e tin g  O ﬃ ce r &amp;  C o-F o und er \nArt  C ult u ra ti \n08/2 018 -  P re se n t\n, \n  PU N E \nAn A rt  a n d E nte rt a in m en t C om pan y \nAs a  C M O, \ncre ate d  a n  a rt  e co sy ste m  t h ro ug ho ut I n d ia . \nI h ave  f o rm ula te d  s tra te g ie s a n d  c re ate d  b ra n d  k e ep in g  i n  m in d  t h e\nco nsu m er a n d  A rt is t n eed s. \nIt &#039;s  a n  o ng o in g  m is sio n a n d  I  a m  s u re  t h at c o nsta n t i n nova tio n a n d  l e arn in g  w il l t a ke  t h is  c o m pan y t o  i t s\nrig htfu l h eig hts . \nBein g  a n  e ﬀ ectiv e  a n d  i n ﬂ uen tia l c o m munic a to r a lo gnw it h  b ein g  a n  a rt is t, \nI h ave  c re ate d  a  c o m muniit y  o f L it e ra tu re  a n d  A rt\nEn th u sia sts  t o  f a cil it a te  p ro gra m s a n d  e ve n ts  f o r B 2B  a s w ell a s B 2C  m odel w it h  d eep  f o cu s o n N GO , s c h o ols , a n d  S o cio -c u lt u ra l\nso cie tie s. \nConta ct \n: -Kom al J a in  \n9899997419 \nDir e cto r o f M ark e tin g  \nAddovis io n/H olis tic  S e rv ic e s \n07/2 014 -  P re se n t\n, \n  PU N E \nAdve rt is in g c o m pan y \nCre ate , n urt u re , a n d  m an ag e p o sit iv e  r e la tio nsh ip s w it h  i n d ustr y  a n aly sts , a d vis o rs , i n d ustr y  i n ﬂ uen ce rs , a n d  t h o ug ht l e ad ers ,\nse rv in g  a s a  k e y, c e n tra liz e d  c o nta ct p o in t a n d  c o nnecto r. \nDealt  w it h  a  N etw ork  o f c o m pan ie s f o r A dve rt is in g  n eed s s u ch  a s H und ai, N etﬂ ix , P an ta lo on e tc . \nEsta b lis h  a n d  m ain ta in  r e g ula r\nco m munic a tio n w it h  s ta ke h o ld ers  v ia  m ult ip le  c h an nels  e n ab lin g  d eve lo pm en t t o  e n g ag e a n d  e d uca te  t h ese  c o m munit ie s o n\nMic ro la n d  s tra te g y, r o ad m ap  a n d  p ro duct u p date s. \nPla n , s c h ed ule , a n d  m an ag e a n aly st/in ﬂ uen ce r p ro gra m  a ctiv it ie s s u ch  a s p art ic ip atio n i n  a  d eﬁ ne m etric s f o r m easu rin g  t h e i m pact\nof e ach  m ark e tin g  c a m paig n. \nCond uct m ark e t r e se arc h  a n d  U se r e xp erie n ce  R ese arc h  f o r b ra n d s l ik e  \nSo lit a ir e  g ro up , K olt e  p atil  g ro up  a n d  o th ers . L e ve ra g e u se r\nce n tric  d esig n a n d  k e ep  \nCusto m er J o urn ey a s w ell a s b ra n d  a t h eart  o f m y a d ve rt is in g . \nAch ie ve m en ts /T a sk s \nAch ie ve m en ts /T a sk s\n\nPag e 2  o f 3  \nWORK  E X PER IE N CE \nMARK ET IN G M AN AGER  \nFR A N CH IS E  I N DIA  \n11/2 012 -  1 1/2 013\n, \n  DELH I \nAs M ark e tin g  M an ag er, I  d eve lo ped  s tra te g ie s a n d  t a ctic s t o  g et t h e w ord  o ut a b o ut t h e c o m pan y a n d  d riv e  q ualiﬁ ed  t ra ﬃ c t o\nfra n ch is e  s h o w s. A ls o , d ep lo ye d  s u cce ssfu l m ark e tin g  c a m paig ns a n d  o w ned  t h eir  i m ple m en ta tio n f ro m  i d eatio n t o  e xe cu tio n. \nExp erim en te d  w it h  a  v a rie ty  o f o rg an ic  a n d  p aid  a cq uis it io n c h an nels  l ik e  c o nte n t c re atio n, c o nte n t c u ra tio n, p ay  p er c lic k\nca m paig ns, e ve n t m an ag em en t, p ub lic it y , s o cia l m ed ia , l e ad  g en era tio n c a m paig ns, c o pyw rit in g  a n d  p erfo rm an ce  a n aly sis . \nPro duce d  v a lu ab le  a n d  e n g ag in g  c o nte n t f o r c o m pan y w eb sit e s a n d  b lo g t h at a ttra cte d  a n d  c o nve rt e d  t a rg et g ro up s a lo ng sid e\nfo rm ula tin g  s tra te g ic  r e la tio nsh ip s. \nI w as a ls o  r e sp o nsib le  f o r p art n erin g  w it h  k e y i n d ustr y  p la y e rs , a g en cie s a n d  v e n d o rs . \nMeasu re d  a n d  r e p o rt e d  o n t h e p erfo rm an ce  o f m ark e tin g  c a m paig ns, g ain  i n sig ht a n d  g o al a sse ssm en t. S u cce ssfu lly  o rg an iz e d  a  l o t\nof f ra n ch is e  t ra d e f a ir  s h o w s f o r F ra n ch is e  I n d ia  f ro m  p la n nin g  t o  e xe cu tio n. \nBU SIN ESS H EA D  \nVC S T EC H  S O LU TIO N P V T L T D  \n02/2 012 -  1 1/2 012\n, \n  GU RU GRAM  \nAt t h is  p o sit io n, I  f o rm ula te d  a n d  i m ple m en te d  m ark e tin g  s tra te g ie s f o r 1 7+ p ro ducts . I  o rg an iz e d  a n d  m an ag ed  v a rio us e ve n ts .\nPre p are d  a n d  m onit o re d  t h e m ark e tin g  b ud get o n a  q uart e rly  a n d  a n nual b asis  a n d  a llo ca te d  f u nd s w is e ly . \nFo rm ula te d  b usin ess p la n s i n  o rd er t o  g en era te  r e ve n ue. \nHave  a ctiv e ly  w ork e d  o n f o rm ula tin g  o nlin e m ark e tin g  s tra te g y. \nFo re ca ste d  a n d  i d en tiﬁ ed  t re n d s a n d  c h alle n g es a lo ng  w it h  e xe cu tin g  N atio nal P ro m otio ns ( A TL -  T V C), N atio nal l a u nch , t ra ck e d\nbusin ess i n d ic e s a n d  i m pact. \nDIR EC TO R M ARK ET IN G \nYo uth atio n E n te rt a in m en t \n01/2 010 -  0 1/2 012\n, \n  PU N E/L O NDO N \nSp earh ead ed  a  g am ut o f a ctiv it ie s p ert a in in g  t o  f o rm ula tin g  m ark e tin g  s tra te g ie s, o rg an iz e d  s a le s, p ro m otio nal e ve n ts  a n d\nexh ib it io ns. \nHave  s u cce ssfu lly  h an d le d  a n d  m ark e te d  o nlin e e n te rt a in m en t p o rt a ls . A ls o , w ork e d  i n  s e ttin g  u p  a n  e -c o m merc e  p o rt a l a n d\nen te rt a in m en t p o rt a l. \nCarrie d  o ut a d ve rt is e m en t t h ro ug h E -m ag azin e a n d  c o nd ucte d  r o ck  s h o w s i n  U K. I n vo lv e d  i n  d eve lo pin g  n ew  m ark e t i n  U K. \nBusin ess B an kin g  R ela tio nsh ip  M an ag er \nCA PIT A L O NE \n07/2 009 -  0 1/2 010\n, \n  NOTTIN GH AM  ,  E N GLA N D \nMan ag ed  t h e p en etra tio n o f B B p o rt fo lio  a cco unts  a ssig ned  a t v a rio us b ra n ch es. I m pro ve d  c u sto m er e xp erie n ce  a n d  s e rv ic e\ndeliv e ry  t o  B B c lie n ts  u nd er m y p o rt fo lio . \nMark e te d  a n d  S o ld  B B p ro ducts  t o  B B c lie n ts  t h ro ug h c o nsu lt a tiv e  a p pro ach  a n d  d eta il e d  u nd ers ta n d in g  o f c u sto m ers  b usin ess(e s)\nan d  i n te rn al o ﬀ erin g s t o  e n han ce  r e ve n ues a n d  p ro ﬁ t. \nCre ate d  A w are n ess \nan d  d eve lo ped  u nd ers ta n d in g  o f t h e w id er b usin ess, e co no m ic  a n d  m ark e t \nenvir o nm en t i n  w hic h  t h e G ro up\nopera te s. \nPR O JE C TS \nTh esis  f o r D estin atio n M an ag em en t\n ( 2 007 -  2 008)\n \nPre p are d  &amp;  s u b m it te d  m an ag em en t r e p o rt  t o  U niv e rs it y  o f\nNottin g ham , U K o n &lsquo; T o uris m  P o ssib il it ie s i n  D ub ai a n d  H ow  t o\nOve rc o m e M an ag em en t C ris is &rsquo;.  \nAuth o rin g  B ook\n ( 2 019 -  P re se n t)\n \nMyth o lo gic a l C re atio n, w ork in g  o n a  b o ok a n d  t h eatre  p la y  t o  b rin g\nth e u nse en  a n d  u nim ag in ed  i n sta ce s. \nDis se rt a tio n\n ( 2 009 -  2 010)\n \nDis se rt a tio n o n &lsquo; T h e D ow nsid e o f C ele b rit y  M an ag em en t a n d  i t s\nEﬀ ect o n t h e P urc h asin g  P atte rn  o f t h e C onsu m er&rsquo; \nArt is t C lu b s\n ( 2 020 -  P re se n t)\n \nCre atin g  A rt  c lu b s a cro ss t h e c o untr y . S e lf  s u sta in ed  e co sy ste m  f o r\nArt is ts  a n d  s e am le ss t ra n sit io n i n  s c h o ol, c o lle g e, s o cie ty  a n d\nco rp o ra te  l if e  a s a n  A rt is t. \nAch ie ve m en ts /T a sk s \nAch ie ve m en ts /T a sk s \nAch ie ve m en ts /T a sk s \nAch ie ve m en ts /T a sk s\n\nPag e 3  o f 3  \nED UCATIO N \nMAST ER  I N  M ARK ET IN G \nUniv e rs it y  O f N ottin g ham , U K \n09/2 008 -  0 1/2 010\n, \n  Engla n d \nMark e tin g  C om munic a tio n \nPro duct I n nova tio n &amp;  R ese arc h  \nIn te rn atio nal M ark e tin g  \nDestin atio n M an ag em en t \nMark e tin g  S tra te g ie s &amp;  T h eo rie s \nBra n d  C om munic a tio n \nBA CH ELO R I N  B U SIN ESS A D M IN IS T R ATIO N \nIn d ir a  I n stit u te  o f M an ag em en t, P une U niv e rs it y  \n06/2 004 -  0 6/2 007\n, \n  Pun e, I n dia  \nHO NO R A W ARD S \nSah it y a  S am man\n ( 1 0/2 018)\n \nSA H IT YA  S A N GAM  \nFo r C ontrib utio n i n  t h e ﬁ eld  o f L it e ra tu re  \nPo et o f t h e Y e ar\n ( 1 1/2 019)\n \nPR U TH A F O UN DAT IO N \nFo r C ontrib utio n i n  t h e ﬁ eld  o f P o etr y  \nIN TER EST S \nWrit in g  \nPo etr y  \nMovie s \nCric k e t \nRead in g  \nTra ve llin g  \nCA PA BIL IT Y  O VER V IE W  \nMark e tin g  S tra te g is t \nDeve lo pin g m ark e tin g s tra te g ie s t o  b uil d  c o nsu m er p re fe re n ce  a n d d riv in g\nvo lu m es. E va lu atin g m ark e tin g b udg ets  p erio dic a lly , i n clu din g m an po w er\npla n nin g i n it ia tiv e s a n d e n su rin g a d h ere n ce  t o  p la n ned  e xp en se s. \nCom petit o r A naly sis  \nCondu ctin g c o m petit o r a n aly sis  b y k e ep in g a b re a st o f m ark e t t re n ds a n d\nco m petit o r m ove s t o  a ch ie ve  m ark e t s h are  m etric s. E vo lv in g m ark e t\nse g m en ta tio n &amp;  p en etra tio n s tra te g ie s t o  a ch ie ve  t a rg ets . \nBra n d in g  a n d  B usin ess S to ry te llin g  \nMan ag in g d eve lo pm en t o f a ll c re a tiv e  m ate ria ls  f o r b ra n d t o  a ssu re  c o rre ct\npre se n ta tio n o f t h e b ra n d&rsquo;s  t ra d e d re ss a n d a ccu ra te  c o m mun ic a tio n o f t h e\nbra n d&rsquo;s  p o sit io nin g, f e a tu re s a n d b en eﬁ ts . \nClie n t M an ag em en t a n d  C usto m er J o urn ey \nIn te rfa cin g w it h  c lie n ts  a n d c o nsta n tly  s triv in g t o  i m pro ve  c u sto m er\nsa tis fa ctio n a n d c u lt iv a tin g r e la tio ns w it h  t h em  f o r b usin ess. \nRela tio nsh ip  M an ag em en t \nFo rm ula tin g e ﬀ ectiv e  r e la tio ns s tra te g ie s; l ia is in g w it h  g o ve rn m en t\noﬃ cia ls  a n d m ain ta in in g m utu al r e la tio ns a n d u n ders ta n din g a m ong\nre g ula to ry  a u th o rit ie s. \nEve n t a n d  M ed ia  P la n in g  \nMan ag in g t h e o utd o or, i n do or &amp;  e le ctro nic  m ed ia , o ve rs e ein g t h e r a te s &amp;\nmark e t t re n d, m ed ia  p la n nin g. H an dlin g t h e o utd o or a ctiv it ie s s u ch  a s W all\nPain tin g, B an ner, B allo ons, G lo w  S ig n  &amp;  D ig it a l P rin tin g, e tc . \nLA N GUAG ES \nHIN DI \nNativ e  o r B il in gual P ro ﬁ cie n cy  \nEN GLIS H  \nNativ e  o r B il in gual P ro ﬁ cie n cy  \nURD U \nPro fe ssio nal W ork in g P ro ﬁ cie n cy  \nPR O FE SSIO NAL S Y N O PSE S \nI e xce l a t s tra te g ic  t h in kin g  i n  o rd er t o  i d en tif y  p ro duct\noppo rt u nit ie s a n d  m ake  b usin ess d ecis io ns t h at e n su re\nlo ng -t e rm  s u cce ss a n d  g ro w th . \nStra te g ic  t h in kin g \nI t a ke  a n  a ctiv e  r o le  i n  s e rv ic e  d eve lo pm en t, m akin g  b o th\nhig h-le ve l a n d  m in ute  d ecis io ns r e g ard in g  e xe cu tio n o f\nse rv ic e  o n t im e. \nPro du ct d eve lo pm en t \nI h ave  a  s o lid  g ra sp  o f ﬁ nan cia l p la n nin g  a n d  f o re ca stin g\nto  s e t m il e sto nes a n d  b ud gets  t o  e n su re  s o lv e n cy  a n d\nlo ng -t e rm  g ro w th  \nFin an cia l p la n nin g \nI r e g ula rly  c o nd uct m ark e t r e se arc h  a n d  a n aly ze  t re n d s\nan d  d ata  t o  m ake  w ell- in fo rm ed  b usin ess d ecis io ns. \nMark e t r e se a rc h  \nCours e s', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0),
(538, 133, 1, NULL, NULL, '1_133_61994180166eafdc1a220b_Vikas+Dutt_VDSM_.pdf', 'Vikas+Dutt.VDSM..pdf', 'SENIOR  MANAGEMENT    PROFESSIONAL: 	Marketing  and 	 Strategy	 Profit  Centre  Operations	 Progressive 	\nBusiness Growth	  	   \n&bull; 	Growth  expert  who  formulates  and  executes  revenue	-generating  strategies  that  set  co mpanies  apart  in  competitive  markets. 	\nBuilds empowered, metrics	-focused teams and harnesses talent to overcome challenges 	 	\n&bull; 	Hits  the  ground  running  in  new  industries  and  cult	ural  contexts  and  adapts  quickly  to  shifting  priorities.  Instrumental  in 	\nstreamlining  business  divisions  around  a  coherent  business  strategy,  restoring  profitability,  producing  revenue  gains,  winnin	g 	\nmarket share in strategic and  emerging regions 	 	\n&bull; 	Instrume	ntal  in  setting  up  business  grounds  up  on  the  path  to  success.  Led  sev eral  transformational  projects  personally  and 	\ncontinue to advise clients on the adoption of new age technologies, explo ring new markets.	 	\n&bull; 	Have  overcome  complex  business  challenges  and  del	ivered  on  high	-impact  decisions.  A  &lsquo;problem	-solver&rsquo; 	- being  able  to  hit  the 	\nground  running  when  critical  business  situations  arise;  with  ability  to  take  planned  risks  when  li mited  information  is  availa	ble, 	\nwhile also creating robust mitigation 	plans.	 	\nConsi	stency	 	Been a consistent performer, established a foothold 	in Battle Ground States for Different companies.	 	\nRelationship Mgmt.	 	Based on previous work was recognized 	In Sony, 	P&amp;G, 	USHA &amp; Relaxo	 	\nStrategizing Offerings	 	Leverages commercial &amp; 	tactical acumen for providing the initial analysis &amp; recommendations for expansions	 	\nExecution Specialist	 	Experienced in managing diverse teams. Pivotal in establishing new business locations.	 	\nValue Selling	 	Highly skilled in Deal 	Structuring	 &amp; Large Contract Negotiations	 	   \nSIGNATURE 	SKILLS	 	\n \nStrategic	 	\nStrategy Ideation	 	\nProcess Excellence	 	\nBest Practices Implementation 	 	  	\nP&amp;L Accountability	 	\nStakeholder Management 	 	\nBusiness Turnaround	 	\nGoal Setting &amp; Performance Metric 	 	\nRisk Analysis &amp; Mitigation	 	\nBusiness Continuity Planning	 	\n \nBusiness 	 	\nBusiness Operations &amp; 	Development	 	\nNew Market &amp; Business Develo pment  	 	\nMarket Research &amp; Trend Analysis	 	\nPortfolio/ Key Account Management	 	\nEmerging Business Opportunities 	 	\nEnterprise Sales	 	\n   \nLEADERSHIP 	EXPERIENCE	 	 	\nCAREER PROGRESSION	 	\nSince 	Oct	&rsquo;21 : LSAC Global Gurgaon 	as 	 Head	- Marketing, Branding and Outreach 	  	\nKey Result Areas: 	 	\n&bull; 	Business Development	 	\no 	Developing business plan	, leading, and executing assigned go	-to-market initiatives	. 	\no 	Creating and managing strategic partnerships to enhance business and brand value by networking with an array of external \nstakeholders,  including  secondary  schools,  law  colleges,  government  organizat	ions,  professional  associations, 	coaching 	\ninstitutes	 and vendors.	 	\no 	Partnering with the university activation group and the marketing team to develop effective ways of messaging our products \nto engage consumers, drive conversion and meet business goals 	while reinforcing our brand position	. 	\n 	\n&bull; 	Marketing	 	\no 	Agency  Management	- manage  the  activities  and  processes of  a  company&#039;s  digital  ecosystem  including  websites,  social 	\nmedia, e	-commerce, and marketing campaigns. 	 	\no 	Design and implement digital marketing 	strategies, analyze data traffic and user metrics, and ensure the consistency of a 	\nbrand&#039;s digital tone and presence	. 	\no 	Leading  the  execution  of  marketing  programs  to  ensure  marketing  activities  advance  to  stated  objectives  regarding \nrevenue, profitability, 	and market share	 	\no 	Initiating and maintaining relationships with law school administrators, vice	-chancellors of law colleges, and admissions 	\nstaff to promote the long	-term viability of LSAC Global and its Affiliates	. 	\n 	\nVikas Dutt 	                                                                                                   	 	\nSenior M anagement 	&ndash; M arketing &amp; 	Sales Strategy |Profit Centre Operations |	 	\n Business Growth |	 	\nProven	 car eer	 in conceiving	 &amp; im plem enting	 effective	 ideas	 / str ategies	 that	 can	 add	 value	 to  	\norganization through	 inspiring	 leadership, rich experience &amp; innovation	 	\nMobile: 	+91 9818434107  	Email: 	dutt.vikas@gmail.com	, 	\n: https://www.linkedin.com/in/vikas	-dutt\n\n&bull; 	Community Building	 	\no 	Securing 	public/virtual  speaking  opportunities  with  stakeholders  and  select  partner/prospect  groups 	- identifying  and 	\nspeaking at key conferences	. 	\no 	Organizing  and  executing  networking  events 	by 	leveraging  LSAC  Global&rsquo;s  existing  partner  community  and  helping  develop 	\ncontent for sector	-specific gatherings	. 	\no 	Assisting in the execution of partner	-only events, bringing together internal and external stakeholders from across the globe	 	\no 	Working closely with the communications team to create marketing materials that 	attract new audiences	. 	\n 	\no 	Previous Experience	 	\n 	\nJul&rsquo;20	- Oct	&rsquo;21	 : Strategic &amp; Sales Consultant  in Indian MNC &amp; also Consultant to American AI Company 	 	\n&bull; 	Responsible for  working on GTM Strategy and execution for Omni channel approach	 	\n&bull; 	Responsible for 	determining business needs and identifying weaknesses of an organization and recommend solutions	 	\n&bull; 	Responsible for analyzing and interpreting data to unearth weaknesses and problems, and comprehend the causes	 	\n&bull; 	Responsible for formulating recommendations and s	olutions with attention to a client&rsquo;s wishes, capabilities and limitations 	\nforming concise reports	 	\n&bull; 	Responsible for presenting findings and suggestions to clients with ample justification and practical advice	 	\n&bull; 	In  charge  of  developing  detailed  business  plans	 to  drive  small  or  radical  changes  in  an  organization  (Work  with  marketing  and 	\nbusiness analytics to design a business	 	\n&bull; 	In charge of developing detailed business plans	 to drive small or radical changes in an organization (Work with marketing and 	\nbusiness analytics to design a business plan)	 	\nJul&rsquo;19	-May&rsquo;20: Anand &amp; Anand, Noida as Brand &amp; Strategic Head (Consultant)	 	\nKey Result Areas: 	 	\n&bull; 	Managing  the 	strategic 	&amp;  brand 	consulting  functions	 including  business  strategy  formulation  &amp;  strategy  execution; 	assisting 	\nclients in 	defining, developing and delivering the strategy	 through all stages of consulting or staffing process 	 	\n&bull; 	Supporting the 	overall process of management and corporate decision	-making	 to ensure maximum short, medium &amp; long	-term 	\nprofitability and shareholder returns 	 	\n&bull; 	Supervising 	P&amp;L	;  evaluating  and 	preforming  financial  modelling	 of  potential  merger,  acquisition,  divestment,  partnership  and 	\njoint venture opportunities 	 	\n&bull; 	Delivering 	proactive  consulting  to  clients 	for  defining  a  comprehensive  go	-to-market  strategy  that  includes  data  driven 	\nrecommendations &amp; best practices benchmarking for better market penetration/ transition	 	\n&bull; 	Identifying &amp; implementing measures to 	continuously improve clients business	 	\n&bull; 	Supervising  teams  by  providing  clear  business  direction,	 setting  personal  and  area  objective  with  regular  coaching  and 	\nperformance feedback	 	\n&bull; 	Reinvigorating  the  company  and  revampin	g  the  business  model  &amp;  strategy	 to  build  a  more  responsive  &amp;  market	-driven 	\norganization	 	\n&bull; 	Developing 	project  baselines	;  monitoring  &amp;  controlling  projects  with  respect  to  cost,  resource  deployment,  time  overruns  and 	\nquality compliance to ensure satisfactory e	xecution/ delivery of the same 	 	\n&bull; 	Analysing &amp; establishing the processes	 resulting in 	revenue generation	 within the defined timelines with interfaces with multiple 	\nworkstreams	 	\n&bull; 	Evolving 	strategic vision, driving change, infusing new ideas	 and 	taking 	business	 performance	 to the next level	 	\n&bull; 	Defining 	product roadmap 	including product life cycle, product line strategy, product launch &amp; product positioning, new product 	\ndevelopment, go	-to-market strategy	 	\n&bull; 	Developing 	consumer insights architecture; 	ensuring healthy	 relationship with CXOs	 within target market &amp; accounts	 	\nFeb&rsquo;18 to Jul&rsquo;19: Relaxo India Ltd.,Delhi as Deputy General Manager 	 	\nHighlights:	 	\n&bull; 	Responsible for managing the entire business for Flite Category and 	for ensuring growth and profitability of the product line. 	\nTranslating business strategy/ plans into financial/ bottom	-line impact through effective overseeing and supervision of Sales 	\nin coordination with the Plant Heads	 	\n&bull; 	Ensure growth of Fresh Products 	&ndash; Market Share; Penetration; Distribution Channel, Geographies as well as profits	 	\n&bull; 	Ensure  product  quality  and  cost  effectiveness  of  the  entire  product  line  of  Fresh  Products.  Indirect  responsibility  to \nstrengthen brand recall of all products, keeping in	-sync 	with Customer Satisfaction at all levels	 	\n&bull; 	Tread  the  terrain  to  understand  customer  requirements,  segment  markets  and  assist  the  Management  in  customizing \nofferings.	 	\n&bull; 	Ensure  accurate  and  periodic  demand  and  production  planning  by  involving  the  necessary  teams	.  Support  New  Product 	\nDevelopment Initiatives in the organization	 	\n&bull; 	Ensure  attraction  and  retention  of critical  skill  sets  required  to  achieve  current  and  future  business  objectives,  Retain  and\n\nengage the talent employed and build a collaborative and high	-pe	rformance team	 	\n&bull; 	Revenue growth and profitability 	&ndash; for each product category, Market share, penetration and development of distribution 	\nnetwork for target geographies 	 	\n&bull; 	Strategizing  planning  and  launch  of  new  products  with  GTM.  Keeping  in  mind  the  effectiven	ess  of  marketing/branding 	\ncampaigns.	 	\n&bull; 	Ensure that the business unit has the requisite people capability to support business growth plans including for recall Drive	 	\nexcellence in existing processes and support new process initiatives.	  	\nFeb&rsquo;14 to Jan&rsquo;18: Usha	 International Limited, Gurgaon as Assistant General Manager 	&ndash; Marketing 	&ndash; Fans 	 	\nHighlights:	Scope of work ranges across diversifies channels, including Category/	 GTM	 across Consumer and B2B 	\nverticals	 	\n&bull; 	Headed 	re-alignment  of  the  entire  product 	portfolio	 in  coordination  with  Sales, 	Brand	 Management,  Product  Management, 	\nTrade Marketing, Mar	-com, R&amp;D and Manufacturing teams	 	\n&bull; 	Managed 	multiple product launches through GTM	 with value centric messages and pre	-launch market conditioning	 	\n&bull; 	Spearheading vert	icals of Brand, Marketing, Digital and Social media, Public and Corporate communications, Consumer Insights, 	 	\n&bull; 	Successfully 	developed 	40+	 SKUs within 3 years	 and 	enhanced the companys&rsquo; turnover by more than 20%	 through new product 	\ndevelopment	 	\n&bull; 	Designed &amp; dev	eloped Striker &amp; Kids Fan	 that effectively positioned the company as a market leader	 	\n&bull; 	Attained 	recurring revenue and reduced costs	 by crafting new products &amp; solutions, adjusting the pricing models and providing 	\nexceptional customer service	 	\n&bull; 	Contributed  in 	post	-launch  success  of  new  products	 such  as  Striker  Series  &amp;  ESeries  by  tracking  KPIs  like  units,  average  order 	\nvalue, geographical and industry vertical penetration	 	\nApr&rsquo;05 to Jan&rsquo;14: Sony India Pvt. Ltd., Delhi     	 	\nCategory Head 	&ndash; HDD, Optical Media, Fla	sh Memory &amp; Key Accounts 	 	\nHighlights:	 	\n&bull; 	Created and executed Channel/ Sub Channel Development strategies in line with the overall sales plan. Identify new channels \n(digital, brand flagship outlet, shared outlet, etc.) to increase the reach. Ensuring product 	visibility &amp; display related objectives 	\nthrough leveraging the available resources &amp; Infrastructure in the planned territory. 	 	\n&bull; 	Spearheading  entire  gamut  of  distribution  expansion  &amp;  coordinating  with  multi	-brand  outlets  to  achieve  sales  targets  in 	\nassigned 	territory / zone, people development, channel management and retailer education for increasing customer base. 	 	\n&bull; 	Enhancing the partner business readiness process, developed business requirements, designed and delivered partner training 	 	\n&bull; 	Driving innovation an	d optimization across channels expanding company offerings and customer experiences. 	 	\n&bull; 	Allocating  budgets  to  support  channel  partner  programs,  identifying  and  nurturing  key  solution  providers  for  leveraging \nchannel strategy 	 	\n&bull; 	Managing  the  sales  turnover of  3	00  crores;  taking  strategic  initiatives  by  institutionalizing  process  improvements,  infusing 	\nnew ideas and taking region	-wide approach to unlock maximum synergy to attain larger incremental scale impacting top and 	\nbottom	-line 	 	\n&bull; 	Leading the RME with a team o	f 50 and administering the, buying &amp; merchandising operations	 	\n&bull; 	Rolling out pricing strategy for the specific category as Category Heads	 	\n&bull; 	Scrutinizing and selecting appropriate vendor mix in order to drive sales &amp; increase market share of the company	 	\n&bull; 	Revitalizing  branding  efforts  &amp;  sales/marketing  approaches  like  ATL  &amp;  BTL  initiatives  (outdoor  events,  campaigns,  trade \nseminars &amp; exhibitions) to enhance customer base and triggering growth	 	\n \nDec&rsquo;03 to Apr&rsquo;05: Gillette India Ltd. Group, as Executive (C2	-Ma	nager North India)	- Male Grooming, Personal Care, 	\nOral Care &amp; Duracell     	 	\nJul&rsquo;03 to Dec&rsquo;03: RC&amp;M 	- part of WPP Plc., as Marketing Manager	-Pan India	 	\nJun&rsquo;02 to Jun&rsquo;03: PepsiCo, as Key Accounts Executive	-North India    	 	\nFeb&rsquo;99 to Jun&rsquo;02:  Cadbury&rsquo;s India Pv	t. Ltd. 	(Now Mondolez	- Kraft Foods)	 as Business Development Officer	-North India  	    	\nNotable Accomplishments Across the Career in Communication, Category  and Research\n\nHeaded 	brand architecture planning and implementation	 using rigorous project management 	 	\n Managed complete launch	 &amp; communication 	 of 	E- Series and Kids Category	 	\n Handled licensing business with Mattel, Green Gold &amp; AI Animation	 	\n Introduced 	15+ new products in 	4 years	 and increased the contribution to 20% of th	e NPDs	 	\n Planned and executed of campaigns with creation of Micro	-site	 	\n Was involved in creation of making of TVC&rsquo;s &amp; 	360&deg; campaign for brand &amp; product launch.	 	\n Was involved in researches like Brand Equity U&amp;A STUDY, Post lost Adv Evaluation , Post 	launch campaign evaluation, CMF 	\nStudy, creation of Brand Manual, Brand Architecture, Agency evaluation, Brand Awareness Study, concept evaluation, \ncreation of Shopper marketing deck	 	\n Digital transformation road	-map	 	\n Celebrity Efficacy Research	 	\n 	\n 	\nPaper Presented 	 	\n Conferred with 	Best Paper Award	 &ldquo;Tapping the Rural Market: The Importance of Role of Communication and Pricing&rdquo; at 	\nAGBA Conference held at IIT Delhi from 2nd to 4th July, 2019	 	\n Authored two research papers titled 	&ldquo;Leveraging Predictive Ana	lytics and Opinion Mining in E	-commerce&rdquo; and &ldquo;Content 	\nAnalysis in Social Media Marketing : Added by SPIN Framework&rdquo;	 published in 	http://giftsociety.org/ejournal/	 	\n Successfully represented DMS, IIT	- Delhi at A	GBA Conference held at Bangkok from 2nd to 4th July, 2018 by presenting two 	\nresearch papers titled 	&ldquo;Blue Ocean Strategy in Advertising: Reflection on the Indian Perspective&rdquo; 	(Paper published in the 	\nconference preceding)	 	\nNotable Accomplishments Across The Career 	 	\nAt Sony India Pvt. Ltd.:	 	\n Received appreciation from Director of Sony Electronics Asia &amp; Pacific Ltd. for 	outstanding contribution in Retail, MS &amp; 	 	\nEnergy Business	 	\n Maintained  market  share  in  Optical  Biz at  60%	 with  gross profit  of over  15% for  5  years and  in  other  categories  maintained 	\ngross profit of over 12%	 	\n Recognized for launching 	3 new categories (HDD, Micro Vault &amp; EN) in Sony India	 and increasing the market share	 	\n Set benchmark at APAC level	 among sales c	ompanies in revenue and profitability	 	\n Successfully made Sony India No	-1 in: 	Optical Biz, SMAP	 (No	-2 in world in HDD Biz) and 	SMAP	 (No	-2 in world in USB Biz)	 	\n Ranked No	-1 in	 Chargers 	and No	-2 in	 SMA	 	\n \nAt Gillette India Ltd.:	 	\n Successfully launched 	new Mach3 Turbo Razor	 in North India specially designed for the rural Indian market in Oct&rsquo;04	 	\n Conceptualized 	growth  strategy  for  Duracell  alkaline  batteries	 and  enhanced 	unit  market  share  by  over  60%	 in  the  Indian 	\nAlkaline Batteries M	arket	 	\n felicitated by 	Management for Saloon Project	 	\n \nAt PepsiCo.: 	 	\n Received 	MD&rsquo;s felicitation for crossing 800 tons	 for North Region 	 	\n \nAt Cadbury&rsquo;s India Ltd.:	 	\n Received 	MD&rsquo;s recognition for &ldquo;internalizing &amp; implementing&rdquo;	 the 3A&rsquo;s principle of Aggression, Accountability &amp; Adaptability 	\nfor 1999	 	\n Recognized as 	Cadbury&rsquo;s Champion in 2001	 for implementing Microwave	 	\n Bagged 	Gold Medal from MD	 for Beat 3000 Tons Contest in all India sales target	 	\n \nAt USHA International	 	\n Headed 	brand	 architecture planning and implementation	 using rigorous project management 	 	\n Managed complete launch of 	E- Series and Kids Category	 	\n Maintained 	gross profit of 20% for Ceiling Category	 	\n Introduced 	40	+ new products in 3 years	 and increased the contribution to	 20% of the NPDs\n\nEDUCATION &amp; CREDENTIALS	 	\n 	\n 2018: 	Executive Management Programme in Strategic Innovations, Digital Marketing, &amp; Business Analytics	 from IIT 	\nDelhi	 	\n 2016: 	Executive  Programme  in  Marketing  and  Advertising  Strategies	 in  &ldquo;Supercharge  Creativity  to  Invent 	\nBreakthrough Strategies for Marketing and Advertising&rdquo; by MICA, Ahmedabad 	 	\n 2017: 	International Business Environment and Global Strategy	 from IIMB	- edX 	 	\n 2017: 	Digital Unlocked	 from Google 	 	\n 2017: 	Human Rights for Open So	cieties	 by Utrecht University on Coursera 	 	\n 1999: 	Post Graduate Diploma in Business Management	 (Marketing)	 from EMPI Business School, New Delhi 	 	\n 1996: 	Bachelor of Science in Life Science	 from GNDU, Amritsar 	 	\n \nConference Sessions and workshop attended 	 	\n 	\n❖ Guest Fac	ulty 	at PML SD Business School 	on 	Marketing Research and Product Management	 from July&rsquo;21	- Dec&rsquo;21	 	\n Guest Speaker at &#039;	Global Business Forum	&#039; in AGBA Conference 2019	  on 4th July	 in IIT Delhi 	 	\n Workshop on &quot;	Data Science for Everyone	&quot; at Product Leaders Forum 2019 Delhi Conference at Radisson Gurugram Udyog Vihar 	\n(15th June 2019)	 	\n Workshop on &quot;	The Science behind Data Visualization and the art of Visual Storytelling	&quot; at Product Leaders Forum 2019 De	lhi 	\nConference at Radisson Gurugram Udyog Vihar (15th June 2019)	 	\n AGBA 15th Annual world congress	 at NIDA in Bangkok Thailand on July 2	-4, 2018. 	 	\n Guest	 lecture	 on &#039;	Current and Emerging Trends in Strategic Management	&#039; for  PhD. Scholars	 and MBA Students at D	MS, IIT Delhi  	\non Sept 14th , 2018.	 	\n Judge a 	Case Study Competition 	by ShARE, IIT Delhi on  4th	 Nov, 2018.	 	\n Speaker  at Panel  Discussion on	 Management 	Development  Program  on  &quot;	Leveraging Digital  &amp;  Social Media for  Organizational 	\nGrowth&rdquo;	  conducted at GGS Indra	prastha University on Sept 26	-27, 2014.	 	\n 	\n Chief Guest for Annual Day function  at PMCC, Management and Computer College &quot;Periyar Centre&quot; Jasola,  Delhi   on Mar 6th  \n2020.	 	\n \n \n \n 	\nPersonal Details	 	\nDate of Birth	: 17	th September 1975/ 	Languages Known:	 English, Hindi &amp; Punjabi	 	\nAddress:	 25D/P8, SRS City, Sector	-87, Faridabad	-121002', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-18 16:20:17', 0),
(539, 134, 1, NULL, NULL, '1_134_130788027466ed5de58d553_Manoj_Koushik.pdf', 'Manoj_Koushik.pdf', 'Resu lt s -d riv e n  s a le s s tr a te g is t w it h  a  s tr o ng  b ackg ro un d  in  b usin ess a n aly s is . A s t h e y o un g est B usin ess\nD eve lo pm en t M an ag er a t B yju &#039;s ,  le d  a  t e a m  t o  e xc e ed  r e ve n ue t a rg ets  t h ro ug h d ata -d riv e n  s a le s s tr a te g ie s. A t\nG ya n ah am sa a C onsu lt in g  S erv ic e s,  s p ecia liz e d  in  b usin ess n eed s a sse ssm en ts  a n d  p ro po sa l  d eve lo pm en t,\nle a d in g  t o  im pactf u l  s a le s o utc o m es a n d  e a rn in g  a  s p o t a s t h e y o un g est I IB A  b o ard  m em ber. C urre n tly ,  a s a\nM ark e t R ese a rc h  A naly s t a t M ord o r I n te llig en ce ,  I  d eliv e r s tr a te g ic  in sig hts  a n d  d ata -d riv e n  r e co m men d atio ns\nto  e n han ce  s a le s e ffe ctiv e n ess a n d  s u p po rt c lie n t g ro w th .	\nP &amp;L M an ag em en t	 	\nB usin ess D eve lo pm en t	\nS tr a te g ic  P la n nin g\nF in an cia l  R ep o rtin g\nN eg o tia tio n S kills	\nC lie n t R ela tio nsh ip  M an ag em en t	\nT ea m  L ea d ers h ip	\nT ra d in g  &amp;  I n ve stm en ts\nO pera tio ns M an ag em en t	\nS T R A TEG IC  S A LE S  A N D B U SIN ES S A N ALY SIS  S P EC IA LIS T	+919 49339 1503	   	m an o jk o ush ik 9 9@ gm ail. c o m	\nLin ke d in  I d :	  h ttp s:/ /w ww.lin ke d in .c o m /in /m an o jk o ush ik s /	 	M AN O J K O USH IK	\nPRO FE S SIO N AL E X P ER IE N CEST R EN GTH S A N D E X P ER TIS E	Exe cu te d  d eta ile d  m ark e t r e se a rc h  a n d  a n aly s is ,  d eliv e rin g  in sig hts  t h at s u p po rte d  c lie n t d ecis io ns\nan d  b usin ess s tr a te g y.\nE ng ag ed  w it h  p o te n tia l  c lie n ts ,  c o nd uctin g  t h o ro ug h n eed s a sse ssm en ts  a n d  p ro vid in g  t a ilo re d\np ro duct d em onstr a tio ns t h at a lig ned  w it h  s tr a te g ic  o bje ctiv e s.\nP ro duce d  m ark e t t r e n d  r e p o rts  a n d  c o nd ucte d  c o m petit iv e  a n aly s is ,  e n ab lin g  c lie n ts  t o  id en tif y  k e y\ng ro w th  o ppo rtu n it ie s a n d  m ake  in fo rm ed  d ecis io ns.\nM ain ta in ed  a n d  m an ag ed  c lie n t r e la tio nsh ip s t h ro ug h C RM  s ys te m s,  e n su rin g  lo ng -t e rm\ne n g ag em en t a n d  f o ste rin g  o ng o in g  p artn ers h ip s.\nA pplie d  d ata  v is u aliz a tio n t o ols  t o  p re se n t in sig hts  in  a  c le a r a n d  a ctio nab le  f o rm at,  f a cilit a tin g\nb ett e r b usin ess d ecis io ns a n d  o utc o m es.	\nM ord o r I n te llig en ce	J u n  2 024- P re se n t	K ey A cco un t M an ag erG ya n ah am sa a C onsu lt in g  S erv ic e s ( P artn ere d  w it h  I IB A )Busin ess S tr a te g y a n d  B ra n d in g  A naly s t	O ct 2 022 -  J u n  2 024	C arri	e d  o ut c o m pre h en siv e  b usin ess n eed s a ss e ssm en ts  a n d  c ra fte d  c u sto m iz e d  p ro po sa ls  t o	\nm eet c lie n t o bje ctiv e s,  r e su lt in g  in  s u cce ssfu l  b id  o utc o m es.\nElic it e d ,  d o cu m en te d ,  a n d  a n aly z e d  r e q uir e m en ts ,  c re a tin g  u se r s to rie s a n d  p ro ce ss f lo w s t o\ns u p p o rt p ro duct d eve lo pm en t a n d  s ta ke h o ld er a lig nm en t.\nD eliv e re d  t	a ilo re d  B usin ess A naly s is  c o urs e s,  b ra n d ed  a s &quot; U nco nve n tio nal  B usin ess A naly s is &quot;,  t o	\nJ A G SoM  a n d  G N IT S c o lle g es,  a lig nin g  p ro gra m s w it h  in stit u tio nal  g o als  a n d  I IB A  s ta n d ard s.\n\nIC FA I B usin ess S ch o ol ( 2 017-2 020)B ach elo rs  o f B usin ess A dm in is tr a tio n	E D U CA TIO N	TO O LSCRM  -  F re sh sa le s,  H ub sp o t,  L ea d sq uare d ,  S ale sfo rc eL M S -  T ea ch ab le ,  C la ssp lu sP M  T ools  -  J IR A ,  R ally	 	D ata  A naly s is  -	  E xc e l,  S Q L	Conte n t -  C an va  P ro ,  W ord P re ssIN TER ES T STra d in g ,  S po rts ,  T ra ve l,  E ve n t M an ag em en t,\nV olu n te erin g  e tc .\nB usin ess D eve lo pm en t M an ag er	P erf o rm ed  in -d ep th  s a le s p erf o rm an ce  a n aly s is ,  id en tif y in g  k e y r e ve n ue d riv e rs  a n d  p atte rn s,\nc o ntr ib utin g  t o  ₹ 1  c ro re  in  in d iv id ual  r e ve n ue a n d  le a d in g  a  t e a m  t o  g en era te  o ve r ₹ 3 0  c ro re .\nH an d le d  a  t e a m  o f 1 0 m em bers ,  d riv in g  s te a d y a ch ie ve m en t o f t a rg ets .\nM an ag ed  t e a m  o pera tio ns,  u sin g  d ata  a n aly tic s t o  t r a ck p erf o rm an ce  m etr ic s a n d  o ptim iz e\nw ork flo w s,  c o nsis te n tly  a ch ie vin g  w eekly  r e ve n ue t a rg ets  o f ₹ 1 0 la kh s.\nU tiliz e d  C RM  t o ols  s u ch  a s L ea d sq uare d  t o  e xtr a ct a ctio nab le  in sig hts  f ro m  c a m paig n d ata ,\nim pro vin g  s a le s p ip elin e e ffic ie n cy a n d  d ecis io n-m akin g .\nD ro ve  s tr a te g ic  a lig nm en t b etw een  s a le s in it ia tiv e s a n d  b ro ad er b usin ess g o als ,  a d va n ce  t e a m\nco ll a b o ra tio n a n d  m ain ta in in g  a  h ig h-r a n kin g  p o sit io n a cro ss a ll  c a m paig ns.\nIm ple m en te d  d ata -d riv e n  d ecis io n f ra m ew ork s  t o  r e fin e s a le s s tr a te g ie s,  im pro vin g  o ve ra ll  t e a m\np erf o rm an ce  a n d  e n su rin g  t h e c e n te r&rsquo;s  c o nsis te n t r e co gnit io n a s a  t o p p erf o rm er.\nF acilit a te d  c ro ss-f u n ctio nal  c o lla b o ra tio n,  e n su rin g  t h at in te g rit y ,  t r a n sp are n cy,  a n d  c lie n t v a lu e\nw ere  p rio rit iz e d  t h ro ug ho ut t h e s a le s a n d  b usin ess d eve lo pm en t lif e cyc le .\nA pplie d  a d va n ce d  s e g m en ta tio n a n d  t a rg etin g  t e ch n iq ues w it h in  C RM  s ys te m s,  im pro vin g  c lie n t\no utr e a ch ,  in cre a sin g  c o nve rs io n r a te s,  a n d  id en tif y in g  u p se ll  o ppo rtu n it ie s.\nT urn ed  c h alle n g es in to  s tr a te g ic  le a rn in g  o ppo rtu n it ie s,  le ve ra g in g  d ata  a n d  f e ed back t o  c o ntin ually\no ptim iz e  p ro ce sse s,  d riv in g  lo ng -t e rm  s u cce ss a n d  im pro ve d  o utc o m es.	\nB yju s T he L earn in g  A pp	 	Ju ly  2 020- N ov 2 022	\nLed  t h e c o ord in atio n o f s ta ke h o ld er w ork s h o ps,  w eb in ars ,  a n d  g lo bal  e ve n ts ,  s ig nif ic a n tly\nc o ntr ib utin g  t o  c o m mun it y  e n g ag em en t a n d  p ro fe ssio nal  g ro w th .\nC ond ucte d  I IB A -e n d o rs e d  w ork s h o ps,  t e a ch in g  J IR A  A gile  m eth o ds a n d  R A CM  t o  s tu d en ts ,\ne n han cin g  p ra ctic a l  in d ustr y  k n o w le d ge.\nO ve rs a w  a ll  t e ch n ic a l  a sp ects  o f I IB A  e ve n ts ,  m an ag in g  p la tf o rm s s u ch  a s H ub ilo  a n d  W ord P re ss\nto  e n su re  s m ooth  e ve n t e xe cu tio n a n d  u se r e n g ag em en t.\nM an ag ed  f in an cia l  b ud getin g  a n d  c o nte n t c re a tio n,  im pro vin g  c o st-e ffic ie n cy a n d  d eliv e rin g\nco m pellin g  m ate ria ls  f o r e ve n ts  a n d  p ro po sa ls .\nW ork e d  c lo se ly  w it h  c ro ss-f u n ctio nal  t e a m s,  e n han cin g  in te rn al  p ro ce sse s a n d  s u p po rtin g  s tr a te g ic\np la n nin g  t o  a ch ie ve  o rg an iz a tio nal  o bje ctiv e s.', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-09-20 11:35:01', 0),
(540, 135, 1, 4, NULL, '1_135_133628200366ed63777eb65_Manoj_Koushik.pdf', 'Manoj_Koushik.pdf', 'Resu lt s -d riv e n  s a le s s tr a te g is t w it h  a  s tr o ng  b ackg ro un d  in  b usin ess a n aly s is . A s t h e y o un g est B usin ess\nD eve lo pm en t M an ag er a t B yju &#039;s ,  le d  a  t e a m  t o  e xc e ed  r e ve n ue t a rg ets  t h ro ug h d ata -d riv e n  s a le s s tr a te g ie s. A t\nG ya n ah am sa a C onsu lt in g  S erv ic e s,  s p ecia liz e d  in  b usin ess n eed s a sse ssm en ts  a n d  p ro po sa l  d eve lo pm en t,\nle a d in g  t o  im pactf u l  s a le s o utc o m es a n d  e a rn in g  a  s p o t a s t h e y o un g est I IB A  b o ard  m em ber. C urre n tly ,  a s a\nM ark e t R ese a rc h  A naly s t a t M ord o r I n te llig en ce ,  I  d eliv e r s tr a te g ic  in sig hts  a n d  d ata -d riv e n  r e co m men d atio ns\nto  e n han ce  s a le s e ffe ctiv e n ess a n d  s u p po rt c lie n t g ro w th .	\nP &amp;L M an ag em en t	 	\nB usin ess D eve lo pm en t	\nS tr a te g ic  P la n nin g\nF in an cia l  R ep o rtin g\nN eg o tia tio n S kills	\nC lie n t R ela tio nsh ip  M an ag em en t	\nT ea m  L ea d ers h ip	\nT ra d in g  &amp;  I n ve stm en ts\nO pera tio ns M an ag em en t	\nS T R A TEG IC  S A LE S  A N D B U SIN ES S A N ALY SIS  S P EC IA LIS T	+919 49339 1503	   	m an o jk o ush ik 9 9@ gm ail. c o m	\nLin ke d in  I d :	  h ttp s:/ /w ww.lin ke d in .c o m /in /m an o jk o ush ik s /	 	M AN O J K O USH IK	\nPRO FE S SIO N AL E X P ER IE N CEST R EN GTH S A N D E X P ER TIS E	Exe cu te d  d eta ile d  m ark e t r e se a rc h  a n d  a n aly s is ,  d eliv e rin g  in sig hts  t h at s u p po rte d  c lie n t d ecis io ns\nan d  b usin ess s tr a te g y.\nE ng ag ed  w it h  p o te n tia l  c lie n ts ,  c o nd uctin g  t h o ro ug h n eed s a sse ssm en ts  a n d  p ro vid in g  t a ilo re d\np ro duct d em onstr a tio ns t h at a lig ned  w it h  s tr a te g ic  o bje ctiv e s.\nP ro duce d  m ark e t t r e n d  r e p o rts  a n d  c o nd ucte d  c o m petit iv e  a n aly s is ,  e n ab lin g  c lie n ts  t o  id en tif y  k e y\ng ro w th  o ppo rtu n it ie s a n d  m ake  in fo rm ed  d ecis io ns.\nM ain ta in ed  a n d  m an ag ed  c lie n t r e la tio nsh ip s t h ro ug h C RM  s ys te m s,  e n su rin g  lo ng -t e rm\ne n g ag em en t a n d  f o ste rin g  o ng o in g  p artn ers h ip s.\nA pplie d  d ata  v is u aliz a tio n t o ols  t o  p re se n t in sig hts  in  a  c le a r a n d  a ctio nab le  f o rm at,  f a cilit a tin g\nb ett e r b usin ess d ecis io ns a n d  o utc o m es.	\nM ord o r I n te llig en ce	J u n  2 024- P re se n t	K ey A cco un t M an ag erG ya n ah am sa a C onsu lt in g  S erv ic e s ( P artn ere d  w it h  I IB A )Busin ess S tr a te g y a n d  B ra n d in g  A naly s t	O ct 2 022 -  J u n  2 024	C arri	e d  o ut c o m pre h en siv e  b usin ess n eed s a ss e ssm en ts  a n d  c ra fte d  c u sto m iz e d  p ro po sa ls  t o	\nm eet c lie n t o bje ctiv e s,  r e su lt in g  in  s u cce ssfu l  b id  o utc o m es.\nElic it e d ,  d o cu m en te d ,  a n d  a n aly z e d  r e q uir e m en ts ,  c re a tin g  u se r s to rie s a n d  p ro ce ss f lo w s t o\ns u p p o rt p ro duct d eve lo pm en t a n d  s ta ke h o ld er a lig nm en t.\nD eliv e re d  t	a ilo re d  B usin ess A naly s is  c o urs e s,  b ra n d ed  a s &quot; U nco nve n tio nal  B usin ess A naly s is &quot;,  t o	\nJ A G SoM  a n d  G N IT S c o lle g es,  a lig nin g  p ro gra m s w it h  in stit u tio nal  g o als  a n d  I IB A  s ta n d ard s.\n\nIC FA I B usin ess S ch o ol ( 2 017-2 020)B ach elo rs  o f B usin ess A dm in is tr a tio n	E D U CA TIO N	TO O LSCRM  -  F re sh sa le s,  H ub sp o t,  L ea d sq uare d ,  S ale sfo rc eL M S -  T ea ch ab le ,  C la ssp lu sP M  T ools  -  J IR A ,  R ally	 	D ata  A naly s is  -	  E xc e l,  S Q L	Conte n t -  C an va  P ro ,  W ord P re ssIN TER ES T STra d in g ,  S po rts ,  T ra ve l,  E ve n t M an ag em en t,\nV olu n te erin g  e tc .\nB usin ess D eve lo pm en t M an ag er	P erf o rm ed  in -d ep th  s a le s p erf o rm an ce  a n aly s is ,  id en tif y in g  k e y r e ve n ue d riv e rs  a n d  p atte rn s,\nc o ntr ib utin g  t o  ₹ 1  c ro re  in  in d iv id ual  r e ve n ue a n d  le a d in g  a  t e a m  t o  g en era te  o ve r ₹ 3 0  c ro re .\nH an d le d  a  t e a m  o f 1 0 m em bers ,  d riv in g  s te a d y a ch ie ve m en t o f t a rg ets .\nM an ag ed  t e a m  o pera tio ns,  u sin g  d ata  a n aly tic s t o  t r a ck p erf o rm an ce  m etr ic s a n d  o ptim iz e\nw ork flo w s,  c o nsis te n tly  a ch ie vin g  w eekly  r e ve n ue t a rg ets  o f ₹ 1 0 la kh s.\nU tiliz e d  C RM  t o ols  s u ch  a s L ea d sq uare d  t o  e xtr a ct a ctio nab le  in sig hts  f ro m  c a m paig n d ata ,\nim pro vin g  s a le s p ip elin e e ffic ie n cy a n d  d ecis io n-m akin g .\nD ro ve  s tr a te g ic  a lig nm en t b etw een  s a le s in it ia tiv e s a n d  b ro ad er b usin ess g o als ,  a d va n ce  t e a m\nco ll a b o ra tio n a n d  m ain ta in in g  a  h ig h-r a n kin g  p o sit io n a cro ss a ll  c a m paig ns.\nIm ple m en te d  d ata -d riv e n  d ecis io n f ra m ew ork s  t o  r e fin e s a le s s tr a te g ie s,  im pro vin g  o ve ra ll  t e a m\np erf o rm an ce  a n d  e n su rin g  t h e c e n te r&rsquo;s  c o nsis te n t r e co gnit io n a s a  t o p p erf o rm er.\nF acilit a te d  c ro ss-f u n ctio nal  c o lla b o ra tio n,  e n su rin g  t h at in te g rit y ,  t r a n sp are n cy,  a n d  c lie n t v a lu e\nw ere  p rio rit iz e d  t h ro ug ho ut t h e s a le s a n d  b usin ess d eve lo pm en t lif e cyc le .\nA pplie d  a d va n ce d  s e g m en ta tio n a n d  t a rg etin g  t e ch n iq ues w it h in  C RM  s ys te m s,  im pro vin g  c lie n t\no utr e a ch ,  in cre a sin g  c o nve rs io n r a te s,  a n d  id en tif y in g  u p se ll  o ppo rtu n it ie s.\nT urn ed  c h alle n g es in to  s tr a te g ic  le a rn in g  o ppo rtu n it ie s,  le ve ra g in g  d ata  a n d  f e ed back t o  c o ntin ually\no ptim iz e  p ro ce sse s,  d riv in g  lo ng -t e rm  s u cce ss a n d  im pro ve d  o utc o m es.	\nB yju s T he L earn in g  A pp	 	Ju ly  2 020- N ov 2 022	\nLed  t h e c o ord in atio n o f s ta ke h o ld er w ork s h o ps,  w eb in ars ,  a n d  g lo bal  e ve n ts ,  s ig nif ic a n tly\nc o ntr ib utin g  t o  c o m mun it y  e n g ag em en t a n d  p ro fe ssio nal  g ro w th .\nC ond ucte d  I IB A -e n d o rs e d  w ork s h o ps,  t e a ch in g  J IR A  A gile  m eth o ds a n d  R A CM  t o  s tu d en ts ,\ne n han cin g  p ra ctic a l  in d ustr y  k n o w le d ge.\nO ve rs a w  a ll  t e ch n ic a l  a sp ects  o f I IB A  e ve n ts ,  m an ag in g  p la tf o rm s s u ch  a s H ub ilo  a n d  W ord P re ss\nto  e n su re  s m ooth  e ve n t e xe cu tio n a n d  u se r e n g ag em en t.\nM an ag ed  f in an cia l  b ud getin g  a n d  c o nte n t c re a tio n,  im pro vin g  c o st-e ffic ie n cy a n d  d eliv e rin g\nco m pellin g  m ate ria ls  f o r e ve n ts  a n d  p ro po sa ls .\nW ork e d  c lo se ly  w it h  c ro ss-f u n ctio nal  t e a m s,  e n han cin g  in te rn al  p ro ce sse s a n d  s u p po rtin g  s tr a te g ic\np la n nin g  t o  a ch ie ve  o rg an iz a tio nal  o bje ctiv e s.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-23 18:08:22', '2024-09-20 18:08:22', 0, NULL, NULL, '2024-09-20 11:58:47', 0);
INSERT INTO `resume` (`id`, `screeningId`, `adminId`, `candidateId`, `candidateDetailsId`, `resumeName`, `resumeOriginalName`, `resumeContent`, `isSkillScreened`, `isResumeScreened`, `isCron`, `isCandidate`, `candidateShortlist`, `enableInterviewReport`, `gptLanguageId`, `isInterviewAssign`, `interviewValidity`, `interviewAssignDate`, `isPsychoAssign`, `psychoValidity`, `psychoAssignDate`, `created`, `createdBy`) VALUES
(541, 136, 1, 4, NULL, '1_136_189165587866ed78c08c04f_Manoj_Koushik.pdf', 'Manoj_Koushik.pdf', 'Resu lt s -d riv e n  s a le s s tr a te g is t w it h  a  s tr o ng  b ackg ro un d  in  b usin ess a n aly s is . A s t h e y o un g est B usin ess\nD eve lo pm en t M an ag er a t B yju &#039;s ,  le d  a  t e a m  t o  e xc e ed  r e ve n ue t a rg ets  t h ro ug h d ata -d riv e n  s a le s s tr a te g ie s. A t\nG ya n ah am sa a C onsu lt in g  S erv ic e s,  s p ecia liz e d  in  b usin ess n eed s a sse ssm en ts  a n d  p ro po sa l  d eve lo pm en t,\nle a d in g  t o  im pactf u l  s a le s o utc o m es a n d  e a rn in g  a  s p o t a s t h e y o un g est I IB A  b o ard  m em ber. C urre n tly ,  a s a\nM ark e t R ese a rc h  A naly s t a t M ord o r I n te llig en ce ,  I  d eliv e r s tr a te g ic  in sig hts  a n d  d ata -d riv e n  r e co m men d atio ns\nto  e n han ce  s a le s e ffe ctiv e n ess a n d  s u p po rt c lie n t g ro w th .	\nP &amp;L M an ag em en t	 	\nB usin ess D eve lo pm en t	\nS tr a te g ic  P la n nin g\nF in an cia l  R ep o rtin g\nN eg o tia tio n S kills	\nC lie n t R ela tio nsh ip  M an ag em en t	\nT ea m  L ea d ers h ip	\nT ra d in g  &amp;  I n ve stm en ts\nO pera tio ns M an ag em en t	\nS T R A TEG IC  S A LE S  A N D B U SIN ES S A N ALY SIS  S P EC IA LIS T	+919 49339 1503	   	m an o jk o ush ik 9 9@ gm ail. c o m	\nLin ke d in  I d :	  h ttp s:/ /w ww.lin ke d in .c o m /in /m an o jk o ush ik s /	 	M AN O J K O USH IK	\nPRO FE S SIO N AL E X P ER IE N CEST R EN GTH S A N D E X P ER TIS E	Exe cu te d  d eta ile d  m ark e t r e se a rc h  a n d  a n aly s is ,  d eliv e rin g  in sig hts  t h at s u p po rte d  c lie n t d ecis io ns\nan d  b usin ess s tr a te g y.\nE ng ag ed  w it h  p o te n tia l  c lie n ts ,  c o nd uctin g  t h o ro ug h n eed s a sse ssm en ts  a n d  p ro vid in g  t a ilo re d\np ro duct d em onstr a tio ns t h at a lig ned  w it h  s tr a te g ic  o bje ctiv e s.\nP ro duce d  m ark e t t r e n d  r e p o rts  a n d  c o nd ucte d  c o m petit iv e  a n aly s is ,  e n ab lin g  c lie n ts  t o  id en tif y  k e y\ng ro w th  o ppo rtu n it ie s a n d  m ake  in fo rm ed  d ecis io ns.\nM ain ta in ed  a n d  m an ag ed  c lie n t r e la tio nsh ip s t h ro ug h C RM  s ys te m s,  e n su rin g  lo ng -t e rm\ne n g ag em en t a n d  f o ste rin g  o ng o in g  p artn ers h ip s.\nA pplie d  d ata  v is u aliz a tio n t o ols  t o  p re se n t in sig hts  in  a  c le a r a n d  a ctio nab le  f o rm at,  f a cilit a tin g\nb ett e r b usin ess d ecis io ns a n d  o utc o m es.	\nM ord o r I n te llig en ce	J u n  2 024- P re se n t	K ey A cco un t M an ag erG ya n ah am sa a C onsu lt in g  S erv ic e s ( P artn ere d  w it h  I IB A )Busin ess S tr a te g y a n d  B ra n d in g  A naly s t	O ct 2 022 -  J u n  2 024	C arri	e d  o ut c o m pre h en siv e  b usin ess n eed s a ss e ssm en ts  a n d  c ra fte d  c u sto m iz e d  p ro po sa ls  t o	\nm eet c lie n t o bje ctiv e s,  r e su lt in g  in  s u cce ssfu l  b id  o utc o m es.\nElic it e d ,  d o cu m en te d ,  a n d  a n aly z e d  r e q uir e m en ts ,  c re a tin g  u se r s to rie s a n d  p ro ce ss f lo w s t o\ns u p p o rt p ro duct d eve lo pm en t a n d  s ta ke h o ld er a lig nm en t.\nD eliv e re d  t	a ilo re d  B usin ess A naly s is  c o urs e s,  b ra n d ed  a s &quot; U nco nve n tio nal  B usin ess A naly s is &quot;,  t o	\nJ A G SoM  a n d  G N IT S c o lle g es,  a lig nin g  p ro gra m s w it h  in stit u tio nal  g o als  a n d  I IB A  s ta n d ard s.\n\nIC FA I B usin ess S ch o ol ( 2 017-2 020)B ach elo rs  o f B usin ess A dm in is tr a tio n	E D U CA TIO N	TO O LSCRM  -  F re sh sa le s,  H ub sp o t,  L ea d sq uare d ,  S ale sfo rc eL M S -  T ea ch ab le ,  C la ssp lu sP M  T ools  -  J IR A ,  R ally	 	D ata  A naly s is  -	  E xc e l,  S Q L	Conte n t -  C an va  P ro ,  W ord P re ssIN TER ES T STra d in g ,  S po rts ,  T ra ve l,  E ve n t M an ag em en t,\nV olu n te erin g  e tc .\nB usin ess D eve lo pm en t M an ag er	P erf o rm ed  in -d ep th  s a le s p erf o rm an ce  a n aly s is ,  id en tif y in g  k e y r e ve n ue d riv e rs  a n d  p atte rn s,\nc o ntr ib utin g  t o  ₹ 1  c ro re  in  in d iv id ual  r e ve n ue a n d  le a d in g  a  t e a m  t o  g en era te  o ve r ₹ 3 0  c ro re .\nH an d le d  a  t e a m  o f 1 0 m em bers ,  d riv in g  s te a d y a ch ie ve m en t o f t a rg ets .\nM an ag ed  t e a m  o pera tio ns,  u sin g  d ata  a n aly tic s t o  t r a ck p erf o rm an ce  m etr ic s a n d  o ptim iz e\nw ork flo w s,  c o nsis te n tly  a ch ie vin g  w eekly  r e ve n ue t a rg ets  o f ₹ 1 0 la kh s.\nU tiliz e d  C RM  t o ols  s u ch  a s L ea d sq uare d  t o  e xtr a ct a ctio nab le  in sig hts  f ro m  c a m paig n d ata ,\nim pro vin g  s a le s p ip elin e e ffic ie n cy a n d  d ecis io n-m akin g .\nD ro ve  s tr a te g ic  a lig nm en t b etw een  s a le s in it ia tiv e s a n d  b ro ad er b usin ess g o als ,  a d va n ce  t e a m\nco ll a b o ra tio n a n d  m ain ta in in g  a  h ig h-r a n kin g  p o sit io n a cro ss a ll  c a m paig ns.\nIm ple m en te d  d ata -d riv e n  d ecis io n f ra m ew ork s  t o  r e fin e s a le s s tr a te g ie s,  im pro vin g  o ve ra ll  t e a m\np erf o rm an ce  a n d  e n su rin g  t h e c e n te r&rsquo;s  c o nsis te n t r e co gnit io n a s a  t o p p erf o rm er.\nF acilit a te d  c ro ss-f u n ctio nal  c o lla b o ra tio n,  e n su rin g  t h at in te g rit y ,  t r a n sp are n cy,  a n d  c lie n t v a lu e\nw ere  p rio rit iz e d  t h ro ug ho ut t h e s a le s a n d  b usin ess d eve lo pm en t lif e cyc le .\nA pplie d  a d va n ce d  s e g m en ta tio n a n d  t a rg etin g  t e ch n iq ues w it h in  C RM  s ys te m s,  im pro vin g  c lie n t\no utr e a ch ,  in cre a sin g  c o nve rs io n r a te s,  a n d  id en tif y in g  u p se ll  o ppo rtu n it ie s.\nT urn ed  c h alle n g es in to  s tr a te g ic  le a rn in g  o ppo rtu n it ie s,  le ve ra g in g  d ata  a n d  f e ed back t o  c o ntin ually\no ptim iz e  p ro ce sse s,  d riv in g  lo ng -t e rm  s u cce ss a n d  im pro ve d  o utc o m es.	\nB yju s T he L earn in g  A pp	 	Ju ly  2 020- N ov 2 022	\nLed  t h e c o ord in atio n o f s ta ke h o ld er w ork s h o ps,  w eb in ars ,  a n d  g lo bal  e ve n ts ,  s ig nif ic a n tly\nc o ntr ib utin g  t o  c o m mun it y  e n g ag em en t a n d  p ro fe ssio nal  g ro w th .\nC ond ucte d  I IB A -e n d o rs e d  w ork s h o ps,  t e a ch in g  J IR A  A gile  m eth o ds a n d  R A CM  t o  s tu d en ts ,\ne n han cin g  p ra ctic a l  in d ustr y  k n o w le d ge.\nO ve rs a w  a ll  t e ch n ic a l  a sp ects  o f I IB A  e ve n ts ,  m an ag in g  p la tf o rm s s u ch  a s H ub ilo  a n d  W ord P re ss\nto  e n su re  s m ooth  e ve n t e xe cu tio n a n d  u se r e n g ag em en t.\nM an ag ed  f in an cia l  b ud getin g  a n d  c o nte n t c re a tio n,  im pro vin g  c o st-e ffic ie n cy a n d  d eliv e rin g\nco m pellin g  m ate ria ls  f o r e ve n ts  a n d  p ro po sa ls .\nW ork e d  c lo se ly  w it h  c ro ss-f u n ctio nal  t e a m s,  e n han cin g  in te rn al  p ro ce sse s a n d  s u p po rtin g  s tr a te g ic\np la n nin g  t o  a ch ie ve  o rg an iz a tio nal  o bje ctiv e s.', 2, 2, 1, 'Recruiter', 'SL', 'N', 14, 1, '2024-09-23 19:03:11', '2024-09-20 19:03:11', 0, NULL, NULL, '2024-09-20 13:29:36', 0);
INSERT INTO `resume` (`id`, `screeningId`, `adminId`, `candidateId`, `candidateDetailsId`, `resumeName`, `resumeOriginalName`, `resumeContent`, `isSkillScreened`, `isResumeScreened`, `isCron`, `isCandidate`, `candidateShortlist`, `enableInterviewReport`, `gptLanguageId`, `isInterviewAssign`, `interviewValidity`, `interviewAssignDate`, `isPsychoAssign`, `psychoValidity`, `psychoAssignDate`, `created`, `createdBy`) VALUES
(542, 137, 81, NULL, NULL, '81_137_74423136066ffae6743056_A4-Psychometric-Book-Recovered.pdf', 'A4-Psychometric-Book-Recovered.pdf', '	\Z	\n\Z 		\n \Z	\Z	\n\r\n	\\b\r	\n\\b	 	\n	\n  \n\r \n\n \r \n\n\Z\Z	\n			\n\\b\n	\\b\n\Z	\n\Z\Z\n\r\Z\n	\r\\b \r\n\r\n\n	\n	\Z\n\n\n\r\\b\n\n&nbsp;&shy;	\r\n	\n\Z	\r\n&euro;\Z\r&sbquo; \n&euro;\Z\r\Z&fnof;\n&euro;\r\\b\Z\r&sbquo; \n&euro;&euro;\r&sbquo; \n	\n\Z	\Z\n&bdquo;\n\r&hellip;\n&dagger;\r&Dagger;\r\r\Z\r\n\n\n \n  \n\r \n\n\\b&nbsp;\n&shy;\n&shy;\Z\n\n&euro;&shy;\n\Z\n \n&sbquo;\Z\n&fnof;\n\Z&shy;\Z&bdquo;	\n&circ;\r\\b&permil;\n\r\r\r\n&Scaron;&dagger;&fnof;&lsaquo;&Scaron;\n\n\Z\Z	\n	\n	\n \r        \n	\\b \n\\b\\b\n\n\n\n\\b\n\\b\n\Z\r\n\\b\\b\n\\b\Z\n\\bD\nThe decisions they take in various complex situa�ons, \nthe approach they incorporate in work-related prob -\nlems or their conduct towards their colleagues and \nbosses; in short- their behavior is the core of any busi-\nness.\nMe�l&rsquo;s  Psychometric  tests  can  actually  measure  the \nbehavior and personality of a candidate and help you \nmake  be�er  work-related  decisions.  This  piece \ndescribes in detail the science behind psychometric \ntests  and  based  upon  which  Me�l&rsquo;s  psychometric \ntools  are  handcra�ed.  In  addi�on,  it  entails  the \ndetailed  descrip�on  of  each  of  the  psychometric \ntools and how can it be applied in businesses.\nAt  last,  a�er  understanding  why  people  behave  in  a \ncertain manner and that we can actually predict that \nbehavior in the workplace via certain psychometric \ntools, we&rsquo;ll take you on a tour. The tour of how these \ntools  impact  your  business  outcomes.  It&rsquo;ll  describe \nhow psychometric tests can be used in hiring, training \nand development of employees and hence making \nthem be�er leaders in the coming future.\nLet&rsquo;s  begin  with  understanding  the  science  behind \nthis.	\n	\n\n\n\n\r\\b\n\n&nbsp;&shy;	\r	\n	\n\Z	\n\Z\Z	\n	\n\\b	\n\Z   \Z	\n&euro;&nbsp;&euro;\Z&hellip;&dagger;&shy;&bdquo;\n\n		&nbsp;&shy;	\n&euro;&sbquo;&fnof;	\n\Z\Z	\n	\n	\Z\n\n\\b     \n   \n\\b  		\n\Z	\n\n &sbquo;\n\n\Z\nFor instance, extraversion is a trait while an extrovert \nsi�ng quietly in a mee�ng is a type of behavior. Since \nthe  traits  reﬂect  an  individual&rsquo;s  pa�erns  of  thoughts, \nfeelings,  and  behavior,  they  become  the  substratum \nfor an�cipa�ng future intended behavior.\n  \nTo be precise,  personality is what we are while behav-\nior  is  all  about  what  we  do.  Personality  traits,  as  a \nma�er  of  fact,  don&rsquo;t  change  over  �me,  however,  we \ncan adjust and alter the behavior  to an extent. The \npsychometric theory or the science behind them can \nbe established by this equa�on.\nLet&rsquo;s take a look on the factors that inﬂuence human \nbehavior on the basis of which our  psychometric \ntools are built.	\n\\b		\n\n\Z\Z	\n	\nBright SideX-factors\nCogni�ve\nAbility Dark Side	\n\\b	\n&Dagger;&bdquo;&Dagger;	&shy;\nThe bright side of human personality comprises of those posi�ve  personality \ntraits  which are no�ced quickly and capable of enhancing job performance. It is \nwhat we see when people are at their best.\nThe bright side of human personality is based on a Big Five Personality Traits of \nthe  Five-Factor  Model  which  speciﬁes  that  people  can  be  described  based  on \ntheir standing on the ﬁve broad personality traits.\n \nMe�l has, further, used these ﬁve factors as a construct to develop and catego-\nrize its set of behavioral competencies. \n	\n\n\Z\Z	\n&OElig;	\n\\b	\n\n&circ;\n\r&shy;\n\Z	\nPosi�ve  traits  in  an  individual  make  them  feel  conﬁ-\ndent, with the focus being on the be�erment of the \norganiza�on  and  not  on  individual  success.  People \nwho rank high on these traits tend to be fair-minded \nco-workers and are endeared by people as a profes-\nsional. \nLeaders exhibi�ng an overall posi�ve personality are \neﬃcient  enough  to  ar�culate  a  vision  in  a  way  that \nbuilds commitment towards the organiza�on&rsquo;s goal.\nHowever, you can&rsquo;t really judge a person only on the \nbasis of the bright side  of  human  personality.  If \nhuman personality could act as the drivers of suc-\ncess, then there are some hidden traits too, that can \nact as the derailers.\nLet&rsquo;s have a look on the traits as well as the determi -\nnants of personality.	\n	\n\n\Z\Z	\nŽ	\n\\b	\n\nTendency to be intellectually curious and open to consider new changes. \nTend to have a wide scope of interests and willing to try unusual ideas.\nStrengths:\nFamous Personality\nImagina�ve,  open  to  change, \ninquisi�ve, appreciate art  Weakness:\nImagina�ve,  open  to  change, \ninquisi�ve, appreciate art 	\n&bdquo;   \n  \n\n	  \n\n \n \n\n \n\\b      &nbsp; \n\\b	\Z	\n- Abraham Lincoln	\nPreference for novelty\nAc�ve Imagina�on\nValues\nOpen to change\nRisk taking	\nLOW\nHIGH	\nTend to be crea�ve Tend to fear new \ninven�ons\nTry out new things\nS�ck to the conven�onal \nhabits\nAre culturally ﬁt Face challenges while \nadjus�ng\nAble to adapt unfamiliar  situa�ons Tend to stay within \nboundaries\nEngage in dangerous  ac�vi�es to succeed Fear failure	\nFive Facets Of People With Openness Trait:\nBright Trait Variant	\nBright Trait Level	\n	\n\n\Z\Z	\n&lsquo;	\n\\b	\n\nTendency to behave in an organized and though�ul ways.\nStrengths:\nFamous Personality\nStrong  sense  of  duty,  achieve\n-\nment focused, disciplined Weakness:\nOverly  cau�ous,  leads  to  paral-\nysis by over analysis	\n&hellip;			\Z	\n- Barack Obama	\nChallenge &amp; \nDetermina�on\nDelibera�on\nDu�fulness\nSelf-discipline\nPlanning	\nLOW\nHIGH	\nHappily face challenges to \nprosper Lack of determina�on \nfor their work\nAre goal-driven hard \nworkers Aren&#039;t mo�vated to work \nhard\nThink carefully \nbefore discussing\nDon&#039;t naturally fear  dead ends Tend to lie\nHave morally relevant  mo�vators to work Lack consistency in \ntheir work\nTend to panic when \ndiverted from target\nTend to break down their \ngoal and work partly Avoid ac�vi�es that require \neﬀorts and persistence	\nSix Facets Of People With Conscien�ousness Trait:	\nAchievement striving	\nBright Trait Variant	\nBright Trait Level	\n	\n\n\Z\Z	\n&rsquo;	\n\\b	\n&circ;\nTendency  to  be  enthusias�c  and  outgoing.  Tendency  to  seek \ncompany of others.\nStrengths:\nFamous Personality\nDraw  from  a  crowd&#039;s  energy, \nprone to ac�on Weakness:\nDiﬃcult to work alone, might have \npoor listening skills, talka�ve 	\n&dagger;\n	&sbquo;&nbsp;	\n\n	\n- Bill Clinton	\nSociable\nAsser�veness\nPreference for fast \npaced work\nWarmth\nProac�veness	\nLOW\nHIGH	\nUnderstand, accept \nand value themselves Tend to hesitate to start \na conversa�on\nAre inclusive and \ndon&#039;t complain Tend to be shy and \nreserved in nature\nArrange quick mee�ngs  to wrap up eﬀeiciently Takes �me in follow-ups \nand delays the task\nA�en�vely listen to others  with interest Tend to be self-reliant\nMake things happen  instead of wai�ng Wai�ng for things \nto unfold	\nFive Facets Of People With Extraversion Trait:\nBright Trait Variant	\nBright Trait Level	\n	\n\n\Z\Z	\n&ldquo;	\n\\b	\n\r&shy;\nTendency  to  get  well  along  with  others.  To  priori�ze  and  con-\nstruc�vely address other&#039;s needs.\nStrengths:\nFamous Personality\nTrustworthy,  Compassionate, \nHelpful, Sympathe�c Weakness:\nProne  to  being  manipulated,  a \nyes-man type behavior	\n&hellip;	\n\n\n\n\Z	\n- Pope Francis	\nCompliance\nForgiveness\nBelief in others; \ngoodness\nEmpathy\nModesty	\nLOW\nHIGH	\nConform to a wish or \ncommand Fail to consider (some\n-\nthing signiﬁcant)\nLove to serve with \nno apparent beneﬁts Act with the state of being \nselﬁsh\nWillingness to  pardon\nAcknowledge and \nvalue their abili�es Tend to blame others\nPut people ﬁrst in their  decision making Do not rely on others \nfor work\nTend to brag themselves\nHave great intui�on skills\nAren&rsquo;t good listeners	\nSix Facets Of People With Agreeable Trait:	\nAltruism	\nBright Trait Variant	\nBright Trait Level	\n	\n\n\Z\Z	\n&rdquo;	\n\\b	\n\Z\nTendency to remain stable and balanced. To stay grounded and not \npanic\nStrengths:\nFamous Personality\nLess discouraged by disappoint-\nments,  able  to  recognize  their \nneeds Weakness:	\nMay not show emotion too \nmuch\n&Dagger;\n	\\b\Z	\n- Winston Churchill	\nEmo�onal Hardness\nOp�mism\nSelf Regard	\nLOW\nHIGH	\nAvoid naysayers and \nstrive for success May have destruc�ve \napproach\nDon&rsquo;t lose their sanity in \nstressful situa�ons Tend to make implusive \ndecisions\nTake steps to be�er  themselves Tend to get distracted \nby slight cri�cism 	\nThree Facets Of People With Emo�onally Stable Trait:\nBright Trait Variant	\nBright Trait Level	\n	\n\n&Dagger;&bdquo;&permil;	&nbsp;\nDark Personality Traits are stable characteris�cs of a \nperson when triggered, lead to the display of undesir-\nable,  counterproduc�ve  and  destruc�ve  behavior, \nthat  have  a  nega�ve  impact  on  surrounding  people \n(friends, family, co-worker or customers).\nTo measure these dark traits in the candidates,  Me�l \nhas created a dark personality inventory where \nalmost all the lowlights of an individual at work have \nbeen clubbed. \nHere&rsquo;s a brief look at the traits and related facets.	\n\Z\Z	\n\Z &Scaron;\n	\Z\Z\n\\b\n\\b\Z	\n	&Scaron;&nbsp;&shy;	\n\\b	\n	\n	\n\n\Z\Z	\ne\\b	\n\Z\nTendency to be decei�ul and manipula�ve. Tendency to possess cynical \nor nega�ve outlook towards inten�ons of others.\nStrengths:\nFamous Personality\nGood  at  Problem  Solving,  Pro-\nac�ve, and Meets Deadlines  Weakness:\nTeam  Work,  Rou�ne  Work, \nValuing Tradi�ons 	\n&circ;  	   &nbsp;	 \n&sbquo;\n\n\n\n	\\b\Z	\n- Henry Ford 	\nAmbi�ous \nCompe��ve\nGreedy	\nLOW\nHIGH	\nLies to get ahead Likes to stay ahead by \nworking hard\nSnatches opportuni�es\nWorks hard to get access to \ngood opportuni�es\nWants more for less work Demands propor�onately \nto eﬀorts	\nThree Facets Of People With Opportunis�c Trait:\nDark Trait Variant	\nDark Trait Level	\n	\n	\n\n\Z\Z	\ne\\b	\n&Scaron;\nTendency  to  possess  an  inﬂated  sense  of  self,  accompanied  by  a  fragile \nself esteem which makes the person vulnerable to cri�cism.\nStrengths:\nFamous Personality\nPerfec�onist, Self Driven\nWeakness:\nProud, Inﬂexible, Over Sensi�ve \nto Cri�cism	\n&permil; 		  	   \n  \n	\Z	\n- Donald Trump 	\nConceited\nA�en�on-Seeker\nDrama�zer	\nLOW\nHIGH	\nDemands unwavering accep -\ntance for any work done Keeps realis�c \nexpecta�ons\nRefuses to acknowledge \nhis ﬂaws Accommodates cri�cal \nfeedback\nReacts strongly to lack of  apprecia�on Intrinsically mo�vated	\nThree Facets Of People With Self-Obsessed Trait:\nDark Trait Variant	\nDark Trait Level	\n	\n	\n\n\Z\Z	\ne\\b	\n\\b\nInability to understand others&rsquo; pain, suﬀering and perspec�ve.\nStrengths:\nFamous Personality\nResilient,  Conﬁdent,  Good  at \nDealing with Diﬃcult Situa�ons Weakness:\nInability  to  Connect  and  Under-\nstand the Need of the Customer 	\n&bdquo;    &Scaron;     &sbquo;\n\n\n\n	&permil;\\b\r	\Z	\n- Adolf Hitler 	\nLogical\nInconsiderate\nCallous	\nLOW\nHIGH	\nUnaﬀected by others&rsquo; \nemo�ons Sympathe�c\nPrefers ra�onal decision \nmaking even if it hurts others Prejudiced opinions\nRevels in others&rsquo; misery Empathe�c	\nThree Facets Of People With Insensi�ve Trait:\nDark Trait Variant	\nDark Trait Level	\n	\n	\n\n\Z\Z	\ne\\b	\n	\Z\Z\nTendency  to  become  angry  at  the  slightest  provoca�on,  feeling  and \nengaging in anger related emo�ons pervasively and persistently.\nStrengths:\nFamous Personality\nConsiderate of Others&rsquo; Feelings \nWeakness:\nUnstable Moods, Easily Provoked	\n\n\\b    \\b \r &nbsp;  \n	\Z&lsaquo;\\b&OElig;		\Z	\n- Vincent Van Gogh 	\nAsser�ve \nVola�le\nViolent	\nLOW\nHIGH	\nFrequent anger \noutbursts Stays calm under stress\nImposes opinions on \nothers Easily inﬂuenced by \nothers\nProvoked without reasons Easily hurt by others	\nThree Facets Of People With Temperamental Trait:\nDark Trait Variant	\nDark Trait Level	\n&OElig;	\n	\n\n\Z\Z	\ne\\b	\n\\b\Z\nTendency to act on a whim, displaying behavior characterized by li�le or \nno forethought, reﬂec�on, or considera�on of the consequences.\nStrengths:\nFamous Personality\nQuick Decision Making\n  Weakness:\nRash Decision Making	\n&sbquo;\Z	\n- Princess Diana	\nSpontaneous \nCareless\nRash	\nLOW\nHIGH	\nCasual a�tude towards\nthings Guarded and cau�ous \ntowards things\nJumps to conclusions\nThinks through any \nsitua�on\nActs without carding \nabout consequences Plans, monitors, controls \nthings	\nThree Facets Of People With Implusive Trait:\nDark Trait Variant	\nDark Trait Level	\nŽ	\n	\n\n\Z\Z	\ne\\b	\n	&Scaron;&nbsp;&shy;\nThe  tendency  to  do  ac�vi�es  ﬁlled  with  experiences  and  Thrill-seeking \nunusual sensa�ons perceived as risky but rewarding.\nStrengths:\nFamous Personality\nOpen to New Ideas, Broad Minded, \nAdventurous, Out-Of-The-Box Thinker Weakness:\nUncalculated Risk Taker	\n&Scaron;\n\n		\n\\b\\b\n\n\n\\bŽ\nŽ\n\Z	\n- Elon Musk 	\nExcitable\nAdventurous\nDaredevil	\nLOW\nHIGH	\nLikes the unusual Conserva�ve in choices\nNovelty seeking\nLikes rou�ne\nTaking high stakes risk Prefers tried and \ntested paths	\nThree Facets Of People With Thrill-Seeking Trait:\nDark Trait Variant	\nDark Trait Level	\n&lsquo;	\n	\n\n\Z\Z	\n&rsquo;	\n\\b	\nDark traits get triggered by various factors such as:\nJust the presence of dark traits in a person does not ensure that they will act in \nan  unwanted  way.  The  dark  traits  have  to  be  ac�vated  in  order  to  present  the \ndark behavior, which gets triggered by various factors such as:\nGreater be the level of dark traits, higher would be the chances they \nget triggered, even with the slightest provoca�on.\n1. Level of Dark Traits	\nPlaces where people tend to be superior, there comes a subtle tendency \nto misuse that power, hence triggering dark traits. 2. Environment\nRelaxed-  where  the  person  is  at  ease  and  not  being  observed  &amp; \nStressed- where the person is made to do a lot in limited �me.\n3. Situa�on\nTo know everything about the dark side, do read our data-backed and scien�ﬁc \nreport on  Uncovering the Dark Side of Human Personality.	\n	�\n\n\Z\Z	\n&ldquo;	\n\\b	\n&Dagger;&bdquo;&lsaquo;	&shy;\r\nCogni�ve abili�es are brain-based skills one needs to \nprocess  any  ac�vity,  be  it  simple  or  complex.    It  is \nmore  of  the  ability  to  comprehend,  to  understand \nand beneﬁt as a ma�er of fact. \nThe way things are perceived, the strategic thinking, \nthe decision-making abili�es, all these also form the \nsubstratum of how people behave. It could be divid-\ned into two categories:	\n	�\n\n\Z\Z	\n&rdquo;	\n\\b	\nCrystal Intelligence\nFluid Intelligence\nThe ability to perceive things, absorb and retain new informa�on to tackle issues \nin novel circumstances. The core competencies used to measure this are:\nThe capacity to recover and u�lize data obtained over a life�me or leveraging the \nacquired knowledge to perform tasks. The core competencies used to measure this \nare:\nSpa�al Reasoning\nVisual Reasoning\nAbstract Reasoning\nLanguage &amp; Comprehension\nLogical &amp; Cri�cal Reasoning\nProblem Solving\nDecision Making 	\nA�������� S����\nM�����\nV������������\nCORE BRAIN  FUNCTIONS	\nWell, you can visit the guide to cogni�ve assessments  for the detailed explana�on.\nApart from the bright &amp; dark side and cogni�ve abili�es, there are some other fac-\ntors aﬀec�ng human behavior. These are clubbed under the X-factors.	\nAbstract Reasoning\nSpa�al Reasoning\nVisual Reasoning\nLanguage &amp; Comprehension\nLogical &amp; Cri�cal Reasoning\nProblem Solving\nDecision Making	\n	\n\n\Z\Z	\n	\n&Dagger;&bdquo;&OElig;	Ž&Scaron;&lsquo;\nAlthough the dark and bright sides form a signiﬁcant \npart of human personality, yet there are several other \nfactors, which we call The X-Factors, that act as cata-\nlysts and aﬀect the intended human behavior.\nThe  Nature vs. Nurture debate inﬂuences in ﬂuctuat-\ning  personali�es  through  the  course  of  �me.  It  pro-\nvides an image of whether surroundings determines \nhuman behavior or if it is the individual&rsquo;s gene.\nNature \nThis is pre-wiring and is aﬀected by biological factors, \nbasically  the  hereditary  legacy  or  the  gene�c  inheri-\ntance.\nNurture \nThis is the impact produced from external factors, for \nexample, the experience, acquired knowledge, learn-\ning or exposure of a person.	\n\\b		\n\nThe X-factors include certain factors discussed below:	\n\Z\Z	\n	\n\\b	\nKids are like sponges- they tend to learn and demonstrate behaviors \nthat  their  parents  portray.  This  can  be  seen  in  posi�ve  &amp;  nega�ve \nbehaviors they display.\n1. Upbringng\nThe  way  soldiers  behave  is  totally  unique  and  outstanding.  The  joy  of \nmee�ng  their  loved  ones  a�er  winning  the  ba�le  and  love  for  one&rsquo;s \ncountry keeps them pumped to behave accordingly even in the hardest \nsitua�ons. 2. Mo�va�on\nIf  we  think  of  an  organiza�on  as  a  decision-making  body,  then  values \nestablish the rela�onship between decisions and what happens conse-\nquently. They grow gradually over �me subject to an individual&rsquo;s social \nand psychological development.\n3. Values	\n	\n\n\Z\Z\r\n\r\n\n\r\Z\n\n	\r\\b	\n\Z\n		\n\Z\Z	\n	\n&bdquo;\\b&lsquo;	\n\Z   \Z	\n&euro;&nbsp;&euro;\Z&hellip;&dagger;&shy;&bdquo;\n\n\\b\n	\n	\n\n       \n\n  \n \n   \n\Z \n\n\n\\b		 &sbquo;\n\n\n&rsquo;\n\n&nbsp;\n\n&ldquo;\n\\b\n\\b\Z\n\Z	\nThey provide the best of the ways to evaluate human \nbehavior of an individual subject to several certain \nsitua�ons.  In  fact,  the  word  &lsquo;psychometric&rsquo;  funda -\nmentally  refers  to  the  measurement  of  the  mind.  In \nfact,  it  is  a  short  version  of  &ldquo;psychological  measure -\nment&rdquo;. \nThe psychometric tools are used in the recruitment \nprocess  and  for  training  purposes  to  make  selec�on \nand  engagement  experiences  be�er.  Familiarizing \noneself with these tests will help in a superior, quick -\ner and precise decision-making.	\n&bdquo;\\b&lsquo;\n\Z\Z	\n	\n	\n\n\Z\Z	\n&OElig;	\n&bdquo;\\b&lsquo;	\n&permil;&bdquo;&Dagger;\Z\n\nBe  it  hiring  or  developing  the  employees,  choosing \nthe correct set of assessments is the pivotal decision \nthat can actually make or break the success of a busi -\nness.  Two cri�cal proper�es of an assessment, from \na psychometric/sta�s�cal standpoint, are its reliabil -\nity and validity. Do the assessments measure what \nthey are supposed to measure? &amp; Do they assess the \nsame thing each �me with the similar set of results?\nIn addi�on to validity and reliability of tests, the stan-\ndardiza�on of the tests normed with respect to sever -\nal  aspects  such  as  age,  gender,  occupa�on,  employ-\nability, educa�on, etc. also determines the proper�es \nof assessments.	\n&rsquo;\n&ldquo; \Z&shy;	\n	\n\n&permil;&bdquo;&Dagger;&bdquo;&Dagger;&rsquo;\Z	\nThe reliability of an assessment refers to the consistency of scores obtained \nunder the repeated tes�ng of the same individual on the same test under iden�-\ncal condi�ons (including no changes within the person).\nSince this ideal is impossible to meet, one aspires to collect  evidence of reliabili-\nty  and express it in the form of a correla�on coeﬃcient that can range from .00 \nto 1.00. A perfectly reliable test would have a reliability coeﬃcient (Cronbach&rsquo;s \nalpha)  of  1.00,  and  a  completely  unreliable  test  would  have  a  reliability  coeﬃ-\ncient of .00. \nFor instance,  a batsman at 4th posi�on scored a century in each of the matches \nof a series. He, of course, is a reliable player, for he is consistent, however, can&rsquo;t \nassure the victory. \nReliability refers to the consistency of the test. \nReliable Player	\nMatch 1\n100 Runs	\nMatch 2\n100 Runs	\nMatch 3\n100 Runs	\n\Z\Z	\nŽ	\n&bdquo;\\b&lsquo;		\n\nThe reliability of an assessment can be evaluated in two broad ways:\nINTERNAL CONSISTENCY\nWhile taking the test, the test-takers might have no�ced that there are several \nitems that aim to measure the same thing, same competency in this case. Well, \nthis is inten�onal. This methodology assures the accuracy while measuring the \nconcept.\nFor instance, in order to evaluate the level of sa�sfac�on of your customers via \nyour  customer  services,  you  should  measure  overall  sa�sfac�on.  Op�ons \nshould  be  on  Likert  scaling;  varying  from  Strongly  Agree  to  Strongly  Disagree. \nSome of the certain items could portray:\n    Sa�sﬁed with the experience\n    Will recommend the company to peers\n    Will write a posi�ve online review\nIf  the  survey  turns  out  to  be  reliable  or  has  good  internal  consistency,  the \nanswers  would  be  the  same  for  all  the  ques�ons,  be  it  strongly  agree  or  dis-\nagree with all the three.	\n\Z\Z	\n&lsquo;	\n&bdquo;\\b&lsquo;	\nQues 1 Ques 2\nSame Outcome Ques 3	\n	\n\n\Z\Z	\n&rsquo;	\n&bdquo;\\b&lsquo;	\nTEST-RETEST RELIABILITY \nUnlike the former one, test-retest reliability is more of a �me-dependent way to \nmeasure the reliability of an assessment. It makes sure if candidates respond to \nthe items the same way each �me they take the test. It uses a correla�on (using \nPearson coeﬃcient) of scores from the ﬁrst test and then the second test over \n�me.\nFor instance, the IQ of a person does not suddenly change or experience a dras-\n�c jump. So, these IQ tests taken over each month would provide almost similar \nresults on the same set of candidates. This will extract out the test-retest reliabil-\nity of IQ tests.	\nGives Same Result Over \nTime\nTe s t\nTime T	1	Time T	2	\nTe s t	\n&permil;&bdquo;&Dagger;&bdquo;&permil;&ldquo;\Z	\nValidity is subjec�vely deﬁned as the test&rsquo;s capacity to measure what it claims to \nmeasure. It&#039;s impera�ve to say that a test with high validity guarantees the items \nremain ﬁrmly connected with the test&rsquo;s intended core interest.\n	�\n\n\Z\Z	\n&ldquo;	\n&bdquo;\\b&lsquo;	\nLet&rsquo;s take the case of a weighing machine. A person weighing 75 kg. each �me \nensures  the  machine  is  reliable;  validity  concerns  if  he  is  actually  75  kgs.  in \nweight.\nLet&rsquo;s go through the most important types of psychometric validity: \nPREDICTIVE VALIDITY\nThis tells us how precise a tool is at predic�ng a certain outcome and is the high -\nest possible extent of valida�on. In our case, a be�er tool will be the one which \npredicts how well an individual will perform their job. \nFor instance, the predic�ve validity of JEE (engineering entrance exam) is mea-\nsured through the correla�on of students&rsquo; JEE scores with their undergraduate \nscores.  If  high-scorers  in  JEE  perform  be�er  in  their  undergraduate  than  the \nones who score low, then the JEE is considered to be predic�vely valid.	\nRecommended Tool&rsquo;s Predic�on\nPresent Performance\nHigh\nNot Recommended Low	\nCONVERGENT VALIDITY \nTo establish the evidence of convergent validity, i.e; the second most precise val-\nida�on  methodology,  scores  on  a  test  must  relate  to  scores  on  other  tests  or \nvariables that purport to measure similar traits or constructs.\nFor instance,  IPL 2018 has seen the use of Decision Review System (DRS) which \nis but another set of a hawk-eyed test of decisions like LBW and other such vital \ndecisions, which either way the ﬁeld umpires decide. If both the ﬁeld umpire&rsquo;s \ndecision  and  decision  through  DRS  comes  out  to  be  the  same,  this  proves  the \nvalidity of the game.\n	\n\n\Z\Z	\n&rdquo;	\n&bdquo;\\b&lsquo;	\nRecommended\nTool&rsquo;s Predic�on\nOther Validated Tool&rsquo;s\nPredic�on\nNot Recommended	Recommended\nNot Recommended	\nCONSTRUCT VALIDITY  \nThis, unlike the former, doesn&rsquo;t concern the basic item of whether a test measures an \na�ribute. It comes a�er the predic�ve and convergent has been applied. Rather, it is \nmore  oriented  towards  whether  the  test  score  interpreta�ons  are  consistent  with \ntheore�cal and observa�onal terms around the construct.\nThe  phenomenon  to  be  measured  must  actually  exist  in  the  ﬁrst  place.  There  are \ndiﬀerent  approaches  (factor  analysis  and  other  correla�onal  methods)  compiled  to \ngenerate the overall construct validity of a test.\nFor  instance,  you  wish  to  develop  a  new  measure  to  assess  intelligence.  Construct \nvalidity is found by ensuring the new measure precisely predicts the ﬁndings derived \nfrom the theory of intelligence.	\nRecommended\nTool&rsquo;s Predic�on\nTheory Predic�on\nNot Recommended	Recommended\nNot Recommended	\n	�\n\nPsychometric  tests  are  frequently  normed  or  stan-\ndardized  against  groups  for  comparison.  It  likewise \navoids  taking  a  look  at  individual  items  or  ques�ons, \nand rather observe the total score of an individual in \ncomparison with a representa�ve sample.\nRepresenta�ve  sample  alludes  to  a  group  of  similar \npeople when developing a test. Let me be more clear. \nUsing  a  group  of  children  when  developing  a  test  for \nchildren,  and  an  adult  group  when  developing  a  test \nfor adults.\nDiﬀerent  test  taker  has  very  diﬀerent  performance \nlevels and therefore their scores diﬀer quite a bit. The \nimportance of norming are:\n     Assess the rela�ve performance of test-takers\n     Brings value to the assessments\n     Indicates the true objec�ve of a candidate \n     among the pool\n     Leads to a be�er interpreta�on of results\n     Can provide primary care for top scorers	\n\Z\Z	\n	\n&bdquo;\\b&lsquo;	\n������\Z��	\n	�\n\n\Z\Z	\n	\n�\\b�	\nThe diﬀerent parameters of the demographic of norming sample subject to the \ngender are as follows:\n     Age Distribu�on\n     Work Experience\n     Employment Status\n     Educa�onal Qualiﬁca�on\n     Occupa�onal Area	\n� \\b 	  �� \n    \n�   � �\n�\\b\n�\\b\n\n\\b���\n\n	����\n\n\\b\\b��\n���\Z	\n	�\n� \n�\n\n&permil;&bdquo;&permil;\Z	\n&lsquo;&nbsp;\nThe best tests expect that individuals will lie or fake \nand  take  that  into  account,  in  light  of  the  fact  that \nfaking  is  an  indica�on  of  competence.  Our  psycho -\nmetric tests cover almost all the response styles \napproach followed by the test-takers and interpret \nthe results accordingly.\nResponse style is the tendency of a person to respond \nto the tests in a biased manner either consciously or \nunconsciously. Response bias, on the other hand, is a \nsystema�c  tendency  to  respond  to  a  set  of  items  on \nsome other basis than the speciﬁed content.\nIn order to iden�fy which candidates&rsquo; responses were \nlikely to be genuine or less likely to be distorted, rea-\nsons  being  faking  or  careless  responding,  there  are \ncertain key points, put in place for hiring managers to \npriori�ze candidates for further considera�on.	\n\Z\Z	\n	\n�\\b�	\n\n&circ;\Z&rsquo;&shy; 	\n&rsquo;&shy; 	\n	\n\n\Z\Z	\n	\n&bdquo;\\b&lsquo;	\n\nIt is the tendency to portray oneself in an unrealis�cally posi�ve or socially relat-\nable manner. For instance, when a candidate  selected a response of &lsquo;most like \nme&rsquo;  out  of  other  responses,  more  than  an    expected  number  of  the  �me,  it \ndepicts something is not good. The candidate is then cau�ously recommended.\n�\Z��\nIt is the tendency of a respondent to endorse extreme response categories on a \nra�ng scale, even if they do not have that view. For instance, there are people \nwho aim to choose the least or the highest response, no ma�er what their true \nstance is. They target to either love or hate everything.\n	\nIt  also  indicates  the  person  is  prone  to  answering  with  the  utmost  honesty. \nUnlike extreme responding, it is the tendency of people which indicates either \nthe candidate is unsure about the response to the items or has chosen a safe \nmode of clicking only the middle one. The respondent is hence not recom-\nmended.\n	\n\n\Z\Z	\n&OElig;	\n&bdquo;\\b&lsquo;	\n&rsquo;&shy;\nIt is the tendency of the respondent where the person tends to pay insuﬃcient \na�en�on to the items before responding, leading to a biased es�ma�on of rela-\n�onships. The person intends to select only one response all the �mes deliber-\nately and hence is not recommended.\n\nWhen  a  candidate  is  not  ﬂagged  or  reported  using  any  of  the  above  response \nstyles and he/she can proceed with conﬁdence, that one is the genuine and rec-\nommended candidate.\nThe scaling methodologies used in our tools are of course a factor as to why \nour assessments are far too genuine to make be�er decisions. The two scales \non which our tools reside are:\nLIKERT SCALE\nIt is a type of ra�ng scale which is leveraged to evaluate the a�tudes or opinions. \nThe respondents are asked to rate items on a level of agreement with this scale. \nIt u�lizes a ﬁve-point scale, not limited to only  &ldquo;agree&rdquo; or &ldquo;disagree&rdquo;, but varies \nfrom  &ldquo;often&rsquo;  to  &ldquo;never&rdquo;,  &ldquo;very  good&rdquo;  to  &ldquo;very  bad&rdquo;,  or  be  it  &ldquo;Deﬁnitely&rdquo;  to \n&ldquo;Never&rdquo;.\n	\n\nWell, it would be important to understand that the Likert Scale is subject to dis-\ntor�on from several causes, such as Central Tendency bias or Social Desirability \nBias.	\n\Z\Z	\nŽ	\n&bdquo;\\b&lsquo;	\nQues�on: You prefer not to run away from challenges.\nStrongly \nDisagree	Disagree	Neither Agree \nNor Disagree	Agree	Strongly  Agree	\nSEMANTIC SCALE\nIt  is  a  bipolar  scaling  method  that  measures  the  response  with  respect  to  two \ncontras�ng items, both having posi�ve response op�ons with a neutral op�on in \nbetween. For instance, if you have money and given two op�ons as in going out \n&amp;  enjoy  with  that  money  and  have  fun  or  purchase  books  and  read.  You  could \nagree with either both or neutral.\nIt  could  be  distorted  from  response  styles  like  extreme  responding,  careless \nresponding and social desirability. \nQues�on: You enjoy sharing \nyour work with others Ques�on You prefer to go \nunno�ced\nStrongly \nAgree	Agree	Neutral	Agree	Strongly  Agree	\n	\n\n&euro;\Z\r&sbquo; \n&euro;\Z\r\Z&fnof;\n&euro;\r\\b\Z\r&sbquo; \n&euro;&euro;\r&sbquo; 	\n\Z	\r\n	\n\Z\Z	\n&lsquo;	\n\\b\n&rsaquo;\n	\n\Z   \Z	\n&euro;&nbsp;&euro;\Z&hellip;&dagger;&shy;&bdquo;\n\n\Z	\r\n\n\n\n\n\n\n\n\n\n\n\\b	\n\n	&nbsp; &sbquo;\n&oelig;\n\\b\n	&oelig;	\Z	\n\Z\Z	\n&rsquo;	\n\\b\n&rsaquo;\n		\n\n&lsaquo;&bdquo;&Dagger;\\b\n&rdquo;\\b&bull;\nThe  Me�l  Personality  Inventory  (MPI)  is an innova-\n�ve, data-backed personality assessment that evalu-\nates cri�cal work-relevant personality traits.\n&lsquo;Know Thyself &rsquo; is the key to professional growth and \npersonal  development.  Capturing  this  spirit,  the \nMe�l Personality Inventory (MPI) has been designed \nto  measure  the  person&rsquo;s  strengths  and  growth \nopportuni�es, gazing how his/her behavior inﬂuenc-\nes  himself/herself  and  others  and  having  a  be�er \nunderstanding of personality traits and how to deal \nwith them eﬀec�vely.	\n\Z\Z	\n�	\n\\b\n�\n	\nABOUT MPI\nThe  MPI  measures  work-relevant  bright  side  of  the \npersonality  traits.  Me�l  scien�sts  went  beyond  the \nwell-established  model  of  the  broad  &ldquo;Big  Five&rdquo;  per-\nsonality factors and developed 26 &lsquo;scales&rsquo; or narrow-\ner  facet-like  constructs,  which  form  the  building \nblocks of our assessments. These scales span a wide \ndomain of personality and are mapped to compa -\nnies&rsquo;  or  job  roles&rsquo;  speciﬁc  performance  models  or \nbehavioural competencies to obtain the op�mal pre-\ndic�on of job success.\nSCIENCE BEHIND MPI	\n	\n\nThe MPI is best used as part of a systema�c selec�on process, along with other \nscien�ﬁcally developed and job-relevant predictors of future success.\n           Recruitment\n           Cashier Hiring Test, Cab Drivers- Used in hiring blue-collar workers	\n\Z\Z	\n&rdquo;	\n\\b\n&rsaquo;\n	\nIdeally, the MPI should be administered to job applicants who have passed a few \nminimum  qualiﬁca�ons  for  the  job.  The  assessment  results  can  serve  as  an \nimportant piece in the jigsaw puzzle of the hiring decision &ndash; but not the only \ndeterminant.	\nFive Factors of MPI Validity ScoreReliability Score\nExtraversion\nAgreeableness .642\n.695\n.482 .624\nConscien�ousness\nOpenness to Experience .583\n.657\n.401 .701\nEmo�onal Stability .673\n.733\nOVERALL 0.4-0.67\n0.63-0.73	\nAPPLICATIONS\nTraining and Development\nLearning Agility Assessment to be�er evaluate the capacity to learn new \nthings in the employees\nHiPo Iden�ﬁca�on\nLeadership  Assessment,  Managerial  Poten�al  Assessment  &ndash;  to  have  a \nhealthy pipeline of future leaders\nSuccession Planning\nEmployee  Reten�on  Assessment-    to  fast-track  high  poten�al  to  retain \nthem\n	\n\n\Z\Z	\n	\n\\b\n&rsaquo;\n	\n������E\n����\nThe  Me�l Personality Proﬁler (MPP)  is an innova�ve, \nevidence-based  assessment,  that  measures  the  rele-\nvant  personality  traits  required  for  cri�cal  work.  It \nhelps predict behavioral competencies, which in turn, \nlead  to  organiza�onal  outcomes  of  interest.  It  is \ndesigned to help employers gain access to otherwise \nhidden  informa�on  about  a  job  applicant  or  an  em-\nployee, that is cri�cal in inﬂuencing her/his behavior \nat  work.  Key  highlights  and  func�onality  remain \ninalienably like the MPI with adaptability outside the \nMe�l Competency Framework.\nABOUT MPP\nThe  MPP  is  based  on  the  well  established  &ldquo;Big  Five&rdquo; \nmodel of personality traits and the corresponding \nfacets aligned to the bright side of human personality. \nThe MPP uses the seman�c diﬀeren�al item format to \nreduce the problem of respondents &lsquo;faking good&rsquo; and \nthereby improve the assessment usefulness. \nSCIENCE BEHIND MPP	\n	�\n\n\Z\Z	\n	\n\\b\n&rsaquo;\n\nReliability Score.639\n.624\n.738\n.704\n.705\n0.63-0.88\nFive Factors of MPP\nValidity Score\nExtraversion\nAgreeableness .661\n.464\nConscien�ousness\nOpenness to Experience .522\n.522\nEmo�onal Stability .691\nOVERALL 0.4-0.75	\nThe  MPP,  when  used  with  large  numbers  of  job  applicants,  in  recommended \nways, will yield a be�er-quality workforce over �me.\n             Recruitment\n             Avia�on Pilots, Insurance Sales Execu�ve- hiring white-collar employees\nAPPLICATIONS\nTraining and Development\nLearning Style Test to understand the current proﬁciency level of an em-\nployee; train and develop them eﬀec�vely\nHiPo Iden�ﬁca�on\nLeadership Assessments- to have a healthy pipeline of future leaders\nSuccession Planning\nEmployee Reten�on Tests- to retain the poten�al employees\nThe FFM speciﬁes that people can be described based on their standing on these \nﬁve  broad  personality  traits:  extraversion  (outgoing/energe�c  vs.  solitary/re-\nserved),  openness  to  experience  (inven�ve/curious  vs.  consistent/cau�ous), \nemo�onal  stability  (secure/conﬁdent  vs.  sensi�ve/nervous),  agreeableness \n(friendly/compassionate  vs.  cold/unkind),  and  conscien�ousness  (eﬃcient/or-\nganized vs. easy-going/careless).\n	\n\nDiﬀerence between MPI &amp; MPP\n \nWell, MPI and MPP are almost the same at the front end with more or less simi-\nlar  applica�ons.  The  basic  diﬀerence  lies  in  the  scaling  technique  used  in  its \ndevelopment;  Likert  in  MPI  whereas  Seman�c  in  MPP.  The  usage  of  Seman�c \nscale, the bipolar item approach accompanies with a bit more of thinking level \nand a signiﬁcant change in response style. \nTherefore,  MPP  is  basically  made  for  white-collar  workers.  The  major  reason \nbeing, it becomes a bit easier for some smart people to fake items based on MPI.	\n\Z\Z	\n	\n\\b\n&rsaquo;\n		�\n\n\Z\Z	\n	\n\\b\n&rsaquo;\n	\n�����\\bD�\n��\\b�E\nWith the increase in work pressure and subsiding \npa�ence,  workplaces  nowadays  provide  the  ideal \nenvironment,  appealing  and  triggering  of  dark  traits, \nwhich have a tendency to threaten the security of em-\nployees,  clients  and  work  culture  as  a  whole.  Me�l \nhas created a dark personality inventory that contains \n6 dark traits, aiming to measure nega�ve personality \nconstruct in poten�al hires and exis�ng employees as \nwell.\nABOUT MDPI\nWith  extensive  research,  we  came  up  to  a  point \nwhere we divided the human personality into six \ntraits,  on  the  basis  of  which  MDPI  has  been  built. \nWe&rsquo;ve already discussed those traits in the above sec-\n�ons  which  include  opportunism,  self-obsession, \ninsensi�vity,  temperamental,  impulsiveness  and \nthrill-seeking.\nWe studied several factors responsible for triggering \ndark traits and segregated the industries and job roles \ninto three categories in the decreasing order of risks:\nSCIENCE BEHIND MDPI	\n	�\n\n\Z\Z	\n&OElig;	\n\\b\n&rsaquo;\n	\nRed Zone- These are the high risk zones hold the power to jeopardize the com-\npany&rsquo;s reputa�on and customer safety. \nYellow  Zone- These are the medium  risk  zones, the reason being employees \nmight exploit internal work culture, intellectual property, and data stored by the \ncompany.\nGreen Zone- These are the low  risk  zones for employees can harm assets like \ncompany property, ﬁnancial assets, machinery or other physical assets.	\nSix Factors of MDPI Reliability Score\nOpportunist\nSelf-Obsessed .60\n.80\nInsensi�vity\nTemperamental .73\n.81\nImplusive .74\nThrill Seeking .68	\nKnowing  yourself  is  the  beginning  of  all  wisdom.  Find  Me�l  Dark  Personality \nInventory and other related tests to discover your dark and bright side.\n           Screening while Hiring \n           Cashier hiring, cab drivers, blue collar recruitment test- to ﬁlter out the \n           unwanted ones. APPLICATIONS\nSafeguard your culture\nWorkplace culture assessments- to ensure no danger to the work culture.\nSafeguard your customers\nschool safety assessments- to assure a safe place for customers &amp; employ-\nees. Validity\nConstruct validity es�ma�on with EFA and CFA\n	\n\n\Z\Z	\nŽ	\n\\b\n&rsaquo;\n	\n���\\b\n�\\b�\nJust as a smooth and intense motor is vital for the \ncon�nuous  working  of  the  car,  mo�vated  and  ﬁnely \ntuned  workforce  is  impera�ve  to  operate  the  busi-\nness  smoothly  and  adequately.  Me�l  Mo�va�on \nInventory  is a comprehensive test of mo�va�on, that \ngives a precise understanding of what actually drives \nand  mo�vates  a  person  to  eﬀec�vely  perform  and \nexcel at work.\nABOUT MMI\nAs a ma�er of fact, the more mo�vated and engaged \nthe  workforce,  the  greater  is  the  organiza�on&rsquo;s \npoten�al for success. Typically, it measures 8 key mo-\n�vators under 3 major needs listed below.\nSCIENCE BEHIND MMI\nSustainability Needs- This talks about the ele-\nments  that  aim  to  meet  the  needs  of  one&rsquo;s  cur-\nrent  situa�on  and  the  predicted  future.  The  key \nmo�vators pertaining to this are:\n      Money\n      Security	\n	�\n\n\Z\Z	\n&lsquo;	\n\\b\n&rsaquo;\n	\nRelatedness Needs- This refers to the part of a person&rsquo;s iden�ty which equates \nto the social and external esteem needs. This covers the following three mo�-\nvators:\n      Recogni�on\n      Aﬃlia�on\n      Compe��on\n       \nGrowth Needs- It  is  self-explanatory  and  alludes  to  the  individual&rsquo;s  internal \nexpecta�ons  and  desires  cons�tu�ng  what  they  will  obtain  from  their  work. \nThe key mo�vators here are:\n      Power\n      Advancement\n      Achievement\nThe  Me�l  Mo�va�on  Inventory&rsquo;s  in-depth  insights  and  range  of  business-rele-\nvant  reports  make  it  suitable  for  selec�on  of  graduate,  professional  and  man-\nagement posi�ons.\n             Reten�on\n             Employee Reten�on Test to explore the mo�vators needed to retain the \n             poten�al employees APPLICATIONS\nEngagement\nEmployee  Engagement  Assessment  to  uncover  the  factors  driving  a \nhealthy engagement at the workplace\nExit Interview\nExit  Interview  Assessment  to  discover  the  elements  badly  needed  at \nworkplace to mo�vate employees\n	�\n\n&bdquo;\n\r&hellip;\n&dagger;\r&Dagger;\r\r\Z\r	\n&ndash;&euro;\Z	\n\\b\Z\Z	\n\Z\Z	\n&rsquo;	\n\\bž	\n\Z   \Z	\n&euro;&nbsp;&euro;\Z&hellip;&dagger;&shy;&bdquo;\n\n\Z	\\b\Z\n\Z\n \\b &nbsp;	    \n\Z\n\n \\b     \n \n\n\\b\n\Z&bdquo;\n\n\n\n    \n&Yuml; 	   \n\Z \n&nbsp;	      	 &sbquo;\n \n \n  	   &iexcl;&hellip;\r\n&iexcl;&shy;\n\r\Z	\n\Z\Z	\n&ldquo;	\n\\bž	\nLeaving  aside  the  &lsquo;capital&rsquo;  side,  Me�l  solves  the \n&lsquo;human&rsquo; side of the equa�on. Me�l&rsquo;s tools can be lev-\neraged to have a strong and eﬀec�ve impact on each \nof the aspect of employee life-cycle. This starts with \nhiring the best ﬁt, culturally and role-wise, to training \nthem and ﬁnally transforming them into be�er lead-\ners.\nLet&rsquo;s take a gander at all the segments where psycho-\nmetric tools or the behavioral assessments could \nimpact a business.	\n	\n\n\Z\Z	\n&OElig;&rdquo;	\n\\bž	\nHire the Right PersonDevelop Right\nMake Be�er Leaders	\nBe�er\nBusiness Outcomes	\n	\n\n&OElig;&bdquo;&Dagger;&rsquo;\Z\nPrincipally, developing the business begins with hiring \nthe right people. This is the crucial step in building up \na business and so as to succeed, the HR team ought to \nhave a strategic recruitment process using the right \nkind of tools required for the same.\nLeveraging psychometric tools during the recruitment \nprocess provide a be�er overall evalua�on of a candi -\ndate and ideally secure the best ﬁt for the role. Typi -\ncally,  a  behavioral  assessment  for  employment \ndoesn&#039;t come in isola�on, however, as one segment of \na more extensive and coordinated assessment strate -\ngy. The people who already use this believe that it \ngives a more objec�ve diagram of a candidate&rsquo;s char-\nacter, quali�es, shortcomings and working style.\nBasically,  when  talking  about  recruitments,  psycho-\nmetric tests contribute in two diﬀerent areas:	\n\Z\Z	\n&OElig;	\n\\bž	\n&rsquo;&lsquo;\Z\n&lsquo;\Z	\n	\n\nChoosing the correct ﬁt is the fundamental objec�ve \nof the recruitment process. Based on the job role spe-\nciﬁc competency framework, organiza�ons use diﬀer-\nent kinds of Pre-Employment Assessments: \n     Cogni�ve Assessments\n     Domain Tests\n     Psychometric Tests\nNowadays, evalua�ng the candidate&rsquo;s behavior along-\nside  ap�tude  in  the  hiring  process  is  preferred  more \nthan evalua�ng just the ap�tude. Me�l&rsquo;s psychomet-\nric  tools:  MPI  and  MPP  which  are  based  on  the  Big \nFive Personality Traits aids in:\n     Uncovering the bright traits of candidates \n     Adding a scien�ﬁc ﬁlter to the recruiter&rsquo;s \n     gut-based decisions\nThis  ensures  that  the  organiza�on  has  hired  candi -\ndates worthy of their roles and that they will guaran-\ntee  the  overall  produc�vity  and  fewer  nuances,  for \nthey are hired to do what they actually are good at.\n&OElig;&bdquo;&Dagger;&bdquo;&Dagger;&rsquo;&lsquo;\Z	\n\Z\Z	\n&OElig;	\n\\bž	\n\nFor instance, psychometric tests assure that the person hired as a sales manager \nis actually a strategist, excellent at communica�on, having mentorship quali�es \nand qualifying other such criteria.\nThe outcomes this has on an organiza�on are:\n     Employees possess key performance indicators \n     Reduced a�ri�on rates\n     Achieve compe��ve advantage\n     Overall employees and business growth	\n\Z\Z	\n&OElig;	\n\\bž	�\n\n&rsaquo;\n\n	\n\\b\n\\b&cent;&scaron;&mdash;&sbquo;&pound;&scaron;&mdash;\n\n\\b\r\\b\n\\b\\b\n\\b&rdquo;&scaron;&mdash;\n&curren;&scaron;&scaron;&mdash;\n\Z	\n&OElig;&bdquo;&Dagger;&bdquo;&permil;&lsquo;\Z\nThe  organiza�on  culture  is  a  system  of  shared \nassump�ons,  values,  and  beliefs  that  regulate  how \npeople behave in organiza�ons. It presents the unique \nsocial and psychological environment of the company.	\n\Z\Z	\n&OElig;	\n\\bž	\nAn  organiza�on  needs  candidates  whose  quali�es, \njudgements,  outlook,  and  behavior  ﬁt  in  with  the \norganiza�onal culture. The role of psychometric tools \nin  discovering  out  the  cultural  ﬁt  employees  can  be \nseen as:\nMPI/MPP-  focuses  on  a  person&rsquo;s  strengths,  growth \nopportuni�es; the posi�ve side of human personality, \nwho&rsquo;ll ﬁt for long.\nMDPI-  uncovers the candidates with dark personali -\n�es along with the level of risks they accompany with \nthem.	\n	\n\n\Z\Z	\n&OElig;&OElig;	\n\\bž	\nNot  only  would  you  be  able  to  test  individuals  for  cultural  ﬁt  via  psychometric \ntests, you also ensure the absence of bad hires. The other major outcomes it will \nhave on a business are:\n     Sense of well-being\n     Reduced a�ri�on\n     Enhanced performance\n     Highly engaged employees\n	\n\n&OElig;&bdquo;&permil;	&shy;&mdash;\Z\nIn  this  dynamic  and  compe��ve  world,  we  wake  up \nwith something new in the business world every day. \nIt&rsquo;s  undeniable  that  an  innova�on  is  one  of  the  rea-\nsons  which  escort  to  changes  in  aims  and  objec�ves \nof the organiza�ons. This kind of situa�on demands a \nrecalibra�on  of  the  skills  of  employees  in  terms  of \ncompetencies aligned with the business objec�ves.\nTraining employees, in itself, is a complete long pro-\ncess where psychometric tests and tools play a vital \nrole.	\n	&shy;\\b\n	&shy;&dagger;	\n\Z\Z	\n&OElig;Ž	\n\\bž	\nIden�fying Training Needs\nPre-Training Assessment\nTraining\nPost-training Assessment	\n	\n\nThe key ﬁrst step in the training process is to iden�fy \nthe skill gaps in employees. This includes:Apart from physical assessment and development \ncenters  (AC/DC) \nwhich  include  ac�vi�es  like \nsailing, rope  climbing,  etc.,  there  is  a  virtual  AC/DC \nsetup  to  iden�fy  the  3-W&#039;s  of  training.  Ge�ng  to \nknow  to  the  exact  amount  of  training  to  the \nprecise  employees  would  become  an  excellent \npiece of data to train em-ployees\n&OElig;&bdquo;&permil;&bdquo;&Dagger;	&shy;\\b	\n\Z\Z	\n&OElig;&lsquo;	\n\\bž	\nWho to Train?	\nPicking out the employees \nwho need training based on  their competency levels.	\nWhy to Train?	\nIden�fy and develop key \ncompetencies in employees  to achieve business goals.\nWhat to Train for?	\n?	\nPreparing a customized \ntraining plan on the basis of \nskill gaps and training needs.	\n	\n\n\Z\Z	\n&OElig;&rsquo;	\n\\bž�����\n	��\nFor  an  organiza�on,  it  becomes  very  much  crucial  to \nknow if the training program incorporated post \nunderstanding  the  training  needs  is  eﬀec�ve \nenough.\nThis  talks  about  if  the  training  had  a  long-term \nlas�ng  impact  on  employees,  whether  the  training \nprogram  was  powerful  enough  to  help  candidates \napply  their  learning  eﬀec�vely  and  hence  increase \nperformance  at work.\nPsychometric assessments are again involved \nat  each stage of the process. 	\nPre-Training Assessment\nTo  measure  the  current  proﬁciency  level  of \nthe employees with respect to the desired \ncompetencies. \nPost-Training Assessment\nTo  evaluate  the  eﬀec�veness  of  training, \nleveraging the Kirk  Patrick  4  level  training \nevalua�on model.	\n	�\n\n\Z\Z	\n&OElig;&ldquo;	\n\\bžWith  such  a  detailed  process  concerning \ntraining  and  development of \nemploy-ees on the desired competencies using psychometric tests, a company \ncan deﬁ -nitely do a lot more in terms of its produc�vity. \nIf  the  employee  has been  trained  well on  the  skills  he wishes  to, the  chances \ngro w mul�f old that they&rsquo; ll sta y in  the  compan y for  long. This  leads to  reduced \na�ri �on  and a hug e decremen t in  the  investmen ts  made to  onboar d them, \nwhich  sums up approximately to half of their annua l salar y. \nThe  outcomes  of  a be�e r L&amp;D program  in an  organiza �on, apart from  the \nincrease d produc� vity of employee s ar e higher morale  and improv ed business \nresults.		\n\nOrganiza�onal planning means pinpoin�ng the orga-\nniza�on&rsquo;s short and long-term objec�ves, hence plan-\nning and organizing it for what will happen in the \nyears  ahead.  The  business-related  decisions  require \nproper jus�ﬁca�on with data-backed informa�on. \nEven  the Willis Tower Watson Study measured the \nu�lity  of  psychometric  assessments  by  the  organiza-\n�on  in  succession  planning  and  iden�fying  high\npoten�al across varied seniority.\nLet us move on to the use cases:\n&OElig;&bdquo;&lsaquo;&shy;&tilde;&shy;	\n\Z\Z	\nŽ&rdquo;	\n\\bž	\n&shy;\n&ndash;&shy;\\b	\n	\n\nSuccession planning  is  a  procedure  for  iden�fying \nand developing new pioneers who can subs�tute the \nold  leaders  on  the  oﬀ  chance  they  leave,  re�re  or \nexpire.  It  builds  the  accessibility  of  experienced  and \ncompetent employees that are already set up to \naccept these roles as they end up being available.\nThis would require the assessment of skills, seeking to \nﬁll  in  the  gaps  between  what  an  organiza�on  needs \nnext and the current skill set of employees aligned to \nbusiness  objec�ves.  This  may  also  accompany  train-\ning and development ini�a�ves, for be�er leadership \ndevelopment.  Psychometric  tests  track  and  develop \nthe right set of high poten�al employees and prepare \nthem for development through structures and the \nscien�ﬁc process.\n&OElig;&bdquo;&lsaquo;&bdquo;&Dagger;&shy;	\n\Z\Z	\nŽ	\n\\bž	\n\n\Z\Z	\nŽ	\n\\bž	\n1. Iden�fy\nDeﬁne  key  competencies  needed  to  succeed  in  cri�cal\nroles &amp; nominate candidates.\n2. Assess\nUse reliable &amp; valid tools to evaluate candidate readiness\non key competencies.\n3. Plan\nUse  customized  reports  to  hand  pick  the  right  candidates\nfor succession.\n4. Act\nDevelop &amp; track growth of selected candidates for prom-\nising future.\nIf we move on to the process, it goes like this.\nIt  negates  the  cost  and  �me  behind  external  recruitment  and  training,  which \nturns out to be sta�s�cally more expensive. \nSuccession  planning  aims  to  address  many  of  the  human  resource  issues  such \nas:\n     Increased turnover rates, \n     Rapid changes in work, \n     Desire for a sound workplace across diﬀerent levels.	\n	�\n\nHigh  poten�al  (HiPo)  iden�ﬁca�on determines the \nfurthest  reaches  of  an  employee&rsquo;s  development \nrange.  It  would  be  suﬃcient  to  say  that  the  more \npoten�al they have, the less expensive and speedier it \nis to develop them.\nIt  is  likewise  essen�al  that  poten�al  employees  are \nforce mul�pliers, pushing up the performance bar for \ntheir  co-workers,  and  obviously  for  their  immediate \nreports. By their words and ac�vi�es, they model and \npreach winning prac�ces that shape high-performing \ncultures.\nThere are psychometric tools around that aim to iden-\n�fy the high poten�al in an organiza�on. \n&OElig;&bdquo;&lsaquo;&bdquo;&permil;&ndash;&shy;\\b	\n\Z\Z	\n�	\n\\b�		\n \n   \n&Scaron; 	      \n   Ž    &sbquo;\n\\b&cent;&sbquo;&trade;&cent;&mdash;\Z\n\n\Z\Z	\nŽ	\n\\bžAbility\nCogni�ve  tests \nare designed  which measure  the intelligence  or \nbrain-based skills required to carry tasks to comple�on.\nSocial Skills\nMPI/	\nMPP evaluates  solid coopera�ve rela�onships  with coworkers, \nbe it colleagues or boss which can easily be measured b y.\nDrive\nMMI  depicts  hard work, willingness  to push  extra  miles, \nresponsibili -�es, the kind of ownership, and other such mo�vators.	\nThe ingredients or the generic markers of poten�al include:Although  iden�fying\n high  poten�al  employees  isn&rsquo;t an easy  task,  for  not  many \nemployees are highly able, socially skilled and driven. The use of scien�ﬁc and \ndata-backed  tools end  up  with  a  stronger  por�on  of  talented  employees  that \ncontribute signiﬁcantly to the organiza�on. \nThis has a tremendous impact on business and is the key to higher levels  of \nROI.\n	�\n\n\r	\\b\Z&yen;\r	\n\\b\\b\n \n \\b    \n\\b\n\n\nDepending  upon  the  bright  side,  dark  side,  cogni�ve \nabili�es,  and  some  X-factors,  the  intended  behavior \ncould diﬀer from human personality.\nThen,  there  are  valid  and  reliable  tools  based  on  the \nsame science to measure the precise personality and \nbehavior  of  people  at  workplaces.  You&rsquo;ve  also  got  to \nunderstand how psychometric tools and their results \nabout individuals could impact business outcomes, be \nit  recruitment,  training  and  planning  to  make  be�er \nleaders.	\n\Z\Z	\nŽ&OElig;	\n&shy;\n		�	\n�\Z�   \Z�	\n���\Z����E\n\nWhat is Mettl?	\nMettl&nbsp;is&nbsp;a&nbsp;Saas&nbsp;based&nbsp;assessment&nbsp;platform&nbsp;that&nbsp;enables&nbsp;organizations&nbsp;to&nbsp;create&nbsp;\ncustomized&nbsp;assessments&nbsp;for&nbsp;use&nbsp;across&nbsp;the&nbsp;entire&nbsp;employee&nbsp;lifecycle,&nbsp;beginning&nbsp;with&nbsp; pre-hiring&nbsp;screening&nbsp;and&nbsp;candidate&nbsp;skills&nbsp;assessment,&nbsp;training&nbsp;and&nbsp;development&nbsp; programs&nbsp;for&nbsp;employees/students,&nbsp;certifcation&nbsp;exams,&nbsp;contests&nbsp;and&nbsp;more.	\nTRY METTL FOR FREE	\ncontact@mettl.com	\nINDIA OFFICE\n+91-9555114444	\nPlot 85, Sector 44, Gurgaon,\nHaryana, India - 122003 Mettl Technologies Inc. \n113 Barksdale Professional Center, \nNewark, Delaware 19711, USA \nUS OFFICE\n+1-650-614-1816	\nAustralia \nIndonesia  \nSingapore  South Africa           \nUK           \n+61 3 90699664 \n+62 8 5574678938\n+65 3 1386714 +27 8 75517192\n+97 1 8000320460\n+44 1 422400843 	\nUAE              \nTRUSTED BY', 2, 2, 1, 'Recruiter', NULL, 'N', 14, 0, NULL, NULL, 0, NULL, NULL, '2024-10-04 08:59:19', 0);
