Scoring Format:
1. Roles & Responsibilities: 6/10
2. Years of Experience: 4/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 8/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows some alignment with the job requirements, but there are also significant gaps in certain areas.

- Roles & Responsibilities: The candidate's resume mentions experience in project management, stakeholder engagement, and solution architecture, which aligns with the job requirements. However, there is no explicit mention of working with CX roadmap initiatives or conducting consumer experience assessments. Therefore, a score of 6/10 is given.

- Years of Experience: The resume does not provide clear information about the candidate's years of experience in designing and executing consumer engagement and experience platforms. Therefore, a score of 4/10 is given.

- Education Qualification: The resume mentions an MBA degree, but it does not specify if it is from a tier 1/2 institute. Therefore, a score of 0/10 is given.

- Skills/Knowledge: The resume mentions experience in web and mobile app launches, D2C initiatives, and digital marketing, which aligns with the job requirements. It also mentions working knowledge of various mar-tech and commerce platforms. Therefore, a score of 8/10 is given.

- Domain/Industry: The resume does not provide any information about the candidate's knowledge of the domain/industry. Therefore, a score of 0/10 is given.

- Key Competencies: The resume does not provide any information about the candidate's key competencies. Therefore, a score of 0/10 is given.

In summary, the candidate's resume shows some alignment with the job requirements in terms of roles & responsibilities and skills/knowledge. However, there are significant gaps in years of experience, education qualification, domain/industry knowledge, and key competencies.