   Director Consumer Experience &amp; Commerce         As Director Consumer Experience and Commerce, you will work closely with our clients as digital   commerce and end to end consumer experience consultant.  This role will work with multiple teams   including experience strategy and delivery, UX design, creative,   web platforms, marketing   technology consulting, eCommerce, CRM, and analytics to deliver integrated solutions.              Job Responsibilities       ●   Serve as the lead consultant on CX road map initiatives of  existing clients and prospects        ●   Work closely with clients  to understand &amp; translate their business objectives, customer needs,   industry challenges, market trends, and growth opportunities into solutions       ●   Work with in - market leaders, sales and pre - sales regional leaders, to support business   development and pre - sal es activities and thought leadership in commerce, experience and   technology       ●   Lead consumer experience assessment, marketing and technology assessment, KPI and   definition, solution and vendor assessment for different marketing, commerce and CRM   technologies       ●   Develop personas, user journeys, work closely with solution architects, UI/UX designers and   development team to drive solution and platform evaluation.        ●   Plan, design and execute omnichannel consumer experience across multiple channels: web,   social, e - ma il, whatsapp. Drive consistent and connected consumer experience from offline to   online, online to offline.       ●   Project manage from requirement gathering, UAT and go live for website build projects,   commerce and other D2C initiatives.         ●   Understand various so urces of consumer data ( zero, first, second, third party) and design   specific consumer journeys to increase engagement and drive personalisation. Design   personalised campaigns for various consumer cohorts based on behavioural, demographic and   other contex tual attributes.      ●        ●   Conduct workshops, stakeholder and customer interviews and work with data and analytics team   to generate insights and implement tactics for optimising consumer experience       ●   Develop, manage   and deepen relationships with key client stakeholders       ●   Identify and define upsell opportunities based on assessment and roadmap outcomes       Experience &amp; qualifications:         MBA from tier 1 /2 institute    10+ years of experience in designing and executing consum er engagement and experience platforms,   web/mobile app properties particularly within e - commerce, CPG, telecom, retail, automotive, beauty,   fashion and lifestyle industry.  Consulting in customer experience strategy, digital marketing strategy or   experience design       ●   Proven success in areas such as web, mobile app launches, D2C /commerce initiatives, digital   marketing, brand/ category management         ●   Understanding and working knowledge of mar - tech/commerce/crm tech platforms such as Adobe   campaign, Marke to, SFMC. Ad tech platforms, CMS tools such as, Sitecore, AEM, Magnolia and   commerce technology platforms such as Adobe Commerce Cloud, Salesforce Commerce Cloud   as well as other consumer retention and insights platforms       ●   Strong experience in shaping and d riving engagements and ability to programme manage large   deals with multiple moving parts within a stiff deadline       ●   Excellent written, verbal communication and presentation skills       What’s in it for you?          ●   An opportunity to work on transformative projects wi th domestic and global clients       ●   An opportunity to be where the action is  –   at the intersection of Experience, Commerce and   Technology       ●   Potential to co - create with leaders in strategy, industry experts, enterprise function practitioners   and,  business intelligence professionals to shape and recommend innovative solutions that   leverage emerging technologies.       ●   Develop your strategy &amp; consulting acumen to grow your skills, industry knowledge and   capabilities       ●   Play an active part in the world’s lar gest media &amp; communications network  –   WPP.              About Verticurl       Verticurl, a WPP company, was established in 2006 with the mission to be the world’s leading marketing   technology services agency for multinational organizations. We enable our clients to asse ss, deploy,   integrate and support MarTech platforms, activate customer experience technologies, implement lead   management processes that accelerate revenue conversion and leverage marketing technology to   achieve operational excellence. Since then, the comp any has grown at a phenomenal rate, with over   1,200 team members and presence in the United States, Canada, Brazil, Australia, Singapore, UK,   Japan, Korea, Thailand, Mexico, Costa Rica, India, Indonesia, Vietnam, and Greater China. Our global   marketing aut omation, demand generation and digital strategy specialists support our customers in more   than 14 different languages and in a variety of industry sectors, including High Tech, Banking, Insurance   and Financial Services, Manufacturing, Healthcare and Consum er Electronics.              