1. Job Title: Director Consumer Experience & Commerce
2. Introduction/Overview: As Director Consumer Experience and Commerce, you will work closely with our clients as a digital commerce and end-to-end consumer experience consultant. This role will work with multiple teams including experience strategy and delivery, UX design, creative, web platforms, marketing technology consulting, eCommerce, CRM, and analytics to deliver integrated solutions.
3. Roles & Responsibilities: Serve as the lead consultant on CX roadmap initiatives of existing clients and prospects, work closely with clients to understand and translate their business objectives, customer needs, industry challenges, market trends, and growth opportunities into solutions, work with in-market leaders, sales and pre-sales regional leaders to support business development and pre-sales activities and thought leadership in commerce, experience, and technology, lead consumer experience assessment, marketing and technology assessment, KPI and definition, solution and vendor assessment for different marketing, commerce and CRM technologies, develop personas, user journeys, work closely with solution architects, UI/UX designers and development team to drive solution and platform evaluation, plan, design and execute omnichannel consumer experience across multiple channels: web, social, email, WhatsApp, drive consistent and connected consumer experience from offline to online, online to offline, project manage from requirement gathering, UAT and go-live for website build projects, commerce and other D2C initiatives, understand various sources of consumer data and design specific consumer journeys to increase engagement and drive personalization, conduct workshops, stakeholder and customer interviews and work with data and analytics team to generate insights and implement tactics for optimizing consumer experience, develop, manage and deepen relationships with key client stakeholders, identify and define upsell opportunities based on assessment and roadmap outcomes.
4. Years of Experience: 10+ years of experience in designing and executing consumer engagement and experience platforms, web/mobile app properties particularly within e-commerce, CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry. Consulting in customer experience strategy, digital marketing strategy, or experience design.
5. Education Qualification: MBA from tier 1/2 institute.
6. Skills/Knowledge: Proven success in areas such as web, mobile app launches, D2C/commerce initiatives, digital marketing, brand/category management, understanding and working knowledge of mar-tech/commerce/crm tech platforms such as Adobe campaign, Marketo, SFMC, ad tech platforms, CMS tools such as Sitecore, AEM, Magnolia, and commerce technology platforms such as Adobe Commerce Cloud, Salesforce Commerce Cloud, as well as other consumer retention and insights platforms, strong experience in shaping and driving engagements and ability to program manage large deals with multiple moving parts within a stiff deadline, excellent written, verbal communication, and presentation skills.
7. Key Competencies: Consumer experience strategy, digital marketing strategy, experience design, web platforms, marketing technology consulting, eCommerce, CRM, analytics, solution architecture, UI/UX design, project management, data analysis, relationship management, upselling.
8. Domain/Industry: CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry.
9. Employment Type: Full Time.
10. Company Overview: Verticurl, a WPP company, was established in 2006 with the mission to be the world's leading marketing technology services agency for multinational organizations. They enable clients to assess, deploy, integrate, and support MarTech platforms, activate customer experience technologies, implement lead management processes that accelerate revenue conversion, and leverage marketing technology to achieve operational excellence. They have over 1,200 team members and a global presence in multiple countries.
11. Benefits & Opportunities: An opportunity to work on transformative projects with domestic and global clients, an opportunity to be at the intersection of Experience, Commerce, and Technology, potential to co-create with leaders in strategy, industry experts, enterprise function practitioners, and business intelligence professionals to shape and recommend innovative solutions, develop strategy and consulting acumen, play an active part in the world's largest media and communications network - WPP.
12. Location & Travel: No Details Found.